I have a question. It’s about the ADS structure on Facebook. For a brand that sells a product, the basic strategy with test campaigns and scaling campaigns is clear. You test and duplicate into the second scaling campaign. But how is it for a shop that, for example, sells funny sayings on shirts? Although it is somewhat of a niche, each saying potentially targets a different audience, doesn’t it? Doesn’t that mean each saying needs to be tested in a new campaign? I think if I test all the sayings in one campaign, Facebook can never optimize the campaign as a whole because with each test you are targeting different audiences who like the respective saying. Isn’t the solution to set up a new campaign for each saying and then test further creatives with that saying? Or am I completely wrong and Facebook optimizes at the ad set level and the campaign doesn’t matter? Thank you very much if you could give me a quick answer on this.
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This is highly valuable! Thanks guys!!
Great info🙏, definitely goes a long way in helping to decide on the best digital marketing strategy and informing paid ads channel decision making
Glad it was helpful!
I have a question. It’s about the ADS structure on Facebook.
For a brand that sells a product, the basic strategy with test campaigns and scaling campaigns is clear. You test and duplicate into the second scaling campaign. But how is it for a shop that, for example, sells funny sayings on shirts? Although it is somewhat of a niche, each saying potentially targets a different audience, doesn’t it? Doesn’t that mean each saying needs to be tested in a new campaign? I think if I test all the sayings in one campaign, Facebook can never optimize the campaign as a whole because with each test you are targeting different audiences who like the respective saying. Isn’t the solution to set up a new campaign for each saying and then test further creatives with that saying? Or am I completely wrong and Facebook optimizes at the ad set level and the campaign doesn’t matter?
Thank you very much if you could give me a quick answer on this.