How Ather is DISRUPTING the EV Industry in India | Ather Energy Case Study | tbh

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  • Опубликовано: 1 ноя 2024

Комментарии • 93

  • @shiv0051
    @shiv0051 2 месяца назад +17

    Nothing to beat Ather. It is MERC of 2 Wheeler.

  • @danielvipin7163
    @danielvipin7163 2 месяца назад +6

    There is some slight build quality issues even after 6 yrs in production. The belt for example is loud and noisy , kick stand screws are seeing rust and the seat should have a firmer backing, its flexing while going over bumps.
    Brakes , belt throttle grip etc fades fast in this and replacements are expensive.
    Their is no proper owners manual on how to do some basic stuff, its just an e-document showing pre-riding checks.

    • @tbh._business
      @tbh._business  2 месяца назад +4

      We’ve had an Ather since last 3 years. Just in our team alone we have 6 Athers now. No idea what you’re talking about 🤦🏻‍♂️

    • @danielvipin7163
      @danielvipin7163 2 месяца назад +2

      @@tbh._business I own one gen 4 for 2 months these are my findings, maybe i don't pamper my vehicles too much like you do. I live in a flat, the scooter is exposed to elements.

    • @Itzyash_16
      @Itzyash_16 2 месяца назад

      ​@@tbh._business aap kyun ather ki dalali kar rahe hoo
      .
      As an owner of ather 450s i can assure there is a major problem with belt sometimes it noises a lot and I have done the periodic service and the issue is not gone yet . The maintenance cost is too much I was charged 850 for a normal service while the asked me to to get my front disc break pad changed . I refused and for double check I visited 2 mechanica and they asked me the pads are perfect and no requirement change them .
      In short if you want to save some fuel don't purchase this go for a more generic product like chetak where you can get parts easily in after market plus a better build quality

    • @rohanvarghese1829
      @rohanvarghese1829 2 месяца назад

      As an Ather owner I completely agree on everything except seat cushion.
      But otherwise everything is good @27k kilometres😅😅

    • @danielvipin7163
      @danielvipin7163 2 месяца назад

      @@Itzyash_16 brake pad replacement is like 4-5k , insane cost.

  • @rsw7231
    @rsw7231 2 месяца назад +2

    Ather is the best well built and engineering scooter of India. It's quality is superb.

  • @FindMeInsanity
    @FindMeInsanity 2 месяца назад +2

    While we are talking about these big brands in the EV 2 wheeler industry, there are few other small players which are gradually proliferating in the country under our noses as we speak. Hindustan Power, Prakriti, E Rahi, Rabbitor, etc are some few I have come across recently and I also had the opportunity to ride Hero Electric Flash Lithium & Hindustan Power Booster+. You need no paperwork to own these and you get basically get the same privileges of owning a scooter with the amenities of a bicycle. These scooters have crazy acceleration and can attain speeds of upto to 80 kmph in its highest mode. Also, the range can be played around with depending on how many lead acid batteries you wish to connect. Usually they offer 60-70 kms on a single charge. I have no idea how these vehicles (especially the booster+) being so heavy and travelling at such high speeds aren't controlled at all by the government. You don't need RTO approval, numbers, or insurance, police hassles can easily be avoided. I would suggest rather going for these than getting Ather or OLA. I was planning to get an Ather but I got a Hindustan Power booster + instead. Worth it, good built & and great features.

    • @tbh._business
      @tbh._business  2 месяца назад +1

      Once you ride an ather for a few weeks, you wont choose any other 😅

    • @Mathewzz-00
      @Mathewzz-00 2 месяца назад

      yeah u get 80kmph speed in no license vehicle are u dumb vroo🤡

  • @Aheuman3
    @Aheuman3 2 месяца назад +4

    but ather will sustain long run with ola

  • @Nonoyasu
    @Nonoyasu 2 месяца назад +2

    There is a lot of problem with the ather belt, do something about it, it breaks at many places and sometimes the belt also makes a lot of noise

    • @tbh._business
      @tbh._business  2 месяца назад

      Agreed 😭

    • @rohanvarghese1829
      @rohanvarghese1829 2 месяца назад

      Regular washing and Do Belt cleaning and slightly lubricating can solve belt issue to an extend😊

    • @AtherGuy
      @AtherGuy Месяц назад

      This is problem of gen 1 & 2 gen 3 don't have this problem I have ather 2024 model and 10000 kms crossed and belt is working perfect

  • @IAN-X
    @IAN-X 2 месяца назад +1

    Gen 2 55,000 kms + driven Ather 450X owner. Believe me, you won't regret. Unless exceptions (faulty product)

    • @tbh._business
      @tbh._business  2 месяца назад

      Definitely 😁, we have all 3 - Ola, Ather and Chetak (video coming out soon). So, when we say good things about Ather - it's definitely unbiased

    • @IAN-X
      @IAN-X 2 месяца назад

      @@tbh._business I've smashed that subscribe button.

  • @prashantnirmal8478
    @prashantnirmal8478 2 месяца назад

    Why??? touch screen not given in Rizta, not even in top end model toooo

    • @tbh._business
      @tbh._business  2 месяца назад

      Oh! The user experience of using a touch screen is weird on a scooter.....They realised most people can only use it when the scooter is parked and not really use it when riding as it is more of a hassle/distraction 🤷🤷

  • @kiranbalasharma3981
    @kiranbalasharma3981 Месяц назад

    Ather is only company sales of which increased in August, ola fell by 34%

  • @ni3marathi686
    @ni3marathi686 2 месяца назад +8

    Who is disrupting indian ev two wheeler industry?? Ather!!! .
    Naaaaaa!!!!!!!¡
    Ather standing in third position
    Bajaj chetak is going to number one

    • @tbh._business
      @tbh._business  2 месяца назад +5

      Chetak is like the vivo / oppo of EVs, Ather - Apple of EVs (just for your info, we bought all 3, video coming soon)

    • @jenilsoni9519
      @jenilsoni9519 2 месяца назад +1

      If we leave aside the sales numbers (considering that the best selling EV is actually the worst among all aka OLA) Ather is a true gem of a brand from our country.

    • @SAIPRADEEP070
      @SAIPRADEEP070 2 месяца назад

      @@tbh._business Ather energy is apple of ev is the biggest joke i've ever heard. doesnot matter if you all evs in india. it appears you clearly biased towards ATher energy who doesnot produce any energy solutions. OLA on the other is building 5GW capacity of 4680 bhrat cell

    • @tbh._business
      @tbh._business  2 месяца назад

      The 4680 cell is the biggest joke 🤣. Tesla has been trying to get it mass manufactured for years now - and been unsuccessful. Mr. Bhavish Aggarwal (with all due respect) just announced it as a marketing gimmick. It's the same as their announcement about being the biggest EV brand in the world (but in small - *excluding China) 😂😂

    • @omkar21345
      @omkar21345 2 месяца назад +1

      @@tbh._business Totally disagree they don't use chinese product see leatest interview of Mr. Rajiv Bajaj, he said almost 90% parts are made in India and Apple not use any chinese parts?? After all this ather is expensive, they ae not giving range. expensive parts and service is also there, then how they are going to disrupt Indian market?😅 constantly the noise of disk brakes is coming out a scooter worth's 1.3lakhs+ is it good?

  • @divyanpradhan
    @divyanpradhan 2 месяца назад +2

    Very informative keep it up Kunal bhaiya!🫶🏼

  • @amitgupta25121993
    @amitgupta25121993 2 месяца назад +2

    background music is irritating and distracting.

    • @tbh._business
      @tbh._business  2 месяца назад +1

      Yes sir 😔🙏🥺, sorry about that

  • @hanumanthar8011
    @hanumanthar8011 2 месяца назад

    Ather stands unique, one who is technically sound can understand its finest build quality and reliability.
    All EV's must focus on reducing maintenance cost, which feels burden for the end user

    • @tbh._business
      @tbh._business  2 месяца назад

      Yesss

    • @devdevan9091
      @devdevan9091 2 месяца назад

      @@hanumanthar8011 how? Noise from ather is very annoying. Just because they have an aluminium frame chassis u cannot justify that they have the best tech. We value moter ,drive and battery tech far above the chassis when it comes to electric vehicle. Ola SI Pro has a more powerful PWMS motor, bigger battery better drive train to achive high acceleration and higher speeds too. Also more features and a bigger boot and tyre size than Ather. Also ola runs with just one belt but ather has to use two belts to amplify the torque avalable at the wheel. In fact gen 1 ola was a victim of its own power resulting in mechanical damages due to rough use. Ola was designed for European quality roads and hence the issue.

  • @StudioMRP
    @StudioMRP 2 месяца назад +1

    Sir ji 450x ke belt ka kuchh karo
    Price very high
    Mere pass Hyundai xent car hai uski belt 1050 ki hai jo ki 100000 km chalti hai
    Aapke belt 4000 ke jismein ki 20 hajar ki warranty hai
    Activa belt 550

  • @Nonoyasu
    @Nonoyasu 2 месяца назад +1

    Athar service center is also very far away. please increase service center

    • @tbh._business
      @tbh._business  2 месяца назад

      Soon soon, we’re asking them to do the same

  • @limguishengphotography
    @limguishengphotography Месяц назад

    Price is over high .. Too high for a middle class to invest in a scooter.

    • @tbh._business
      @tbh._business  Месяц назад +1

      Not really, it's just that the price of everything has gone up 🙆🙆

    • @limguishengphotography
      @limguishengphotography Месяц назад

      @@tbh._business I wish the price of the top model would have been 160 with the pro pack.

    • @tbh._business
      @tbh._business  Месяц назад

      Yes, 😰😰
      I would bought one more as well

  • @souvikkghosh
    @souvikkghosh 2 месяца назад

    Flipkart founders investment ?

    • @tbh._business
      @tbh._business  2 месяца назад

      We’re not covering every single rupee raised by the team of course, but yeah!👍🏻

  • @benthomas5147
    @benthomas5147 2 месяца назад +1

    Ola is a total waste. I am suffering with it.

    • @tbh._business
      @tbh._business  2 месяца назад

      #metoo 😭😭

    • @selvamyaro
      @selvamyaro 2 месяца назад

      Yesterday I suffered lot of charging issue after 90km driven towards Bangalore. I tried to charge but hypercharge not working so I can't able to move finally i reached another 2 hypercharge but not working again..

  • @rishabhvohra22
    @rishabhvohra22 2 месяца назад

    Chetake and iqube vida ampere are also made in India

    • @tbh._business
      @tbh._business  2 месяца назад

      What no? Not indigenous - do your research 🙏🏻

  • @Harshagowda-t7l
    @Harshagowda-t7l 2 месяца назад +1

    Ather is the best EV. Service and support is also good. Only pricing is bit high. Make in India#Proud Indian product!

  • @vaibhavsharma3535
    @vaibhavsharma3535 2 месяца назад

    I seriously can't accept the fact that your channel just has 1k subs.
    You guys are putting content way above your sub count.
    (considering the video quality and production costs, your channel should be easily at the level of 30k+ subs )

    • @tbh._business
      @tbh._business  2 месяца назад +1

      🥺🥺🥺 thank you so much 🙏

  • @SathiyaSeelan-qu2mj
    @SathiyaSeelan-qu2mj 2 месяца назад

    Ather bettery life year

  • @gurumurthy1775
    @gurumurthy1775 2 месяца назад

    They take funding from hero and bad mouth about splendor motorbike.

    • @tbh._business
      @tbh._business  2 месяца назад

      Yeah well😅, at least they make brilliant evs

  • @devdevan9091
    @devdevan9091 2 месяца назад

    Yeah Ather is good but OLA S1 pro is superior in every aspect.

    • @tbh._business
      @tbh._business  2 месяца назад

      Well, we have all 3 - Ather Apex, Ola S1 pro and the Bajaj Chetak🙆🏻‍♀️ (Comparison video coming out soon 😄). But, I’ve got to disagree with you that mate 😂😂 - Ola S1 pro sucks in comparison, River indie would probably make a close competition though

    • @kallolkundu8757
      @kallolkundu8757 2 месяца назад

      I also own them, ola better, sorry ather ka dalal ​@@tbh._business

    • @tbh._business
      @tbh._business  2 месяца назад

      😂😂😂

    • @devdevan9091
      @devdevan9091 2 месяца назад

      @@tbh._business in what aspect? Ola S1 pro is an EU designed scooter. With most powerful and silent motor and largest battery in its segment.Large lagague boot. Yeah only one department it lages that is fit and finish not performance. No wonder it's selling like hot cake compared to other EVs

  • @ksreenivasa6666
    @ksreenivasa6666 2 месяца назад

    🎉🎉🎉🎉

  • @samrai7275
    @samrai7275 2 месяца назад

    not value for money. End of nonsense marketing gimmicks .

  • @divyansh4505
    @divyansh4505 2 месяца назад +2

    Ather delivers quality product hence more expensive
    Ola has very cheap build quality, alot of glitch, over heating problem, poor service ( but people are like ola has more range and Power so it's best) they never think of life of vehicle
    TVS iqube the worst value for money scooter. . they give hub motor, no good technology with a price of 1.5 lakh
    None ev scooter in India have a Aluminium Chassis which makes scooter life more but cost more money except ather

    • @tbh._business
      @tbh._business  2 месяца назад

      💯

    • @jenilsoni9519
      @jenilsoni9519 2 месяца назад

      Good thing people are finally realising Ola’s more for less strategy is a big scam

    • @omkar21345
      @omkar21345 2 месяца назад

      bro, then please check bajaj chetak

  • @karthikeyanm7135
    @karthikeyanm7135 Месяц назад

    Its just worst customer service.. have been waiting for more than 6 months. Now they are saying the colour is not available and to choose another colour or cancel. Why ask to select a colour when you cant deliver

  • @shobhittyagimusic
    @shobhittyagimusic 2 месяца назад

    Last me bts ki bakchodi Mt dikhaya karo

    • @tbh._business
      @tbh._business  2 месяца назад

      Been telling my editors not to put it, it's so bad 😔😔😔, they don't listen (they say it's good to increase the length of the video😭😭)

    • @shobhittyagimusic
      @shobhittyagimusic 2 месяца назад

      @@tbh._business length k liye lamba video banao script ko lambi kr k

  • @mukuundmore
    @mukuundmore 2 месяца назад

    tbh. it is not disrupting..it is on self destruction Mode...😂

    • @tbh._business
      @tbh._business  2 месяца назад +1

      Not true at all 😅😅 - not true in any sense or by any measure🙆😂

  • @whaleshark7154
    @whaleshark7154 2 месяца назад

    Ola is just talks; no quality

    • @tbh._business
      @tbh._business  2 месяца назад

      Yes, we bought all 3 - Ola, Ather and a Chetak.... Video coming out soon 😬😬

    • @hilorecords654
      @hilorecords654 2 месяца назад +1

      @@tbh._businessThe thing is in term of quality I do agree that Ather is much better, but when it comes to out right performance OLA is just straight up faster and quicker with more range

    • @divyansh4505
      @divyansh4505 2 месяца назад +2

      ​@@hilorecords654 bro ola just have more range and power but does only these things depend in an scooter
      What about service, reliability and trust..... Ola after being gen 2 also has many glitches and over heating problem
      Do you know about BATTERY DEEP DISCHARGE ( this thing ola never look on to ) ather keep some battery so that it never deep discharge
      Ola be like your scooter you should take care why we do that why ather with 3.7kwh battery pack can only use 3.4 kwh for range rest for emergency