Quick Take: Being clear about roles and responsibilities between

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  • Опубликовано: 14 окт 2024
  • Host Greg Kihlström talks with Tifenn Dano Kwan from Amplitude about being clear about roles and responsibilities between product and marketing on the latest episode of The Agile Brand with Greg Kihlström #podcast
    In Season 6 of The Agile Brand, host Greg Kihlstrom welcomes Tifenn Dano Kwan, Chief Marketing Officer at Amplitude, a leading digital analytics company. The episode dives into the critical alignment between product and marketing within organizations, highlighting the transformative outcomes that arise when CMOs and chief product officers collaborate effectively. Tiffen shares insights from her journey, starting in her home country of France and her career in the tech industry, beginning at MicroStrategy. The conversation explores themes of strategic leadership, growth tactics, and the importance of establishing trust within the C-suite and across organizations. Tune in to gain valuable perspectives on building agile brands through effective marketing and product alignment.
    Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
    #productmarketing #productstrategy #b2bmarketing #martech #marketing #b2bmarketing #digitalmarketing #businessgrowth #tech #marketingstrategy #business #adtech #technology #customerexperience #advertising #bmarketing #digitaltransformation #leadgeneration #customerjourney #marketingtechnology #entrepreneur #cmo #leads #salesleads #marketer #digital #leadgen #inboundmarketing #contentmarketing #strategy #growthmarketing #customeracquisition #marketingtips

Комментарии •

  • @filmangune8893
    @filmangune8893 2 дня назад

    Greg Kihlström's perspective as an advisor and consultant adds a unique angle to the discussions on marketing and technology.

  • @mohdzaid2042
    @mohdzaid2042 2 дня назад

    The diverse range of topics covered in The Agile Brand makes it a must-listen podcast for anyone in the marketing industry!

  • @natalyanatala7684
    @natalyanatala7684 2 дня назад

    Excited to gain insights from Tifenn Dano Kwan's journey and experiences in the tech industry.

  • @НаталияКовалева-л2ц

    The Agile Brand podcast seems like a valuable resource for marketers navigating challenges and opportunities in today's landscape.

  • @ДмитрийТанана-и3к
    @ДмитрийТанана-и3к 2 дня назад

    This episode sounds really interesting, looking forward to hearing about the alignment between product and marketing!

  • @serg9194
    @serg9194 2 дня назад

    Looking forward to learning about customer journey, lead generation, and business growth strategies in this episode.

  • @MohiraYusupova-i2q
    @MohiraYusupova-i2q 2 дня назад

    Trust within the C-suite and across organizations is a foundational element for building successful brands.

  • @dilyaabrarova1977
    @dilyaabrarova1977 2 дня назад

    Strategic leadership and growth tactics are key themes to explore in the dynamic world of marketing and product development.

  • @СанекПл-р3л
    @СанекПл-р3л 2 дня назад

    The importance of collaboration between CMOs and chief product officers is crucial for organizational success.

  • @---zg1gt
    @---zg1gt 2 дня назад

    First-party data strategies and artificial intelligence are definitely hot topics driving the industry forward.