The Marketing Money Talk: How to Budget Your Indie Game's Promotion Campaign

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  • Опубликовано: 25 ноя 2024

Комментарии • 32

  • @AgentSnowpuff
    @AgentSnowpuff День назад

    One of the best talks I've seen. Super practical, very applicable, very direct. Having even estimated numbers is super useful for helping indie devs to know what to expect. It's exactly the kind of info that's so important to have and can only come from people with experience in the industry. The hierarchy makes it flexible to a wide range of developers.

  • @inevgames
    @inevgames Месяц назад +10

    It was one of the most informative GDC videos I have watched recently. I was more or less able to make a list of what I need to spend money on, thank you.

  • @watchagoblin
    @watchagoblin Месяц назад +4

    Very nice talk. Good to see someone break things down in an actionable, hierarchical way like this. Thank you!

  • @benithemaker
    @benithemaker Месяц назад +2

    Great conference! Thanks!

  • @AecelotGrimmWyrdStudios
    @AecelotGrimmWyrdStudios Месяц назад +2

    Best talk I've seen in a while!

  • @CactusVRstudios
    @CactusVRstudios Месяц назад +1

    I made two things for the F-Tier list: An Amiga 500 demo (not a Amiga game, showcased at Evoke 2024) + Game themed motocycle decals (not a racing game)
    I had a blast making both of those tho and it was more for myself than anything else ^^

    • @leonhrad
      @leonhrad 24 дня назад +1

      Amigaaaaaaaaaaaaaa!

  • @SDGGames
    @SDGGames Месяц назад +1

    Also S-Tier - saving my soda cans from development, melting them down, and lost-PLA casting my game characters, then giving them away to fans.
    (My game currently has 0 fans)

  • @longo397
    @longo397 Месяц назад

    Nice talk, cover many good stuffs

  • @wanlimakegames
    @wanlimakegames Месяц назад

    Good stuff!

  • @jenniferzheng9157
    @jenniferzheng9157 Месяц назад

    I am Thomas' biggest fan!!!!!!!!

  • @JOZiable
    @JOZiable Месяц назад

    Really good talk

  • @NorthernWhisper
    @NorthernWhisper Месяц назад +6

    Not a bad talk, but I kinda feel like if you have tens of thousands of dollars or even hundreds of thousands to spend on marketing, you don't need this video to begin with. You ought to already have the resources to find this stuff out and hire anyone necessary to make things happen.
    Wish it focused more on max $1000 budget first-time indie devs. Most don't have massive amounts of budget.

  • @JogBird
    @JogBird Месяц назад +46

    Step 1: Make a good game

    • @locho41
      @locho41 Месяц назад +2

      As if

    • @arenkai
      @arenkai Месяц назад +7

      There are so many good games coming out these days that merely making a good game isn't enough.
      But it is indeed step one of a long list of steps !

    • @OdysseyHome-Gaming
      @OdysseyHome-Gaming Месяц назад +4

      Define "good"...

    • @matt1871
      @matt1871 Месяц назад

      ​@OdysseyHome-Gaming better than good enough, it seems.

    • @namastehindustan9879
      @namastehindustan9879 Месяц назад +1

      ​@@arenkai that's why he said step 1

  • @3dfxlegacy
    @3dfxlegacy Месяц назад

    Your conference is good, but your drawings are better xD

  • @natedogg890
    @natedogg890 Месяц назад +5

    Listening to this as I did laundry I was wondering why Arnold Schwarzenegger is doing a talk at GDC XD

  • @TheJP100
    @TheJP100 Месяц назад +1

    I wish I had learned more from this

    • @ardagenc4674
      @ardagenc4674 Месяц назад

      I can recommend Chris Zukowski, the idea of marketing just being an amplifier is kinda similar but he have a more data focused and feasible approaches.
      Also he spesifically talk about Steam that kinda narrows the platform releases but beacuse of that he provides lots of insights on preferences of player, success of genres, revenue generated etc

  • @dogauslu
    @dogauslu Месяц назад +3

    SFX in 2024. Really?
    Thank you for the talk though 🙏

    • @harmoen
      @harmoen Месяц назад +7

      The SFX were incredible

  • @amirhm6459
    @amirhm6459 Месяц назад

    My marketing and development budget is zero

  • @killernator25
    @killernator25 Месяц назад +6

    05:00 Why is he claiming he worked on 10 million games LMAO. He says he's been in the industry for over 10 years so at an estimate 10,000,000 games / 3650 days = 2,739 games a day. Okay buddy

    • @goodboy1522
      @goodboy1522 Месяц назад +8

      games valued/generated revenue of 10M$

    • @killernator25
      @killernator25 Месяц назад

      @@goodboy1522 then why not say or write that then?

    • @SonnyMakesGames
      @SonnyMakesGames Месяц назад +16

      I think it's just a joke?

    • @Ninieru
      @Ninieru Месяц назад +3

      His mother is very proud