Retailers Need to Change their Strategy - Doug Stephens - Retail Prophet

Our guest is the World Retail Expert - Doug Stevens. He is working with Google, Coca-Colla, Ebay and many other giants, he is the author of three best-selling books on the future of retail and countless publications in the New York Times, Financial Times, Wall Street Journal, etc.
We will talk with Doug about whether the global buyer has passed the point of no return on the way to digitalization of purchases, about why retailers do not correctly consider the profitability of stores, about what mistakes companies make when compiling a strategy for next year and what trends will determine the appearance of retail and online sales.
Doug's website: retailprophet.com
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