Amazon ACoS, Explained in 5 Minutes!

LINK TO ARTICLE: www.ecomcrew.com/amazon-acos/
Advertising is an essential component for any business to increase sales, but it is also one of the highest recurring costs of your business.
In ecommerce, when you measure the success of your business on Amazon, there are a lot of metrics to be wary of. And it doesn’t help that Amazon themselves frequently roll out complex metrics to help you further measure the success (or failure) of your ad campaigns. However, if there is one metric that you should always be mindful of, it’s your ACoS.
In this video, we’ll briefly discuss what Amazon ACoS is, a few ACoS sample calculations, and how you can lower your ACoS to maximize your budget.
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