The Art of the Sale: Building Relationships in a Digital World

In this episode of The High Ground Podcast, Zach Huffman sits down with sales and marketing expert Kristen Atwell to discuss how to build authentic relationships in a digital-first world. Drawing from over 17 years of experience, Kristen shares her journey of balancing traditional sales techniques with modern tools like AI, automation, and digital marketing strategies to foster trust and drive success.
This episode is packed with actionable sales tips, real-world marketing insights, and practical advice for small business owners, sales professionals, and marketers looking to grow their business while maintaining the human touch.
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