The Best Way to Sell a B2B Sports Tech Product

Today, we explore Alex Hormozi's irresistible offer framework. The framework is based on increasing the "dream outcome," increasing the perceived likelihood of success, decreasing the customer's time to success, and decreasing the customer's required effort.
During my time at a B2B sports tech company, we experimented with the factors involved in this formula. It was effective but, in hindsight, could have been even better.
If you're interested in learning more about this framework, I recommend visiting acquistion.com/. There are several video tutorials that explain this concept in further detail.
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