Lecture 30: Blue Ocean Strategy - 1

Moving from the Red Ocean, this lecture explores Blue Ocean Strategy as we understands how to create and capture uncontested market spaces and in process making the competition irrelevant. The difference between Red Ocean and Blue Ocean are discussed in detail while also looking at driving forces for creating Blue Oceans. This first part on Blue Ocean Strategy ends with the important aspect of Value innovation and how it is a simultaneous pursuit of Differentiation and Low Cost.