Henrico honors longtime tourism advocate Jack Berry at Sports & Events Center

Henrico County honored retired Richmond Region Tourism President Jack Berry by unveiling a street sign for the Honorary Jack Berry Way outside the Henrico Sports & Events Center.
The recognition came after Berry retired in June, having served in his position since 1992.
“For more than three decades, Jack has fiercely and tirelessly promoted tourism and visitation to Henrico and throughout the region,” Fairfield District Supervisor Roscoe D. Cooper III said. “As the longtime president of Richmond Region Tourism, he’s been integral in our success.”
In remarks choked with emotion, Board of Supervisors Vice Chairman Dan J. Schmitt said he considers Berry a mentor and recalled their first meeting 29 years ago when the supervisor was a college intern working at the Richmond Coliseum.
“Service before self, people over process, the right way is the only way and - this one is my favorite - the ends never justify the means to Jack,” said Schmitt, who represents the Brookland District. “However, the means always justify the end to him.”
In 2022, Henrico led central Virginia localities with more than $1.7 billion in tourist spending, the fifth highest in Virginia, according to Virginia Tourism Corp. The county has also experienced growth in sports tourism, achieving a record $72.4 million in economic impact and hosting 71 tournaments in 2023.
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00:00 - Roscoe Cooper III - Fairfield District Supervisor
03:40 - Megan Hazzard - Business Development & Event Operations Manager - Henrico Sports &
Entertainment Authority
06:14 - Dan Schmitt - Brookland District Supervisor
11:53 - Street sign unveiling
12:05 - Jack Berry - Retired President - Richmond Region Tourism