Should You Buy It? The Simple Equation: Cost Per Wear
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- Опубликовано: 11 июл 2024
- We discuss what "cost per wear" is, and how to use it for smarter shopping: gentl.mn/cost-per-wear-equation
#costperwear #shopping #notsponsored
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00:00 Cost Per Wear Introduction
If you’re a regular reader of the Gentleman’s Gazette, there’s a good chance you’ve noticed us use the phrase “cost per wear” a few times before.
The simple equation of “cost per wear” is a methodology of breaking down the initial upfront cost of a garment by how many times you’re actually going to wear it. For example, if the sticker price of a garment is $100 and you wear it a hundred times before getting rid of it, then the effective cost per wear is $1. Meanwhile, if you buy that same garment for $100 but only wear it twice, you’re effectively dealing with a cost per wear of $50, which is much higher and less efficient.
03:52 CPW Considerations: 1. How Fashionable An Item Is
05:13 2. How Well an Item Has Been Made
06:18 3. How Often You Will Wear Something
08:06 Garments With A Definite Lifespan: 1. Underwear
08:32 2. Socks
09:33 3. Dress Shirts
10:24 Garments With A Indefinite Lifespan: 1. Black Cap-Toe Oxfords
11:09 2. A Navy Grenadine Tie
12:12 3. Simple Cufflinks
13:02 CPW in Action: Trailmaster Panther Jacket
How to Use the Principle of Cost Per Wear?
15:45 Research Before You Buy
17:41 Ask Yourself These Questions Before Buying
** Why does it have to be this particular item?
** Am I only buying this because it's on sale?
** Could I find an item with lower cost-per-wear?
18:09 Save Up If You Need To
19:39 Look After Your Investments
21:09 Enjoy Your Purchases
Think about it this way, if we look at the original cost per wear metric and divide by zero wares, that’s not good for math or your wallet. In other words, if you’ve made the decision to spend your money, be sure to also enjoy what you’ve bought.
21:38 Outfit Rundown 
Хобби
The holy trinity of a gentlemen's vocabulary: dapper, cost per wear, and ensemble.
And "peasant" 😉
@@joshmiller7777 of course, how could I forget the classic?
Think you forgot “quality, qulaity, quality”
and oldtimers
And Shoops 😀
*Factors you forgot to consider:*
#1. Weight gain / weight loss effectively shortens the lifespan on an item of clothing. I lost 25 lbs. (~12 kg) during 2020, so most of my clothes needed to be tailored or replaced. Relatively few people maintain a constant weight over a 10-year time frame, so this will affect a significant portion of the people watching this video.
#2. Even if my weight remains constant for the remainder of my life, and even if I buy truly timeless pieces (like a classic tuxedo), some pieces will get worn too infrequently to justify paying extra for higher durability. At best, I might find one opportunity per year to wear a tuxedo. At that rate, a mediocre quality tuxedo would likely last for the rest of my life. (It's still cheaper than renting, after a the first few uses, however.)
#3. Increasing the number of items in rotation increases the lifespan, but does *NOT* reduce the cost per wear. For example, if I own one shirt, I'll have to wear it every day. If I have five shirts, they will be worn with one fifth the frequency, but they may last five times as long (barring weight changes, going out of style, etc., which artificially shorten the lifespan).
#4. Some clothing requires maintenance costs, either in money (dry cleaning, resoling shoes, etc.) or in my time (carefully ironing clothes, polishing shoes). You can't adequately calculate cost per wear without considering maintenance costs. Particularly since your premise *assumes* that this maintenance will decrease cost per wear.
That said, your final piece of advice ("enjoy your purchases") is one of the two key elements to lower cost per wear. In my opinion, the other key element is having a lean wardrobe. With a lean wardrobe, you're forced to keep most pieces in heavy rotation.
In response to your #3 above - there is something weird that goes on (akin to compound interest) when wearing clothes in rotation. Lets use your shirt analogy (using totally made-up round numbers). Let's say 1 shirt worn every day lasts 20 days. So if you need 100 days worth of wear you would buy 5 shirts sequentially. 5 shirts x 20 days sequentially =100 days of wear. But in reality if you bought five shirts and wore them in rotation you would likely get twice their normal wear out of them, because the garments have a chance to rest and breath so that formula would look a little odd at 5 shirts x 20 days in a rotation of 1 shirt every 5 days = 200 days.
@@dandiehm8414 , Let's not be coy here. For most items of clothing, the bulk of wear and tear (fading, fraying, getting threadbare) comes from laundering the clothes, not from wearing them. Clothes don't "rest" and repair the threads. They don't "breathe" and restore themselves. But if you let them air out long enough, unpleasant odors will dissipate, and you might be able to avoid laundering them as often. And if you launder your clothes half as often, they'll last about twice as long.
There are certain items of clothing where that's not true (particularly white clothes, which will turn dingy and off-white if that strategy is employed). However, for everything else, your point applies. If you go longer between washing/drying your clothes, they last longer, and your cost per wear decreases.
@@karlr750 I would also point out that some clothes made of animal fiber, most particularly wool, really do “rest” with a little breathing room. There is real damage to the longevity of a garment when it is dirtied, as the foreign matter makes its way into the weave of the item and loosens the threads. Wool allows that matter to be dusted out of itself after a day or so of resting, preferably in the sun so that bacteria also die and you can launder the garment less often, as well
Of course, it’s not important to let wool “breathe” if you only plan on wearing the item for three years or so, but in the course of 10 or 15, it begins to make a real difference. My grandfather still wears the clothes he had tailored for himself when he was a headmaster of his school in Pakistan. But, not all of his clothes survived the 40-year journey. The ones that did are all wool, worn frequently but on rotation, and brushed before and after use
Even then, he still had to replace some wool garments. It’s delusional to think that good clothing *must* last for as long as it *could* last, after all. I really appreciate and accede to your point that the best wardrobe is generally a lean wardrobe. The more clothes one has, the more clothes they must refuse to buy, and that means making every purchase decision count. But, as you allude, it is no good to have a joylessly minimal wardrobe. Let’s have fun with the important things in our lives!
That is true. After college I gained weight from my first job and couldn’t fit into all my clothes I purchased in my early 20s. During Covid I started dieting and lost a lot weight back to my college age. It was a good thing that I didn’t get rid of all my clothes because I could fit in them now. It’s really hard to determine which clothes will last longer and which ones will not. Right now I’ve been slowing down on my spending on clothes hopefully using what I have for as long as I can fit in them and last. Out of all the articles of clothing I would say t-shirts don’t last very long and a lot of them end up becoming my house wear but not something I will wear going out because they are already damaged at this point.
I think I have decided that Preston is my Favorite Host at the Gentleman's Gazette; Preston, your articulate speech is what wins my adoration. Thank you for making what you say so clear; it's the best I've heard on air in a long time!
Beautiful timing! There’s an outlet mall within walking distance on my hotel, and we’re going on a shopping spree in a couple hours!
What did you buy?
In some places, such as in Cincinnati, trousers of such height are called "high waters" but in Cleveland, where my wife grew up, they called them "floods".
This channel is so classy that I’m struggling with a joke about underwear being “daily wear.” 🤓
Thanks for the expanded definition gentlemen. Excellent information.
Quick edit: I keep meaning to suggest you gentlemen discuss your favorite vintage music. I’ve been listening to Jake Westbrook’s vintage playlists here on YT and they’re fantastic.
I own a badass leather jacket for 16 years. Wearing it almost everyday through winter spring and autumn. Bought it $1200 rounded. It is so badass even Terminator begs to have it.
Can you help me meet a girl at the mall?
If I could afford that Trialmaster jacket at all, the cost per wear would be about four cents, because I'd wear it every day for the next 40 years, and then be buried in it. :)
BTW Preston, nice suit. Very flattering color, look, and fit.
OMG…the overcoats in Raphael’s collection…stunning..
There are a couple of other calculations that need to go into “cost per wear.” First is whether the you can get “full use” out of the item. For example, a jacket that requires an expected life of ten years or so might never see anything close to that lifespan if you gain (or lose) weight such that the garment no longer fits.
Second, despite meticulous care, items that can stain easily invariably will be stained and require replacement. I’ve had more than one pen malfunction in a shirt pocket, for example. In the days where cigarette smoking was not taboo indoors, I’ve experienced ash burns on sleeves more than once (and as as I’m not a smoker this was particularly irritating). Pets seem uncannily attracted to your most expensive clothes /shoes.
So this is not to say that cost per wear isn’t a valid concept, only that the calculation is a bit more complicated, with more variables. Thus, a garment that takes more time to reduce its cost per wear might not be the best.
Aspergers
@@thefonzkiss says the person who's hobby is scrolling through comments on a mens fashion channel looking for someone to insult.
Please do a video on clothing that can be worn in tropical countries. I live in the Caribbean and would love to see a video like this. Also exceptional video!
This is a great question... I've often wondered how different our clothing would be, if the fashion houses were closer to the equator. 🤠🤔
Hi Mantis, you can check out our playlist here which gives you a range of tips for hot weather style! gentl.mn/hot-weather
@@gentlemansgazette Thank you very much. It is greatly appreciated!
I remember buying a casual button shirt that I bought just because I liked the look about 5 years ago. I bought it for $17. At the time I didn't have any button shirts and bought it just because. I wore it once in maybe 4 years. I found it maybe about half a year ago in a drawer and and incorporated it into my wardrobe that I have more smart casual look. For a while that would be a bad buy but now I don't regret it.
Invariably, I end up wearing my most expensive clothes the least and my cheapest clothes the most.
It’s because I don’t want to stain an expensive item, unless it’s a wedding!
@@arjunachowhound9675 do you only want to stain wedding items
I only wear second hand, so my cost per wear on average is a fraction of a penny on many garments. But yeah, I understand your struggle. I got an LV tie as a gift once. Never wore it.
Funny how that works. It's like the fine china my grandma has. We only used it once a year, but it was by far the most expensive she had.
Can't wait for the lockdown to be over in my country so that I can buy some new clothes.
I've just discovered a celeb who loves classic style, comedian "JB Smoove." Hats, boutonnières, and he even wears pocket watches. Glad to see men who still like to look good. Check out his great style.
Preston, that suit looks great on you! Thanks for another great video gentlemen.! 🤠
Great one, Preston! Very helpful.
My wardrobe is sackcloth, but I watch your channel just for fun. I have learned a few things, my sackcloth has never looked better since you convinced me to invest in a clothes brush, and how to properly store my heavy winter sackcloth during the summer
Finally the video I was longing for.
I’m just going to put this out there, Sven has caused more arguments in my house with those amazing ties, socks, pocket squares and leather products. I just hope she will get over me ordering those monkey fist cuff links… 🤩🤩🤩
This is so helpful !!
Right now I was wondering if I should buy some Hugo Boss blazers, and this has helped me a lot.
Thank you guys !!! Love the Preston videos !!
Great video gents. 👍
This ought to be really interesting. I do try to pay attention to find out where the fabrics are manufactured, and if I have to, I will grab my sewing kit and improve things or reinforce areas, yet this ought to be interesting to know the equation that I bypass by my own talents
That's a good thought -- reinforce the spots you know tend to give out first before you ever wear it, so they never give out at all. My grandmother the professional alterations seamstress would do that.
@@Reziac that's great! My mom is the same way, whom taught me much
a great presentation sir. Bravo 👏🏻👏🏻👏🏻👏🏻🥂
"Cost per wear" is a metric used to determine the value of a clothing item by considering how often it is worn relative to its cost. The idea is that the more often an item is worn, the lower the cost per wear, and the better the value for money.
To calculate the cost per wear, you divide the total cost of the item by the number of times you expect to wear it. For example, if you buy a $100 dress that you expect to wear 20 times, the cost per wear would be $5.
The concept of cost per wear is useful for making more informed decisions when buying clothes. Instead of just considering the upfront cost of an item, you can think about how often you're likely to wear it and whether it will be a good investment in the long term.
New to this channel. I'm learning a lot of interesting things.
This makes a great deal of sense...Although it might initially seem a steep investment, quality always pays off.
Hey guys thanks for the content, but I would like to know if you have done a video on suspenders, maybe how to style them. The clip on type vs the button type?
Thanks!!
Just bought a few used Herringbone blazers and on sale shirts for a daily outfit. Hope to get the best Cost Per Wear I can!
Hi Preston! You are my favorite!
I wore flared trousers from aged 15 to 23. 1969 to 1977 so that’s not bad.
I've been in poor and in a remote region for most of my life. these videos are quiet alien to me, surprisingly entertaining too.
This is a valid topic and I'm glad you made it. One idea for a video could be music icons and their influence on fashion. You could start from the 50's using Elvis for example.
1:57 Perfect cosplay of Jack from The Titanic 😂
Glad that you put a CASIO calculator (my favorite brand) on the video picture :)
By the way GG, you should make a video on men's fashion for hot and tropical countries. A whole array of differences are in place: linen, cotton, no-socks, sandals are your friends while wool, leather jackets, top hats are to be ignored. Would be a cool topic to explore in video. Just a note that not all your viewers live in the misty mountains colds, some of us live besides palm trees and deserts.
I thought Gentleman's Gazette was running out of good content. Thanks for proving me wrong
What is that suite that Rafael is wearing at 0:44 I love the colors!
Would love to get your thoughts on the best capsule wardrobe options. I work where a uniform is required and that doesn’t give me much room to have a Gatsby-esque wardrobe. My main question is: what would you get in order to create a versatile wardrobe? I know you’ve done videos like this before but would love to see something that handles more a minimalist approach.
Can you do a separate video for buying bags, messenger bags, portfolios, briefcases etc?
18:20 okay I see you Preston! 👀
Cost? 'Opportunity cost' should replace 'cost' in your estimate calculations. A simple investment can easily double the buying price over a ten-year period.
My gym clothes - shoes, shirts, tights, and gloves - are efficiently worn. They are the lowest cost per wear items in my wardrobe.
In my opinion cost per wear means price/amount of times you can wear it before it wears out. The problem is obviously that you can’t really know the life expectancy of a new item (especially if you don’t have any prior knowledge of the brand).
Are there some ranges of values that consider where "low cost per wear" and "high cost per wear" start and end?
I would appreciate the information.
Your videos are so valuable. I took your advice on home decor and found a beautiful pair of leather chesterfield love seats for FREE, a Persian rug for a steal, and even scored free houseplants and even free paintings worth hundreds of dollars. My place has never looked so classy. Thanks. I'm actually ready to start looking into the economics of actually making my own clothes now that I'm more or less moved into my new place. In that case the factors include equipment (no surprise vintage is best). Also if something fits absolutely perfectly that is very valuable. Your videos have inspired me.
Scott, that's great to hear! Glad we can be of assistance :)
Did Preston hit the gym lately? Shoulders are looking buffed man! Nice!
Proportional, & able to mix n match
Next a video about when and where to wear suspenders?👀
I bought a leather jacket, that’s beside a pair of leather boots I own, by far the most expensive garment I own, however the cost per wear is extremly low and will just keep decreasing since it’ll last my forever. I really find it cheaper to buy less quality clothing and that’s something I found out the hard way!
It is absurd that this particular topic is discussed at this most opportune time. Just considering three MTM shirts at the moment. Unfortunately for me off the rack shirts don't fit as they should so MTM is the way to go for me. Excellent video Sven & team.
You should have a budget and put away a $100 a month to buy expensive stuff on sale (if it is the thing you looked at before).
How big your wardrobe is the critical dimension for CPW you are missing here. There is only some garments you can wear in a year. So, how many units of a type of garment you have will directly affect their duration. Having a well-balanced wardrobe, (perhaps with not too many or too few shirts according to you lifestyle), is the best CPW advice.
New favorite word: franken-socks 👍😁
i look at everything as cost per wear/use/day
What year is it?
Cost per wear is how I buy clothing and shoes, along with buy less buy better.
Great video great tips and your a cuttie lol
I have a bunch a high cost per wear pieces, especially now that I’m WFH 😩😩😩😩
Where do you guys recommend getting tweed jackets from
Depends a lot on your size, budget, and silhouette. The first place that comes to mind is your local tailor. The second is Ralph Lauren, in the right time of year
My favorite part (21:21) : "...if we look at the original cost per wear metric, and divide by zero wears that's not good for math or your wallet.'
Preston - your outfit for this video is SOOOO much better than the Spezzatto video the other day. This outfit looks well put together but not like you were trying so hard. Keep up the great work! ~ A subscriber
I hate the solid navy tie with the dark brown suit. I love this channel, but I see a lot of hideous color combinations.
@@jamesdillman6811 The suit/tie combination doesn't bother me that much, especially since he tied the blue of the tie in with the pastel blue of the shirt.
Te pareces al acertijo de la serie gotham increiboe
If you can darn well enough, might one ever end up with a Sock of Theseus?
Lol
Unfortunately it is not that easy. Sometimes cost per wear is not really helpful. For example, you can wear something seldom or only once and still get a good investment. You might use an outfit only once in an important job interview or when you are on a first date. You can, however, sell the outfit or give it away if it seems too fancy for you/your preferences after that event. Still, I like the concept because it reminds us that we should always think before we buy. 🧡💙
How do y'all rate Indochino specifically? I'm about to graduate with my bachelor's, and I presume I'm going to need a decent suit for the raft of job interviews I'm going to be dealing with in the fall. As a student, I'm on a bit of a tighter budget, so if they thread the needle of cost and quality, I wouldn't mind picking up one of their outfits.
🤔
Why is he reminding me of bubble from trailer park boys
No matter how I calculate it I will have to live to be 150 before I get full value!
I want to be dressed like Calvin Coolidge or something like that. I need a new Wardrobe. This is where it's at.
High waters😂🤣😂
Dont forget The Joy of owning.
Ha, I have one of those. Suede suit jacket I found at the thrift store, at a higher price than I wanted to pay... put the durn thing on, looked in the mirror, and had to have it. Have never found occasion to wear it, but the silly thing still makes me happy just by being in my closet.
@@Reziac just wear it . take your mom out to eat.
@@Pacasmayo2day LOL, if we ever go for something fancier than pizza :)
Last time I was this early I had a full wallet
4:37 I feel personally attacked 🤣
This makes me think about The Sam Vimes "Boots" Theory of Economic Injustice
Are there any plans for a gentleman's guide to motorcycle gear video?
You guys should read Marie Kondo's books, both to fold clothes and also for the philosophy of having things that make You feel good
1820's ?
hey I am a girl are there any channels like this for girls
This channel should do a vídeo about women's channels
Yes but tell me about your personal style and inspirations maybe i can recommend you some.
I kind of want to see a video Gentleman's Gazette sponsored by RAID SHADOW LEGENDS now ! ^^
Dear Preston, i would like to know if you ever considered to try on some 70s inspired suits? With this tall and slim body shape you will look fantastic in the disco era aesthetic. Any suit from those iconic tailor like Edward Sexton or Chittleborough and Morgan will make the best out of your appearance. Cheers!
What do you wear when you want to look stylish and classic, but you also have things to do? Between work, renovating my house, and spending time with my family, I don't often have an occasion to dress dapper. Am I doomed to nothing but denim and t-shirts?
The "frankinsock" reminded me of the 3 stages of sock (assuming stage 0 is a new sock):
Stage 1 - clipping your nails without taking off your socks off
Stage 2 - washing your feet without taking your socks off
Stage 3 - taking off your socks without taking them off
I have a hoodie that comes in at $0.016 & a shirt that is $20 cost per wear. Both are more than 10 years old and both cost $200
Yeah you should learn math so people can’t see through your lies. 200 /x = 0,016 => x = 200/0,016 = 12500. Or wearing the hoodie for 34 years and 87 days straight.
16:51 basically "60% of the Time, It Works Every Time"
I literally thought we we're going to talk about calculators 😅
No way this dude is human
I remember in my fathers time, men had one good suit for weddings and funerals.
I have justified so many unnecessary purchases by saying this to myself
Real men wear vintage.
What do real teenagers wear then?
@@9s346 bucket hats 🤣
I don’t know why this gives me psychopath vibes
The nifty forehead metabolically fail because kidney fascinatingly license except a boiling act. mature, even excellent excited mine
100% not sponsored...most of the time. This statement doesn't make sense.
Most of the time, it is completely unsponsored. Sometimes, it is sponsored.
@@neoreactionarygentleman4105 then say 90% of the time it’s completely on unsponsored.
i can't listen to you make that weird voice for 20 minutes
It is very important to stay at the same clothing size when buying expensive clothes.