Asif Masani: All About FP&A

Asif Masani has an inner belief that has guided his entire career. “Whatever I learn something, I don't feel good if I don't share it”.
This ethos has taken Asif to a trajectory as an FP&A leader and author. He has just published his first book about FP&A, hit nearly 60,000 followers on LinkedIn and his daily advice has almost single handedly opened the eyes of Indian finance people to FP&A as a career. Unsurprisingly, his education-first focus has led him to lead FP&A ( APAC and India) at e-learning company Coursera (which facilitates 7000 courses, and which set up its FP&A team three years ago).
For such a stalwart of FP&A only nine years ago Asif admits “I had never heard about FP&A before” until he landed a role as financial analyst at Citi. Previously he had FP&A roles at companies including Pfizer, and Great Learning.
In this episode Asif talks to Paul Barnhurst about his career journey:
From audit at EY to FP&A
How a struggle to find a job led him to become a top FP&A influencer
The top advice for finance people to build their own online brand
How he embarked on writing his new book, All About FP&A, a 220 page guide for those entering the profession
How FP&A operates at e-learning provider Coursera a 4k employee company offering 7000 courses
The importance of special projects driving value in FP&A at Coursera
Core metrics which he tracks closely
The evolution of FP&A in India
The outsourcing of finance functions to Indian companies
The biggest trend in FP&A in 2023
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