i swear this seems like a sick joke everyone’s playing on us Black people. you cannot be serious. they’re really expecting us to wear minstrel makeup??
They’re even arguing with highly trained and experienced professionals makeup artists who have chimed in to say they could not use this if their client was the darkest person on earth.
@@samanthadaigle6647They're fighting with people making super easy-to-understand videos explaining and demonstrating how & why the colour doesn't work (mixing to bring out undertones). That made it super clear to me, even though "most shades have 3 tones, [example] but there's the ingredients, just black oxide, no undertones." Plus the melanin thing, & noting "in sunlight you can see these undertones & highlights" (like the gold & copper tones in my hair only really visible in sunlight). (Legit I'm rambling in agreement with you, sorry. Carry on!)
If it wasn't already obvious to youthforia IT IS IMPOSSIBLE FOR A HUMAN TO BE LITERALLY THE COLOUR BLACK, not finding a model should have been biggest wake up to go back to the lab. I have zero sympathy for any damage to their business.
It could have been an artistry shade! And it would have been fine but they advertised it as a normal shade meant to blend in with skin which obviously wasn’t going to work
When the only person that could model your shade is 2008 Shane Dawson you should know there’s an issue. Not a single undertone in there. It also can’t be a mixing medium, if there’s no undertone it’ll turn anything gray.
the amount of people i saw being like "so you complain when there are no dark shades and you complain when the shade is too dark" 😭like can someone show them a color theory video?
Gawd people are so dense. Like tell me you don't understand color theory or even just like... melanin... without telling me you don't understand color theory or melanin😭 jet black is insane.
To be honest, if the company was having this much trouble releasing a darker shade they should’ve just release a mixing palette foundation for people with darker skin tone and made a few videos on color theory and how to use the palette.
Do you think that’s bold try going to Asia as a black person in some of those countries they will call you the N-word to your face and say it with their whole chest
the most worrisome part about this whole thing (at least to me, a dark skinned BW), is that i don't think this was a troll. i think they were genuinely _that_ ill-equipped, ignorant, + unqualified. and instead of hiring//consulting a Black person or someome who is qualified, they tried to do it themselves. i'm not naïve, i know for a fact some brands use rage bait for marketing. i just don't think that's what's happening here (esp. b|c the owner admitted that this going wrong would likely bankrupt the company). and _that's_ the worst part. that's what's scary about this whole thing. at least for me. like....they have a whole company + nobody in the company stopped this before it hit shelves. nobody saw the problem before release. 😳TF??🤯 for me, _that_ reveals far more about this brand (+ the mindset of the creator//owner) than anything else. she really thought this was the move. disappointed doesn't even cover it. SMH 🤦🏾♀
@@MikasRhetoric yurp. i totally understand why so many folks do think there was malicious intent. however, i think the real issue is motive. if their motives were correct (true inclusivity vs. PR), they wouldn't have missed the mark sofa king hard.
youre raising a great point about who are the people they hire at research & development and the decision making level of this company. i used to work at a prestigious european fashion brand and they would make business attire for like more well off women and there youd often have a "nude" layer under a sheer top layer or lace and guess what the ONLY "nude" color was?? (yea, it was peachy-pink) not one black or brown person worked at that entire company and when i pointed out their oversight they just acknowledged it and moved on. i couldnt do anything about it so i left that company for this and other reasons and they went bankrupt like 3 years later. im still laughing about their demise but on the other hand this was 10 years ago and we are still not doing better!!
When i saw people complaining about it being a “mixer” and the girlies “not using it right” I was done. Its clear we’ve taken too much funding from the arts programs because a simple beginner in color theory could tell you black is not a mixer. Heck a simple google search would have probably helped too.
I'll never buy the whole "There aren't enough people for that shade to exist!" shit because redheads make up 1-2% of the world's population and I see /plenty/ of products for redheads. Granted, I can't speak to the quality of said products-the closest I've gotten to red is auburn-but they exist.
Like unless its marketed as a foundation + body paint that can be used as cosplay and such (saw a few shorts on them) black foundations with zero undertones is crazy. How this this get through multiple people, even if its a small asian indi brand. I rather have fewer shades than straight-up black.
people saying that the foundation was a mixing medium made me litterly cringe cause what??? as somebody whos going to art school, we barely ever use black to mix (or shade) because it just makes everything muddy, we especially dont use black to create darker skin tones. in theory, black would quite literally be the worst color to use as a mixing medium for all skin tones.
Responding to the criticism by releasing an entity black "foundation" seems so *hateful* I'm in shock. Also I don't wear makeup and don't follow any beauty influences, so I genuiney had no idea the lack of beauty products for dark skintones still persists in the year of our lord 2024. I dont even have the words to describe how completely depressing that is. Just wow.
Nah same I haven’t worn makeup easily since 2010 when I was a dancer, back then there was little to none rage of skin tone options. Extremely depressing to hear that is still that case nearly 15 years later, really thought thing’s would’ve changed by now
As someone that worked running social media for one of the biggest ad companies in the world, we ABSOLUTELY picked the hottest, nicest people to win competitions we held on behalf of brands. I found it super shady and gross. So yeah, that's a real thing brands do.
One of the first things I learned about painting was to not mix black to darken the colours. Also, I cannot believe she actually believed she could find a model for PITCH BLACK FOUNDATION
Funny thing about Fenty. My friend actually emailed them saying that the shades were not dark enough and got down to less quality in terms of undertones compared to other foundations in Fenty. They emailed back, told her that she was wrong about how Fenty looked on HER OWN SKIN and said they were actually very inclusive and the most inclusive-as if Rihanna was the first person to bring out 40 shades. Some small business black women had been doing that for timeee. When she emailed again and showed proof they ghosted her. I lowkey have beef with Fenty because of this since when you look at all the actual darkskins reviewing it, they give a great review but they all still say they need a better match or they pretend something that isn’t matching looks good enough. I think Fenty really opened the gates for every company to do this fake inclusivity.
That is a super interesting perceptive and has some opened my eyes to new info. I wonder if there is more to this that I could talk about in the future
Rihanna's just as bad with her bra company too. She claims they're very size inclusive, but they're not. They don't make bras in larger cup sizes and their size range is smaller than places like bravissimo or legacy bra makers like Panache or Freya, let alone actually size inclusive bra companies like Ewa Michalak. I'm not saying it's equivalent, I'm just pointing out that it's a pattern of behaviour. Fake inclusivity that doesn't actually do the work. SavageX bras are also usually shown on models wearing the wrong size too. Don't claim you make bras for everyone when you very obviously don't. It's fine to be more specialist, just be upfront. This isn't even touching the shady subscription service. Who needs or wants a new bra every month anyway?
@@editaudioaesthetic I've seen people say the same. Not shocked at all, they should want to improve not rely ok "being the first" as you said there were small biz doing the same difference here is she got hers in the shops. I know in England we had/have Sleek. They were Fenty before Fenty but drugstore prices.
It’s been awhile since internet discourse has thoroughly ruined my day and this one got it. The fact that these people genuinely don’t understand melanin or colors to the point that they think white goes to gray then brown then black???? I remember when I was in elementary school, I drew a portrait of my grandfather and my teacher was like “it’s so good that you used a dark brown because some people use the color black when drawing black people” and my little however year old brain was like “huh?” and now I guess I have my proof 😭
Im not a makeup person but as an artist, the idea that such a dark shade can be seen as a "blender" or even just foundation has me hollering. So many of these people have never painted smh.
Part of the reason I stopped wearing makeup was because colour matching for my pale arse was difficult at the time, and I didn't want to buy overpriced makeup from a racist, (Kat Von Dee) so I kinda understand why anyone - especially black women/people considering the history of racism - thinks this isn't acceptable. It's unfortunately a safe assumption Youthforia are a racist company, and the black creators said it best. It's cartoonishly ignorant/moronic "we think Asian people have yellow skin" and "blackface is a good thing" type of gaslighting racist. How are they supposed to defend their choices? "Soooorry, we just never saw a real black person before..?" 10/10 video as usual, and I hope Youthforia fails for being so blatantly out of touch.
@@MikasRhetoric For sure, and their recent fiasco seems like an escalation. Maybe next time they'll find a new, even more offensive way to look racist 😓
31:49 "hypothetically allegedly in minecraft" these words in this order is one of the funniest things i've ever heard i use them regularly now thanks to you
bro i caught this a minute after the upload according to youtube. anyway didn’t know this was going on until i saw a video about it yesterday. absolutely nuts that anyone would think it’s ok to drop a “foundation” that is literally just black
And House of Labs has a foundation that is just white. Why is one a problem and not the other? Because some people need to play the victim all of the time to try to get exposure and free stuff
@@MikasRhetoric straight up, thank you for compiling all these experts in their fields to show a multifaceted view of why this is gross and unacceptable I personally learned a lot about the situation (I’m not really a makeup person)
Thank you for explaining this so well. I am also from Canada! I feel enraged inside to think that black and brown women in my life and generation never had makeup proper for their skin shade and tone. Thank you to the younger gens who are putting these companies to shame on socials. It's 2024. Like seriously. Why is it so difficult.
I think the worst part is it’s not like deep dark complexions don’t exist, like all It takes is to bring someone in to help. I remember Too Faced in like 2018 had Jackie Aina help with the Born This Way foundation shades
I can't believe people tried to say it was a mixing medium or that people with pitch black skin exist. The only person I think could match that foundation is a fucking fictional character(if you're wondering it's noob saibot from mortal kombat)
its always confused me that they release darker shades afterward as opposed to making less of the super-specific light shades and then using those resources to make more dark shades. like the difference between a lot of the light shades is so minuscule i feel like some people could wear multiple and look the same
You’d think so! But nope. Your eye color, hair color and undertones matter. We all have color pallets that look best for each of us (I’m a clear winter, but there are multiple ‘winters’ as well as other choices that go based off your specific preferences and body). Plus, your accessories like jewelry and glasses can have a huge impact on what looks good on you. Im pretty white, but I have pinky skin and my blue veins pop through but I also have so many freckles that look painted over. I need a specific shade because there are a lot of undertones, olive undertones, yellow undertones, blue undertones, etc. but the way they look changes based on what you wear, time of year, etc. Like in high school, I’d have a “winter” foundation and a “summer” foundation because I naturally tanned SO much that I had to wear a completely different foundation shade. So, I agree with you that they should just release all shades at once. But just like darker skin tones, lighter skin tones have a big range too. I personally cannot find a shade that works for me so I choose not to wear that kind of makeup. Those who choose to wear it deserve to have what works for them. I don’t think people should have to mix multiple colors together to reach what they need, which is what I had to do to even get close to a match. It’s extra money and usually ends up wasted because it’s annoying to have to go through so many different steps and shades to even try to get close (commented this very early on so I didn’t hear this basically stated, sorry .. )
Well they have one demographic in mind, being inclusive is an afterthought or for marketing. Which is unfair, because then you get stuff like this mess and you end up actually excluding a huge range of people. I reckon there would be a big market for an indie brand that only focused on dark tones. As @Grimlooper said there is such a huge range of skin tones - and indie brands can only produce so many, but if they're going to put that focus on only one end of the spectrum, they should be upfront about it rather than promising "inclusivity" that they can't, or won't, achieve. Jen Luv did a good video on it, and invited Audra Reins to speak as well (who seems cool so I need to check out her content). She did a really good job at addressing the question you're asking.
@@thegrimlooperthis is why I’m 39 and terrified to wear foundation. I fear I will never know which one is for me. I’ve just been wearing the same cover girl powder compact since I started wearing make up that I almost panicked when my shade was missing but turns out they just renamed cappuccino cream to soft honey. I want to wear foundation tho. How can I be successful?
@@witchcraftandlizardry it is very hard. I’m almost 25 and I’ve been playing with makeup since I was 12. Not only do I have sensitive skin (certain products will cause my eyes to puff up and it’ll make my eczema rampant) but im in the middle of lightest color/tones, so Most items that fit me perfect would end up getting discontinued😔 I personally have been using a tinted moisturizer with SPF and it is just enough pigment that it doesn’t COAT my skin, hiding my freckles, but it does even things out and provides moisture, SPF and beautiful looking skin. I will use a brand matching Powder to ensure the formulas won’t reject each other. Right now, I go to my Walgreens because they often times have the lightest and darkest shades on clearance because everyone here is in the middle. So, I could get an $20 foundation for like $4 each! Walgreens also offers $7 of $25 purchases so that is even a better discount that would allow me to get other products.
it’s baffling to me how few olive undertone light shades are out there bc olive toned light skinned people are not rare at all. of course it’s nowhere near the same level as what dark skinned people face, but as an olive undertone nc10-15 i’ve struggled terribly when i used to wear a lot of makeup. i would mix green corrector into my foundations lmao
Not to mention she only swatched it in men. To drive home the “masculinity” of the black women that are actually buying the foundation. Like it’s honestly disgusting how far of a reach she had to go to disrespect the black women that gave her bad reviews before.
That’s because a lot of Asian cultures they don’t know about black people not do they not know about black people they are actively told not to be around black people hang around black people, or associate with black people because of how American media vilifies black people people around the world do not realize how racist other countries can belike let me give you an example if a white person goes to Korea and a black person goes to Korea you’re gonna find that they have two different experiences
having the darkest shade of foundation on the market means nothing if it’s not able to be worn by the people it’s intended for. i think of this as performative inclusivity. not true inclusivity, but the illusion thereof that the brand rlly thought they could get away with. they really thought they did something 💀
Why do ppl go to bat for companies like this with absolutely no prompting? Charlie literally just made a video about ppl defending companies for making terrible products and attacking those who say otherwise. Smh I'll give the benefit of the doubt to ppl many times, but this is not one. This company needs to pack up and do something they're actually qualified to do.
I know oil paint and cosmetics pigments are different but I have my bachelor's in fine arts and I've always loved mixing chromatic blacks (alizarin crimson and phthalo green is my favorite rn) and I cannot imagine anyone with an understanding of hues and values would mix this foundation shade and not see how fucking useless it is to anyone that wants a local color match. I want to give the brand the benefit of the doubt, but this just feels all kinds of mean and cruel. Especially without a pure white shade in the line that echos the same extremism. Personally, I think the way to curate a shade range would be to compile hundreds of photos and color swatch them in procreate. Narrowing those down into groups and formulating a range based on that data. Using actual skintones and numbers would make sure this bullshit doesn't happen
i commented this on another creator's video, Jen Luv, this was ABSOLUTELY malicious. and if it wasn't, it was ignorance! and in both cases, she had a chance to grow from the first issue of not having diverse enough range but chose not to
That DM is really strange! Like I’ve bought things from independent companies that offer rewards for reviews, but it’s always on their own sites and they don’t have to see the review to offer you your points, the act of just leaving the review automatically puts rewards in your account. Offering things to post Ulta reviews that don’t require you to buy or use a product to post is fishy as hell. The foundation bs is unacceptable, and more and more brands are walking back these shade ranges for deep/dark skin. Fucking hate it!
watching you swatch my shade range to display how pale he needed to be is so funny. Manic panic powders are the closest shades of not stark white pigments I've found
35:00 The naming-every-stereotype that comes to mind 😂 It’s quite relatable, as a fellow non American. This video was really informative and amazing btw ❤
thanks for putting this together, i wasnt following this issue so far and i rarely use make up but this was so comprehensive that i dont see anyone still not getting it. and just regardless of anything else, if black and dark skinned people are having an issue with your product that was supposedly developed FOR them then why have such a passively antagonistic reaction against their complaints (refering to the tiktok of someone swatching the foundation for them)? these brands are disrespectful, just listen to the people youre trying to sell to, its not that hard to just BE NORMAL. infuriating (and im only about to start the "shady practices" chapter)
Nono they're onto something. Let's do three foundation shades for everyone. Add titanium white and ochre, and we're aaaaaaall covered. That's how that works, right? 🤣
This is giving me war flashbacks, as an artist, to every time an artist is forced to draw a dark skinned character for one reason or another and end up painting the skin color with a weird grey overcast or some sort of casket ready color. Crazy how that sort of mentality has made it's way to a whole makeup brand. At least with artists, it's just one person being ignorant. A WHOLE COMPANY? A BRAND? WITH TEAMS AND PRODUCTION MANAGERS? Really???? Not a single person in that whole chain of production spoke up?????
My avatar is a kpop artist. But i am black and dark skinned. when i first got into make-up, it was 2015ish. I did not have the luxury of going to the drug store or beauty supply to grab a powder or foundation bc my shade didn’t exist there. I had to go to MAC bc they were the only ones to my knowledge that made stuff for me. Slowly more brands had more shades but they were expensive. I had to drop minimum $40 for foundation. There were no contour shades to speak of. To see a brand so this in 2024?? It’s gross.. They simply just had to say “we don’t want to sell to black people”, and that would’ve been better than releasing this black pigment. No one is pure black. No matter deep someone’s skin is they have undertones bc that’s how skin works. I’m glad people are rightfully calling them out because this was so uncalled for.
35:31 ok so this is kind of a “yes but no” answer. On the one hand, yes I do see this sort of thing a lot, where they want proof of the review before you’re entered for a prize or given the reward. /However/ it’s not necessarily moral or legal to do. FTC guidelines: “Businesses cannot pay for reviews, whether positive or negative.”
Holy fuck the people claiming this is a 'mixer' is so infuriating. And even if it WAS a mixer, it a) wasn't marketed as such but as a complete foundation formula and b)is REALLY sus that ONLY dark-skinned people are expected to spend more money for multiple products they need to figure out how to blend themselves while lighter-skinned people can just pick up a single bottle with no extra prep or spending necessary. The only person who would actually wear this foundation would be Drake, as per that one photo from The Story of Adidon....
Just as wppl aren’t literally white, like piece of xerox copy paper, my beautiful dark hued sister are not literally black like black shoe polish! Just as wppl have diff undertones, shades, etc., so do my darker hued, melanated sisters.
@@MikasRhetoric Yes! That is it. Also, the Afro-textured hair, that probably looks “the same” to ppl who do not have it, is different types too. Even Afro-textured hair has varieties, etc.
i watch ur livestreams sometimes and i know u mentioned ur channel is kinda stagnant but i really want to emphasize how much i love ur content girl. u always have really based and thoughtful takes and i love the structuring of your videos. makes me feel smart for watching youtube lol, but fr youre one of my top favourite channels and regardless if u keep it up or not ill always appreciate the content!
I have a similar weird olive-yellow-green situation with my skin also, while my friend is translucent. Translucent is a common skin tone in Scotland, where we are. She struggles for foundation that’s light enough, but she has brands she can at least try for a match. I can’t imagine looking at a brand at a glance and being like nope. Over and over and over again.
when you held up the concealer i use as my daily foundation.. THE EXACT SHADE … and said it was for THAT era of gerard way. girl i am dead, blown away, gone. can confirm it’s the lightest of the drug store base products though!
I work at ulta, nobody everrr asks for youthforia.. it’s been fully stocked forever . I don’t think anyone really buys it & I LOVE THAT. How disgusting of them 🤢 racism & colorism in 2024 is so sad . Brands gotta do better !!
i feel like as a whole Black people are gaslit a lot about anti-Blackness. so it’s so… idk refreshing? relieving? validating? when stuff like this happens and the vast majority see how fucked up it is. not that i need the external validation but it shows that i’m not crazy or making stuff up
First time watching your RUclips channel, and…. You impressed me with your thorough analysis of this topic. Thank you for supporting a community that may or may not be your own. I do appreciate beauty content creators empathizing with human beings. If everyone stands against this type of exclusion the industry will change, albeit slower than desired. You won me over with your genuine frustration, empathy and compassion, so I had to subscribe. ❤
I wonder if this was an outrage marketing strategy. If it was, I hope it doesn't work, but to be honest I had never heard about this brand and now I know a lot about it. I won't buy anything from them though. Also I don't care if a brand says that I can sleep with makeup on, I won't do that, especially when that brand is constantly lying. Idk anything about foundation formulation, but having a layer of pigments on my skin during the night, doesn't seem like a good idea. Also I have noticed some beauty products having well written, detailed and very similar reviews in websites like Sephora. I even noticed that some of those same reviews are present in different websites and some of them even wrongfully mention another product. So I really don't trust reviews on websites anymore. I usually read them with a grain of salt or I search reviews on reddit, but even there the reviews might be fake.
@@MikasRhetoric well you delivered!! I’m appalled by this brand doing this! I would almost say for there to be a class action lawsuit because at this point it’s just blatant racism! 😤
34:55 "...freedom-pilled [...] bald eagle baseball hot dog George Washington post-Reaganism capitalism freedom-pilled..." Mika talking about Americana reminds me of my Catholic grandmother swearing; you could tell her frustration level by the sheer number of Saints she'd invoke once she ran out of the Trinity. Hoser F fingers to Evil Galen!
I'm Irish White. So I usually have to go as fair as I can without going just white. When I first heard about this, I felt so badly for dark skinned people (men and women) because I understand slightly their position. This should be so embarrassing for the company, but if they're raci, I guess not?
If y’all peep..when the youth foria woman was playing on that man’s face in the mall..when she used the butt end of the beauty blender to “blend out” the makeup he “had on,” there was literally NO PRODUCT on the butt end when she flipped it back over. This is further proving the creator’s point..but possibly also bringing out the point that the youth foria lady may not have even used the product at all for that “promo video” f*cking w that man’s skin.
All brand’s can do better with the shade range but it’s worse coming from Tarte as it’s a big brand with financial means than a tiny brand like Youthforia. I agree shade 600 shouldn’t have been launch as it’s just straight up black paint, no human is that shade with no undertone
Yeah there is really no defending this. The Ingredients don’t lie. The darkest shade only had one(1!) pigment. It was black pigment. That is black face paint. The lightest shade has 3 pigments. White AND 2 other colors to make it a human skin tone instead of white face paint.
Calling your boyfriend ginger without the commitment made me cackle because SAME only i have dark hair. Myself in holiday photos or flash photography looks super spooky because i just reflect white. Finding foundation and concealer to match is almost impossible and i often use white mixers. So when i first saw this foundation i thought oh it must be a mixer but... Yeah this is awful, its literally just black with no undertone and the shades leading up to it are awful. Foundation shades are something that has always bugged me. I started with makeup as a teen in the early 2000s when the foundation range were three shades of orange. Things have improved a lot now but the majority of foundations and concealers are still catered to white people with medium skin tones and those of us outside of that still need to faff around with mixers etc. Sorry for babbling, this just set off my foundation frustration 😆. It must feel so insulting to get this muddy black foundation with no undertones.
At first I didn’t understand the controversy bc I was very familiar with sunset makeups color foundations which has a full black foundation, but even like 5 min into this I could see this was NOT the same. This is an absolute shit show
Hey hey! I actually sent you an email because I didn’t want to be annoying the comments but I wanted to ask you to do a video on the Caroline Konstner situation. I made one but I am a very small creator and I feel like you speak much better and get messages across much better than me. lol. Thank you for the video!
I am in my 50s and I clearly remember my mother having to mix colors together so that she could get a color CLOSE to her shade (I am caramel/honey completion, where my mother is closer to Golloria's completion). It's just gross and unfortunately NOT surprising.
Apart of everything, marketing make-up product as safe to sleep in is ridiculous. It is pigment. It's not safe to sleep in makeup that a person wore the entire day. Skin produces oil throughout the day and it mixed with pigment and smog, clogs the skin. It's not that you can't sleep wearing other makeup because of "t h e chemicals". It's a kind of wellness washing and has the same vibe as "guilt free" and "additives free". It shows lack of sincerity and their idea to play on consumers' idea of "natural ingredients" in relation to "purity". They know it, and they exploit it because no self-respecting and honest cosmetic chemist would sincerely say anything like this. It itself is very telling, and then the shade range issue.
Oh, I'm not THAT white, I've seen more than a few people lighter than me 21:40 "The light reflected on him and he was literally a beam of light" Me, a person that has that exact type of photo of me chilling at a waterfall like a freaking recently fallen angel of light: ... I think I might be that light
At 17:20, Nyadollie uses a really red lipstick at the end of the promotional tik tok. Idk if its reaching, but i am pretty sure she is saying the foundation is reminiscent if minstrel shows
Think someone might have said this before, but since your'rein Canada, the brand might not have stayed for too long. It's still here in the US Ulta store going by the website still having their brand page, but recent reviews of the foundation are SCATHING because of that 'shade' color.
As a black person, it is so insanely frustrating to have explain to ppl that we aren't literally BLACK
you’d think that would be common sense, but apparently not 🤦🏻♀️
Or "mahogany."
It’s really sad I agree
i swear this seems like a sick joke everyone’s playing on us Black people. you cannot be serious. they’re really expecting us to wear minstrel makeup??
Even the darkest amongst us isn’t just black.!! We are human so we have UNDERTONES!!! How hard is that to understand
The fact that people were trying to gaslight the creators by saying it was a “mixing medium” holyyyyyy
It’s just plain ignorance
it’s insane
And then you use it to mix and it’s just grey
initially i was like, maybe it is a mixing pigment. and then i realised it’s straight black paint 🫠
fr like do these people not realize that black/dark grey is a terrible mixing pigment?
Not the guy scientifically proving that the formula of the foundation was racist. This is the worst thing a makeup brand has done in a long time
I know because even the tarte foundations were in the realm of reality sort of
the people commenting:"peoplea are literally that color" MAKE ME SO MAD BECAUSE IF IT WAS PURE WHITE NO ONE WOULD TRY TO ARGUE
They’re even arguing with highly trained and experienced professionals makeup artists who have chimed in to say they could not use this if their client was the darkest person on earth.
@Forevergreenclover They are not just fighting with MUAs but also cosmetic chemists who understand formulation.
@@samanthadaigle6647They're fighting with people making super easy-to-understand videos explaining and demonstrating how & why the colour doesn't work (mixing to bring out undertones). That made it super clear to me, even though "most shades have 3 tones, [example] but there's the ingredients, just black oxide, no undertones." Plus the melanin thing, & noting "in sunlight you can see these undertones & highlights" (like the gold & copper tones in my hair only really visible in sunlight).
(Legit I'm rambling in agreement with you, sorry. Carry on!)
At least pure white is useful as a foundation or mixing pigment 😭
bro the fact that they can’t even find a model for it???
I know like maybe there’s a reason for that??
If it wasn't already obvious to youthforia IT IS IMPOSSIBLE FOR A HUMAN TO BE LITERALLY THE COLOUR BLACK, not finding a model should have been biggest wake up to go back to the lab. I have zero sympathy for any damage to their business.
and then they manipulated the video and lied to our faces… disgusting
It's perfect for the Homestuck cosplay community. They don't have to resort to a Sharpie bath anymore. /s
💀
It could have been an artistry shade! And it would have been fine but they advertised it as a normal shade meant to blend in with skin which obviously wasn’t going to work
this one. this one fuckin' got me. and I'm the one who named my cat Aradia 💀
Lmao I was thinking a catty noir cosplay is the only way a person has a reason to buy this
They just need to release a pure white one for that perfect shade mixing lol
When the only person that could model your shade is 2008 Shane Dawson you should know there’s an issue. Not a single undertone in there. It also can’t be a mixing medium, if there’s no undertone it’ll turn anything gray.
💀💀💀💀💀💀💀💀
the amount of people i saw being like "so you complain when there are no dark shades and you complain when the shade is too dark" 😭like can someone show them a color theory video?
there have been so many colour theory vids and ppl are still defending them it’s sad
Gawd people are so dense. Like tell me you don't understand color theory or even just like... melanin... without telling me you don't understand color theory or melanin😭 jet black is insane.
What gets me is that no one would've been pissed if they released shade 600 along with other unnatural colors as colorful foundations 😍
it’s amazing how boldly racist a brand can be and ppl will still try to defend them.
straight up racism.
YUP or fat phobic too like with the Leo Skepi ordeal
To be honest, if the company was having this much trouble releasing a darker shade they should’ve just release a mixing palette foundation for people with darker skin tone and made a few videos on color theory and how to use the palette.
It’s not just the brand out that comes from her culture
Do you think that’s bold try going to Asia as a black person in some of those countries they will call you the N-word to your face and say it with their whole chest
the most worrisome part about this whole thing (at least to me, a dark skinned BW), is that i don't think this was a troll. i think they were genuinely _that_ ill-equipped, ignorant, + unqualified.
and instead of hiring//consulting a Black person or someome who is qualified, they tried to do it themselves.
i'm not naïve, i know for a fact some brands use rage bait for marketing. i just don't think that's what's happening here (esp. b|c the owner admitted that this going wrong would likely bankrupt the company).
and _that's_ the worst part. that's what's scary about this whole thing. at least for me.
like....they have a whole company + nobody in the company stopped this before it hit shelves. nobody saw the problem before release. 😳TF??🤯 for me, _that_ reveals far more about this brand (+ the mindset of the creator//owner) than anything else.
she really thought this was the move. disappointed doesn't even cover it. SMH 🤦🏾♀
I also don’t think it was a troll either
@@MikasRhetoric yurp. i totally understand why so many folks do think there was malicious intent.
however, i think the real issue is motive.
if their motives were correct (true inclusivity vs. PR), they wouldn't have missed the mark sofa king hard.
you are SO right. the whole company signed off on this - either directly or indirectly. it's horrible actually.
youre raising a great point about who are the people they hire at research & development and the decision making level of this company.
i used to work at a prestigious european fashion brand and they would make business attire for like more well off women and there youd often have a "nude" layer under a sheer top layer or lace and guess what the ONLY "nude" color was?? (yea, it was peachy-pink) not one black or brown person worked at that entire company and when i pointed out their oversight they just acknowledged it and moved on.
i couldnt do anything about it so i left that company for this and other reasons and they went bankrupt like 3 years later. im still laughing about their demise but on the other hand this was 10 years ago and we are still not doing better!!
Nah this was absolutely intentional. Don’t let her play ignorance.
When i saw people complaining about it being a “mixer” and the girlies “not using it right” I was done. Its clear we’ve taken too much funding from the arts programs because a simple beginner in color theory could tell you black is not a mixer. Heck a simple google search would have probably helped too.
there was a girl on reels that mixed the colour to try and make it lighter. dude it looks like alien clay type grey. so not a mixer
They see black paint being sold in art stores and first thing beginner artists are told is you can mix black, don't have to rely on the paint
I'll never buy the whole "There aren't enough people for that shade to exist!" shit because redheads make up 1-2% of the world's population and I see /plenty/ of products for redheads. Granted, I can't speak to the quality of said products-the closest I've gotten to red is auburn-but they exist.
TRUE
Like unless its marketed as a foundation + body paint that can be used as cosplay and such (saw a few shorts on them) black foundations with zero undertones is crazy. How this this get through multiple people, even if its a small asian indi brand. I rather have fewer shades than straight-up black.
Not to mention they made videos showing that they didn’t even model it??
She has seen enough black people to know. And then to say she has to go find a model. Girl
people saying that the foundation was a mixing medium made me litterly cringe cause what??? as somebody whos going to art school, we barely ever use black to mix (or shade) because it just makes everything muddy, we especially dont use black to create darker skin tones. in theory, black would quite literally be the worst color to use as a mixing medium for all skin tones.
I literally found a content creator that blended the black foundation with one of their lighter tan shades, and Lo and Behold! It became a gray color.
Youthforina with that black paint they call foundation was giving, "Damn. Here y'all go. Tar babies!"
Damn, that foundation mixed with white is straight up like, homestuck grey 💀
Not homestuck grey 💀
Responding to the criticism by releasing an entity black "foundation" seems so *hateful* I'm in shock.
Also I don't wear makeup and don't follow any beauty influences, so I genuiney had no idea the lack of beauty products for dark skintones still persists in the year of our lord 2024. I dont even have the words to describe how completely depressing that is. Just wow.
Nah same I haven’t worn makeup easily since 2010 when I was a dancer, back then there was little to none rage of skin tone options. Extremely depressing to hear that is still that case nearly 15 years later, really thought thing’s would’ve changed by now
As someone that worked running social media for one of the biggest ad companies in the world, we ABSOLUTELY picked the hottest, nicest people to win competitions we held on behalf of brands. I found it super shady and gross.
So yeah, that's a real thing brands do.
Wow, thanks for your honesty
One of the first things I learned about painting was to not mix black to darken the colours. Also, I cannot believe she actually believed she could find a model for PITCH BLACK FOUNDATION
Learning that that supposed foundation is closer in composition to my jet black facepaint I use for doing corpse paint is just stunning, holy crap
Funny thing about Fenty. My friend actually emailed them saying that the shades were not dark enough and got down to less quality in terms of undertones compared to other foundations in Fenty. They emailed back, told her that she was wrong about how Fenty looked on HER OWN SKIN and said they were actually very inclusive and the most inclusive-as if Rihanna was the first person to bring out 40 shades. Some small business black women had been doing that for timeee. When she emailed again and showed proof they ghosted her.
I lowkey have beef with Fenty because of this since when you look at all the actual darkskins reviewing it, they give a great review but they all still say they need a better match or they pretend something that isn’t matching looks good enough. I think Fenty really opened the gates for every company to do this fake inclusivity.
That is a super interesting perceptive and has some opened my eyes to new info. I wonder if there is more to this that I could talk about in the future
Rihanna's just as bad with her bra company too. She claims they're very size inclusive, but they're not. They don't make bras in larger cup sizes and their size range is smaller than places like bravissimo or legacy bra makers like Panache or Freya, let alone actually size inclusive bra companies like Ewa Michalak. I'm not saying it's equivalent, I'm just pointing out that it's a pattern of behaviour. Fake inclusivity that doesn't actually do the work.
SavageX bras are also usually shown on models wearing the wrong size too. Don't claim you make bras for everyone when you very obviously don't. It's fine to be more specialist, just be upfront. This isn't even touching the shady subscription service. Who needs or wants a new bra every month anyway?
@@katfoster845 YESSSSSS! I noticed this as well! But because we all love Riri so many people were blind to it.
@@editaudioaesthetic I've seen people say the same. Not shocked at all, they should want to improve not rely ok "being the first" as you said there were small biz doing the same difference here is she got hers in the shops. I know in England we had/have Sleek. They were Fenty before Fenty but drugstore prices.
THAT BEAUTY BLENDER WAS DRY IN THAT VIDEO YOUTHFORIA POSTED! Ill die on this hill 😅
I agree, that prob didnt even spread properly but you can hide it with angles of the camera
@@anitaz917 if its dry, it soaks up all the product so it’ll be a super sheer application. She’s not slick lol
It’s been awhile since internet discourse has thoroughly ruined my day and this one got it. The fact that these people genuinely don’t understand melanin or colors to the point that they think white goes to gray then brown then black???? I remember when I was in elementary school, I drew a portrait of my grandfather and my teacher was like “it’s so good that you used a dark brown because some people use the color black when drawing black people” and my little however year old brain was like “huh?” and now I guess I have my proof 😭
The fact that youthforia has still not responded too...
I know that’s another reason I was waiting but alas there’s been nothing…
Im not a makeup person but as an artist, the idea that such a dark shade can be seen as a "blender" or even just foundation has me hollering. So many of these people have never painted smh.
When you pulled out the white out I thought you were gonna say "WE USED THIS ON HIS FACE."
Omg 😭😭 I would not do that to his skin
@MikasRhetoric lmao my brain was not firing on all cylinders. I was like "oh I guess it's nontoxic" 😂
Part of the reason I stopped wearing makeup was because colour matching for my pale arse was difficult at the time, and I didn't want to buy overpriced makeup from a racist, (Kat Von Dee) so I kinda understand why anyone - especially black women/people considering the history of racism - thinks this isn't acceptable.
It's unfortunately a safe assumption Youthforia are a racist company, and the black creators said it best. It's cartoonishly ignorant/moronic "we think Asian people have yellow skin" and "blackface is a good thing" type of gaslighting racist. How are they supposed to defend their choices? "Soooorry, we just never saw a real black person before..?"
10/10 video as usual, and I hope Youthforia fails for being so blatantly out of touch.
Because it’s more than just the one foundation, they lied about 495 last year too, plus the no model part as well
@@MikasRhetoric For sure, and their recent fiasco seems like an escalation. Maybe next time they'll find a new, even more offensive way to look racist 😓
31:49 "hypothetically allegedly in minecraft" these words in this order is one of the funniest things i've ever heard i use them regularly now thanks to you
I love seeing it grow on ppl
Me too 😂
bro i caught this a minute after the upload according to youtube. anyway didn’t know this was going on until i saw a video about it yesterday. absolutely nuts that anyone would think it’s ok to drop a “foundation” that is literally just black
It’s so wild that this past through anyone in the company
@@MikasRhetoric yeah like way more than a dozen people looked at this and thought “yep, this will go over well”
And House of Labs has a foundation that is just white. Why is one a problem and not the other? Because some people need to play the victim all of the time to try to get exposure and free stuff
Wow I had no idea about this but how tf did they think they’d get away with pure black as a foundation… do they even know colors??? 🥴
I know! That’s why I wanted to make this video so more people see how wild this is
@@MikasRhetoric straight up, thank you for compiling all these experts in their fields to show a multifaceted view of why this is gross and unacceptable
I personally learned a lot about the situation (I’m not really a makeup person)
The number of people in tiktok comments defending this is absolutely insane. What Youthforia did is racist. Point blank RACIST.
Thank you for explaining this so well. I am also from Canada! I feel enraged inside to think that black and brown women in my life and generation never had makeup proper for their skin shade and tone. Thank you to the younger gens who are putting these companies to shame on socials. It's 2024. Like seriously. Why is it so difficult.
I think the worst part is it’s not like deep dark complexions don’t exist, like all
It takes is to bring someone in to help. I remember Too Faced in like 2018 had Jackie Aina help with the Born This Way foundation shades
I can't believe people tried to say it was a mixing medium or that people with pitch black skin exist. The only person I think could match that foundation is a fucking fictional character(if you're wondering it's noob saibot from mortal kombat)
Nick DiRamio is one of your patrons?? Omg the girlies know each other ✨
Yes! We have a collab on his channel too
that's how i found mika's channel, that video was so funny!! love both of y'alls content ❤️
@@MikasRhetoricI haven’t seen the video and I’d love to watch but I can’t find it through searching. Are you able to tell me the title of the video?
Thank you for the Galen Weston shade, because screw that guy
its always confused me that they release darker shades afterward as opposed to making less of the super-specific light shades and then using those resources to make more dark shades. like the difference between a lot of the light shades is so minuscule i feel like some people could wear multiple and look the same
You’d think so! But nope. Your eye color, hair color and undertones matter. We all have color pallets that look best for each of us (I’m a clear winter, but there are multiple ‘winters’ as well as other choices that go based off your specific preferences and body). Plus, your accessories like jewelry and glasses can have a huge impact on what looks good on you. Im pretty white, but I have pinky skin and my blue veins pop through but I also have so many freckles that look painted over. I need a specific shade because there are a lot of undertones, olive undertones, yellow undertones, blue undertones, etc. but the way they look changes based on what you wear, time of year, etc. Like in high school, I’d have a “winter” foundation and a “summer” foundation because I naturally tanned SO much that I had to wear a completely different foundation shade. So, I agree with you that they should just release all shades at once. But just like darker skin tones, lighter skin tones have a big range too. I personally cannot find a shade that works for me so I choose not to wear that kind of makeup. Those who choose to wear it deserve to have what works for them. I don’t think people should have to mix multiple colors together to reach what they need, which is what I had to do to even get close to a match. It’s extra money and usually ends up wasted because it’s annoying to have to go through so many different steps and shades to even try to get close (commented this very early on so I didn’t hear this basically stated, sorry .. )
Well they have one demographic in mind, being inclusive is an afterthought or for marketing.
Which is unfair, because then you get stuff like this mess and you end up actually excluding a huge range of people.
I reckon there would be a big market for an indie brand that only focused on dark tones.
As @Grimlooper said there is such a huge range of skin tones - and indie brands can only produce so many, but if they're going to put that focus on only one end of the spectrum, they should be upfront about it rather than promising "inclusivity" that they can't, or won't, achieve.
Jen Luv did a good video on it, and invited Audra Reins to speak as well (who seems cool so I need to check out her content). She did a really good job at addressing the question you're asking.
@@thegrimlooperthis is why I’m 39 and terrified to wear foundation. I fear I will never know which one is for me. I’ve just been wearing the same cover girl powder compact since I started wearing make up that I almost panicked when my shade was missing but turns out they just renamed cappuccino cream to soft honey. I want to wear foundation tho. How can I be successful?
@@thegrimlooperstfu lmaooo you know what they meant
@@witchcraftandlizardry it is very hard. I’m almost 25 and I’ve been playing with makeup since I was 12. Not only do I have sensitive skin (certain products will cause my eyes to puff up and it’ll make my eczema rampant) but im in the middle of lightest color/tones, so Most items that fit me perfect would end up getting discontinued😔 I personally have been using a tinted moisturizer with SPF and it is just enough pigment that it doesn’t COAT my skin, hiding my freckles, but it does even things out and provides moisture, SPF and beautiful looking skin. I will use a brand matching Powder to ensure the formulas won’t reject each other. Right now, I go to my Walgreens because they often times have the lightest and darkest shades on clearance because everyone here is in the middle. So, I could get an $20 foundation for like $4 each! Walgreens also offers $7 of $25 purchases so that is even a better discount that would allow me to get other products.
Only useful thing that black "foundation" is good for details for cosplaying/extreme makeup. NOT a skin tone
It's not even useful for that bc it's a sheer tint formula
as a weird sickly olive, thank u for mentioning the fenty foundation and the shade 🙏🙏
it’s baffling to me how few olive undertone light shades are out there bc olive toned light skinned people are not rare at all. of course it’s nowhere near the same level as what dark skinned people face, but as an olive undertone nc10-15 i’ve struggled terribly when i used to wear a lot of makeup. i would mix green corrector into my foundations lmao
Thank you for using the white out example.
Not to mention she only swatched it in men. To drive home the “masculinity” of the black women that are actually buying the foundation. Like it’s honestly disgusting how far of a reach she had to go to disrespect the black women that gave her bad reviews before.
That’s because a lot of Asian cultures they don’t know about black people not do they not know about black people they are actively told not to be around black people hang around black people, or associate with black people because of how American media vilifies black people people around the world do not realize how racist other countries can belike let me give you an example if a white person goes to Korea and a black person goes to Korea you’re gonna find that they have two different experiences
I wonder what type of Asian she is because I know that in Japan and Korea they still do black face
It almost makes me think they were trolling with this color. Like "oh our darkest shade isn't dark enough? Oh we'll give you dark."
having the darkest shade of foundation on the market means nothing if it’s not able to be worn by the people it’s intended for. i think of this as performative inclusivity. not true inclusivity, but the illusion thereof that the brand rlly thought they could get away with. they really thought they did something 💀
It's really like "oh since you guys aren't happy with makeup not going dark enough, HOWS THIS THEN" like girl nobody was asking for THIS
Why do ppl go to bat for companies like this with absolutely no prompting? Charlie literally just made a video about ppl defending companies for making terrible products and attacking those who say otherwise. Smh
I'll give the benefit of the doubt to ppl many times, but this is not one. This company needs to pack up and do something they're actually qualified to do.
I know oil paint and cosmetics pigments are different but I have my bachelor's in fine arts and I've always loved mixing chromatic blacks (alizarin crimson and phthalo green is my favorite rn) and I cannot imagine anyone with an understanding of hues and values would mix this foundation shade and not see how fucking useless it is to anyone that wants a local color match. I want to give the brand the benefit of the doubt, but this just feels all kinds of mean and cruel. Especially without a pure white shade in the line that echos the same extremism. Personally, I think the way to curate a shade range would be to compile hundreds of photos and color swatch them in procreate. Narrowing those down into groups and formulating a range based on that data. Using actual skintones and numbers would make sure this bullshit doesn't happen
It’s also the fact that 495 looked nothing like it did online so they have a history of dishonesty
@MikasRhetoric true. And the owner lying again by saying they didn't edit the photos to look different. As fucking if babe
I would love to see someone that bought this product or received it in PR try and mix a custom shade with it to show that it just wouldnt work!
The lady mixing it with the darker sample foundations bought it to my understanding
Should've waited to comment oopsies 😳😳
@@susan4912 no worries!
i commented this on another creator's video, Jen Luv, this was ABSOLUTELY malicious. and if it wasn't, it was ignorance! and in both cases, she had a chance to grow from the first issue of not having diverse enough range but chose not to
That DM is really strange! Like I’ve bought things from independent companies that offer rewards for reviews, but it’s always on their own sites and they don’t have to see the review to offer you your points, the act of just leaving the review automatically puts rewards in your account. Offering things to post Ulta reviews that don’t require you to buy or use a product to post is fishy as hell.
The foundation bs is unacceptable, and more and more brands are walking back these shade ranges for deep/dark skin. Fucking hate it!
This gotta be classified as a hate crime
Gerard Way and A Minion took me tf out
watching you swatch my shade range to display how pale he needed to be is so funny. Manic panic powders are the closest shades of not stark white pigments I've found
35:00 The naming-every-stereotype that comes to mind 😂 It’s quite relatable, as a fellow non American.
This video was really informative and amazing btw ❤
"I did not serve my country for this buffoonery" is honestly a banger line that needs to be said more
thanks for putting this together, i wasnt following this issue so far and i rarely use make up but this was so comprehensive that i dont see anyone still not getting it. and just regardless of anything else, if black and dark skinned people are having an issue with your product that was supposedly developed FOR them then why have such a passively antagonistic reaction against their complaints (refering to the tiktok of someone swatching the foundation for them)? these brands are disrespectful, just listen to the people youre trying to sell to, its not that hard to just BE NORMAL. infuriating (and im only about to start the "shady practices" chapter)
Nono they're onto something. Let's do three foundation shades for everyone. Add titanium white and ochre, and we're aaaaaaall covered. That's how that works, right? 🤣
This is giving me war flashbacks, as an artist, to every time an artist is forced to draw a dark skinned character for one reason or another and end up painting the skin color with a weird grey overcast or some sort of casket ready color. Crazy how that sort of mentality has made it's way to a whole makeup brand. At least with artists, it's just one person being ignorant. A WHOLE COMPANY? A BRAND? WITH TEAMS AND PRODUCTION MANAGERS? Really???? Not a single person in that whole chain of production spoke up?????
we still have youthforia on the Ulta site in the US
But there is only a US site for ulta? Weird
went to check on the app and it's available on my end... 🤨🤨
My avatar is a kpop artist. But i am black and dark skinned. when i first got into make-up, it was 2015ish. I did not have the luxury of going to the drug store or beauty supply to grab a powder or foundation bc my shade didn’t exist there. I had to go to MAC bc they were the only ones to my knowledge that made stuff for me. Slowly more brands had more shades but they were expensive. I had to drop minimum $40 for foundation. There were no contour shades to speak of. To see a brand so this in 2024?? It’s gross.. They simply just had to say “we don’t want to sell to black people”, and that would’ve been better than releasing this black pigment. No one is pure black. No matter deep someone’s skin is they have undertones bc that’s how skin works. I’m glad people are rightfully calling them out because this was so uncalled for.
35:31 ok so this is kind of a “yes but no” answer. On the one hand, yes I do see this sort of thing a lot, where they want proof of the review before you’re entered for a prize or given the reward. /However/ it’s not necessarily moral or legal to do. FTC guidelines: “Businesses cannot pay for reviews, whether positive or negative.”
Thank you for the insight!
Holy fuck the people claiming this is a 'mixer' is so infuriating. And even if it WAS a mixer, it a) wasn't marketed as such but as a complete foundation formula and b)is REALLY sus that ONLY dark-skinned people are expected to spend more money for multiple products they need to figure out how to blend themselves while lighter-skinned people can just pick up a single bottle with no extra prep or spending necessary.
The only person who would actually wear this foundation would be Drake, as per that one photo from The Story of Adidon....
I was going to add that photo and then I thought that might be too silly but know I thought about it
Just as wppl aren’t literally white, like piece of xerox copy paper, my beautiful dark hued sister are not literally black like black shoe polish!
Just as wppl have diff undertones, shades, etc., so do my darker hued, melanated sisters.
Yup! That’s why I used the white out compared to the light concealer shades because maybe people will get it if we showed the other extreme
@@MikasRhetoric Yes! That is it. Also, the Afro-textured hair, that probably looks “the same” to ppl who do not have it, is different types too.
Even Afro-textured hair has varieties, etc.
i watch ur livestreams sometimes and i know u mentioned ur channel is kinda stagnant but i really want to emphasize how much i love ur content girl. u always have really based and thoughtful takes and i love the structuring of your videos. makes me feel smart for watching youtube lol, but fr youre one of my top favourite channels and regardless if u keep it up or not ill always appreciate the content!
Thank you so much, people like you are why I keep it pushing!
They really put trump orange on golloria and said "YES DEPTH."
I have a similar weird olive-yellow-green situation with my skin also, while my friend is translucent. Translucent is a common skin tone in Scotland, where we are. She struggles for foundation that’s light enough, but she has brands she can at least try for a match. I can’t imagine looking at a brand at a glance and being like nope. Over and over and over again.
when you held up the concealer i use as my daily foundation.. THE EXACT SHADE … and said it was for THAT era of gerard way. girl i am dead, blown away, gone. can confirm it’s the lightest of the drug store base products though!
I checked ulta’s website and they are still selling youthforia so I guess that’s their response on who they are supporting
I work at ulta, nobody everrr asks for youthforia.. it’s been fully stocked forever . I don’t think anyone really buys it & I LOVE THAT. How disgusting of them 🤢 racism & colorism in 2024 is so sad . Brands gotta do better !!
1. your eyeshadow is blended to the gods
2. i’m so hype to watch this!
i feel like as a whole Black people are gaslit a lot about anti-Blackness. so it’s so… idk refreshing? relieving? validating? when stuff like this happens and the vast majority see how fucked up it is. not that i need the external validation but it shows that i’m not crazy or making stuff up
Love your content always. Had to comment and say the pencil bag is too cute!!!
I love when you talk alot don’t worry about it sugar❤️
First time watching your RUclips channel, and….
You impressed me with your thorough analysis of this topic. Thank you for supporting a community that may or may not be your own.
I do appreciate beauty content creators empathizing with human beings.
If everyone stands against this type of exclusion the industry will change, albeit slower than desired.
You won me over with your genuine frustration, empathy and compassion, so I had to subscribe. ❤
Thank you for this 🙏
have been watching since the def noodles stuff, love your videos
Wow thank you for sticking around
watching this as a norwegian realizing that it’s not normal for every family to have a sunscreen cupboard …
I wonder if this was an outrage marketing strategy. If it was, I hope it doesn't work, but to be honest I had never heard about this brand and now I know a lot about it. I won't buy anything from them though.
Also I don't care if a brand says that I can sleep with makeup on, I won't do that, especially when that brand is constantly lying. Idk anything about foundation formulation, but having a layer of pigments on my skin during the night, doesn't seem like a good idea.
Also I have noticed some beauty products having well written, detailed and very similar reviews in websites like Sephora. I even noticed that some of those same reviews are present in different websites and some of them even wrongfully mention another product. So I really don't trust reviews on websites anymore. I usually read them with a grain of salt or I search reviews on reddit, but even there the reviews might be fake.
I also will not be buying from Youthforia
Thank you for this video! I saw some outrage online but I didn’t know what it was all about. This is wild! Love your videos, Mika!
Thank you! I saw a lot of confusion so that’s what inspired the video
@@MikasRhetoric well you delivered!! I’m appalled by this brand doing this! I would almost say for there to be a class action lawsuit because at this point it’s just blatant racism! 😤
i was wondering what the controversy was but wow is this super frustrating. zero undertone
34:55 "...freedom-pilled [...] bald eagle baseball hot dog George Washington post-Reaganism capitalism freedom-pilled..."
Mika talking about Americana reminds me of my Catholic grandmother swearing; you could tell her frustration level by the sheer number of Saints she'd invoke once she ran out of the Trinity.
Hoser F fingers to Evil Galen!
I'm Irish White. So I usually have to go as fair as I can without going just white. When I first heard about this, I felt so badly for dark skinned people (men and women) because I understand slightly their position. This should be so embarrassing for the company, but if they're raci, I guess not?
Mika I just love your videos! Thanks for posting about this!
If y’all peep..when the youth foria woman was playing on that man’s face in the mall..when she used the butt end of the beauty blender to “blend out” the makeup he “had on,” there was literally NO PRODUCT on the butt end when she flipped it back over.
This is further proving the creator’s point..but possibly also bringing out the point that the youth foria lady may not have even used the product at all for that “promo video” f*cking w that man’s skin.
All brand’s can do better with the shade range but it’s worse coming from Tarte as it’s a big brand with financial means than a tiny brand like Youthforia. I agree shade 600 shouldn’t have been launch as it’s just straight up black paint, no human is that shade with no undertone
I cannot believe people are defending them still.
RIGHT ITS SO BIZARRE TO ME
Yeah there is really no defending this. The Ingredients don’t lie. The darkest shade only had one(1!) pigment. It was black pigment. That is black face paint. The lightest shade has 3 pigments. White AND 2 other colors to make it a human skin tone instead of white face paint.
This is wild, I cannot believe they thought this is a good idea??? Clearly they don’t have a hint of common sense
Or a single dark skin person on their team
ah, a fellow sickly olive person! Most concealer makes me look like a flash photo 24/7
Calling your boyfriend ginger without the commitment made me cackle because SAME only i have dark hair. Myself in holiday photos or flash photography looks super spooky because i just reflect white. Finding foundation and concealer to match is almost impossible and i often use white mixers. So when i first saw this foundation i thought oh it must be a mixer but... Yeah this is awful, its literally just black with no undertone and the shades leading up to it are awful.
Foundation shades are something that has always bugged me. I started with makeup as a teen in the early 2000s when the foundation range were three shades of orange. Things have improved a lot now but the majority of foundations and concealers are still catered to white people with medium skin tones and those of us outside of that still need to faff around with mixers etc.
Sorry for babbling, this just set off my foundation frustration 😆. It must feel so insulting to get this muddy black foundation with no undertones.
I know Haus labs and Huda go SUPER fair at Sephora, and at the drugstore in the US I feel like there might be more available
The people who say it's supposed to be a mixer are idiots, the only person who could use it as a mixer is Peta from the hunger games making Rock Grey
getting a doug ford ad on a mika video feels dirty...
At first I didn’t understand the controversy bc I was very familiar with sunset makeups color foundations which has a full black foundation, but even like 5 min into this I could see this was NOT the same. This is an absolute shit show
Hey hey! I actually sent you an email because I didn’t want to be annoying the comments but I wanted to ask you to do a video on the Caroline Konstner situation. I made one but I am a very small creator and I feel like you speak much better and get messages across much better than me. lol. Thank you for the video!
I’ll look into it!
@@MikasRhetoric thank you so much! 💓
lol I have that same pale concealer. It matched, but was kind of patchy. I also get teased for “reflecting the sun”
I’m American, and I also make fun of us 😅
I am in my 50s and I clearly remember my mother having to mix colors together so that she could get a color CLOSE to her shade (I am caramel/honey completion, where my mother is closer to Golloria's completion). It's just gross and unfortunately NOT surprising.
Apart of everything, marketing make-up product as safe to sleep in is ridiculous. It is pigment. It's not safe to sleep in makeup that a person wore the entire day. Skin produces oil throughout the day and it mixed with pigment and smog, clogs the skin. It's not that you can't sleep wearing other makeup because of "t h e chemicals". It's a kind of wellness washing and has the same vibe as "guilt free" and "additives free". It shows lack of sincerity and their idea to play on consumers' idea of "natural ingredients" in relation to "purity". They know it, and they exploit it because no self-respecting and honest cosmetic chemist would sincerely say anything like this. It itself is very telling, and then the shade range issue.
I also can’t help but think about it smearing all over my pillowcase and idk why no one else mentions that
Oh, I'm not THAT white, I've seen more than a few people lighter than me
21:40 "The light reflected on him and he was literally a beam of light"
Me, a person that has that exact type of photo of me chilling at a waterfall like a freaking recently fallen angel of light: ... I think I might be that light
At 17:20, Nyadollie uses a really red lipstick at the end of the promotional tik tok. Idk if its reaching, but i am pretty sure she is saying the foundation is reminiscent if minstrel shows
hey! loved the video. sunset makeup goes by they/them pronouns and are nonbinary.
RIGHT I’m sorry I got this comment from the other video, I said that part in passing to add in
Think someone might have said this before, but since your'rein Canada, the brand might not have stayed for too long. It's still here in the US Ulta store going by the website still having their brand page, but recent reviews of the foundation are SCATHING because of that 'shade' color.