Brands Go Social (Valentin von Arnim, Luciana Lixandru, Hilary Peterson) | DLDwomen 13

What do social media mean for branding a fashion product? The development of fashion brands going online provides with valuable cues on how to get "digitalized" and what implications this step has for trends and brand subscription.
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[@EzraMasri]

Interesting conversation on how brands are looking at social media, it could have taken place in 2010 or 2011 and would have featured media agency execs not fashion label reps. At some point we need to stop acting like all of this is new untested territory and realize its just how we operate now.

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Gruß aus Sylt