I don't understand why someone would be so upset at brands trying to create dupes... If you can afford the K18 then that's awesome! But most people won't be able to! As long as the product works I'm happy!
I think the problem is in the word 'dupe'. NOTHING can be a dupe for K18 or Olaplex because their key ingredients are patented and no one else can use them.
DUPES are all over the market place, there is nothing wrong for a company to get inspired from another company to create a product. This is the era in which we live in creating content, products, fashion, and being inspired by different companies .. True story!❤
@@clarisaantiagingdermatology I agree. I think also that everything is created by inspiration from something already created. I have yet to see or use a product that is one of a kind. ♥
$75 for a small bottle of product is actually “shady.” I think people who cannot afford to regularly buy products like K18 deserve an affordable alternative.
Us women need a break when it comes to how much money we are being asked to spend on our beauty routine- it all adds up, and I truly think it is beginning to put us at a financial disadvantage, over time!
Hmmm im not sure abput this comment... we always have the decision do i want to buy itnor not, do i really need it or not ... i general i feel like all products not only beauty for women but all products everywhere went crazy up in prices... i feel like what we really beed to learn and to learn future gens is to have a grip on reallity what you REALLY need and what you want. We need to learn to control our impulses when it comes to shopping. We need to learn to enjoy this contet like abbeys or all other influencers but at the same time know that it is entertainment and nothing more... i feel like sometimes when i watch youtube it like im bombarded with products i HAVE to buy because they are sooo good... i feel like this is what we need to learn... i dont have a feeling we are at a financial disadvantage because of how expensi e these products are... we are at financial disadvantage because we earn less money or often are solo caretakers or stay at home for caretaking etc etc. But nobody but ourselves pressures us to buy aaaaall those things... btw abbey is really one of the channels where i have the feeling she really wants to inform us, i dont get that advertisment feeling here... which i love so much ❤
@@carmencosmo hi I'm Loretta De Los Rios using Frank's account to make this comment with his permission . Yes! I understand what your saying. Not sure if you are from the USA but everything went up in cost here. We have a terrible government presently. Its really sad. Really sad. And fu--up.! I must SAY✝️🙏🤲🌱🌺😑
The issue of dupes is complicated, and especially brands like revolution that actively try to dupe expensive brands… but the mark up on most personal care items is insane, and luxury brands will charge as much as people will pay, not as much as it is worth. Sure, if a brand has paid for the R&D to develop something new they should benefit from it, but if a less expensive product is just as good I’m going to buy it instead every time!!
I cannot afford to buy the K18 and my hairdresser over processed my hair. It's damaged. I cannot afford it or olaplex., Please I wish I could. I will try it. The mark up is at least 200% if I do that I cannot afford to pay my bills. This is the reason I watch your channel. Even if it does work quite as well as K18. It is worth the try.
@@beckyturner2753 do you have any friends with cosmetology licenses? Mine has one and has access to K18 and all the other super expensive hair care products at a significant discount. I live in Texas and they have stores like that here
I'd try it. I don't mind if they're copying a product, if it allows me to be able to afford said products. There is such a HUGE MARKUP on products like K18. Isn't that shady too? I'll try the Revolution.
The beauty industry is getting out of control with the ridiculous prices. There's so much competition and most people can't afford crazy prices like $75 for one product. I'm going to try and find this to purchase it.
I hear you on your ethical concerns, and appreciate that you call it like you see it and address the ethical side of the issue. That being said, the cost of most good hair products is kind of out of control. And the markup is insane so I think K18 is unethical in its own way. I’m happy to try this out
Totally agree. Just like generic medication, if the "dupe" brings the same results and someone can make it much more affordable than the original, why not? I am not going to reward a company for over charging for an item that others prove can be made for less. I'll buy the dupe because it seems they care more about my pocketbook than the original did.
Brands like Elf get love for clearly copying more expensive brands, why is this any different? $12 price point is amazing for a affective hair products. Olaplex and K18's pockets will be fine.
Yeah that's an interesting point! I think the issue is that Revolution has duped small brands/businesses multiple times before so it just turned many people off of the brand
If you are referring to elf makeup dupes, then I think its different because makeup is not meant to treat anything. K18 however is using science trying to fix the structure of your hair, and is apparently proven to work whereas this dupe doesn't have links to the studies they conducted. I completely understand wanting to have more affordable options however from my understanding there is usually more work that goes into skincare/ bond repair haircare compared to makeup. Because there is a lot of research that goes into whether the stuff can actually work. The creator of k18 is a researcher and professor and im sure a lot of time and money was put into creating K18.
@@shirleyescajadillo5045 I don’t think it matters what the brand is known for. If you’re mad at someone duping highend brands but happy about another, then there’s clearly hypocrisy here.
@@shirleyescajadillo5045 It’s not like Revolution has stolen the exact recipe, they are just mixing up something similar and probably use lower concentrations/quality of the ingredients. I don’t hear anyone calling out Zara, for copying expensive perfumes, instead people run as fast as possible to grab a bottle… I don’t think it’s fair to demonise one brand but support and buy knockoffs of others-but that’s just my opinion!
@@soude85 i just feel like your misunderstanding is about the difference between haircare/skincare and makeup/fragrance. because makeup/ fragrance just has to ensure that it wont harm you, other than that its just for aesthetics. whereas hair/skincare has additional testing of whether or not it works (which makes it more expensive). fragrance dupes are not something to be skeptical of because the only purpose of fragrance is the smell, so if it smells good then there is nothing else to take into account. whereas you need science to know if haircare works. like you said they probably didn't take the k18 recipe, well then how are you sure it will do the same thing as k18? in addition they don't provide the same amount of information about their technology compared to k18 which also makes me skeptical. (i also don't see where you think I demonized a brand because all i say is that im skeptical of whether or not their technology works, which isn't demonizing?) however it would be super cool if this new brand worked!
As a friend told me one of her professors said once "you don't have to be the first to do something, you just have to do it best" and if this new brand give results comparable to K18 AND a lower price point, why shouldn't people use it? Yes, they took some packaging and marketing ideas from K18, but why shouldn't they go that route when it will get their product in front of the people most likely to buy it and keep the market competitive. Also, just out of genuine curiosity, I'm wondering if Abbey applies this idea to every product in her life? No store brand food or drug store brand meds only name brands? I'm not trying to hate, but to make a point that this is a pretty high (and expensive/privileged) bar she's setting for herself. Anyways, thanks for the video! I've been getting into hair and hair products lately so it was an interesting watch. I appreciate the discussion of actual ingredients and specific wordings.
I don’t buy from this brand but I don’t have an issue with dupe brands. There’s so much on the market it’s going to be rare to be truly innovative. It’s near impossible to find a brand innovative AND affordable. Making quality products more accessible makes me not mind “ripping off”
I agree. I kinda feel like the brands that are charging 100 dollars for tiny little bottles of product are the ones doing the ripping off., but that’s just my opinion
I agree 👍 The same argument around "dupes" could be made regarding mascara in a tube. Helena Rubinstein first mass-marketed it in the late 50's and soon thereafter by Maybelline. So if you're using anything else then it's basically a dupe 😂
I don't think there's any 'honorable' way to run a brand/business when the end result is nothing but profit, which is the case for literally every corporation inherently. Revolution is just more transparent about it than other brands. Plus, is it less ethical to dupe other brands expensive products than it is to sell a product that can be duped so cheaply for such an exorbitant price? Most of the time, that higher price accounts for - once again - corporate greed and profit margins. I actually just started using K18 based on your last video about it, and I really like the results! I was gifted a bottle so I didn't pay for it, but it is something I would considering paying for IF the results were worth it and couldn't be duped by a cheaper product. I will definitely try the Revolution one, and I appreciate your honest review and transparency even if I disagree with your overall outlook on dupe brands. Also I NEED to know what is on your lips OMG the shine was literally distracting (in a good way! lol)
I do understand your view on the lack of integrity of a brand that copies other brands, but why is it ok for some brands to do that and not others? Like e.l.f. for example.
Exactly!!! I love elf products for affordability I will not pay the high price when I can buy it cheaper. May be k18 needs to lower their prices a little.
So true, I have seen revolution criticized often and yet they do not do anything Elf and others are doing, why be critical of one and not the other. Influencers are usually throwing a party when Elf comes out with its latest dupe:)
@@CathyVaughn-ph3lr revolution is hated because they rip off small indie brands, not just bigger ones. It’s like stealing from the rich vs from the poor.
Since she bleaches and heatstyles on a regular basis, I think the "maintaining point" is still there. Because if she stopped using products like K18 and continued damaging her hair, you'd definitely see a difference 🙈
@@MsLinoi yes, that’s absolutely true. K18 saved my hair. It was so damaged after a hard pregnancy with months on bedrest and not being allowed to stand up long enough to take care of my hair. Now it’s very healthy again and looks silky again. But I will continue to use K18, to maintain the health of my hair, so it won’t go bad again. But it’s expensive, so I am open to try other things now.
Abbey, this is what sets you apart from other influencers. I love the non-sugar coating and scientific approach you take when recommending products, as well as addressing things you have recommended in the past and no longer use.
You’re a hair detective! You do such an incredible thorough review every single time and it’s so appreciated. I’m very grateful for all that I have learned from you, and so is my hair!
First off. Love your work. I do agree with a lot of the comments. K18 is fantastic, but it is not always attainable for most women and men due to the cost. The upkeep for using K18 adds up. For perspective, with the cost of 1 bottle of K18, I can feed my family for a week and a half. What I want to see is dupes or competitors playing the market and hopefully lowering the price of K18 and other brands.
Disagree with the concept of dupe brands. Companies like Olaplex, Dyson, and k18 are expensive because they factor in R&D into their price point. Some people can afford this, but not everyone can. Companies that bring the technologies or innovations to the mass market at more affordable are helping so many more people access things that normally only well-off consumers could. It creates a competitive market and encourages more R&D and innovation to keep things evolving.
This is a nice fantasy but it's not the whole story. They price themselves higher so consumers will think they have a better product and are more luxurious. Sonia so infamous with this on the TV side that it's literally called the "Sony tax".
I really don't understand why ppl are bothered by "dupe" brands. They are copying large corporations that have already made a lot money, not little indie brands. They make affordable options for ppl with tighter budgets. It's not like many brands are going to go out of business bc of cheaper dupes. And if they do, it would be warranted for not being competitive anymore. I just can't see myself caping for large companies. Smells like classism and like you didn't want to make this video in the first place. No shade.
I have zero problem with dupes and dupe brands. They make good products affordable to people and those that can afford the high end products will often still buy the high end stuff for the packaging etc. I don’t think they take anything away from them duping them.
Woah, interesting! I had no idea this product even existed. I wouldn’t worry about the morality of the product at that price point though? It’s pretty clearly for the demographic that’s mildly interested in K18 but ultimately unwilling to part with that much cash. K18 isn’t really losing out on potential customers, and their science isn’t being stolen.
I completely stop buying Revolution. Is fagociting the market. And some beauty products are just ok. But some are good. I don’t ge it. Just let the good came out, your insanely big catalog will bee just enormous, but you will be known for your quality and good price. But they choose to go the other way, and I’m not going with them.
I love everything I have from Revolution. I have not tried the haircare yet but I will. I am on a serious NO BUY at the moment. I have no problem with companies trying to dupe expensive products. Not everyone can afford to pay $70 for an eyeshadow palette no matter how good the formula is. As far as this item, so Revolution doesn't claim it is a dupe for K18 nor do they claim to repair hair at a molecular level but it does have ingredients that are good for the hair and it makes your hair feel and look good. I don't see a problem. I may have to make an exception and get this product.
9:08 The brands/products being discussed were probably all the bond-building lines from the salon haircare brands owned by L'Oréal like L'Oréal Professionnel's Smartbond line, Redken's PH Bonding line, Mizani's Bond Phorce line, etc. All of those contained Maleic Acid as the active ingredient and there was a lawsuit involving L'Oréal and Olaplex in which Olaplex was the winner. The Bis-Aminopropyl Diglycol Dimaleate in Olaplex is apparently the salt of Maleic Acid and the diamine formed between Diethylene Glycol and 1-Aminopropane.
@@WaitingForTheSubway The lawsuit between Olaplex and L'Oréal was to determine if L'Oréal willfully infringed on Olaplex's patent for the use of Maleic Acid during bleaching, since Maleic Acid can be used to adjust the pH as well. Olaplex argued that L'Oréal knew what they were doing based on the marketing behind the products as bond builders, and they won which is why those lines have been discontinued. To answer the question of which is better though, I'm honestly not sure. There's not many non-industry studies done on bond-building ingredients, pretty much all of them are done by the manufacturer/company who wants to say their specific ingredient is better, and that's assuming the studies are even available for the public to read.
Unless you have waist length hair, it actually lasts a while considering the directions recommended 6 treatment cycles. I used it after bleach treatments last year and it lasted like 8 months
Thank you for reviewing this! I commented this on your last post and had no expectation of you making this video! I appreciate how you listen to your viewers!🤗
How I see it, the Revolution product acts like the typical repairing conditioner that uses amino acids and conditioning ingredients to give the appearance of soft, healthy hair. It does not seem to repair hair damage like K-18 claims to do. Also, the Revolution product differs from K-18 by adding silicones and conditioning agents to give the hair immediate softness and smoothness.
The bond repair agent is also probably the Bis-4-PCA Dimethicone which is also the active in Amika's the Kure mask and the InkyList PCA bond repair. Trade name is Granrepair PowerBond by Grant Industries. They do have some clinical research showing bond repair.
I don't know that it's totally fair on this particular product to call it a rip off. They don't say they'll do what K18 says. I think Makeup Revolution has absolutely ripped off products but I don't think this one is. I think they absolutely jump on trends, as all brands do. Love you Abbey and always watch all of your videos! I just disagree a little bit on this one. ❤
Ohhh... I still think this is their attempt at duping K18. They even have a mist just like the K18 mist - those were the first 2 products k18 launched, same exact setup here with revolution. We can agree to disagree!! haha - love hearing different perspectives thanks for sharing! ❤
DUPES are all over the market place, there is nothing wrong for a company to get inspired from another company to create a product. This is the era in which we live in creating content, products, fashion, and being inspired by different companies .. True story!❤
I find it interesting that you’re against a company attempting to dupe products for cheaper… but you also say this is not so much, from the ingredients, a k-18 dupe… and they never claimed to be a k-18 dupe, whether for legal reasons or otherwise…. I just think this would’ve been better framed as a product review rather than a product comparison. Especially since you liked the product?? I just think it barely looks at all like they’re trying to copy k-18. It seems to me like that’s a narrative that didn’t actually come from the brand. You say they’re stealing ideas from k-18 but the ingredients aren’t even the same? This seems like a lot of assumption and judgment. 🤷♀️ just odd to me.
Are you serious? Why would you not want consumers to pay less for good haircare. How is this different from say a CVS house product that dupes a higher priced product? What this tells me is that K18 & Olaplex are WAY overcharging consumers. I think you are missing this big time! I don’t find them to be shady at all.
Yeah, the fact that they can create a dupe that costs so much less just shows you how insane the markup is when it comes to high end brands and that’s not cool. Isn’t it shady to make us may so much money for what costs so little? I do think it’s gross when they try to dupe small brands though:( But huge companies who charge $60 for a hair mask… nah 😄
@@zarafuerstein1012 AGREE! And K18 charges $75. It’s insane. I would think Abby would want her viewers to get the best deals possible but instead she is shaming the company for trying to dupe when all the stores do it….CVS, Walmart, Target etc. They all have their own brands and even state on their packages “Compare to Aveeno” as an example. It was disappointing to hear her shaming this company.
I think your stance on the ethical issue of dupe brands is nice, but a bit too idealistic and potentially inconsistent. This is what the whole dupe appeal is about; I actually look to your content for dupes. Two examples that I'd be curious as to what you thought of: 1) generic brand dupes (CVS, Target, Walgreens, etc) 2) vitamin c serums with ferulic acid and vit e (Timeless vs SkinCeuticals). With this logic, it seems what would follow is that people "should" either dish out that $180 or just go without, in order to boycott Timeless' unethical product. Makes no sense to me as a consumer.
I appreciate you reviewing this and being honest about the results, as usual 😊 I have the K18 mask and it’s really lasted me as I only need 2 pumps and only use every 2 weeks (every 3/4 washes). So the cost has been ok for me. In between I use Living Proof Triple Action bond repair every alternate week and the Redken bond repair conditioner. All of these are from your recommendations and have kept my bleached fine hair in beautiful condition. So I kind of don’t mind paying for great results, for products that last. I did pick up the dupe for the Colour Wow Dreamcoat you reviewed and I LOVE it so I guess I’m not against trying dupes if they’re as good or better. This Revolution product doesn’t sound like it will be as good as K18 for my hair so I’ll leave it. But if I was broke I’d definitely buy it. When I had little money I couldn’t afford scruples around which companies were ripping each other off. Same with skincare. I just wanted something that worked that was in my budget. Now I can afford to splurge when I want to. But I’m 52 so I’m dealing with more hair/skin challenges than I used to xox
Would you say that the Redken acidic bonding conditioner would be good for box dyed hair? I got it and didn’t realise it’s better for bleached hair & im scared it’s going to ruin my hair haha, I have dry hair but wouldn’t say it’s necessarily damaged? I box dye it about once a year
Thank you for the honest review! I understand your point of view about dupes but it’s just not in my budget to spend the money on K18. I’ll probably try this to see if it does something for my hair. If not I’ll try saving up for the next Sephora sale! Love seeing your pup she is such a doll! 😍
I've never tried the K18, but I have the Revolution one and I personally love it! My hair feels very soft and healthy when I use it. Their Lamellar hair water is also wonderful and the closest dupe I've found to the Davines Oi Liquid Luster.
ELF is everywhere right now, it’s no coincidence they’ve got even more popular now that they are blatantly duping high-end brands. Makeup Revolution has a lot of products that aren’t dupes, but those don’t seem to go viral. It’s because of consumers and beauty influencers that we continue to see a rise in dupes, a message has been sent to brands that it’s okay. Their products are much more likely to “go viral” because everyone wants to get their hands on it and compare it to the real deal.
While I agree with the problem with the ethics of the brand, I also understand the financial side for some consumers. K18 is an expensive product, and I’ve used it so I know how good it is, but not everyone can afford to outlay that cost, for most that would be cost prohibitive. So, the fact that this does have good ingredients that will help the hair at a cost most people can afford is very enticing. It’s hard to fault people for wanting to use it for that reason alone. Will I use it? More than likely not, but I’m in a position that I can afford K18, not everyone can. So, I do get the draw and why it will probably sell quite well. No matter what the ethics are regarding the brand.
k18 along with Abbey’s tips on hair care TRANSFORMED my hair and honestly i’m so scared to change anything that no matter the price difference and promises of „working wonders” i’m not changing anything unless it’s fully approved by her 😅 also, i’ve always felt icky about that brand whenever i was recommended it so i’m happy to see someone with similar point of view
Thanks for your review. I don't like supporting brands who "steal" ideas from others but some products are just so expensive. I get that they need to recoup for their research but sometimes it feels excessive and not reachable to many people and that's why brands "copy" their product.
I honestly do not see anything wrong/unethical/unlawful unless they stole the formula from K 18 or something... I can totally make an opposite argument, the Revolution company is offering great quality products to people who otherwise would not be able to afford them. K 18 is extremely costly, I can't imagine their ingredients are so much more costly than the ones used in this dupe. It kind of reminds me of the prices of medications in the US (extremely expensive) versus the same medications in Canada, Mexico or Europe, India (more affordable) In the end its a matter of who is less ethical the company that charges extremely high prices or the company that offers similar good results but at lower prices.
Totally agree there. My uncle has leukemia And his meds cost 37k per month! He would die without it. Thankfully the pharmaceutical company is covering it for him. If there were a generic for $500, would that be unethical. I dare say no.
I've been obsessed with your videos on your hair recovery journey! I started the K18 today and can't wait to see results. I've had bleached, over processed hair that started severely breaking off after Covid and I'm desperate!
I tried this product on my bleached damaged hair and it gave me amazing results. I feel it was equal to the results I get from Olaplex but much easier to use. I still rotate my Olaplex into my routine but I also use this product. I am curious about Living Proof and Espres. Could you do a comparison on those two verses Olaplex and K18?
I understand your thoughts but on the other hand how many people can afford the price tag on K-18. Maybe they can lower their price. After all the hype with olaplaex then the total let down and controversy I do not know if I trust any brand.
I think dupes are great, and sometimes even better than the original. The sole issue I have with this is that nowadays every brand and their aunt came out with a bond repairing line and I feel like it is misleading as these key ingredients are patented (think Olaplex or K18). Now, I do think that K18 is overpriced and I personally always look for some sort of sale on several websites. I have just managed to get a 150ml bottle for $84 here in Denmark, and it is probably going to last me a whole year, therefore it really is worth it. I suppose this would be the a good way to approach K18's pricing, but otherwise one should always go for whatever is best for them. Everyone deserves to feel pampered, regardless if something is labeled "high end" or not. At the end of the day, it's just a hair product and not an "all or nothing" type of situation - the mental well-being of knowing that you got yourself something nice without breaking the bank is perhaps even more important than whether you're using K18 or a dupe.
I am sorry whilst I do think those that first come up with ideas or solutions should reap the benefits. Sometimes people like myself truly would not be able to try or continue to use certain pricey products if we enjoyed them or saw improvements. So an affordable dupe is ideal for me.
Im on my second bottle of K18 and I’m so glad I saw your video. I’ve been feeling like it’s not working, and yeah it doesn’t give instant gratification. But I’m trying to stick with it, and now, at least I know I can apply conditioner after applying k18! Because I have curly hair that easily tangles up and not being able to condition my hair has been killing me.
You’ve inspired me to take better care of my hair - but for this video - I MUST know what your makeup is - the blush and lip are fire and I must know. ❤
you should add this to the list of your science experiments that you're doing with those hair pieces and look at what's the best bonding treatment for hair.
The K18 experience is so much like mine. Not wonderful look or feel right away, but by using it regularly it’s amazing 🎉 My hair is bleached all over and needs TLC all the way. K18 does that. ❤
I don't understand why people hate on Revolution for duping expensive products but when Auric or ELF dupe stuff, all these online creators eat it up. The all rip off other brands but one gets knocked whilst the others get praised. Speaking of Auric, the dupes they do of very popular products are MORE EXPENSIVE than the originals. I remember the Auric Glow Lust cost more than Charlotte Tilburys Hollywood Flawless Filter but even then the youtubers were singing it high praise. Make it make sense. At least Revolution offer cheaper alternatives, Auric just offers alternative packaging
Seems like you are angry and don’t want to do the review. I’m sure it’s not a k-18 dupe. But, I’m sure it may have some benefits, specially when no everyone can afford 75 dlrs products. Your actitud towards the product seems biased.
Hi! Did you watch through to the end of the video? She had a great experience with the product! It honestly sounds like an excellent dupe for some high priced skincare brands. I just went to the Revolution website and this product is like $11 😮 if you don’t like spending hundreds of dollars on one ounce hair products (like me) then this sounds like a fantastic option!!
I've noticed these kind of comments underneath Abbey's videos a lot and I can't find a reason why people hate watch content creators they don't care for. You're only adding money to her google check and boosting her videos up the RUclips algorithm with each view, so it seems like you're working against yourself here. You've wasted time you'll never get back AND raised your cortisol levels and blood pressure watching & commenting under her videos and the only thing all of your sacrifice has accomplished is making her more money and giving her more visibility.
I spent $83 with taxes at a salon for K18 today. Even though I can afford it I cannot see myself spending this much over and over. If I can find a dupe for cheaper you bet I will buy it. Who has used both this and K18 and what has been your experience?
I don't mind brands duping more expensive brands. I see that as part of capitalism. K18 can't expect a monopoly forever and thats a good thing for consumers. I do mind when a brand like Revolution tries to dupe smaller, indie brands and they have done that. Larger brands will still make profit with dupes on the market based in large part to their size and brand/name recognition. Indie brands are not the same and suffer way more.
aw man, I love those "clinical trials" brands try to pull sometimes. I got in trouble at a previous job because we had a meeting with a brand with claims of the sort and they weren't too amused when I raised my hand up and started pressing them for details on said trial. let's just say that, apart from not having any clear answers to give me, they weren't amused... nor was my boss. 😂
I think dupes are fine. It gives those that aren’t going to spend the money on the original an alternative. The original isn’t going to lose any money because those who buy the dupe weren’t going to buy the original anyway. I remember when Living Proof first came out with their No Frizz product. They said it was expensive because of all the research but as people bought it the price would come down. I’m still waiting for that to happen. The cost of beauty is outrageous these days and $75 for a product is ridiculous.
wish the revolution r peptide is a dupe for k18, I cant justify myself paying $75 for 50 ml product 😅, as someone with healthy hair, no heat & bleach damage, is k18 going to be useful & would it make any difference?
No, you would be better served by investing the time and money into products just geared towards maintaining hair such as hair masks and a good leave in conditioner 😃
I don’t think there’s an issue with companies who dupe. We can’t all afford the crazy mark ups that some of these brands put out there. Elf also dupes soooooo many products.
I watched all your videos on K18, and it inspired me to try it. I had damage from highlighting and some shedding. I used it for 6 washes and followed the directions. I did 2 pumps and didn't use conditioner. I ended my 6th k18 mask a week ago. Now my hair is literally falling apart and breaking off. I am so upset with the condition of my hair. I watched another influencer that had the same experience after using k18. Why wasn't this discussed as a possibility? I called k18, and I'm waiting for an "educator" to call me back. The first person said they didn't know what happened.
you didn't seem to be the type to simp for corporations clutching pearls when others reveal how insane corporate greed is charging $75 for shit- "oh but our innovation our marketing ohhh whatever are we going to do" lol. I guess you can take the girl out of corporate America but not the corporate America out of the girl.
I would love to see a comparison/explanation of keratin treatments vs. K18! Which is better, why? Can they be used together? Is there any benefit to doing so? Thx for considering tackling this subject.
This is good to know! I went ahead and ordered it. I figure I’ll use it after k18 as a leave in conditioner and heat protectant that also has the potential to repair.
Patents expire and products can be made cheaper. Botox was a patented product of Allergen and as soon as the patent expired there were other brands providing the same toxin. This product wasnt a deceitful or evil making of. To shun a brand for doing what it legally can is ridiculous. Your hair looked gorgeous with it in!!
If a brand has a truly innovative product/ingredient, they will get a patent for it ... and "dupes" will be copycats that can't actually duplicate the product. I put both Olaplex and K18 in here ... they have parented their "secret sauce" ingredients. Once the patent expires, anyone can create the ingredient and use it. Or if a product can't be patented (such as the idea of using amino acids in hair products), also anyone can use the idea. But this is not a *dupe*, it's a different product with similar end results. It sounds like Revolution took the general idea of "peptides and amino acids in hair care" and made a mask with it, that does good things for hair. The formulation does not dupe anything. However, Revolution's marketing department chose to sell it as a dupe ... which is wrong, and shady. I have no plans to buy this ... I'd rather not encourage this style of marketing. But the product might be good, despite the bad sales tactics. At least Revolution is keeping their cosmetic chemists busy doing creative work. There are several brands selling extremely overpriced products that are no different from the basics you can find in the drugstore ... those are the ones that really annoy me. [I won't name names, but the initials on some are BS, LM, AB]
I use k18 because i spent the money on it. I have a chin length bob and i wash and heat style every day, I do use hair color every couple of months for gray coverage. I am not going to repurchase k18 because i just don't have enough damage to make a significant difference in my hair. I only use Kerastase products. The masks and the leave in conditioners and heat protectors keep my hair healthy without k18.
I have gone through 3 $75 dollar bottles of K18 & I have NOT noticed anything different except for my hair being stretchy & now & ripping out when I brush it & I’m not rough at all when i brush with my wet brush. I also use puroligy strength cure shampoo and conditioner not sure if it’s the shampoo & conditioner or the k18 as those are the only changes in the past 7mo. Also I haven’t colored or used heat in 6mo.
K18 has restore my hair. I have curly hair and I did bleach a “streak”, just a little portion of hair left and front (just not directly first row). Sorry English is not my first language. Well I completely bleached that small part of hair and dyed it brilliant dark blue. Consequently that part went completely straight, no curls whatsoever. After Olaplex, washing nº 0, nº3 , one and a half units. My hair improved. But after the six uses os K18, once or twice a week, that portion of my hair, the one destroyed by bleach, is curly again. Is curly as the rest of my hair, no. But is melting fine and is not feeling off. So I need that reparation, no copycats, no something that just deep condition. That part of my hair was totally destroyed and now is good. By the way, I have dark hair, so I need, at least two rounds of bleach to accomplish white enough to blue to be blue and not green.
I just love watching your channel . I'm all about your content but you have a great style of presenting your content that leaves me feeling smiley. on another note, my hair stylist has started using K18 instead of Olaplaex as a mix into the tint but after experiencing it and getting educated I don't know how to convey to her that this is not a substitute without seeming like the peanut gallery who "googled" what she studied. Any advice?
will k18 benefit your hair if you don't color it? i was getting breakage from hormonal changes and wanted something to help my brittle hair... now that my hair seems to have normalize i didn't know if i should continue k18.. i like how my hair looks afterwards. but was unsure if it was unnecessary or even might do damage to my hair (if that's possible)... thanks!
Running my own business the last 3 years, I went in thinking I can sell this for way less! But then I started to pay taxes and payroll, inventory, rent and many other things. Now I understand why I need to sell a product that people think should be cheap but in order for me to sell it without losing I need to sell it at a certain price
I think what she means by “rip off other brands” is the obvious packaging similarities. In a day and age of nearly endless products, we as consumers should support brand/businesses based off of our own convictions. So if cruelty-free matters to you then opt for brands that prioritise that. If a brand that plays the copycat bothers you then opt for a different brand (seems a bit shallow and pathetic to go that route, but to each their own).
K18 is way too overpriced, so I'll happily order the Revolution product now that I have bleached hair. I'm not paying 60 bucks for 50 ml of product. Yikes. Thanks for the review!
How did you learn so much about cosmetic ingredients and even a little about formulation? I’m a hairstylist and would love to become more educated on all of this! Thank you ❤ love all your videos!!
How does one use K-18 on virgin type 4 hair? There's no way I could successfully apply the way in which she applies it in this video. I want to try it but it seems like it would be a waste of money since I don't see how I could possibly apply it accurately and truly get it on all my strands as she does.
But the dupes didn't pay for years of research that Olaplex & K18 did. They did all the work, spent all the money & they only recoup those costs if & when the product makes it to market. Dupes should be ILLEGAL.
I have a question so if you put the K 18 in your hair then wait four minutes and put a conditioner in your hair. You have to rinse the conditioner out. Isn’t that going to rinse the K-18
I’m a lot more offended by K18 charging $75 for a tiny bottle than someone trying to dupe them.
I just got K18 for $37 (with tax) on my travel to Europe 🥰
@jojo_watercolors where you get yo deals from😅?????
@@jojo_watercolorsyeah, lol, I live in Europe and just got mine for 60 dollars, still 37 is much better than that too
Sephora has the .5 oz size of K18 currently for $29, and it satisfies the TSA liquid volume requirement.
@@jojo_watercolorsWhat size? The 15 ml? How long does it last?
I don't understand why someone would be so upset at brands trying to create dupes...
If you can afford the K18 then that's awesome! But most people won't be able to!
As long as the product works I'm happy!
I think the problem is in the word 'dupe'. NOTHING can be a dupe for K18 or Olaplex because their key ingredients are patented and no one else can use them.
DUPES are all over the market place, there is nothing wrong for a company to get inspired from another company to create a product. This is the era in which we live in creating content, products, fashion, and being inspired by different companies .. True story!❤
@@clarisaantiagingdermatology I agree. I think also that everything is created by inspiration from something already created. I have yet to see or use a product that is one of a kind. ♥
@duchess4480 Yes, I totally agree with you, my beautiful friend ❤️
The grocery store is full of generic dupes. The consumer gets to decide. I will not spend K18 prices period. I’d rather get a haircut and start over.
$75 for a small bottle of product is actually “shady.” I think people who cannot afford to regularly buy products like K18 deserve an affordable alternative.
Agreed
I agree, I can’t afford it and so glad there might be an affordable alternative with similar benefits.
Us women need a break when it comes to how much money we are being asked to spend on our beauty routine- it all adds up, and I truly think it is beginning to put us at a financial disadvantage, over time!
Hmmm im not sure abput this comment... we always have the decision do i want to buy itnor not, do i really need it or not ... i general i feel like all products not only beauty for women but all products everywhere went crazy up in prices... i feel like what we really beed to learn and to learn future gens is to have a grip on reallity what you REALLY need and what you want. We need to learn to control our impulses when it comes to shopping. We need to learn to enjoy this contet like abbeys or all other influencers but at the same time know that it is entertainment and nothing more... i feel like sometimes when i watch youtube it like im bombarded with products i HAVE to buy because they are sooo good... i feel like this is what we need to learn... i dont have a feeling we are at a financial disadvantage because of how expensi e these products are... we are at financial disadvantage because we earn less money or often are solo caretakers or stay at home for caretaking etc etc. But nobody but ourselves pressures us to buy aaaaall those things... btw abbey is really one of the channels where i have the feeling she really wants to inform us, i dont get that advertisment feeling here... which i love so much ❤
Sorry for my typing errors 😅 im typing on my mobile phone and i dont have my glasses with me😅 and english is not my main 😅
Because a lot of women buy things they dont need. You dont need 10 products for your hair routine
Totally get it!!
@@carmencosmo hi I'm Loretta De Los Rios using Frank's account to make this comment with his permission . Yes! I understand what your saying. Not sure if you are from the USA but everything went up in cost here. We have a terrible government presently. Its really sad. Really sad. And fu--up.! I must SAY✝️🙏🤲🌱🌺😑
The issue of dupes is complicated, and especially brands like revolution that actively try to dupe expensive brands… but the mark up on most personal care items is insane, and luxury brands will charge as much as people will pay, not as much as it is worth. Sure, if a brand has paid for the R&D to develop something new they should benefit from it, but if a less expensive product is just as good I’m going to buy it instead every time!!
So fair!!
I cannot afford to buy the K18 and my hairdresser over processed my hair. It's damaged. I cannot afford it or olaplex., Please I wish I could. I will try it. The mark up is at least 200% if I do that I cannot afford to pay my bills. This is the reason I watch your channel. Even if it does work quite as well as K18. It is worth the try.
@@beckyturner2753 great point!
@@beckyturner2753 do you have any friends with cosmetology licenses? Mine has one and has access to K18 and all the other super expensive hair care products at a significant discount. I live in Texas and they have stores like that here
I'd try it. I don't mind if they're copying a product, if it allows me to be able to afford said products. There is such a HUGE MARKUP on products like K18. Isn't that shady too? I'll try the Revolution.
Agreed. K18 did some great research but they aren’t continuing to do anything new. Time to bring the price down.
Did you get it? Any thoughts?
The beauty industry is getting out of control with the ridiculous prices. There's so much competition and most people can't afford crazy prices like $75 for one product. I'm going to try and find this to purchase it.
I hear you on your ethical concerns, and appreciate that you call it like you see it and address the ethical side of the issue. That being said, the cost of most good hair products is kind of out of control. And the markup is insane so I think K18 is unethical in its own way. I’m happy to try this out
I do not have a problem with creating expensive products for less.
Totally agree. Just like generic medication, if the "dupe" brings the same results and someone can make it much more affordable than the original, why not? I am not going to reward a company for over charging for an item that others prove can be made for less. I'll buy the dupe because it seems they care more about my pocketbook than the original did.
I agreee!!!!👏
@@suetomfordlaw6673 right!?
Completely agree!
Brands like Elf get love for clearly copying more expensive brands, why is this any different? $12 price point is amazing for a affective hair products. Olaplex and K18's pockets will be fine.
Yeah that's an interesting point! I think the issue is that Revolution has duped small brands/businesses multiple times before so it just turned many people off of the brand
If you are referring to elf makeup dupes, then I think its different because makeup is not meant to treat anything. K18 however is using science trying to fix the structure of your hair, and is apparently proven to work whereas this dupe doesn't have links to the studies they conducted. I completely understand wanting to have more affordable options however from my understanding there is usually more work that goes into skincare/ bond repair haircare compared to makeup. Because there is a lot of research that goes into whether the stuff can actually work. The creator of k18 is a researcher and professor and im sure a lot of time and money was put into creating K18.
@@shirleyescajadillo5045 I don’t think it matters what the brand is known for. If you’re mad at someone duping highend brands but happy about another, then there’s clearly hypocrisy here.
@@shirleyescajadillo5045 It’s not like Revolution has stolen the exact recipe, they are just mixing up something similar and probably use lower concentrations/quality of the ingredients.
I don’t hear anyone calling out Zara, for copying expensive perfumes, instead people run as fast as possible to grab a bottle… I don’t think it’s fair to demonise one brand but support and buy knockoffs of others-but that’s just my opinion!
@@soude85 i just feel like your misunderstanding is about the difference between haircare/skincare and makeup/fragrance. because makeup/ fragrance just has to ensure that it wont harm you, other than that its just for aesthetics. whereas hair/skincare has additional testing of whether or not it works (which makes it more expensive). fragrance dupes are not something to be skeptical of because the only purpose of fragrance is the smell, so if it smells good then there is nothing else to take into account.
whereas you need science to know if haircare works. like you said they probably didn't take the k18 recipe, well then how are you sure it will do the same thing as k18? in addition they don't provide the same amount of information about their technology compared to k18 which also makes me skeptical. (i also don't see where you think I demonized a brand because all i say is that im skeptical of whether or not their technology works, which isn't demonizing?) however it would be super cool if this new brand worked!
As a friend told me one of her professors said once "you don't have to be the first to do something, you just have to do it best" and if this new brand give results comparable to K18 AND a lower price point, why shouldn't people use it? Yes, they took some packaging and marketing ideas from K18, but why shouldn't they go that route when it will get their product in front of the people most likely to buy it and keep the market competitive. Also, just out of genuine curiosity, I'm wondering if Abbey applies this idea to every product in her life? No store brand food or drug store brand meds only name brands? I'm not trying to hate, but to make a point that this is a pretty high (and expensive/privileged) bar she's setting for herself. Anyways, thanks for the video! I've been getting into hair and hair products lately so it was an interesting watch. I appreciate the discussion of actual ingredients and specific wordings.
Sure but K18 is SO highly priced! Yikes. These hair/skin care prices are getting out of control.
I don’t buy from this brand but I don’t have an issue with dupe brands. There’s so much on the market it’s going to be rare to be truly innovative. It’s near impossible to find a brand innovative AND affordable. Making quality products more accessible makes me not mind “ripping off”
Exactly. The brand is more accessible to everyday people.
I agree. I kinda feel like the brands that are charging 100 dollars for tiny little bottles of product are the ones doing the ripping off., but that’s just my opinion
I agree 👍 The same argument around "dupes" could be made regarding mascara in a tube. Helena Rubinstein first mass-marketed it in the late 50's and soon thereafter by Maybelline. So if you're using anything else then it's basically a dupe 😂
Odele and Eva NYC are two brands that I think put out legitimately salon quality products at a much more attainable price point.
Totally fair point!
I don't think there's any 'honorable' way to run a brand/business when the end result is nothing but profit, which is the case for literally every corporation inherently. Revolution is just more transparent about it than other brands. Plus, is it less ethical to dupe other brands expensive products than it is to sell a product that can be duped so cheaply for such an exorbitant price? Most of the time, that higher price accounts for - once again - corporate greed and profit margins. I actually just started using K18 based on your last video about it, and I really like the results! I was gifted a bottle so I didn't pay for it, but it is something I would considering paying for IF the results were worth it and couldn't be duped by a cheaper product. I will definitely try the Revolution one, and I appreciate your honest review and transparency even if I disagree with your overall outlook on dupe brands. Also I NEED to know what is on your lips OMG the shine was literally distracting (in a good way! lol)
I do understand your view on the lack of integrity of a brand that copies other brands, but why is it ok for some brands to do that and not others? Like e.l.f. for example.
Exactly!!! I love elf products for affordability I will not pay the high price when I can buy it cheaper. May be k18 needs to lower their prices a little.
So true, I have seen revolution criticized often and yet they do not do anything Elf and others are doing, why be critical of one and not the other. Influencers are usually throwing a party when Elf comes out with its latest dupe:)
My thoughts exactly
@@CathyVaughn-ph3lr revolution is hated because they rip off small indie brands, not just bigger ones. It’s like stealing from the rich vs from the poor.
At this point since your hair is so healthy, how do you know if something is actually repairing your hair?
It's a lot more interesting to see reviews based on repairing very bleached/damaged hair.
i agree! i love abbey and her informative videos but i would love to see this product on someone with super damaged hair
Good Point :D
Since she bleaches and heatstyles on a regular basis, I think the "maintaining point" is still there. Because if she stopped using products like K18 and continued damaging her hair, you'd definitely see a difference 🙈
@@MsLinoi yes, that’s absolutely true. K18 saved my hair. It was so damaged after a hard pregnancy with months on bedrest and not being allowed to stand up long enough to take care of my hair. Now it’s very healthy again and looks silky again. But I will continue to use K18, to maintain the health of my hair, so it won’t go bad again. But it’s expensive, so I am open to try other things now.
I don’t agree with being bothered by a dupe personally definitely going to purchase
Abbey, this is what sets you apart from other influencers. I love the non-sugar coating and scientific approach you take when recommending products, as well as addressing things you have recommended in the past and no longer use.
Thank you so much! xoxo
I concur! Abbey for the win 🫶
You’re a hair detective! You do such an incredible thorough review every single time and it’s so appreciated. I’m very grateful for all that I have learned from you, and so is my hair!
Thank you so much for watching! xoxo
First off. Love your work. I do agree with a lot of the comments. K18 is fantastic, but it is not always attainable for most women and men due to the cost. The upkeep for using K18 adds up. For perspective, with the cost of 1 bottle of K18, I can feed my family for a week and a half.
What I want to see is dupes or competitors playing the market and hopefully lowering the price of K18 and other brands.
Disagree with the concept of dupe brands. Companies like Olaplex, Dyson, and k18 are expensive because they factor in R&D into their price point. Some people can afford this, but not everyone can. Companies that bring the technologies or innovations to the mass market at more affordable are helping so many more people access things that normally only well-off consumers could. It creates a competitive market and encourages more R&D and innovation to keep things evolving.
It keeps their expensive products popular to have people buying dupes. It’s free marketing.
This is a nice fantasy but it's not the whole story. They price themselves higher so consumers will think they have a better product and are more luxurious. Sonia so infamous with this on the TV side that it's literally called the "Sony tax".
I really don't understand why ppl are bothered by "dupe" brands. They are copying large corporations that have already made a lot money, not little indie brands. They make affordable options for ppl with tighter budgets.
It's not like many brands are going to go out of business bc of cheaper dupes. And if they do, it would be warranted for not being competitive anymore.
I just can't see myself caping for large companies. Smells like classism and like you didn't want to make this video in the first place. No shade.
I have zero problem with dupes and dupe brands. They make good products affordable to people and those that can afford the high end products will often still buy the high end stuff for the packaging etc. I don’t think they take anything away from them duping them.
Woah, interesting! I had no idea this product even existed. I wouldn’t worry about the morality of the product at that price point though? It’s pretty clearly for the demographic that’s mildly interested in K18 but ultimately unwilling to part with that much cash. K18 isn’t really losing out on potential customers, and their science isn’t being stolen.
Fair point! I think many people just don't like that this is how the brand has always operated which is also a fair point
I completely stop buying Revolution. Is fagociting the market. And some beauty products are just ok. But some are good. I don’t ge it. Just let the good came out, your insanely big catalog will bee just enormous, but you will be known for your quality and good price. But they choose to go the other way, and I’m not going with them.
I appreciate dupe brands because I’m poor 😂
😂😂😂best comment😂😂😂
😂😂😂😂
Same here🤷♂️
😂😂😂😂😭😭😭❤️
I love everything I have from Revolution. I have not tried the haircare yet but I will. I am on a serious NO BUY at the moment. I have no problem with companies trying to dupe expensive products. Not everyone can afford to pay $70 for an eyeshadow palette no matter how good the formula is. As far as this item, so Revolution doesn't claim it is a dupe for K18 nor do they claim to repair hair at a molecular level but it does have ingredients that are good for the hair and it makes your hair feel and look good. I don't see a problem. I may have to make an exception and get this product.
Thank goodness that there are more affordable options available though. Thanks for your detailed review!
9:08 The brands/products being discussed were probably all the bond-building lines from the salon haircare brands owned by L'Oréal like L'Oréal Professionnel's Smartbond line, Redken's PH Bonding line, Mizani's Bond Phorce line, etc. All of those contained Maleic Acid as the active ingredient and there was a lawsuit involving L'Oréal and Olaplex in which Olaplex was the winner. The Bis-Aminopropyl Diglycol Dimaleate in Olaplex is apparently the salt of Maleic Acid and the diamine formed between Diethylene Glycol and 1-Aminopropane.
What was the lawsuit? Is the salt better/different?
@@WaitingForTheSubway The lawsuit between Olaplex and L'Oréal was to determine if L'Oréal willfully infringed on Olaplex's patent for the use of Maleic Acid during bleaching, since Maleic Acid can be used to adjust the pH as well. Olaplex argued that L'Oréal knew what they were doing based on the marketing behind the products as bond builders, and they won which is why those lines have been discontinued. To answer the question of which is better though, I'm honestly not sure. There's not many non-industry studies done on bond-building ingredients, pretty much all of them are done by the manufacturer/company who wants to say their specific ingredient is better, and that's assuming the studies are even available for the public to read.
Omg amazing thank you for the info!
I’m gonna try it. $75 plus tax is too much.
Unless you have waist length hair, it actually lasts a while considering the directions recommended 6 treatment cycles. I used it after bleach treatments last year and it lasted like 8 months
It’s ridiculous
@@Madamchief Waist length, curly, highlighted hair. Amen on that😉
Thank you for reviewing this! I commented this on your last post and had no expectation of you making this video! I appreciate how you listen to your viewers!🤗
How I see it, the Revolution product acts like the typical repairing conditioner that uses amino acids and conditioning ingredients to give the appearance of soft, healthy hair. It does not seem to repair hair damage like K-18 claims to do. Also, the Revolution product differs from K-18 by adding silicones and conditioning agents to give the hair immediate softness and smoothness.
I tried k18 for the first time tonight and was very impressed! Can’t wait to continue to use it and see more results!
The bond repair agent is also probably the Bis-4-PCA Dimethicone which is also the active in Amika's the Kure mask and the InkyList PCA bond repair. Trade name is Granrepair PowerBond by Grant Industries. They do have some clinical research showing bond repair.
How can I get my hands on the granrepair?
I don't know that it's totally fair on this particular product to call it a rip off. They don't say they'll do what K18 says. I think Makeup Revolution has absolutely ripped off products but I don't think this one is. I think they absolutely jump on trends, as all brands do. Love you Abbey and always watch all of your videos! I just disagree a little bit on this one. ❤
I agree.
Ohhh... I still think this is their attempt at duping K18. They even have a mist just like the K18 mist - those were the first 2 products k18 launched, same exact setup here with revolution. We can agree to disagree!! haha - love hearing different perspectives thanks for sharing! ❤
DUPES are all over the market place, there is nothing wrong for a company to get inspired from another company to create a product. This is the era in which we live in creating content, products, fashion, and being inspired by different companies .. True story!❤
I find it interesting that you’re against a company attempting to dupe products for cheaper… but you also say this is not so much, from the ingredients, a k-18 dupe… and they never claimed to be a k-18 dupe, whether for legal reasons or otherwise….
I just think this would’ve been better framed as a product review rather than a product comparison. Especially since you liked the product??
I just think it barely looks at all like they’re trying to copy k-18. It seems to me like that’s a narrative that didn’t actually come from the brand. You say they’re stealing ideas from k-18 but the ingredients aren’t even the same? This seems like a lot of assumption and judgment. 🤷♀️ just odd to me.
I am wondering if she has sponsorships with K-18 so if she were to not say what she said, she could jeopardize those. She posts dupes alot!
Isn’t the Shark Flexstyle a dupe for the Dyson air wrap? Not sure why you’d be ok with that hair dupe but not this one.
Are you serious? Why would you not want consumers to pay less for good haircare. How is this different from say a CVS house product that dupes a higher priced product? What this tells me is that K18 & Olaplex are WAY overcharging consumers. I think you are missing this big time! I don’t find them to be shady at all.
Yeah, the fact that they can create a dupe that costs so much less just shows you how insane the markup is when it comes to high end brands and that’s not cool. Isn’t it shady to make us may so much money for what costs so little?
I do think it’s gross when they try to dupe small brands though:( But huge companies who charge $60 for a hair mask… nah 😄
@@zarafuerstein1012 AGREE! And K18 charges $75. It’s insane. I would think Abby would want her viewers to get the best deals possible but instead she is shaming the company for trying to dupe when all the stores do it….CVS, Walmart, Target etc. They all have their own brands and even state on their packages “Compare to Aveeno” as an example. It was disappointing to hear her shaming this company.
I think your stance on the ethical issue of dupe brands is nice, but a bit too idealistic and potentially inconsistent. This is what the whole dupe appeal is about; I actually look to your content for dupes.
Two examples that I'd be curious as to what you thought of: 1) generic brand dupes (CVS, Target, Walgreens, etc) 2) vitamin c serums with ferulic acid and vit e (Timeless vs SkinCeuticals).
With this logic, it seems what would follow is that people "should" either dish out that $180 or just go without, in order to boycott Timeless' unethical product. Makes no sense to me as a consumer.
Can we get more drug store reviews? I can’t afford k18 especially with how tiny it is
I appreciate you reviewing this and being honest about the results, as usual 😊
I have the K18 mask and it’s really lasted me as I only need 2 pumps and only use every 2 weeks (every 3/4 washes). So the cost has been ok for me. In between I use Living Proof Triple Action bond repair every alternate week and the Redken bond repair conditioner. All of these are from your recommendations and have kept my bleached fine hair in beautiful condition. So I kind of don’t mind paying for great results, for products that last. I did pick up the dupe for the Colour Wow Dreamcoat you reviewed and I LOVE it so I guess I’m not against trying dupes if they’re as good or better. This Revolution product doesn’t sound like it will be as good as K18 for my hair so I’ll leave it. But if I was broke I’d definitely buy it.
When I had little money I couldn’t afford scruples around which companies were ripping each other off. Same with skincare. I just wanted something that worked that was in my budget. Now I can afford to splurge when I want to.
But I’m 52 so I’m dealing with more hair/skin challenges than I used to xox
Would you say that the Redken acidic bonding conditioner would be good for box dyed hair? I got it and didn’t realise it’s better for bleached hair & im scared it’s going to ruin my hair haha, I have dry hair but wouldn’t say it’s necessarily damaged? I box dye it about once a year
@@orewahouston2143 I wouldn’t think it would damage your hair at all but I don’t know. I’d try it and see if you get any results 😊
Thank you for the honest review! I understand your point of view about dupes but it’s just not in my budget to spend the money on K18. I’ll probably try this to see if it does something for my hair. If not I’ll try saving up for the next Sephora sale! Love seeing your pup she is such a doll! 😍
I've never tried the K18, but I have the Revolution one and I personally love it! My hair feels very soft and healthy when I use it. Their Lamellar hair water is also wonderful and the closest dupe I've found to the Davines Oi Liquid Luster.
but ELF does the same thing...
Yes, and people LOVE them for it!
Yes but makeup vs repairing damaged hair are very different in my mind.
ELF is everywhere right now, it’s no coincidence they’ve got even more popular now that they are blatantly duping high-end brands. Makeup Revolution has a lot of products that aren’t dupes, but those don’t seem to go viral. It’s because of consumers and beauty influencers that we continue to see a rise in dupes, a message has been sent to brands that it’s okay. Their products are much more likely to “go viral” because everyone wants to get their hands on it and compare it to the real deal.
i think the issue is that revolution has a history of stealing product designs from small businesses when it comes to their makeup
While I agree with the problem with the ethics of the brand, I also understand the financial side for some consumers. K18 is an expensive product, and I’ve used it so I know how good it is, but not everyone can afford to outlay that cost, for most that would be cost prohibitive. So, the fact that this does have good ingredients that will help the hair at a cost most people can afford is very enticing. It’s hard to fault people for wanting to use it for that reason alone. Will I use it? More than likely not, but I’m in a position that I can afford K18, not everyone can. So, I do get the draw and why it will probably sell quite well. No matter what the ethics are regarding the brand.
just left a sephora squad testimonial! i hope u get it u absolutely deserve it!
k18 along with Abbey’s tips on hair care TRANSFORMED my hair and honestly i’m so scared to change anything that no matter the price difference and promises of „working wonders” i’m not changing anything unless it’s fully approved by her 😅 also, i’ve always felt icky about that brand whenever i was recommended it so i’m happy to see someone with similar point of view
Good point. I feel like hair is way different than a makeup dupe situation.
you should try the pacifica cocobond leave in repair mask, it’s obviously not a k18/olaplex dupe but it’s pretty good
The price for the Revolution brand in the link you provided is $25, not $14. That is a big difference in price.
I think that site raised the price on their own because I noticed the Revolution website has it for $11.99.
I think they have a sale going on now
Thanks for your review. I don't like supporting brands who "steal" ideas from others but some products are just so expensive. I get that they need to recoup for their research but sometimes it feels excessive and not reachable to many people and that's why brands "copy" their product.
I honestly do not see anything wrong/unethical/unlawful unless they stole the formula from K 18 or something... I can totally make an opposite argument, the Revolution company is offering great quality products to people who otherwise would not be able to afford them. K 18 is extremely costly, I can't imagine their ingredients are so much more costly than the ones used in this dupe. It kind of reminds me of the prices of medications in the US (extremely expensive) versus the same medications in Canada, Mexico or Europe, India (more affordable) In the end its a matter of who is less ethical the company that charges extremely high prices or the company that offers similar good results but at lower prices.
Totally agree there. My uncle has leukemia
And his meds cost 37k per month! He would die without it. Thankfully the pharmaceutical company is covering it for him. If there were a generic for $500, would that be unethical. I dare say no.
I've been obsessed with your videos on your hair recovery journey! I started the K18 today and can't wait to see results. I've had bleached, over processed hair that started severely breaking off after Covid and I'm desperate!
Did the k18 help?
I tried this product on my bleached damaged hair and it gave me amazing results. I feel it was equal to the results I get from Olaplex but much easier to use. I still rotate my Olaplex into my routine but I also use this product. I am curious about Living Proof and Espres. Could you do a comparison on those two verses Olaplex and K18?
I understand your thoughts but on the other hand how many people can afford the price tag on K-18. Maybe they can lower their price. After all the hype with olaplaex then the total let down and controversy I do not know if I trust any brand.
I mean with Olaplex the controversy is a bunch of nothing it's not going to lead anywhere. Because what people claim isn't legit.
I think dupes are great, and sometimes even better than the original. The sole issue I have with this is that nowadays every brand and their aunt came out with a bond repairing line and I feel like it is misleading as these key ingredients are patented (think Olaplex or K18). Now, I do think that K18 is overpriced and I personally always look for some sort of sale on several websites. I have just managed to get a 150ml bottle for $84 here in Denmark, and it is probably going to last me a whole year, therefore it really is worth it. I suppose this would be the a good way to approach K18's pricing, but otherwise one should always go for whatever is best for them. Everyone deserves to feel pampered, regardless if something is labeled "high end" or not. At the end of the day, it's just a hair product and not an "all or nothing" type of situation - the mental well-being of knowing that you got yourself something nice without breaking the bank is perhaps even more important than whether you're using K18 or a dupe.
I am sorry whilst I do think those that first come up with ideas or solutions should reap the benefits. Sometimes people like myself truly would not be able to try or continue to use certain pricey products if we enjoyed them or saw improvements. So an affordable dupe is ideal for me.
Im on my second bottle of K18 and I’m so glad I saw your video. I’ve been feeling like it’s not working, and yeah it doesn’t give instant gratification. But I’m trying to stick with it, and now, at least I know I can apply conditioner after applying k18! Because I have curly hair that easily tangles up and not being able to condition my hair has been killing me.
You’ve inspired me to take better care of my hair - but for this video - I MUST know what your makeup is - the blush and lip are fire and I must know. ❤
you should add this to the list of your science experiments that you're doing with those hair pieces and look
at what's the best bonding treatment for hair.
My new adopted kitten is enjoying this video with me haha he's slow blinking to abbey's voice ✨😂
Congratulations! Adoption is the most loving and humane. 😺
The K18 experience is so much like mine. Not wonderful look or feel right away, but by using it regularly it’s amazing 🎉 My hair is bleached all over and needs TLC all the way. K18 does that. ❤
Day made again!
You work so hard for us we love you so much! X
I don't understand why people hate on Revolution for duping expensive products but when Auric or ELF dupe stuff, all these online creators eat it up. The all rip off other brands but one gets knocked whilst the others get praised.
Speaking of Auric, the dupes they do of very popular products are MORE EXPENSIVE than the originals. I remember the Auric Glow Lust cost more than Charlotte Tilburys Hollywood Flawless Filter but even then the youtubers were singing it high praise. Make it make sense. At least Revolution offer cheaper alternatives, Auric just offers alternative packaging
Seems like you are angry and don’t want to do the review. I’m sure it’s not a k-18 dupe. But, I’m sure it may have some benefits, specially when no everyone can afford 75 dlrs products.
Your actitud towards the product seems biased.
Hi! Did you watch through to the end of the video? She had a great experience with the product! It honestly sounds like an excellent dupe for some high priced skincare brands. I just went to the Revolution website and this product is like $11 😮 if you don’t like spending hundreds of dollars on one ounce hair products (like me) then this sounds like a fantastic option!!
Did we watch the same video? I think she gave a very informative video and she did not seem angry at all.
I've noticed these kind of comments underneath Abbey's videos a lot and I can't find a reason why people hate watch content creators they don't care for. You're only adding money to her google check and boosting her videos up the RUclips algorithm with each view, so it seems like you're working against yourself here. You've wasted time you'll never get back AND raised your cortisol levels and blood pressure watching & commenting under her videos and the only thing all of your sacrifice has accomplished is making her more money and giving her more visibility.
I spent $83 with taxes at a salon for K18 today. Even though I can afford it I cannot see myself spending this much over and over. If I can find a dupe for cheaper you bet I will buy it. Who has used both this and K18 and what has been your experience?
I don't mind brands duping more expensive brands. I see that as part of capitalism. K18 can't expect a monopoly forever and thats a good thing for consumers. I do mind when a brand like Revolution tries to dupe smaller, indie brands and they have done that. Larger brands will still make profit with dupes on the market based in large part to their size and brand/name recognition. Indie brands are not the same and suffer way more.
aw man, I love those "clinical trials" brands try to pull sometimes. I got in trouble at a previous job because we had a meeting with a brand with claims of the sort and they weren't too amused when I raised my hand up and started pressing them for details on said trial. let's just say that, apart from not having any clear answers to give me, they weren't amused... nor was my boss. 😂
I think dupes are fine. It gives those that aren’t going to spend the money on the original an alternative. The original isn’t going to lose any money because those who buy the dupe weren’t going to buy the original anyway. I remember when Living Proof first came out with their No Frizz product. They said it was expensive because of all the research but as people bought it the price would come down. I’m still waiting for that to happen. The cost of beauty is outrageous these days and $75 for a product is ridiculous.
wish the revolution r peptide is a dupe for k18, I cant justify myself paying $75 for 50 ml product 😅, as someone with healthy hair, no heat & bleach damage, is k18 going to be useful & would it make any difference?
Not really since it works best on very damaged hair
No, you would be better served by investing the time and money into products just geared towards maintaining hair such as hair masks and a good leave in conditioner 😃
I don’t think there’s an issue with companies who dupe. We can’t all afford the crazy mark ups that some of these brands put out there. Elf also dupes soooooo many products.
I watched all your videos on K18, and it inspired me to try it. I had damage from highlighting and some shedding. I used it for 6 washes and followed the directions. I did 2 pumps and didn't use conditioner. I ended my 6th k18 mask a week ago. Now my hair is literally falling apart and breaking off. I am so upset with the condition of my hair. I watched another influencer that had the same experience after using k18. Why wasn't this discussed as a possibility? I called k18, and I'm waiting for an "educator" to call me back. The first person said they didn't know what happened.
You need moisture. Too much protein or protein style hair care will do it. Try Hair food
you didn't seem to be the type to simp for corporations clutching pearls when others reveal how insane corporate greed is charging $75 for shit- "oh but our innovation our marketing ohhh whatever are we going to do" lol. I guess you can take the girl out of corporate America but not the corporate America out of the girl.
I would love to see a comparison/explanation of keratin treatments vs. K18! Which is better, why? Can they be used together? Is there any benefit to doing so? Thx for considering tackling this subject.
This is good to know! I went ahead and ordered it. I figure I’ll use it after k18 as a leave in conditioner and heat protectant that also has the potential to repair.
You’re affiliates with K18 for sure , no denying 👌
She is not lol. It's illegal to be affiliate and not say it.
Patents expire and products can be made cheaper. Botox was a patented product of Allergen and as soon as the patent expired there were other brands providing the same toxin. This product wasnt a deceitful or evil making of. To shun a brand for doing what it legally can is ridiculous. Your hair looked gorgeous with it in!!
Yayyyyy I’ve been waiting for this video
Thank you so much for your review and your honesty I do want to try this product before I buy K18 but my plan is to definitely buy K18.....😊
If a brand has a truly innovative product/ingredient, they will get a patent for it ... and "dupes" will be copycats that can't actually duplicate the product. I put both Olaplex and K18 in here ... they have parented their "secret sauce" ingredients.
Once the patent expires, anyone can create the ingredient and use it. Or if a product can't be patented (such as the idea of using amino acids in hair products), also anyone can use the idea. But this is not a *dupe*, it's a different product with similar end results.
It sounds like Revolution took the general idea of "peptides and amino acids in hair care" and made a mask with it, that does good things for hair. The formulation does not dupe anything. However, Revolution's marketing department chose to sell it as a dupe ... which is wrong, and shady.
I have no plans to buy this ... I'd rather not encourage this style of marketing. But the product might be good, despite the bad sales tactics.
At least Revolution is keeping their cosmetic chemists busy doing creative work. There are several brands selling extremely overpriced products that are no different from the basics you can find in the drugstore ... those are the ones that really annoy me. [I won't name names, but the initials on some are BS, LM, AB]
Thank you for this video! I have tried k18 but I can’t afford it anymore so I’m gonna jump on the dupe hopefully it will work! ✨
Thank you for sharing, I purchased k18 and the revolution r peptide, I plan to use them interchangeably so that my k18 will last longer
This is completely off topic but I need to know what lip products you used in this video because it looks so good! 😍🤩
I use k18 because i spent the money on it. I have a chin length bob and i wash and heat style every day, I do use hair color every couple of months for gray coverage. I am not going to repurchase k18 because i just don't have enough damage to make a significant difference in my hair. I only use Kerastase products. The masks and the leave in conditioners and heat protectors keep my hair healthy without k18.
I love these videos, they are so informative. Btw, what lipgloss are you wearing in the video? Your lips look soooo glossy 😍😍😍
I have gone through 3 $75 dollar bottles of K18 & I have NOT noticed anything different except for my hair being stretchy & now & ripping out when I brush it & I’m not rough at all when i brush with my wet brush. I also use puroligy strength cure shampoo and conditioner not sure if it’s the shampoo & conditioner or the k18 as those are the only changes in the past 7mo. Also I haven’t colored or used heat in 6mo.
Abbey, I need to know what this gloss is. It is so glossy!! 🤩
K18 has restore my hair. I have curly hair and I did bleach a “streak”, just a little portion of hair left and front (just not directly first row). Sorry English is not my first language. Well I completely bleached that small part of hair and dyed it brilliant dark blue. Consequently that part went completely straight, no curls whatsoever. After Olaplex, washing nº 0, nº3 , one and a half units. My hair improved. But after the six uses os K18, once or twice a week, that portion of my hair, the one destroyed by bleach, is curly again. Is curly as the rest of my hair, no. But is melting fine and is not feeling off. So I need that reparation, no copycats, no something that just deep condition. That part of my hair was totally destroyed and now is good.
By the way, I have dark hair, so I need, at least two rounds of bleach to accomplish white enough to blue to be blue and not green.
I just love watching your channel . I'm all about your content but you have a great style of presenting your content that leaves me feeling smiley.
on another note, my hair stylist has started using K18 instead of Olaplaex as a mix into the tint but after experiencing it and getting educated I don't know how to convey to her that this is not a substitute without seeming like the peanut gallery who "googled" what she studied. Any advice?
Literally what is your lip combo you are waring today? It looks amazing!!!!
will k18 benefit your hair if you don't color it? i was getting breakage from hormonal changes and wanted something to help my brittle hair... now that my hair seems to have normalize i didn't know if i should continue k18.. i like how my hair looks afterwards. but was unsure if it was unnecessary or even might do damage to my hair (if that's possible)... thanks!
I use it and don’t color my hair. I mainly use it as “maintenance” for healthy ends and to help with my hair growth goals
But if they didn’t look like they were trying to dupe K18….would you have purchased and reviewed them? Would people have asked for the review?
Running my own business the last 3 years, I went in thinking I can sell this for way less! But then I started to pay taxes and payroll, inventory, rent and many other things. Now I understand why I need to sell a product that people think should be cheap but in order for me to sell it without losing I need to sell it at a certain price
I think what she means by “rip off other brands” is the obvious packaging similarities. In a day and age of nearly endless products, we as consumers should support brand/businesses based off of our own convictions. So if cruelty-free matters to you then opt for brands that prioritise that. If a brand that plays the copycat bothers you then opt for a different brand (seems a bit shallow and pathetic to go that route, but to each their own).
I cannot put protein in my hair. It turns brittle and dull. And, proteins are being put into so many product lines. Ugh.
K18 is way too overpriced, so I'll happily order the Revolution product now that I have bleached hair. I'm not paying 60 bucks for 50 ml of product. Yikes. Thanks for the review!
How did you learn so much about cosmetic ingredients and even a little about formulation? I’m a hairstylist and would love to become more educated on all of this! Thank you ❤ love all your videos!!
How does one use K-18 on virgin type 4 hair? There's no way I could successfully apply the way in which she applies it in this video. I want to try it but it seems like it would be a waste of money since I don't see how I could possibly apply it accurately and truly get it on all my strands as she does.
Now there's a new K18 dupe called i.N.O. hair mask for $40. Do you think you could do a review of that one? Thanks for everything you do, Abbey!
But the dupes didn't pay for years of research that Olaplex & K18 did. They did all the work, spent all the money & they only recoup those costs if & when the product makes it to market. Dupes should be ILLEGAL.
I have a question so if you put the K 18 in your hair then wait four minutes and put a conditioner in your hair. You have to rinse the conditioner out. Isn’t that going to rinse the K-18