Open Enrollment Best Practices

Open Enrollment Best Practices. Lessons from Over 200 Open Enrollment Meetings.
Open Enrollment is an exercise in marketing and marketing has a methodology.
The Marketing Equation: Interrupt, Engage, Educate, Offer.
Open Enrollment should interrupt that quickly answers the question, "What's in it for me?"
Human Faces and Videos are great ways to keep people engaged.
Educations should be specific and helpful by being tailored to the employee's age group.
The Offer is a Call-to-Action that should be Low Risk, i.e. Easy to Do... such as "Just get started with your Open Enrollment. You don't have to finish right now."
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[@ev4368]

Amazing work friend! Thank you :)

[@ahealthcarez]

Thank you for watching.

[@shametanicole3193]

Good , no great stuff - I need to go to bed 🥱thank you !!!

[@ahealthcarez]

Thank you for watching.