CIMA E1, E2, E3 & Case Study Theory: Mendelow's Matrix

Stakeholders hold a certain amount of power over an organisation. Meeting the needs of stakeholders, and particularly those with a lot of power, is vital to continued success.
Mendelow's matrix is a way of understanding and categorising stakeholders based on their levels of power and interest.
In this video, Astranti's E-pillar expert Anthony Williams provides an introduction to Mendelow's matrix, and the ways in which it can be used in both in your OT exam (E1, E2 & E3) and case study exams.
By watching this video, Anthony will help you to understand:
+What the Matrix is, and how stakeholders can be categorised within it
+The kinds of stakeholders likely to be found in each group
+A practical example of how the matrix can be applied to a fictional business
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This video is just one extract from our tuition video series, available exclusively as part of our courses for each CIMA OT exam. Each course also includes study texts, practice questions, revision notes and direct support from Astranti tutors to give you the best possible chance of passing:
Find out more - or sign up for your FREE Astranti membership to get unlimited access to the first week of the course:
Operational - www.astranti.c...
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[@jayleyland7912]

This was excellent and very clearly explained. Currently preparing for business Awareness exam AAT Level 3 👍👍👌👌👌👌

[@team_astranti]

Glad it was helpful!

[@lforbici]

The best explanation approach I ever seen, greetings from Brazil!

[@team_astranti]

Thanks Leonardo! Glad you found it useful :)

[@NBIC_MilestoneProjectsTalk]

Great video!
I have one question:
When should we use power-influence instead of power interest?
What are the differences between interest and influence?

[@team_astranti]

Hi Nadjib,
Mendelow's Matrix, which is used in stakeholder mapping, is based on two factors: power and interest. Power is the ability to influence the organisation and affect its decision-making. Interest is the attention the stakeholder pays to the organisation and its activities.
Influence would be equivalent to power in this context - a stakeholder could have a high or low level of influence/power over an organisation and its decision-making.
As such, influence (or power) is different from interest as the former provides the ability to affect the organisation and the latter reflects the stakeholder's desire/need to know what's happening in the organisation.
I hope this clears it up a bit.

[@isyaboybigz6098]

wow no ones commented lol this vid is very easy to understand helped a great amount thanks bud

[@team_astranti]

Thank you very much isyaboybigz - I'm really glad you found this video useful! Will you be sitting one of these exams soon? :)

[@WamunyimaMomba-jq5dj]

Well explained! I was finding it hard to understand.

[@josephaaronmurungi9109]

This was very insightful

[@team_astranti]

Glad it was helpful!

[@rhemacharaboamah3951]

🔥🔥🔥explained so well

[@team_astranti]

That's really great to hear - glad it helped you :)

[@olamideolayinka4194]

This was very well explained, thank you!👍

[@team_astranti]

Hi Olamide, thanks for feedback. Glad you found the video useful!

[@preciousyekha7612]

On key players we can include shareholders yeah?

[@team_astranti]

Hi Precious, shareholders can be included as key players :)

[@ladyguyadin]

Are customers high power, high interest?

[@astranti_cpd]

Hi Ladyguyadin,
It's a bit of a complex answer for this one and it will vary based on the company and it's customers.
It would partially depend on how much power that customer has over the company. One single customer for Amazon, for instance, would have almost no power, but a huge corporate client that made up 50% of a small organisation's business would wield enormous power. Likewise, a customer's interest might generally be quite low, but if the customer relied on a specific supplier for an integral material/product, that customer would be very interested in what was happening in that company.
I hope this helps.