South Australian Wine Ambassadors Club - Famil

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Whether you are familiar with South Australian wines, or looking to expand the wineries you represent, joining the South Australian Wine Ambassadors Club will provide you with first-hand knowledge, education and exclusive opportunities to effectively promote and sell premium South Australian wines. Led by Patrons, James Halliday AM and Tony Love, members will build awareness and knowledge of South Australian wines, be exposed to buying opportunities from our local winemakers, have personal access to highly distinguished wine experts, receive official endorsement from the South Australian Government and other valuable benefits.
The Government of South Australia established the South Australian Wine Ambassadors Club as part of the Wine Export Recovery and Expansion Program to create an international network of advocates who share a passion for South Australian wine. Ambassadors’ endorsement will contribute to raising the profile, reputation, and awareness of South Australian wine internationally, as well as influencing their communities to drive sales through targeted trade and educational initiatives.
With the Government’s commitment to enhance wine market development, Ambassadors will not only have access to South Australian wine producers already exporting to Asia and New Zealand but will also get access to new market brands who have not yet exported.
Club member wines will be included in educational trade masterclasses, and their brands will be supported in market with trade and consumer focused sales and promotion events to assist with driving sales and recruitment to the South Australian wine category.
South Australia has a proud winemaking heritage with 18 unique wine regions and over 700 wineries. As Australia’s leading premium wine producer and exporter, 50% of Australia’s bottled wine is produced in South Australia on some of the world’s oldest vines.
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▶ Website: export.sa.gov.au
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