the pumpkin spice industrial complex 🎃 & the commodification of fall | Internet Analysis
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- Опубликовано: 28 июн 2024
- let's analyze fall & the things we're sold along with it! // Shop my thredUP picks with my link (thredup.com/x/tiffany) and use code TIFFANY for an extra 30% off and free shipping for your first order!
PATREON: / tiffanyferg
Full video episodes of Internet Analysis are available to watch/listen on SPOTIFY! Follow the show here: open.spotify.com/show/1lec8eA...
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TIME STAMPS:
0:00 - intro
1:38 - the performance of seasons
2:40 - thanks to thredUP!
4:31 - fall fashion (including "basic" styles like Christian Girl Autumn)
9:11 - fall aesthetics & landscapes
10:44 - "Gilmore Girls Fall"
11:38 - the pumpkin spice industrial complex
15:05 - why pumpkins?
18:16 - climate change & trying to make the "fall feeling" last longer
22:38 - thank you!!
RESOURCES & REFERENCES:
Fall: The season of cozy, delicious, wisdom-inducing rediscovery - www.cnn.com/2021/09/22/health...
How Christian Girl Autumn Became a Gay Twitter Meme - www.wmagazine.com/story/chris...
"Christian girl autumn" meme explained - www.vox.com/culture/2019/8/14...
'Christian Girl Autumn' Goes Back to Basic - www.nytimes.com/2022/10/18/st...
"why you hate all of your old outfits" (Laini Ozark) - • why you hate all of yo...
"The Curse of Bridge Hollow" trailer - • The Curse of Bridge Ho...
Why 'Gilmore Girls' Resonates More During the Fall - collider.com/gilmore-girls-re...
What is in pumpkin spice? and does it contain pumpkin? - www.dictionary.com/e/what-is-...
There's something about autumn: why do people love fall so much? - www.theguardian.com/lifeandst...
The greatest trick capitalism ever pulled was making you want a pumpkin spice latte - www.vox.com/2014/9/10/6126359...
"THE MOST NEW PUMPKIN/FALL ITEMS AT TRADER JOES EVER!" (Katie Hespe) - • THE MOST NEW PUMPKIN/F...
Where's all the pumpkin ice cream? The Trader Joes Hoarders have snagged it all - www.wsj.com/articles/whos-hog...
How the Formerly Ubiquitous Pumpkin Became a Thanksgiving Treat - www.smithsonianmag.com/histor...
"Why These Native Americans Observe A National Day of Mourning Each Thanksgiving" - • Why These Native Ameri...
A Theory of Sprawling Holidays (Anne Helen Petersen) - annehelen.substack.com/p/a-th...
Tiffany Ferguson (she/her), 27 years old. #internetanalysis #fall #pumpkinspice
Business Inquiries: tiffanyferguson@select.co
This episode was co-written by Sheriden Smith!
Captions / video transcription by: / slowxmoxpanda (She is looking for more caption work, so feel free to reach out to her on Twitter!)
FTC: This video is sponsored by thredUP. Links with * are affiliate, meaning I am compensated monetarily if you join or make a purchase. 
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Hello!! back with a discussion about all the fall aesthetics and products we’re sold 🎃🍁 PS please comment for the algorithm, it helps a lot and I appreciate the support very much. Wishing you all the coziest day!! 🧡
I love this video so much it's so cozy and the research is great aksdkddldkdldkl💕💐😃😃😃😃
Basic
Where is your sweater from? Its sooo cute
Well then, if you think further, this video will be only relevant in fall and probably underperformed in other seasons, isn't it?
I have never tasted anything pumpkin spice flavored and I'm shocked that there's no pumpkin in it 😂 it's not that big in Europe
The older I get the more I love the transition into fall but mostly because I now have adult money so I guess capitalism got me again.
Honestly, TJ’s has such a grip on me during the fall and winter
I am now an adult and still don't have money :-(
this is true actually
the way i slowly started to gravitate to target once i started getting a paycheck
Or you can just appreciate the color-changing leaves 🍃🍁.
It’s free.
i just think we love living in aesthetics. we basically did to autumn what we do yearly to Christmas. it gives us things to look forward to that you don't do year round bc living the same existence day in and day out is exhausting. we should create more aesthetics tbh
Never thought of it like that but i think that really captures it. I definitely get excited for fall and spring because its a time to change things up, even if it is just aesthetics. Well said!
Celebrating the change in seasons is an ancient druid practice. It's natural for us to embrace the shift in nature. We lost this during the industrial revolution. Capitalism has done what it does and make it an industry, but inherently it is based in pagan ritual and deeply human of us
@@appleshampoozie yeah Ostara, Litha, Mabon, and Yule
@@wildwitchwest exactly
I started doing this a couple years ago! I haven’t developed aesthetics for every season yet, but it’s been really fun 😊 try it!
“Pumpkin Spice Industrial Complex” is my new favorite phrase
U basic
@@simp2234 U hating and for what
I'm living a small medieval looking town in germany and fall here actually looks exactly like the 'internet version of fall' you showed. You video made me appreciate the look out of my window way more. Its so easy to stop appreciate the beauty of things you view as normal or common
Aw I love that 💛
Same in the UK ❤
I'm in Strasbourg, Eastern France right next to Germany, and that's what it looks like here in a lot of places too! When I was in Marseille, it was so... meh
@@maxens_is_here Strasbourg is such a lovely town. I'm sure it looks gorgeous in autumn!
Aaaaah… Rothenburg? ☺️
I think another reason why so many women love fall besides nostalgia is the fact that so much of Christmas is something that a lot of women are expected to perform for their families that fall can be a time to enjoy all of those seasonal favorites but without the expectation that you also need to make them magical for other people. I can go buy myself a pumpkin spice latte, but at Christmas time I’m also worrying about what I’m going to buy all of my family and my husband‘s family and make for our family dinner (can’t forget to make my husband‘s childhood favorites so he can enjoy Christmas) and also put up a Christmas tree, etc. etc. Fall is the time that I can enjoy all those wonderful holiday vibes but without all the expectations and anxiety
Very true!! Fall is kind of a “treat yourself” season compared to the rest of the holidays that are much more focused on gifts, family / others. Helps to have a bit of a restful time before the exhausting chaos of holidays!
Well then you're not performing up to par, you didn't refresh your frontporchscape for Fall? Smh, Hallmark held a contest for best front porches. Where the prize was......to have it featured in their newest movie for free!
They got a lady to spend hundreds if not thousands on porch decor so they wouldn't have to shell it out. When she won her husband found out that it meant they'd have film crews traipsing over his lawn and house for two weeks and smartly refused the prize. Hallmark to my knowledge made no offer to repair or compensate the owner for any landscape damage (or for filming there period) that occurred during filming and they live in a marshland-border area.
Nail on the head!!!
One way in which I see women having expectations during the fall is during Thanksgiving. It’s supposed to be “traditional” for the matriarch to be the only person to cook an entire Thanksgiving meal for their families. It becomes really stressful for the matriarch having to shop for groceries during this time and have to prepare dishes days in advance. And it HAS to be a satisfying meal for everyone.
iPeace460 In most places where Christmas is celebrated there is no Thanksgiving. That's a US thing. Not an autumn thing.
I work at a popular home decor store and we got Halloween stuff in early July, the fall/Thanksgiving stuff is already half price, and we got a shipment of Valentine’s Day stuff last week. I’m so tired of this, I hate how the consumerism in America has allowed this to happen so corporations can make more money.
omg that is wild! It confuses my brain so much to see decor for later holidays so early hahaha plus sometimes I want something seasonal last minute but they’ve already moved on to the next!
VALENTINE’S DAY?! What about the December holidays lol That’s insane!
I went in to Home Sense in mid/late October for autumn decor but it was Christmas everywhere! There are still orange leaves on the trees, it's not winter yet!
That makes sense in craft stores because craft projects can take months to complete, but if the store is just selling already made decor that’s ridiculous!
its too fast! i just found a valentines card within the discount Halloween and christmas stuff! there is NO seasonal buffer! aaasaaaaa
“You’re either a Halloween spooky season person, or a cozy fall pumpkin spice latte person”. I am both. I am Cozy Spook.
Spook cozy 🍂
I'm a harvest time fall person. I made my own wreath, got garden stuff drying around the house and a bowl of pinecones that sit in the front room from about late August to Ash Wednesday if I remember to haul them out of the closet. I like the smell of cinnamon but not that sweet "pumpkin spice" stuff. Storebought readymade scents are just too sweet these days.
Same, but I like to call it Spooky Spicey.
I would LOVE a video on cottagecore/farmcore and basically the commodification and idealization of food production and rural life.
This. And maybe the cottage core to tradwife pipeline.
King of France, Madame du Poisson/Pompadour and Marie Antoinette were big into the peasant play too. Is it any less offensive to play poor for kinks and then go home to the palace when you're pinafore gets muddy then it is to 'blackfish' on instagram and then take the fake tanner off before your job interview?
I suppose it depends on the inital intent and actions after experiencing the cosplayed perspective. Fully support people educating themselves in a return to self-sufficiency especially in food production. But anyone who's done that rarely has the time/energy to take pictures of it. Especially not since the Adderall shortage.😉
@@maebandy uuhhh…yes, it’s less offensive to wear a pinafore (an article of clothing not belonging to a singular income bracket) than to do LITERAL BLACKFACE
Truly, wtf is wrong with you ????
@@Anna-xh6fk you might want to go read about the historical cosplay the king and his women were engaging in. Fetishization of the plight and submissivness of your constituency is pretty egregious. I know race is the trigger word of the day but dressing up as ethnic because you think it's pretty and being oblivious to the fact that you can wipe the melanin off seems ignorant but not intentionally mocking in the way that blackface was used in early film or peasant dress was used in royal foreplay.
@@AlexandriatheRed Alice Capelle did a video on that.
When you mentioned the small aesthetically pleasing towns it validated me so much cause I've been trying to describe those kinds of towns that only seem to exist in Disney movies and shows. The boutique-style shops on the main street, high walkability, a town square that always is decked out for whatever season is depicted in the show/ movie. The whole town seems to be 30 miles away from the closest city but all the schools somehow still have hundreds of kids. Giant houses in suburbs that also have the 'main character' bedroom phenomena as well. Such a random train of thought but an interesting niche little topic. 😆
Quite a few European cities and towns have that kind of vibe still. Guess that's where Disney got it from.
I actually grew up in a town like that and I miss it so much, it was the best
The only place I’ve lived in that has the aesthetically pleasing small town fall vibe is my college. Our campus is very small and walkable
Yesss you’re totally right! Disney made me want to live somewhere like that so badly
Come to Ohio we have some of those towns it’s so nice to visit them
Edit: grammar whatever
I've seen the people from the original "Christian Girl Autumn" and they ended up finding the whole thing hilarious. I'm glad they ended up not having an issue with how their image was used
the og girl Caitlin covinton is amazing and made some big donations to transition funds
@@43v3rh1d3n I think I'd seen some of her comments reshared on Tumblr, but I couldn't remember exactly what she said or did. And I didn't wanna say something that was potentially incorrect 😅
all credits to the queen ms. blizzy mcguire
For those of us in the north and midwest:
October = spooky season👻
Nov 1 to thanksgiving = cozy fall🍁
Black Friday to NYE = cozy Christmas🎄
January through April = 🥶🌨️
Exactly how I perceive seasons as well haha
January-April is THE WORST
@@jalapeno1119 YES😫
Chicago resident reporting in! Damn if this ain't true 😭
@@jalapeno1119 I spend this entire period counting down until summer.
if I’m being honest, I buy into the fall consumerism thing so hard bc seasonal depression is a bitch and I’ll get super depressed if I don’t actively go out of my way to find joy in different aspects of the seasons changing lol. kind of a “fake it til you make it” thing for me
Same here
Same. Helps delay the seasonal depression onset, at least until after the holidays
Any excuse to be happy tbf
I think we can find the joy in each season without falling into consumerism, at least not buying mass produced items that will go in the trash sooner or later. I like finding out where traditions come from in the past and seeing how modern marketing tries to recreate a flimsy imitation of the past really becomes bizarre.
Only Hayao Myazaki is allowed to make me nostalgic for something I never experienced
this is the first time i have ever seen an american youtuber acknowledge that not everyone in the world experiences fall as a season much less in november!! idk why that small statement at the beginning captivated me but it did
On Jenny Nicholson's latest video, about the Evermore theme park, there's a great quote about how pumpkins are a great way to distract Americans lol. During the soft launch of the park, lots of buildings weren't completed so they opened during fall and had an autumn theme and hid the incompleteness behind many sizes of pumpkins.
Hahahaha I love that. We are simple creatures, give us pumpkins! Idk if I reached that part of the video yet but Jenny really blessed us with that 4 hour upload
Evermore theme park should hire Jenny. She has so many great suggestions to make the park so much better,
@@alizakreski1557 Jenny did give great recommendations! Heck, even I'd go if Evermore expanded a little bit and included pumpkins LOL
I think there’s a lot of overlap between these two RUclipsrs audiences
did you mean distract or are you using district in a way I'm not familiar with?
The idea of the American fall aesthetic is so interesting to me because in my country, autumn is nothing like that. We still have the leaves but the whole pumpkin spice idea and fashion is completely foreign to me. In fact, stores sell whole pumpkins around Halloween(which is in spring), because we tend to associate it more with Halloween than autumn.
My biggest frame of reference for American fall is like 2014 lifestyle RUclipsrs
Duuuuude same😂😂😂
Literally same lol I live the "fall season" through the internet. I'm from a tropical country we don't have autumn 😭
@@karly.asshhh Why do I feel like you’re from Puerto Rico? If so, then sameee lol. There’s literally no difference in here between the seasons. Dressing like this over over you gotta be insane 💀💀
Same I live in Ireland, so fall usually has some of the worst weather. Lots of cold wind and rain. Halloween is the only highlight tbh
I literally just wrote the same comment
The Māori people in Aotearoa New Zealand have a lunar calendar called the Maramataka. Using certain natural signs, like the flowering of certain plants, it can be used as a guide as to when to plant certain crops, hunt certain animals etc. I've seen a lot of arguments about how this calendar, being associated with changes in the natural world, is a much better way of tracking the seasons. We may say Spring starts on September 1st here, but try telling that to the Kōwhai trees whose flowers are blooming in July! It's also another way of tracking the impact of climate change on the environment by seeing which natural signs have moved and how that impacts growing seasons etc.
Similar situation here in Australia, depending on what part of the country you're in (since we cover like, four or five different climate zones) Aboriginal people observe anywhere between 6 to 8 seasons.
There are many traditional ways of dividing the seasons, and the "starting on the Solstice/Equinox" method is nowhere near universal or official. I like to consider American Thanksgiving the day between fall and winter as it's the end of the main harvest and the beginning of preserving foods for the next year. Then Valentine's Day is the day between winter and spring, because it's a time of frozen mornings but flowers are blooming. Pentecost divides Spring from Summer, and Assumption Day divides Summer from Fall, as the main harvest begins and the nights are cooling off.
Honestly, this kind of stuff makes Autumn so much more bearable. I want comfy. I want festivities. I believe this is why the holidays were celebrated in the cooler seasons . . . Bc it’s depressing otherwise.
It's really interesting growing up in the UK, we have about 2 days of pretty autumn leaves and then it's basically just rain for 6 months and as a kid halloween wasn't such a big thing here and we never celebrated it but in the past few years I've seen the American fall crazes making their way over here more and more
yesss i feel like all uk people relate, leaves are already all gone and now it’s just dark, rainy and miserable. halloween is meh too, i feel like this is a completely american thing.
Totally depends where you are. I grew up in the north north and now I live in the south of England. The leaves are still on all the trees and it’s been very sunny this autumn. Thanks global warming…! It was 18 degrees this weekend. When and where I grew up we’d be lucky to get double figures. It was cold. But I do agree with the darkness. the only problem is the darkness thanks to daylight savings time…!
@@MediAndClaire i live in the south but still feel as though around 90% of the leaves are gone 😭 it’s sad because the leaves really are pretty.
@@phoebestener2244 No it is an Irish pagan holiday!!!
Same in eastern europe and we don't even have halloween :(
I think the American love of fall & Halloween, especially in the recent years, has been really wholesome. I'm definitely a spooky season person & I've enjoyed letting myself experience it. It feels nice to *experience* the seasons, even if it's a little performative. Something in my brain changed when I turned 24 and suddenly I didn't find holidays cringe, I wanted to indulge in all the festivities.
I think you can appreciate/celebrate seasons without having to spend money, or at least spend a TON of money. I don't buy new things every seasons other than certain foods/treats. I like to buy in-season, local produce and base my meals around it as a seasonal treat. I reuse the same decorations every year, so it's become a ritual. I whip out the same sweater collection each year and start slowly layering up. I read my favorite stories/watch my favorite movies about Fall/Christmas/Thansgiving.
But I get the commercialization of seasons has gone out of hand.
as someone from a country who has basically no seasons (australia), coming to canada and experiencing seasons was a freakin life -changing revelation. it is SO EXCITING - u can actually differentiate different parts of the year! it doesnt just kinda blend from hot to hotter - the plants change, flavours change, there's always something to look forward to. companies are just reflecting something that already exists. appreciate it! cos i carved a rock hard gourd, and two watermelons out of desperation to join in the festivities, cos i sure as shit couldn't find an orange pumpkin to buy.
I gotta say also, I taught a “science of the seasons” class to some young kids over the course of a school year and that really made me realize how commodification has DESTROYED our concept of seasons. Like, Christmas is in the BEGINNING of winter, which begins on Dec. 21-22. Fall starts in the end of September. Spring starts near the end of March! But products keep us thinking it’s winter for 5 months, and that fall is only one month long.
Would you mind explaining this more? Is it correct that thermal winter starts when the mean temperature of the day is below 0 °C (water freezes)? So according to weather forcast, it would be starting tomorrow here; today was 1 °C all day and tonight it will drop to 0 °C, in the morning to -1 °C and possibly to -2 °C in tomorrow evening. I'm in Oulu, Finland, and tomorrow it will be 15th of November.
@Rääpynä We don't use a temperature- bad method of determining seasons; we use solstices as seasonal markers. Based on our timing methods, each season runs roughly 91 days. Here in southeastern Pennsylvania, we experience all four seasons fairly dynamically, but the weather is coldest between December and March. So we have a bit of a longer "feeling" winter than say... Florida that never really has a winter and celebrates the winter more symbolically than those of us actually going below freezing.
(Not sure if that clarifies anything and felt RUclips's comment system not allowing me to see the comment I'm responding to makes my short-term memory forget my original point 🤕)
imo winter was never the end of december. Even before I knew about commercialization, I felt the seasons were all wrong and made no sense as a kid as summer=hot, winter=cold spring=new growth and autumn=new colors/falling leaves....it's just a feeling, most people don't go by the mean temperature lol. If it's 80* in October, you can't convince me it's autumn yet. It's always been more of a feeling and that's okay. :)
Me as a kid when I found out the winter solstice was on Dec. 21: "Impossible!"
lol winter really is 5 months long in some parts. Grew up in Minnesota where it snowed from October-March.
I'm definitely a spooky season girl, but I'm also not a November 1 = Christmastime girl. Lately, I've been seeing November as a much needed pause, a long inhale-exhale, between spooky season and Christmastime. I'm not a big Thanksgiving person, but I enjoy November as a pure fall season month sans spookiness. Pumpkins without faces. Leaves, maple flavors, cinnamon scents, and appreciating whenever the temperature dips below 70 here in San Diego. I do wait until after Thanksgiving to begin my specific Christmas traditions. What I thought was funny is how quickly we switch from fall to Christmastime around Thanksgiving even when the actual fall season extends two thirds into the month of December. But we don't often see fall leaf and pumpkin aesthetics mixed in with candy canes, pine trees, and Santa Claus. 🤷♀
Same, except for the fact that I dont celebrate Thanksgiving (im not american). So i just like to have November to enjoy the autumn before Christmas hits (also where I live, winter sometimes lasts till April, so I'd like to not start romantisizing it as early as November, thanks. I'd like to enjoy a few weeks more of sunlight and snowless weather)
Yesss November is so underrated
This exactly!! This is why I love November
I enjoyed this video. Its frustrating living in New Zealand and haivng all our holidays based on northern hemisphere ones. We finally get to summer and then we go around sticking snowflakes and fake snow everywhere. Or putting up spring and Easter decorations when it's really our autumn.
That must be different.
What's that even like?
@@twiggledowntown3564 I've heard that it's very bizarre when people from the northern hemisphere visit lol. Imagine Christmas combined with a summer holiday lol
true!! i live in south america and seeing people from the other side of the world talking about the upcoming winter when a heatwave is coming up here is a bit alienating. however, it gets worse with the commodification of the seasons, because you are 'sold' the idea that you should be doing certain things linked to a season you're not experiencing -but that's the way the "authentic" version of the holiday should look like, according to the cultural products we consume here in the south.
Christmas in summer is amazing! Kid gets a new bike, but it’s snowing? How boring! Chuck ya togs on and play in the pool with your new toys after lunch! Go ride that cool new bike! 🐨
Christmas in winter sounds awful
This is especially interesting to me as a non-American. I used to know these fall trends through youtube only, but as globalisation creeps in we have more and more shops and venues introducing seasonal/halloween decor, spice lattes and all that, which people are happy to buy, of course. I never understood the American obsession with pumpkin, so that section was particularly informative. Thanks for another great video!
Funnily enough, Gilmore Girls was filmed on a sound stage in LA. Even that magic was manufactured.
True!! Hahaha every example I found for a show that’s “super fall” was actually a sound stage. Showbiz, baby!
Sorry i refuse to believe this! it's a documentary about stars hollow lol
@@foamsoap41 Rory doesn’t even like coffee, there is Pepsi in her cup 💀😅
Keep complaining for views
@@simp2234 😬
Super late on this one! But I just wanted to say, as someone who grew up in Canada where it got extremely cold and dark all winter, it's easy to underestimate the psychological impact of fall. In addition to all the points you made, it's also that we hold onto fall as long as possible, reveling in its aesthetic, because the long, dark winter is coming soon after. In places where fall colours are most spectacular, winters are often brutal and cold, and we see fall as the last breaths of life before winter.
Absolutely!
Talking about the fall leaves background and not everywhere having that idealized ‘fall aesthetic’ reminds me of growing up and living in New England and all the people coming up for leaf peeping to see the foliage
Holy shit, so that old Family Guy episode wasn't exaggerating. People really migrate to New England to watch the leaves change and take over the damn place.
Same. While everyone else is romanticising the fall leaves, I just associate it with the influx of tourists clogging up the roads.
Early spring on the other hand feels more like real New England to me. You've got maple sugaring and mud season, two quinticential New England experiences, and the landscape is butt ugly: everything's still dead from the winter, there's dirty piles of old snow, and no one can drive down the muddy dirt roads or the paved roads that developed new bumps and potholes from frost heaves and snow plow damage, so there's basically no tourists. It's just you and the other crusty locals coming out from winter hibernation.
@@RyanStorey1231 im crying this was my first thought too, as a canadian growing up watching that I was so glad our fall lasts like two seconds lol
the leafers omg
Growing up Disney movies like hocus pocus have made me yearn for that typical spooky fall that doesn’t exist in Texas 😭
But the rare occasion when the weather is like
omg yessss the Hocus Pocus version of Salem, I always wanted to run through the leaf-covered forests lmao
So I am a ghost tour guide in Salem, MA and this year was the busiest in recent memory as really the first October everything was open. And like, I love Halloween, but it definitely got to the point where doing 3 tours a day, pushing through crowds to attempt to stand at another crowded location and tell stories to a group of 50 tourists that it sucked every drop of joy out of my favorite season. Like, I get this is peak season and how many businesses stay afloat, but Salem is a small city and like talk about commodification of fall.
That sucks, I’m sorry it ruins your favorite season! I moved to Salem specifically because I love Halloween so much and here it’s a month long instead of one night and I love seeing everyone’s costumes and decorations. That’s terrible that it seems like it burnt you out, I hope next year invigorates your love for the season again!
@@nbunnysnowboard Oh yeah, I mostly blame the tour company who let 100 people sign up for tours and split that between two guides. Probably didn’t help that I was commuting either lol. Glad you are enjoying living in Salem though! October is crazy, but a fun kind of crazy
That’s because everyone who had to miss out during Covid came this year
I love when you make a video articulating an incomplete thought/feeling that has been floating around in my brain
Hahaha aw I’m glad!
I have always lived in a place with no real seasons to speak of, but the past few years I have tried incorporating more and more seasonal elements into my daily life. Marking the passage of time by recognizing and doing certain things in certain seasons is supposedly good for fighting off depression and generally supporting mental health. Of course, this doesn't have to be all about seasonal decor and limited-time products. I like to give a different "theme" to each month and associate certain recipes to cook or doodles to draw in my journal with that month. This doesn't really require any additional spending (you could lump things like TV shows and movies you already own into this). It gives me something to look forward to and focus on for each month, and the fall ones are definitely very traditionally autumnal, so I can enjoy some of the vibe without melting in a chunky sweater.
Me desperately trying to partake in the PSIC (pumpkin spice industrial complex) while having Fa-la-lattes and ✨Merry & Bright ✨pillows shoved in front of my eyeballs
I worried that I’d put out this video too late lmao after Nov 1st it became Christmas!!
@@tiffanyferg no no, this time-warped me back in place tyvm
" Fa-la-lattes" oh my god lmfao
The Smithsonian had an interesting partnership with the Wampanoag, where they interviewed elders about their interactions with European settlers. It's important to note that the Wampanoag of Massachusetts don't support replacing Thanksgiving with a day of mourning. They already have a day of mourning on the anniversary of death of Metacom (King Philip) in August. some make a pilgrimage to the site of his execution , but it's mostly use as a time to fest and be with family. The man who pushed for the day of Mourning had his tribal membersship revoked (for unrelated reasons) so it's a tough subject for a lot of Indigenous people. While the experience of Wampanoag aren't universal, and some Indigenous may feel differently about this event. I'd rather not spread the ideas of a man who was excommunicated from his tribe. Indigenous people who don't have tribal or national membership are still Indigenous but they are not leaders or decisionmakers and loosing tribal members usually comes from actioms that harmed the tribe as a whole.
I have a random hobby of photographing American Girl dolls (I know, it's a little unique) anyway, the bit you said about how photos on Instagram with fall leaves in the background do so much better is true, even for my weird niche!
its really interesting to think that while the enviroments natural climate seasons will slowly distort, we'll still grasp on to what it should be like through the aesthetics and monthly markers of fall, despite it being way too warm to be fall
Yeah, I have a feeling some people are actually exaggerately excited for the idea of fall, because summer has become so long and hot.
I’m a spooky season and a cinnamon and spice fall season person but I just hate how quickly we all move over to Christmas! I like Christmas too but I want it to feel like it’s own separate thing
The Gilmore Girls explanation clears so much about my Midwest gay longing that hits every October
As a Michigan resident,a notorious outfit repeater (a regular secondhand shopper), and someone likes the winter, I look FORWARD to breaking out my sweaters that I put away in May.
I absolutely got sucked into the Fall/ Halloween decor craze the first fall of lockdown. It was just something that I could focus on/ look forward to when the rest of the world seemed so bleak, and you had to make your own milestones when everything else was crumbling around you.
Extremely understandable! I really enjoyed my Christmas decor that year for the same reasons
I tried the Starbucks pumpkin spice (at the low low price of $7 for a medium…) and I was SO disappointed. It genuinely must be popular because it’s Starbucks. The less-than $5 large Dunkin pumpkin spice latte is really good imo.
But fall in general is only exciting because of thanksgiving for me. I miss my family!
It's literally cause Starbucks positioned it that way. The flavor is very specific to their brand
I tried it (The Starbucks psl) once and I hated it. Because I'm not american, I don't associate the phrase "pumpkin spice" with a specific blend of spices. I had assumed that "pumpkin spice" latte meant "pumpkin and spice" latte. Imagine my disappointment when the drink did not taste of pumpkin... And it wasn't even very spicy, either, just kind of sweet. I could barely taste any cinnamon. What a shame.
@@anzaia2164 Honestly most starbucks drinks taste better when the sugar is knocked back some. tbh I think they're overly sweet to appeal to younger people as morally dubious as that is.
The PSLs from Starbucks suck (imo),but the ones from Peet’s coffee are great
I’ve never liked PSLs because I find them too sweet. But I LOVE Pumpkin Cream Cold Brew (preferably no vanilla syrup but I’m not picky).
To learn more about why people love pumpkins so much, I recommend checking out the "Cucurbitology" episode of the podcast, Ologies. The guest shares the folklore and history of pumpkins, which provides additional context the romanticized, rural aesthetics of fall Tiffany brought up in the video!
My perfect autumn outfit is basically black active leggings and an oversized sweater/sweatshirt
Same!!!!👏
I love this video, I have felt the separation between "fall" people vs "halloween" people for so long, I grew up super Christian so latching myself on to spooky halloween things was probably a genuine part of my deconstruction
omg same! I used to absolutely hate fall because it meant that halloween was around the corner and this was the time of year I felt "different", because we didn't celebrate Halloween. As an adult now, I've learn to really enjoy the season and create my own traditions on my own terms - no one can tell me not to celebrate Halloween if I want!
As a Brit it definitely feels like the American seasons have become more prevalent here. Even if we only have three weeks of ‘fall’ I don’t remember any pumpkin patches being visited when I was a kid. Though I do enjoy it as a vibe, the leaves this year have been 🔥🔥
"The season for all senses" unless you have allergies 🥰
HAHA true omg I’ve been suffering
I will be here with watering eyes, runny nose, and pumpkin spice everything lol my allergies can't stop me
You’re so much more graceful about this than I ever could be. I’ve been screaming this from the rooftops for years now. People rush seasons/holidays that by the time they happen they are OVER IT. The day after Halloween is now Christmas and then the second Christmas is over people are anxious (yes, it causes literal anxiety in people to both have their Christmas decor not up by November 1st and not down by December 26th). And Christmas time technically starts on December 25th and goes to the epiphany. It’s so sad to me. I’ve also said for years that people like the idea of fall and not actually fall because fall goes right up to Christmas practically. Happy to see this being addressed and I will definitely seek out Ann Helen’s writings on this.
Basically same!! I love all the seasons, and I'm a big fan of Christmas but I find it very weird how so many people dream of summer in February, post Halloween pictures in August, and are so eager to celebrate Christmas in October... The week from Christmas to early January is one of my favorite times of the year, but when it comes round so many people are already done with Christmas. I guess it's just easier to desire and idealize something than to actually enjoy what we've got.
American seasonal decor is so so weird to me. I'm from South Africa, we ain't got money for that 😂 maybe that's why it's not a thing here. I see more and more young people wanting to do Halloween and christmas like americans do and I'm just like why?? Our seasons are reversed. Its spring right now. Christmas is more likely spent at the beach. And it's such a waste of money and more cheap plastic nonsense for the landfill. And dont get me started on black friday, which started happening here about 4 or 5 years ago. Again, why??? Thank you america for pushing your nonsense onto us through the media 😂😂
Sadly true 😔 way too much consuming. They'll use those things for a few days or weeks and get rid of them or hoard them and will most likely get new stuff the following year. So wasteful.
I wonder how the Black Friday exhaustion that the US (or maybe just California?) is going through at the moment will effect the rest of the world. The rabid Black Friday shoppers of year previous are nowhere to be seen this year and the stores have started their Black Friday sales very very early.
@@forgetmenever I used to be a person that printed out ad stickers for Kmart and in 2014 they were one of the only places that would start the sales the night before and extend them to Saturday. Since then, people have been slowly making their sales longer and longer and been less interested in congesting their stores. a lot of people are rejecting the idea of it being one day and just embracing having items discounted as early as October so people can slowly acquire their gifts over time which is a major relief to many people, especially workers on the floor.
I live in a tropical country but i love the idea of autumn 😭 unless i travel overseas, the most i can do is to live vicariously through shows and products lol
I love autumn so much that I celebrate Halloween for the entire month of October and my husband loves Thanksgiving so much that we celebrate cozy autumnal season for the entire month of November. This year I put up the cozy autumn decorations on September 1st, layered Halloween over it for a month, and went back to pure cozy on November 1st lol it's been delightful
I live in vermont and it is truly as beautiful as photos show. The tourism and traffic is absolutely insane in certain spots but I can’t even be mad bc local Vermonters also love to do some fun fall touristy activities at this time haha
My whole year revolves around Halloween. Now is the time to plan decor, travel, and events for next year. I start DIYing in the spring and shopping starts in June/July 🎃
I live in London now but I grew up overseas where we don't get autumnal leaves etc. This year has been the first autumn I've felt so magical and special, and it's mostly the leaves everywhere and the weather that isn't too cold but still chilly, where I can cose up with a cup of coffee or with my study materials in my school's library. It just feels so autumn in a way I've never felt before.
i did not see the meme about the thanksgiving outfit but it is essentially what i wore for all of 8th/10th grade in like 2016-18 and i feel so targeted. the top button on my tan suede skirt (from ardene) became crooked and made a permanent tent on my skirt. my black mock neck (from h&m) became covered in lint balls, and got discolouration and holes in the armpits. the heels on my boots, which were suede, knee-high, and lace-up, got ground down to a rounded edge. may that iconic fit rest in peace.
(commenting this before watching the whole video) autumn is my favourite season (also a libra) and the nature vibes and haloween and the stupid pumpkin flavours are things i love BUT seasonal depression is real and i have that in the back of my mind, knowing january will be hell
Yes as an Aussie I’ve always been confused about the whole autumn (‘fall’) thing in the US. Here it’s just another season.
I came here to give this a like for the 'Pumpkin Spice Industrial Complex' in the thumbnail alone.
Fall is definitely one of the times of year that makes me really grateful to be Canadian, because I do get to see beautiful foliage and for a couple months life just feels more special. It's nature's own scarcity marketing! We know we only get this time briefly so it feels like we need to take advantage while we can. Where I live, all the leaves are down now and November is just fully grey, so I'm trying to find ways to enjoy this month for what it is.
I really resonated with the idea that there's a dichotomy between what fall looks like online and what it looks like for most of us in real life. I recently went on a day hike near me to see some fall foliage and was so happy and blown away by it, so when I got back I decided to use one of my photos as my wallpaper, but upon pulling it up, I realized that it looked way undersaturated compared to all of the online fall photos. I edited the photo to make it look "more fall," but the truth is that when I was actually outdoors, I was so happy and fulfilled with the way nature actually appeared to me! Even if you know that everything is filtered and edited its hard to realize how pervasive this is.
6:40 I actually really love the Brennan Lee Mulligan skit about being basic where one character goes 'but they're all the same' and the reply is 'as are sunsets and rainbows'
Seasonal depression makes me feel like such a debbie downer every year; everyone else is so excited and having fun when fall comes, and there I am with my mental health taking a nose dive the second I feel a cold breeze.
Halloween and Christmas are extreme sports in my home. It’s like a straight up festive adrenaline rush from October 1st through January 2nd😂
Well, from an outsider, i have seen the romanticization of Fall since puberty on the internet✌️esp in the west. The amount of autumn i have consumed in my life is foliage filled picturesque images, fall fashion, album Red by Taylor Swift & a eurotrip in october 2019. Recently for the first time, I tried the pumpkin spice latte at our recently opened Starbucks, and well, it was... interesting ✌️. I personally love the winters but i do love the aesthetic colors of autumn😁
Tiffany, your outfits are very cute 😍.
In regards to the algorithm: I think your content usually picks up around September and peaks around winter because your voice is very nice to listen to and your video style is very relaxing visionally which is what people need in these seasons 😂❤️❤️ Me personally - I have less screen time in spring and summer because the mood is more uplifted and dynamic, now it’s more philosophical and cozy
As a kid I didn't care for autumn - to me, it was just everything dying ready for cold winter. I grew up in an English town that's very wet during autumn, so it was never very aesthetic. When I was 23, I moved to South Korea, and that's where I fell in love with autumn - it's beautiful there! So vibrant, orange golden yellow and red. And back then, in 2012ish, autumn wasn't really commodified. My boyfriend and I went apple picking, baked apple pie, I attended my first Thanksgiving dinners (boyfriend was Asian American), tasted my first pumpkin pie, rode tandem bicycles through rice paddy's lined with autumnal trees, wore plaid and sweaters, went to towns filled with persimmon trees, drank wine and had the time and energy to bake fresh cookies. It was a dreamy time that I'm grateful to have experienced.
Now, I cling to autumn like a safety blanket (one that's aesthetically pleasing) but knowing it'll never feel as good as when I was young and in love with a place, a boy, and the freedom of being a 20something year old...🍂
I live in Australia. It’s almost summer here. But the allure of fall/autumn in the northern hemisphere constantly on my feed makes me want to participate in cosy sweaters and halloween decor and pumpkin lattes even though I should be preparing for summery dresses and picnics and hot beach days…we don’t even have pumpkin lattes or proper Halloween here. that’s the power of influence and American/British capitalism. I even start to regret not taking part in these trends earlier in the year when it WAS autumn. But when it is autumn here it’s summer over there so I’m thinking of beach days and dresses again when it’s freezing cold 😭😭
You always find interesting and unique topics for your videos that I don't see anywhere else! ♥️
Found this video a few months too late but you hit the nail on the head with all of these! I especially found myself obsessing over fall last year, even going as far as following a bunch of "aesthetic vlog" people on Tik Tok who romanticize every aspect of their lives in tune with the seasons, usually going from fall/autumn/Halloween decor in August to Christmas decor in November. I live in Chicago, so recently fall has become either 80 degree weather or 50 degree weather. I find myself clinging onto the old nostalgia of my favorite season from my childhood.
Australian here. So yeah, we don't have deciduous trees naturally, and when the northern hemisphere is celebrating their "fall", it's spring here and usually starting to get hot already. Don't even get me started on the Christmas consumer bullplonk 😅 it's so insulting seeing fake snow decorations everywhere when it's hot as buggery outside.
For me, the Christian Girl Fall and the pumpkin spice industrial complex are cultures I know only because I live in southern U.S. But it is still distant to me, yet I am still able to enjoy this video. That's a real sign of quality.
I don't know if it's left over 'back to school' season vibes but I feel like September is a fresh start more so than the new year which can be depressing and bleak.
I am definitely a spooky season girl, I do the 31 days of Halloween where I watch something scary everyday. But I am wrapped up in a cosy blanket with spicy treats so I guess I am a combination.
What I do hate though is how we never get to really enjoy being in the moment because while we are busy enjoying autumn, Christmas is all in the shops. Live in the now people, Garth knew the score. Great video!
as always, i appreciate the time you take to put in accurate captions on your videos
I'm a fall baby, and I absolutely love autumn. I'm lucky enough to live in a place where we experience it. The colors, the smell and the sound of the leaves when I walk through them is my happy place 🧡🍁
I clicked in your video right away (as usual) but I distinctly thought it was a Gilmore girls video because of the thumbnail, only now I went back to look and there is no Gilmore girls image there lol the fall aesthetic really tricked my brain
Hahahaha the association is too strong!
As a person who lived her hole life in Brazil, not only that, but in a state where we only get Hot or Rainy (but also hot) climates, and at the same time has been exposed to American films and media all my life, I've always found it really interesting how some colors and foods seem to be restricted to specific seasons, instead of personal taste and, in the case of foods, what you want to eat in the moment...
Amazing video, you always make me think about what’s happening around me more
settling in with my popcorn and crochet project
I love fall--it's my favorite season. I grew up in Ohio, so part of it is definitely rooted in nostalgia and actual love for the cooler temperature and beautiful colors. (ETA: Fall is definitely the Midwest/Northeast U.S.'s time to shine. The rest of the year, it is not *that* pretty.) Climate change is definitely feeding that nostalgia: even in my lifetime (I'm 32), I've noticed that Ohio's summers are lasting longer and feel more brutal. We joke (probably to keep from crying) that we really only get a good 2 weeks of peak fall.
Another part, though, has to be due to the commodification: I've noticed that, even though I'm beyond school-age now, I still feel a strong desire to shop and perform a specific fall aesthetic--rooted in the fact that around the end of August, it was time for "back to school shopping." And then, of course, there's the desire to buy specific items "for fall" - candles, pumpkins, decor...
I'm trying to lean into my love of fall without falling into the trap of overconsumption: a candle or two is fine, but maybe go outside and go on a hike if I want to truly experience fall.
I love your videos so much!
Whenever I see you uploaded a video I click on it immediately. Your takes are amazing
aw thank you!! ❤️
I just found you channel and I love how you dive deeper into things that not everyone thinks about. It’s so fun to analyze things that seem so automatic like holidays
Im so pleased someone is addressing this!
I am from New Zealand, so our seasons are opposite (we are heading into spring) and seeing the USA commodification of Autumn has always struck me as odd and over the top. And over the years it’s getting more intense.
Our native trees are evergreen, though introduced deciduous trees do pepper the landscape.”, we don’t have the big visual seasonal change to the forests.
Decorating for the season is so foreign, but this autumn we did see the introduction of pumpkin spice flavours to coffee for the first time.
This commodification is catching and you bring up some great points in this video ❤
This is a unique topic! I’m looking forward to your thoughts :)
Great video as usual!!
I was rather surprised by the fact that apparently Halloween is becoming a bigger event in some places, because where I live down South I swear we see less and less of it every year. Only a handful of people do even basic decorations, and larger scale yard haunt setups are essentially non-existent. I remember a lot more people participating when I was a kid but now it's like no one cares about it here anymore... Could just be my immediate area ofc
Could be that the kids in your area grew up and moved out, so it's not as big as when the families did it for the kids.
@@raapyna8544 the few places I've moved between always had a lot of families and younger kids tbh, but from what I've heard from neighbors and extended family people just take them to a contained Halloween event (Trunk or Treat for example) and kind of be done with it. So they do something for Halloween outside of the home, but don't decorate or really have any active local trick or treating
I love fall. I love it so much. I love the turning leaves, the chilly morning, the warm afternoons, that special shade of blue that only happens in October skies, the return of hot soups and hot tea and pumpkin spice lattes. I love the chill and the drizzle. I love soft blankets and homecoming and apple picking and apple cider. I love the start of hockey season. I love the abundance of the orchards and fields. I love fresh bread. And yes, I LOVE Halloween. Christmas can get wrecked.
I love this series! You always choose such interesting topics!
babe wake up tiff ferg just posted a new video essay
I like fall aesthetic but I don't like pumpkin. I'm a Carmel apple and cinnamon girlie!
omg caramel apple 🤤 So good!
thank u for this!!! i recently moved here to the states from a place with absolutely no autumn at all so i’ve been definitely enjoying romanticizing autumn and layering up but it’s also been really clear to me that many of these autumn fashion trends will go “out of style” faster than people realize and that the fall 🍂aesthetic🍂 they rave about is somewhat of a construct. i never get pumpkin spice lattes but i’ve definitely been enjoying ordering hot mocha lattes instead of iced ones, since the weather practically calls for it. loved your video!!!
Even though I live in the tropics and temperatures stay 80 degrees all year round, it's fascinating how the media and pop culture has created this nostalgic feeling in me which sets off when I get a glimpse of Halloween costumes, turkey feathers, and mistle toe. I find it humorous when I get so excited when the weather is cloudy around these months. My mind tells me to cover up with jackets and sweaters thinking it's cold when in reality, it's still 85 degrees and the humidity is 79% lmao.
I’m a definitely a Spooky Season kind of gal and my husband as to reel in my Christmas enthusiasm from Nov 1st to Thanksgiving.
I might be the only one that's really not into fall honestly yes I like ice pumpkin spice lattes and Halloween but that's it I don't like cold weather I prefer the warm and hotness of Summer and summer Vibes as a whole great deep dive video I enjoyed this one 😍👌🎃
Totally agree! I'm a Major Fall Enjoyer(TM) and this video really hits the nail on the head. I'm a SoCal kid also and it's just so exciting when it FINALLY starts to get cold, plus my family was big into Halloween, plus it was field season for marching band, it's just so nice and nostalgic for a bunch of different reasons!
Speaking of fall, you're definitely a comforting creator to me, Tiffany.
how I feel about trends is basically everything comes back eventually so even if you’re not specially “on trend” right now, you could be wearing something that will come back in a year or two and then you’re technically ahead of the trends 🤣 it’s all just made up anyways lmao
I hate fall with all of my heart. It's dark, it's rainy, it's stressful. I love the idea of fall, the one we see on social media, the pumpkins, red leaves and warm beverages, but that is not the season I live 😅😅
As someone in the Pacific Northwest, I honestly dread fall. Every year the wildfires get worse, I can't open my windows for days at a time because the smoke is so intense. Usually it only stops once the rain starts, and then we often don't see the sun for weeks, which is terrible for my mental health. I much prefer spring. Clean air, long days, flowers - what's not to love?
I love your authentic energy and how thorough you are in your analysis.
Even you capitalized on it by making this video 😅😅😅😅
Hahaha of course! Give me some of that Pumpkin Money
@@tiffanyferg 😝 hahaha
I’m so glad you decided to tackle this because I’ve been thinking about it all month long. It feels like the commodification has exploded this year.