Bellezza (Beauty) section

The second part of the exhibit , on the ground floor, is called BELLEZZA and features several themed areas. The layout has been designed with dynamic and smooth lines that recall the style of the major Italian coachbuilders: from the “I maestri dello stile” (Masters of style), which combines 9 major design examples from each era, to “La scuola italiana” (The Italian School), displaying cars built by the Touring bodyshop under the Superleggera brand in the 1930s and 40s. In the centre lies “Alfa Romeo nel cinema” (Alfa Romeo in the movies). This is followed by “Il Fenomeno Giulietta” (The Giulietta Phenomenon) and “Giulia: disegnata dal vento” (Giulia: designed by the wind), with models that accompany the growth of the economy and of Italian taste in the 1950s and 60s.