The irony of something called "Word Of Mouth" is, like many Munchies videos, the 20 Gram Cafe PAID them to get this video produced and posted. Its advertorial. Sponsored content.
Hey munchies its been a month. I want a video. Like this is fine. I just watch these on my breaks between cooking meals at work. I need some new stuff to watch.
The reason why Costco can do it (take a loss), is because their business is purely making money off a subscription fee. They either make a loss or break even on literally everything else. No small business could do that.
@@jimbojimbo6873The other items in their shop are probably expensive, like with Costco people go there for the cheap food but then end up buying a TV or something expensive.
loss leaders are a thing in basically every business, its just harder to see sometimes in the case of costco theyre able to have such an extreme precieved loss leader because of the subscription fee the hotdogs alone cost over 5$ to make
they sound like how all bosses should be, so many businesses are short sighted and don't understand the power of a loss leader, thats money that would be wasted on marketing, but they are marketing through word of mouth and value
Doesn't make sense. Capitalism exists to enrich profit. I don't like that system, but as long as people want and support capitalism that will always be more important.
@@allanpeter7700This isn’t a burger place. This a grill inside of a grocery store. A normal burger place would go out of business if they did the same thing.
Every small business needs to remember this, be good to your community and it will grow and be loyal. Glad to see that some people can remember what respect, love and value can do for a business.
To be fair its a very nice grocery store, they carry a lot of good stuff at reasonable prices. They were also giving out grocery store discount coupons with the purchase at the cafe.
The burger for 2.55 is their lost leader. Like the 1.50 hot dogs are Costco or 5 dollar roaster chicken at Kroger. The food is already discounted so they can draw more customers. Why would they give out a coupon when the burger IS THE COUPON?
@@scottyhart7181 because some people need extra motivation to actually shop. Also builds good will for the brand, as customers love discounts on top of an already good deal.
Isn't it crazy how different of an environment this looks like when you care about your customers AND your employees? It's crazy that it should be the first step, but so many places aren't like that. Anyway, love the atmosphere and excited for Munchies!
This is the kind of places people should support as much as they can. I would even tip them every time because it’s so cheap, and then there’s places that charges 15$+ for a single burger of the same quality
This is a very common practice found in street markets all over South Korea. Kudos to Young Kim for taking business inspiration from his ethnic heritage!
I don't know how #Munchies always finds these great start up and family businesses to showcase that you can make it... but I am happy they do. Is there anything better than learning about people doing their own small part to make the world a better place? If you are in NYC please stop by and support them by hitting the grocery store (and maybe grabbing a burger to go). Thank you Munchies social media team for keeping your focus on highlighting great people doing amazing things.
they found it cuz of instagram and social media that trended it so popular and they just jump on the bandwagon that everybody follows so munchies isnt original haha
Yes, because, as the genius @randytessman6750 showed with his profound analytic insight above, this business is so successful (whatever that means, its subjective), and cares so much about making the world a better place, as proven by an 8 minute youtube video edited by Munchies. Thank you for drawing such profound conclusions and inferences from this youtube video, you are so smart.
this style burger (oklahoma fried onion burger) was invented during the great depression. meat was so expensive so they decided to add a handful of thinly sliced onions to smash into the patty to use less meat. The burger was invented at Hamburger Inn in El Reno, Oklahoma.
I’ve worked for Young in the past. It was only for a few months but I can tell he is an upstanding person. Im happy to see him getting recognition, well deserved!
What people dont realize is its very clever marketing. They might not make any money on the burger but it gets people in the door, and talking, and sharing and clicking. This all creates hype and hype =more customers who spend money on other products in the store. Just what grocery stores do, you go in for milk and come out with lots more … The £1 burger man in blackpool is the same, and people spend money in his arcade
That burger looks amazing and for $2.55?!? Hell, makes me almost wish I still lived in Jersey. I'd hightail it over the bridge so fast. I remember how many miles we'd go for good food. Ah but gas was so much cheaper then.
idk what it was like then but today youd pay a $15 toll to enter ny from nj. and you can go around but youd have to drive 5 hours. and yes then youd probably spend more on gas than the toll would be.
those dudes working next store found a gem. they said 2 years they been on that job! 2 years of amazing burgers. im so jealous. I will say it is word to mouth, if i knew of a spot like this around me i would be going and telling everyone as well. but i dont know of any in my area..
This guy is a legend for being able to provide this at that rate in today’s time! May God continue to bless this establishment which helps the community in return. All around feel good story.
@@PGraveDigger1 They're sold well under market value, they're actively chosing to lose profit. I get the dull semantics you're attempting but the guy literally explained it.
@@DeathCrunch It's not really pedantic if they literally aren't losing money. A loss leader does not make profit. Seems like maybe your hating ass genius self could use some of that google 😉
I remember seeing Young when Jubilee was on John st. in lower manhattan. Good to see him again doing well! Thank you Young for feeding everyone even though you don't make any money off it. Wish you the best brother.
I work in pricing/finance for a company that sells hundreds of millions of dollars of construction materials every year. We sell products at a loss all the time to make customers happy, or because industry competitors who focus on specific products can sell at a better price than we can, so we match those prices to keep business. It's a good strategy, as long as you keep it within reason and either 1. don't give discounts on the wrong item, or 2. keep those losses to specific items (doesn't really matter if even a very popular item loses money if it's only one or a select few).
So I will say this😃 I will go for the Burgers 🍔 and I will also go grocery shopping for sure☺️ just to show my appreciation😀 this is very Costco on a elegant gourmet level 🥰 I will support this store with my dollar and SNAP😆
this is amazing. We dont need to maximize profit on everything, wish there was more entrepeneurs like this. Most people are struggling so places likes this really help
@6:02 “we dont need to make money on every item, if its a “feel-good” item” i mean thats the biggest claim i have ever heard not one business model implements the “feel-good” method
Wow, those look like great burgers, regardless of the cost. Reminds me of a place I enjoyed in Akron, OH back in the 1970s. Place called Thacker's. Mom and pop place with just one big grill. It was right outside the Goodyear factory, so catered to the factory crowd. They just kept the smash burgers and buns going 100 at a time on the grill. They sold them by the dozen (think they were 10 cents back then). They kept their formula simple - the burger came with onions, pickle, and mustard. If you asked for catsup or cheese, you would get laughed at and shown the door. No fries or any other menu items, although you could get a back of chips.
In the age of corporate greed,it’s nice to see a company that understands you can still make quality goods and a profit without extorting your customers.
Growing up there was a place like this next to the train station. my dad and I would get these same type burgers before getting on the train to NYC. I had all forgot about these memories until I saw this video. I gotta go try the burger next time I'm in the city.
Hope you enjoy this one. Lots of new MUNCHIES videos in the works.
The irony of something called "Word Of Mouth" is, like many Munchies videos, the 20 Gram Cafe PAID them to get this video produced and posted. Its advertorial. Sponsored content.
@@metromusic5725 excited to watch the new movie "Vice is Broke"
if they are anything like this video, please, do not make them
@@VinceGarrido I mean, they get paid by the restaurants to make videos about them. They're not gonna say no (even if they're terrible)
Hey munchies its been a month. I want a video. Like this is fine. I just watch these on my breaks between cooking meals at work. I need some new stuff to watch.
Honestly this is really nice to see this concept still exists outside of Costco. Thank you! Young Kim and Samantha Casale for making this happen.
The reason why Costco can do it (take a loss), is because their business is purely making money off a subscription fee.
They either make a loss or break even on literally everything else. No small business could do that.
@@jimbojimbo6873The other items in their shop are probably expensive, like with Costco people go there for the cheap food but then end up buying a TV or something expensive.
They seem like cool people, that's what makes a good neighborhood shop, please stay around guys!
loss leaders are a thing in basically every business, its just harder to see sometimes
in the case of costco theyre able to have such an extreme precieved loss leader because of the subscription fee
the hotdogs alone cost over 5$ to make
yup. this is a great loss leader. i'd happily grab 2 of the burgers and shop there.
they sound like how all bosses should be, so many businesses are short sighted and don't understand the power of a loss leader, thats money that would be wasted on marketing, but they are marketing through word of mouth and value
This is very unique, if it was more popular people might goes to over cheap burger places
That’s why Costco is such a popular brand. Their $1.50 hotdog is losing them money but they keep it that way to draw people in.
Their hamburger isn't a loss leader though, he's just breaking even on it.
Doesn't make sense. Capitalism exists to enrich profit. I don't like that system, but as long as people want and support capitalism that will always be more important.
@@allanpeter7700This isn’t a burger place. This a grill inside of a grocery store. A normal burger place would go out of business if they did the same thing.
Every small business needs to remember this, be good to your community and it will grow and be loyal. Glad to see that some people can remember what respect, love and value can do for a business.
Many big chain burger joints started out this way....after a few decades in business the founders retire and everything goes to hell.
yes because that is exactly what this 8 minute and 56 second video proved this business is, go damn you are so smart - thank you
@@VinceGarrido good...good...let the hate flow through you
I'm more shocked that there's a new Munchies video.
Tell me about it🤣🤣
Repost
Plenty more new stuff from us coming soon : )
@@Munchies And Munchies replied to me, am I in another timeline?
Me2.
To be fair its a very nice grocery store, they carry a lot of good stuff at reasonable prices. They were also giving out grocery store discount coupons with the purchase at the cafe.
The burger for 2.55 is their lost leader. Like the 1.50 hot dogs are Costco or 5 dollar roaster chicken at Kroger. The food is already discounted so they can draw more customers. Why would they give out a coupon when the burger IS THE COUPON?
@@scottyhart7181idk, but that’s what they gave me when I went couple months ago.
@@scottyhart7181 because some people need extra motivation to actually shop. Also builds good will for the brand, as customers love discounts on top of an already good deal.
why use "to be fair" here? lol what are you juxtaposing?
@@scottyhart7181 They just do. Why are you questioning it as if they weren't already doing it?
Isn't it crazy how different of an environment this looks like when you care about your customers AND your employees? It's crazy that it should be the first step, but so many places aren't like that. Anyway, love the atmosphere and excited for Munchies!
So cool that he ended up as CEO from being a part timer. What a great come up.
Young and Samantha just seem like good down to earth people. Love to see them succeed.
That or brilliant business people, either way.
The garlic confit smashed into the burger is a crazy touch.. I gotta try this!
This is the kind of places people should support as much as they can. I would even tip them every time because it’s so cheap, and then there’s places that charges 15$+ for a single burger of the same quality
This is a very common practice found in street markets all over South Korea. Kudos to Young Kim for taking business inspiration from his ethnic heritage!
8:18 that guy smile is genuine.
Shoutout Rob Martinez, his coverage of local spots is some of the best, especially for short form video
🙏🏻🙏🏻🙏🏻
@@EatingWithRobert the man himself, thank you for what you do for local restaurants
@@EatingWithRobert Your vids got me to convince a whole group of Italians to come to Rockaway to eat and surf man! Thanks for what you do :)
I don't know how #Munchies always finds these great start up and family businesses to showcase that you can make it... but I am happy they do. Is there anything better than learning about people doing their own small part to make the world a better place? If you are in NYC please stop by and support them by hitting the grocery store (and maybe grabbing a burger to go). Thank you Munchies social media team for keeping your focus on highlighting great people doing amazing things.
they found it cuz of instagram and social media that trended it so popular and they just jump on the bandwagon that everybody follows so munchies isnt original haha
But.. but.. THE SHAREHOLDERS!🙏🏼🥺🥺🥺
Yes, because, as the genius @randytessman6750 showed with his profound analytic insight above, this business is so successful (whatever that means, its subjective), and cares so much about making the world a better place, as proven by an 8 minute youtube video edited by Munchies. Thank you for drawing such profound conclusions and inferences from this youtube video, you are so smart.
THANK YOU for the price AND not being afraid to salt the dang burgers. So so many just refuse to season their patties these days.
Standard Costco business model. very smart!
Ya'll know you aint just leaving with a burger
These people deserve all the awards
Odd to see a video that actually makes you physically smile! What an awesome job Young & Samantha are doing! Very wholesome!!
I want to give these two the biggest hug from the other side of the pond.
we need these everywhere my dude this is a standalone shop
this style burger (oklahoma fried onion burger) was invented during the great depression. meat was so expensive so they decided to add a handful of thinly sliced onions to smash into the patty to use less meat. The burger was invented at Hamburger Inn in El Reno, Oklahoma.
very interesting
Props to the president that saw a kid with integrity, and knew that's hard to come by
I’ve worked for Young in the past. It was only for a few months but I can tell he is an upstanding person. Im happy to see him getting recognition, well deserved!
Ask him if he wants to catch a fade
What people dont realize is its very clever marketing. They might not make any money on the burger but it gets people in the door, and talking, and sharing and clicking. This all creates hype and hype =more customers who spend money on other products in the store. Just what grocery stores do, you go in for milk and come out with lots more …
The £1 burger man in blackpool is the same, and people spend money in his arcade
The deal part is implied. Anyone can see that. The reason it exists is the real story.
Yes, they mention this in the video
Still, I wonder, couldn't they up the price to $2.95... or maybe even just $2.75?
well yeah, it's a common tactic. Loss leaders. Same with costco and their hotdogs.
It's still crazy though that they could still afford to keep that business going considering it's NYC and the rental spaces are high af.
Protect this local gem in the community at all cost
Bless your goddamned souls for feeding the people. This country needs one of your restaurants in every town.
Especially after those piece of ahit liberals have made everything so expensive
Hats off to you guys. You take care of the community and we will take care of you
the CEO seems like a great guy hats off to him
World needs more owners like these two.
8:20 holy that smile.. I could only imagine how great the bosses are when a smile like that comes out when talking about them
Smart, like Costco's hotdogs or Rotisserie chicken. Get em in the store, up sale all the goods. That's good business 👍🏾. 😊
More CEOs like this please 🙏🏼 beautiful message and values
That burger looks amazing and for $2.55?!? Hell, makes me almost wish I still lived in Jersey. I'd hightail it over the bridge so fast. I remember how many miles we'd go for good food. Ah but gas was so much cheaper then.
idk what it was like then but today youd pay a $15 toll to enter ny from nj. and you can go around but youd have to drive 5 hours. and yes then youd probably spend more on gas than the toll would be.
Bro when I was in nyc I got 2 it was like 6.50 ate one for lunch and had one for later
those dudes working next store found a gem. they said 2 years they been on that job! 2 years of amazing burgers. im so jealous. I will say it is word to mouth, if i knew of a spot like this around me i would be going and telling everyone as well. but i dont know of any in my area..
i love the good food. and i love these stories about people helping people and loving what they do, growing and helping, expanding.
This guy is a legend for being able to provide this at that rate in today’s time! May God continue to bless this establishment which helps the community in return. All around feel good story.
This guy is genius. He create traffic in store with 5 cent marging burgers and sell other stuff with good margin as an additional
A "genius" that googled "loss leader". Your bar for genius is insane.
@@DeathCrunch But they aren't making a loss on the burgers, so how is it a loss leader?
@@PGraveDigger1 They're sold well under market value, they're actively chosing to lose profit.
I get the dull semantics you're attempting but the guy literally explained it.
@@DeathCrunch Losing profit does not a loss leader make.
@@DeathCrunch It's not really pedantic if they literally aren't losing money. A loss leader does not make profit. Seems like maybe your hating ass genius self could use some of that google 😉
I'm glad he called out White Manna - this is exactly what it reminded me of with a slight twist. Gonna have to try it next time I'm in the City.
Aweee I love this story - and need to stop by and try the burger!
Costco $1.50 hot dog model. Bring people into the store!
Going into my NYC bucketlist
Definitly one of my all time favorite episodes
I remember seeing Young when Jubilee was on John st. in lower manhattan. Good to see him again doing well! Thank you Young for feeding everyone even though you don't make any money off it. Wish you the best brother.
Why can't we have more directors and CEOs like that, just striving to make people happy. Amazing.
I thought this channel was dead! Happy to see one of my fav series is still here.
This is an awesome deal. I miss being @ home in N.Y.C. I will definitely visit this burger shop when I come home.😊
Miss the crime? The hustle bustle, the drugs? The overly expensive everything? Seems so cozy
It's like how Arizona sells their drinks for 99 cents. So cool!
I love mom and pa restaurants to. They really do offer the best quality food. Keep up the good work man. I love this.
If this burgers really are 255 apiece then that’s one hell of a deal, especially being in New York
i feel like all they care about is feeding their community. it is so refreshing to see!
I will be getting some burgies from here asap when I come to NY♥♥
It def helps bring customers in the door to buy burgers and other foods, and some groceries as well.
Shopped at Jubilee on Gold Street for years.... Love that place! NYC 🇺🇸
I work in pricing/finance for a company that sells hundreds of millions of dollars of construction materials every year. We sell products at a loss all the time to make customers happy, or because industry competitors who focus on specific products can sell at a better price than we can, so we match those prices to keep business. It's a good strategy, as long as you keep it within reason and either 1. don't give discounts on the wrong item, or 2. keep those losses to specific items (doesn't really matter if even a very popular item loses money if it's only one or a select few).
This video brought a smile to my face.
Looks pretty good. Was fun to watch. Great video
So I will say this😃 I will go for the Burgers 🍔 and I will also go grocery shopping for sure☺️ just to show my appreciation😀 this is very Costco on a elegant gourmet level 🥰 I will support this store with my dollar and SNAP😆
I LOVE THESE 2! FEED THE PEOPLE'S BLLY AND SOUL... KEEP UP THE GOOD WORK! xo
I love that cultural appreciation, the old ceo saw his potential and took him under his wing, he probably saw himself
This is awesome, definitely gonna stop by when I visit friends in Brooklyn
this is amazing. We dont need to maximize profit on everything, wish there was more entrepeneurs like this. Most people are struggling so places likes this really help
Love the story and the strategy to market the store with their burger 🍔
I think some of that onion got to me at the end of the video. Because water was coming from my eye's.🧡
Im gonna be here this week!!
Had it, good a$$ burger
Wish more people were like these guys , makes me want to go there to check it out
very smart to offer the burger with only a 5 cent profit. Its brings customers to the grocery store
nice to see genuine people doing genuine good work
young shouted out white mana too awesome
Wow, this is awesome!!! 🍔
Bless these two 😂🙌
Shoutout munchies! And major shoutouts to Young and Samantha!! Much respect to you both.
Definitely about to try this week!
You guys rule ! I can’t wait to try your burgers!
Mo's 2.50$ burger got some competition!
This is super dope ! Wish we had one in Miami
Brilliant approach.
Love this, so wholesome.
Beautiful. Food should be affordable for all and poor homeless people.
THOSE.WINGS.LOOK.LIKE.HEAVEN.
every city needs a spot like this
When you see bagels being cheaper in NYC than in Europe, crazy.
This video has only been out for 3 months and they already upped the price by a dollar, still not a bad deal at all.
I remember my fave roast beef spot in north shore Mass got a bunch of extra beef and they maid 1 burgers for a month
It was amazing
Saying hello from Chicago Illinois 👍
People behind the food matter 💯
this is so lovely
@6:02 “we dont need to make money on every item, if its a “feel-good” item” i mean thats the biggest claim i have ever heard not one business model implements the “feel-good” method
Needa try asap!
Wild it wasn't too long ago when this was the norm everywhere.
this is so lovely 🥰😋
Wow, those look like great burgers, regardless of the cost. Reminds me of a place I enjoyed in Akron, OH back in the 1970s. Place called Thacker's. Mom and pop place with just one big grill. It was right outside the Goodyear factory, so catered to the factory crowd. They just kept the smash burgers and buns going 100 at a time on the grill. They sold them by the dozen (think they were 10 cents back then). They kept their formula simple - the burger came with onions, pickle, and mustard. If you asked for catsup or cheese, you would get laughed at and shown the door. No fries or any other menu items, although you could get a back of chips.
It all looks so good 😩
great vid!
Awesome Burger 🍔 Vlog.
Catering for the Client is 💯
In the age of corporate greed,it’s nice to see a company that understands you can still make quality goods and a profit without extorting your customers.
Growing up there was a place like this next to the train station. my dad and I would get these same type burgers before getting on the train to NYC. I had all forgot about these memories until I saw this video. I gotta go try the burger next time I'm in the city.
A good burger is hard to beat. I love a tasty burger.
Yummmm and hi five to this amazing market place ❤
the grand opening of the dirty burger; Randy's a hustler babayyyyy!
Good people and good food - pricelsss combo!
thanks munchies i went this morning is 25.50 now
i havent ever seen like this its so super