When Nike Sued SEGA
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- Опубликовано: 24 сен 2018
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In 2002, Sega was promoting their newest release, NBA 2K2. But things came to a screeching halt when Nike sued them for copyright infringement. Learn all about this little-known case between Nike and Sega!
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As we continue our work on our next long-form video (The Story of Punch-Out!!), here is a little-known lawsuit to hold you over! This was originally posted on Facebook as a "Today in Video Game History" episode. We expanded the script and re-shot everything to make it a full-fledged Gaming Historian episode. Hope you enjoy, and see you next time on "The Story of Punch-Out!!"
first xd
Wait a minute. You're telling me there's Facebook exclusive videos of Gaming Historian? *mindblown*
Will be waiting for that Punch-Out episode.
Come for the Punch-Out, stay for the lawsuit.
Its about time Norm !! Lol . We missed ya buddy !!
@@albuttt Is there newer videos on Facebook ??
So basically, EA's solution for having shitty football games was to just monopolize the genre. Yeah, that sounds like the EA I know.
Litterally nothing has changed
Yep and now comes microtransactions football
I want an "EA simulator"
would probally pay decent money for it
I’d just stick to NFL 2K5 if it were me
If you can't beat 'em.... uhm, acquire exclusive licensing rights..? No, that isn't very catchy.
EA - putting the "I" in team. Nah, not even that relevant.
Somebody else take it from here.
Just Sue It ✔️
nice copied comment.
Iverson64 I didn’t even look at any other comments but thanks!
@@iverson64_ rude
@@TheVirtualBomb
My mistake, maybe just check the comments next time.
Iverson64 nobody got time for that! If you see a comment that's been repeated, look at it, and MOVE ON!
Unfair competition??? Sega sells shoes?
If Sega sell shoes I will buy it, I want Knuckle theme sneaker.
Well, Sonic was wearing Soap shoes in SA2.
Bhirawa Maylana You're in luck! Almost. There are actually Sonic and Eggman puma sneakers, Check it out:
stockx.com/puma-rs-0-sega-dr-eggman
stockx.com/puma-rs-0-sega-sonic-the-hedgehog
No Knuckles version, unfortunately.
Probably cuz of shit heads like Nike that Sega makes their stupid decisions not to do as much biz over in the west anymore. This is the kind of shit that's ruined the world. I hope Scott Reamed falls on his own legal team and collapse into one another like a giant quantum implosion of douche baggery.
Gucci Sega shoes?
Ironically, I ended up coming out of this video feeling more annoyed with EA than I did Nike.
I remember when it happened. If EA didn’t make that move Madden would have died like Live did. 2k football was light years ahead.
That's not irony, that's just human nature.
yeah honestly, I think if anything I'm more annoyed about donating to questionable "Charities"
Gameplay and Talk but are you surprised by it? I’m not.
That's exactly the kind of corporate dick move I'd expect from EA.
SEGA probably benefited from the lawsuit press coverage.
It's Nike's own damn fault, the're always telling people to JUST DO IT, so Sega took the advice and copied the commercial.
"DO IT!! JUST, DO IT!!! MAKE YOUR DREAMS COMR TRUE!!!"
lmao.
Nike was still wrong though.
@SuperLuigiGamer 85 alot of company love made og commerical so if anyone copy their style.. they sue the hell of anyone.. just two greedy compnay... i won't let ad agency made that kind of ad.. it do nothing... fan will buy them anyhow...
@@Openreality How so? It was a blatant rip off & sega did not credit them, as you would if the idea was to "pay homage" to them. Also instead of taking money directly they had them donate it to charity. They clearly only wanted to make a point. I saw you said it was fair use & if that were the case Sega would have no issue winning in court. So why didnt they? I feel like peoples loyalty to video games is clouding their judgment & their ability to be objective here. Bet if you worked hard making that Nike commercial & saw it stolen literally SHOT FOR SHOT by another company giving you no credit that youd be pretty salty yourself. But Nike was in the wrong? Pffft please
well say
Oh, I thought Nike sued SEGA over Knuckles having the former's logo on his chest.
Oh no
Leonardo Molinari Oh, no, indeed.
You don't have to say "the former" if you only name one company.
I don't think it looks similar enough for Nike to sue Sega over the Logo & Kunckles.
@@gummystock1 what?
Clearly a parody. dude shaking his hair instead of the dog XD
Just another example of the big man keeping the little man down.
"come on, professor, my paper was just a PARODY of that wikipedia article!"
What really sells it is that Nike claimed that this VIDEO GAME is taking customers away from its SHOE business.
It doesn't really looked like a parody, it was clearly an imitation though
@@matuzaato 1: a literary or musical work in which the style of an author or work is closely imitated for comic effect or in ridicule.
2: a feeble or ridiculous imitation
It was, a feeble & ridiculous imitation meant for comic effect. Your eyeballs working? o.0
Just sue it
Damn it I was gonna say the same thing! Oh well LOL
Talon The Retro Gamer you won.
Carefull...
lolz
hahahha!
lol yeah Nike didn't sell sneakers because of a video game ad. i agree that the ads are very similar, but they aren't selling the same thing. being imitated comes with success. i don't get what Nike was mad about.
Great point. 💜 Nike were clearly just being bullies. And overdramatic to boot. Lmiao.
One of the reasons they settled for such a low amount is basically that. They wouldn't be able to actually prove damages and enforcing copyright on an advertisement is well.. kind of hard as they do not have clear narratives like other media forms.
Copyright is copyright. And it’s lazy and plain douchey to rip off someone else’s work for your own profit.
This seems to stem from your misunderstanding of what the law says. Mimicking someone else's advertising or brand representation associates you with the company and product being copied in the public eye. It doesn't matter what you're selling. Nike, for instance, has been involved with other video games through product placement.
Every time I forget how much I hate EA something pops up to remind me why I'll never buy another EA game again. I've been EA free for almost 10 year so far.
Hey bro, still EA free?
@@thatguythatdoesstuff8826 XD
Nothing will make me forget how much I hate EA. I get reminded of it pretty frequently since they are everywhere in the video gaming industry.
How ridiculous to get that emotional over a video game company.
Genesis does what Nintendon't. Get sued by Nike.
Nintendo has been sued by Philips instead.
Genesis didn't get sued by Nike. Genesis is not a company.
2071Johnny Like get booted out of the Console wars and puts their mascot in Subpar games...
Sponn Yeah they got sued by Universal Studios. lol
Hahahah good one! Lol
It's an obvious parody. Nike might have had a case if it had been used by a competitor in the sports wear market in order to deceive or confuse the public but Sega weren't even competitors in the same market and it being a commercial for a video game no one could have been confused or deceived. It's also different enough from and clearly poking fun at the Nike commercial.
Just another greedy multinational company throwing it's weight around because they could.
100
Yeah I agree Nike will not lose money here. For me I don't see Nike's point. Sega are console games, Nike are shoes/sports wear. Where's the competition here?
Stuart Hancocks Nike has always been a bunch of greedy fucks and a shit company especially towards employees etc. They literally paid the person who made the Nike symbol IIRC 80$ and that's it. That's some real bullshit no respect for shitty company's like this.
@@erase4473 That is the designer's fault to be honest. You cannot take a one time payment. You have to make a contract that states that you want to get paid whenever something sells with the Nike symbol on it. That is just the way it is. Learn the business or get fucked.
It’s not parody. Do you even know the legal definition of parody? Because this does not fit it.
I really want Gaming Historian to make more Sega related videos like its early years or the story of Sonic Xtreme
sonic x tremes history is pretty fascinating and that’d make a great video. Until that happens someone else on RUclips did the entire story. Here’s the link:
ruclips.net/video/HLPk2rGgg7s/видео.html
@@brandonthetoyandgamecollector Thanks, I'll check it out
You and me both pal
Nicolas Cyprus nobody like sets douchebag so keep your opinions to your slow ass self
Nicolas Cyprus why not (The story of Sonic Underground) since he didn’t mention it in his(History of Sonic) review 😏🤑👉🏻
That’s so dumb. That’s like Kate Perry suing Tailor Swift for having: similar tempo, similar drum machine, similar vocal pitch, similar lyrical themes, literal use of the same words (I, we, they, Friday, Night, etc)
actually that would make more sense than this because they are both selling music products. but maybe if Katie sued like....Ernest Cline because they both use 80s stuff in their creations...
trekman1701 lol yeah, good point on that, too
Ironically Katy was sued over that because a rapper was jelly and wanted money even though the same rift was used years before his song even started.
It is an ad, who cares, Nike?
Now, EA's actions on the other hand...
Yeah, I'm gonna go with parody. Because that commercial is as much a copy of that Nike one as Hot Shots is of Top Gun.
Dark Mountain Productions are you kidding? It’s a shot for shot rip off. You can’t legally do that. I would wager that some guy was trying to make a name for himself at the ad company and “came up with the idea” hoping nobody would notice. This actually happens a LOT in the Creative industry because being creative on demand is extremely hard.
Believe me, I know it's hard to be creative, but I also know not to risk everything on plagiarism. It may be a shot for shot, but Nike's was clearly meant to be taken seriously, while Sega's was clearly meant for laughs, while also making fun of the Nike original. That is a parody, and falls under fair use laws. Why do you think Weird Al doesn't get in trouble for his parodies?
No wierd al doesn't but he explicitly asks and gets permisle so its not remotely comparable.
Fair use has nothing to do with asking permission. Weird Al asks because he wants to stay on the good side of whomever he parodies.
Today, this commercial would have been protected as being a parody of the original ad (which it was). Too bad they didn't fight it.
Great video, thanks! Could you do an episode covering the rise of JRPG's in the 80s/90s? There' so much to talk about, Dragon Quest, Xenogears, Persona, Final Fantasy, Chrono Cross, Earthbound, Suikoden, Grandia, Lunar franchise, Legend of the Dragoon, Valkyrie Profile, Grandia, Phantasy, Breath Of Fire, the list just goes on and on and on! An endless catalog of amazing games, amazing stories and amazing music.
hey, serious suggestion here not flaming or being rude and saying "why not do it yourself" like that but seriously, it sounds like you are very passionate about it, maybe try your hand at a video (if you have a camera, i mean it'd be kind of hard without that lol)
Another thing of note about NBA 2K2 is that it's one of just 3 games to have appeared on _every_ 6th-gen console - Dreamcast, PS2, Xbox and GameCube; the other two being _Puyo Pop Fever_ and _Capcom vs. SNK 2._
If Nike's lawyers and marketing dept were smart, as part of the lawsuit settlement, they should have just demanded that Sega include their branding/logos in the next installment(s) of their NBA (and maybe NFL) sports titles. Free marketing/partnership.
It sounds like a good idea but in fact it wasn't. They weren't in the position to make that decision. Think about it, what if the game failed? It could have a negative impact on the Nike brand. And also what if they want partnership with the big bad boy EA instead for $? It would be hard when they already have one with Sega. So demanding royalty and damaging fee is a safer bet.
@@twilinter5229 the game wasnt gonna fail. It was the third installment and each one was getting good reviews. But that deal would have been way more beneficial for Nike than for Sega, Sega ended up paying just 100k
2k1 NBA, and 2k2 were absolutely incredible.
They were good games....but NBA Live 2003 shut all of that down. 2K didn't really recover for a few years.
Didn't Visual Concepts do all the SNES ports of EA Sports games, or am I thinking of something else?
But most excellent episode Sir!
@Nicholas Rumleskie You should be following him. Guru Larry has a great channel. Just needs to make his transitions quicker and lose that early 90s music that accompanies said transitions :)
Visual concepts temporarily made madden games for ps
Justin Vaughan
That's certainly your opinion. I love the sound bytes he uses.
@@Lost_n_Found_1 Like the way the vocalist uses every English vowel in sequence? "AEIOU!!"
Justin Vaughan
Yeah, because I like the game it came from...
Nfl2k was incredible. Playing on dreamcast with friends online was absolutely insane, especially when I connected at 24 something kbps. The fact the game ran smoothly was crazy. My phoneline was busy 24/7 between nfl2k & phantasy star online.
Ah Sega sport games before ea had an uncompetitive monopoly.
The boys and girls club were the real winners. Thank you Nike and Sega for settling.
Thank Sega 4 that, it was they're idea.
It was clearly a parody. Just a money grab from Nike
lot of company love made og commerical so if anyone copy their style.. they sue the hell of anyone.. just two greedy compnay... i won't let ad agency made that kind of ad.. it do nothing... fan will buy them anyhow...
Reminds me of the time when Universal sued Nintendo.
Yep, over the concept of Donkey Kong because Universal Studios thought it resembled King Kong, a film which they supposedly still had the rights to. But when it came to light Universal's copyright to King Kong had since expired, the suit was dropped against Nintendo.
except Universal took a huge L
But Donkey Kong clearly _aped_ King Kong. DK is a big ape that takes a woman up a skyscraper, and has Kong as his last name. You have to be deluded to say this was all a coincidence. Universal was right to sue them. You don't have to take Nintendo's side just because you're a fan.
At least Nintendo proved that Universal is a bunch of greedy fucks that didn't want to admit they had no rights to King Kong and was in public domain.
@@dreamerabe sarcasm
I seriously love your series. I grew up with all these games but no longer really game. What I appreciate is your understanding and explaining of the history that includes not only the development, but the economics, the politics, and all other things associated with the industry. I think your episodes are worthy of a Netflix series where you go even deeper. Well done, I can't get enough.
Never forget the battle of 2002...
I feel like the history of Visual Concepts and the Sega 2K series vs EA Sports should be it's own video. It was a major shift in the video games industry and has political / economic ties as well (monopoly issues, both the NFL itself and the Madden franchise; hell the NFL does it in other areas too, like forcing players to use concussion causing helmets instead of newer safer ones b/c they were the official brand). Lots of interesting stuff there... how the Dreamcast failure actually propelled the 2K series to new heights (b/c now it was on all the consoles), they sold for $20 just as EA raised its prices from $50 to $60 / year, and how 2K was on a roll and picked up the ESPN franchise (and really did a lot with it), scaring EA into pulling out a $1 billion dollar check to get a monopoly.
Fun fact: I have not bought an EA sports game since that happened. Don't really regret it either.
What did they do that was bad in Europe? Not developer a football (soccer) game? The 2K sports series I think was specifically only for NA (since I'm pretty sure Europeans don't care about American football), so I'm not sure how that hurt in Europe. However, 2K couldn't (and still can't) really make a football game. Just like American football, EA has exclusive deals with so many football clubs / teams that pretty much nobody else can make a game. I guess you could make the case that by making the 2K series and having EA abandon the Dreamcast that hurt European sales... but I'm not sure how much FIFA drives sales of consoles in Europe, especially in the late 90s/early 2000s.
Nike are a bunch of scumbags. The Sega ad is clearly a parody or homage - since when are those not okay? And they're also selling completely different products!
Can't believe we live in a world where it's not okay to parody advertisements. I guess anything owned by a huge corporation has unlimited legal rights.
How is it a parody or homage at all, it's literally the same thing with no exaggerated details and nothing different about it. Nike payed people for their original ideas and Sega doing that exact same thing is unfair. People may associate Sega with the Nike commercial pulling down Nike's brand because at the time Sega had a terrible reputation.
The guy shaking his hair and the hamster wheel looks kinda exaggerated and different from the Nike to me
@@anon4336 what the hell are you going on about?
It does have a heavy parody tone, especially the hamster wheel, the guy with the wet head, the sports drink and the pogo stick.
It can't be a parody or a homage since it lacks the criteria to qualify as both. It's just lazy work on the part of sega's ad agency.
Love your videos, wish you had one out each week but I know that is hard to do especially with all the in depth detail you put into the research of all your subjects. Glad to see this one out, and hope to see a couple more before the year is over. Peace & take care.
That 100k donation was classy as hell on Sega's part.
Wow I never knew about this... and that’s why I love this channel
You are literally my favorite RUclips channel. I get so excited when I see you upload a video. Thank you so much and can't wait for the next one!!
Poor SEGA. Recently I discovered this channel and watched a lot of the content in a day or two. Several videos were about how rough SEGA had it through the years... they simply can't catch a break :D
Yes and they were the best software and hardware company around. By far.
I mean, they kinda shot themselves in the foot pretty hard repeatedly on the 32X and Saturn. Dreamcast was about as perfect as they could do, but the damage was done by then.
They might catch a break with this new Sonic movie coming up.
Norman, I hope that you will consider making a history of John Madden football. This video covered one of the interesting aspects, namely their monopoly by forcing people like Sega Sports out of the industry. They totally realize the value of their cash cow. That they can make such minimal gameplay improvements yearly and yet the same people, will by what is basically the same gameplay yearly. Now, multiple that by their attempt to dominate every sports game market at one time or another. As much as 2K pisses me off with their Microtransaction attitudes, I am glad not to give my hundreds just to have the newest players for each sport every year.
But, I am also glad for this because this profit likely lead EA to invest in other types of productions from other studios that weren’t sports related.
As usual, excellent work.
Although I don't care for sports games myself, a video about the EA sports games vs others sounds fascinating just based on the little touched on in this video.
Come on...FOOTBALL!
hope it covers the revolution that was Madden 08
I whole heartily agree
referral madness
What about NFL Gameday by 989? Did they voluntarily fade or did the EA monopoly force them out??
What a great day! New videos from AVGN and Gaming Historian! Amazing? Yes! Coincidence? Maybe. Hotel? Trivago.
@Poison Sure. Whatever makes yourself a bit less miserable and keeps you from having to go agressively sharing your point of view while most people here simply enjoy the video. Peace.
Love your content man. Always excited to see one of your videos put out. Really high quality stuff, even since the beginning!
That’s about as frivolous as it gets. There is absolutely nothing that is copyright-able in the Nike ad, and there is ZERO direct competition.
Shame on Nike and shame on EA. Ironically they couldn’t stop the 2k basketball franchise
Nothing would make me happier than an NFL 2k comeback. I still play 2k5 once in awhile and I'm amazed how it has some better features than madden does now
The Relevant Elephants i hate ea for the exclusivity. Blitz was my goto football game and that's gone too now
Yeah, but Nike would probably file a lawsuit again this time for not having certain players take a knee.
....because sports is the best venue for politics apparently.
With the launch of new pro football leagues, such as the AAF next year and the return of the XFL in 2020, there will be opportunities for games based on those properties.
Lol it's a 2K franchise. You want a football game with nothing but microtransactions? No thanks. EA has their MUT mode, but you can play the franchise mode to your heart's content and not pay anything other than the COST OF THE GAME. Hear that, 2K? Damn, I just defended EA. Ugh.
Thanks for putting out the video & update. Your work is always appreciated. Cheers!
Thank you so much for this! Can't get enough of the Gaming Historian.
I'm so excited about getting some Punch Out history!
- a topic for more videos -
History of (game developers)
EA
Activision
Netherrealm
You kinda did this in Spyro, we got some great history of Insomniac.
(Reposted)
So did Sega "sacrifice everything"? 😏
Debbie Anderson well aren't you quite the little EdgeLord. 🙄
R/ Woosh
5 year old alert that has no idea what he's taking about.... yay....
It only cost them everything
Great video! I'd never heard of this lawsuit before. Poor Sega, getting kicked when they were already down.
As always informative and interesting videos, I'm always learning something new in your videos Norman keep up the good work! 👍🏼
Now, the NBA 2K series have Nike brand shoes in game, among others.
Don't forget about ruffles, resee's puffs and gatorade
EA are pure evil for this and star wars battlefront 4
Oh and don't forget the Command and Conquer series after red alert 3, or closing Visceral...
Yayyyyyy :D dude you are magnificient ! I had a really bad time in these two last month and your channel help me so much! Love your channel thanks for the content !
I really love your work Norman, it's really great to have a great chunk of straight factual interesting information on gaming's history in a sea of clickbait and surface level videos.
I think Sega could have won if they went the "parody" route, however, the court fees would have put a big hurt on them
Correction on 2:53: Actually, that's a mouse, not a hamster.
You would know.
M.D. Webster at 2:53 you’re a dumbass. Fuck yo self webster
Tackling the real issues.
would've been better if it was an echidna
Wow, I'm glad I actually listened to the commercial for once. I've been an Audible member for over a year and I had no idea there were any free "Audible originals".
I should have discovered you earlier, Gaming Historian. Your videos are just soooo cool and relaxing to watch and very educative.
Great Episode. This is rather fasinating.
For all out there, never let anyone deceive you the assumption that one time EA was a "good company" as this type of muscling in and bullying has been a key concept of how they've conducted business ever since they were founded in the early 80's.
Looking at it, it does feel like it was made to be a homage to the Frozen Moment commercial. It's not an exact replica, but it's close enough that people would compare the two for sure.
LOVE this channel, longtime viewer....which is why I know that you couldn't have sounded less sincere about that audiobook ad. LOL
This is clearly fair use and parody
Not transformative enough to be called one. It doesn't make a point or a jab.
It only uses well known imagery as shortcoming
@@MiloKuroshiro that would be up to a judge and jury to determine if this was a parody or not.
There is pretty much nothing that is "clearly" fair use and parody. By the nature of free expression under the law, "parody" is as vaguely defined as "obscenity". It's a question of what companies choose to fight based on their interests in the future, when someone else tries to do the same thing.
"SEGA gets in the game"
Ouch. Nice jab at EA there, Sega.
Yes!!! Always looking forward to another video, and was just wondering a couple days when we would get another one. 😎
Congrats on 500K man keep it up
Sega’s ad = Filip at IGN.... Nike’s ad = Original content.
Hey hey! Filip didn't invent plagurism! He stole the idea from Irate Gamer!
There's a difference between parody and plagiarism, dude.
Nike charges 2k to have the shoes in the game
Just sounds like they saw an easy target in Sega, they were already down. That's shameful. I hate Nike anyway. I'm an Adidas girl. Lmiao. Great video. 💜
Ehrisaia O'Shannon Adidas sucks... Reebok is way better... ohhhh wait....
@@maxpowers2168 Lmiao. Reebok Pumps where great, though. I had the pink and black ones when I was a little girl. 💜
Sega's an easy target for lawsuits in general. Ken Penders pretty much won the legal battle against them after Sonic Chronicles: The Dark Brotherhood. It's why you are getting a trainwreck that is Lara-Su Chronicles. The current ESRB system in place was the result of a lawsuit with Rockman Livid Parents vs. Sega, with Sega ultimately LOSING the case. Sega can't catch a break with the suits, can't they? It's why they play it safe nowadays.
@@Gaia_BentosZX5 I think you are absolutely right, honey. It's honestly sad. Great comment. Thank you.
@boxerjoey39 Haha! Why thank you, kind sir. 💜 I try to internet right. Lmiao. Thanks for the sub, too. I subbed back. 💜
@6:55 The Dreamcast version wasn't a port. The other versions (PS2, Xbox, Gamecube) were ports. The Dreamcast version came out in 2001, while the others debuted in 2002.
Soo many Gaming related things out there to cover. Thank you Mr.GH
In my opinion it doesn't matter because they are selling different products and not competition.
I will see you Saturday Norman!
Bruce Ashworth uh, at what?
@@Poever
At the thing he's going to.
I had completely forgotten about this, but I now recall reading about it in the way back times.
I'm glad you got a patron. Keep up the good work!
People saying it's not a parody because "it's a shot by shot remake". Bro, that's what makes it an OBVIOUS parody. If you take out the hamster wheel or the liquids spilling, etc. then it would be less of a parody. They are not trying at all to hide the fact they're making reference to the original. What would have been dishonest is to change it "just enough", because that's what people do when they it's actually a rip-off.
Hey gaming historian, will you ever do an episode about sonic Xtreme? Or maybe the red ring of death?
Both of them would be interesting
The toy and Game collector stfu loser
@@gummystock1 the hell?
Vince Carter had already been playing for a few years in the NBA when that 2K2 game released. He's already on a team and plans to play one last season this year.
Really puts into perspective how absurd an accomplishment that is for me lol
Glad to see your channel explode lately. Been saying you were one of the best video game-based channels for awhile now.
I learnt something new, I thought EA abandoned the Dreamcast because they were p***ed off at the Saturn’s short life.
Nope. It was actually that they wanted an exclusive deal with SEGA to be the only sports developer but Bernie Stolar wasn't going to let that happen
I think having exclusive sports rights on the Dreamcast was a means of compensation for the Saturn’s short lifespan from EA’s point of view. I honestly think Sega made the right decision. Having Madden in Dreamcast wouldn’t have saved it anyway.
referral madness Back in those days, it was actually normal to have competing sports titles on consoles. If Sega had chosen the EA exclusive route, it would have been marketing gold for Nintendo and Sony. All they would have had to say was their consoles give the consumer more choice of sports games than Sega. Remember, we’re talking about a time when Nintendo their own Baseball and Basketball series. Sony had their own sports lineup. Then there was the sports lineup from Midway and Acclaim. So it was a natural step for Sega to have their own competing sports brand.
Some people think EA's nasty attitude is fairly recent. In truth, that attitude is as old as EA itself.
tech3475
They did, but once Sega made Visual Concepts the sole developer of sports games for the Dreamcast just after it launched in North America, EA found this as the final straw and stopped making games of any sort for Sega and moved on to other consoles.
I prefer sponsored over RUclips ads...
especially when the sponsor isn't related to the actual video itself (would've been weird if this was sponsored by Sega or something lol)
Was stressed and there's a new gaming historian video, now i'm happy, excellent work Norman
Not often do you see a paid advertisement, a lawsuit, and sports gaming video that mesh's so well, well done sir, well done!
Moral of the story: "Ask for permission first before doing it".
The moral for every sex offender.
@@robertocioffi2523 "I meant don't steal someone's property".
Damn dude, you can't come up with new content fast enough. I love your research and videos!
I remember both ads. I thought the point was to show that in game footage had come far enough to use it in a copy of the Jordan commercial. I remember thinking it was weird because Allen Iverson was never known as a dunker.
Why would Nike be pronounced ny-kee? The name of the greek goddess is apparently kinda like nee-kee but why change only the first sound? Neke is closer to the greek pronunciation and Nike pronounced like Mike seems more sensible. Just my ramblings, though.
Welcome to the NIKE Level
Got to give respect. You waited till the end of the video to do your audible ad. You didn't have to but thanks Norm.
Congrats on 500K subs!
Nike probably went after Sega because financially they wouldn't have been able to fight back and by winning the case they would have pretty much a slam dunk settlement to challenge anyone else. I would like to see a video on how EA went about creating a monopoly with the NFL. Keep up the great work.
That’s harsh for Sega
Edit: Sega is a good console maker they need to make more consoles
I know it’s the best platform speed creator
I miss Sega consoles. Sega of Japan and Sega of America were so completely out of sync with each other it's embarrassing.
Skitarii Soldier good products don't always sell well, and bad products don't always bomb. We've seen this countless times in this industry. Shame on you for insinuating that games sell based on their quality.
I mean... Everything before the Megadrive was really Meh or really bad, the Saturn had no place existing and the Dreamcast was confusing, expansive and dead.
I don't know about that, man
MrBowser ... What?
Love your videos. Do you think at some point maybe doing a Rise and Fall of Arcades in America type of video? I think that would be a great thing to look at the history of. Keep up the great work!
I feel like I've watched you grow up through these vids? Keep up the good work!
Any chance you can do something on the Turbo Graphics 16? I had one as a kid 25 or so years ago and don't know to much history on it?
Can you do a show about hideo kojima and the metal gear saga?
Sega memed Nike. Nike got butthurt. Don't be like Nike. When someone memes you own it.
Copying your ad isn't "memeing". It's just lazy.
Hacksaw Mender butthurt is what your boyfriend does to you with his pee pee
Kek
Please learn what "meme" means.
Unfortunately, the law doesn't run on "memes", kid. If you want to try copyright infringement to advertise something and claim it's a "meme", expect a preliminary injunction in court and your lawyer settling under unfavorable terms.
All these years and never knew about this. Great info thanks
Please don't ever stop doing this. You're such an inspiration. It makes me so happy to see people who are passionate about video games and everything surrounding them as I am. I need more friends. .-.
Sega copies what Nike do?
It was a parody.
I actually remember the Frozen Moment commercial.
Me too. I think I remember the lawsuit being mentioned on tv
I think that this was one of your most well made and interesting videos. Excellent work!
Suggestion for a future gaming historian episodes:
1) History of Skee-Ball. This one goes back more than a century as the game was invented in 1909.
2) History of Pinball - this one might be interesting to do a long one on as it goes back a while and there were gambling models and this lead to banning of the game in some cities for a while, and hte like.
3) History of Mecc - The educational game publisher that was common in schools in the 1980s and 1990s.
Yessss