The Future of Fashion | Colorifix

What if you could turn bacteria into sustainable clothing dyes!
Colorifix is creating sustainable clothing dyes by recreating the DNA of colours found in nature.
They express these colours in bacteria, then extract the coloured pigment and then send it dye houses where it can grow to an industrial scale.
Learn more about Colorifix here- colorifix.com/
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Based in Norwich, but supplying dye houses across Europe, Colorifix is using natural fermentation processes to develop textile dyes that are inspired by nature, and are good for both people and planet.
This company is truly transforming industrial textile dyeing into an environmentally friendly, socially responsible, and economically viable process using bacteria!
Did you know that the textile dyeing industry is one of the largest consumers of water in the world? Using over 5 trillion litres of water every year and pouring toxic and highly polluting chemicals into our water sources. It is also responsible for 10% of global greenhouse gas emissions.
For thousands of years, humans used natural pigments for dyeing clothing and other fabrics; but since the Industrial Revolution, synthetic dyes quickly outpaced natural ones in regard to cost, scalability, and performance. With Colorifix’s innovative, microbe-based solution, humans can go back to using natural dyes, without harming the environment, having to compromise on quality, or relying on supply chain availability.
Share this video if you hope the fashion industry will adopt more sustainable processes like this!
#sustainablefashion #fashion
00:00-01:55 Colorifix Introduction
01:56-02:29 Microbial Engineering
02:30-03:14 Pigment Extraction
03:14-04:26 Fermentation
04:27-05:56 Colouration
05:57-06:23 Scale
06:24-07:34 Next Steps

[@hebamehanna3087]

Amazing 🤩 thnx for such great content

[@sabrinaparo4635]

Uma esperança para todos nós ❤ olhemos para nosso planeta que nos oferece tudo o que precisamos, sem sermos violentos com ele 😊