Short Story: The Buy-In Effect - Sometimes, a little friction can go a long way

Initial resistance boosts our psychological ownership over our actions, making the outcomes more personal and therefore more significant. And the effort needed to surpass these first barriers may sharpen our focus and keep our ambitions firmly in our sights. This study hints that sometimes making things a bit more challenging for ourselves is not something to be avoided but a strategy to unlock our utmost potential. That's right. Sometimes, a little friction can go a long way.
#motivation #effort #ambition