Anna Pickard: How to Make Brands Sound Human

In this insightful, funny 99U talk, Slack’s director of brand communications Anna Pickard explains her approach to giving the workplace chat app its voice, endearing it to millions of users. From finding unlikely places (like error messages) to show authenticity, to the significance of naming product features, Anna shows us why words matter in product design, and how to choose your moments to wield them.
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99U brings you the best of the creative world through the lens of design and the people and work who are shaping it.

[@jimiwestbrook838]

I love this! There were times where she was rambling (not to be rude and it was good rambling) yet there were moments that were inspiring. It gives me hope that I can be human in moments in time and be magical.

[@dustinholmes_]

Anna, you are working it! Thank you for your version of how a brand's voice should work.

[@legofans100]

People who are watching this vid, have a wonderful day!

[@bwalyachilekwa9269]

This talk was so amazing

[@olliveraira6122]

20:15 Ive only been in California once, for the duration of a week, but I can confirm this!
(When I was there I assumed people were just so nice simply because I was a tourist, so it glads me to hear this then isnt the case)

[@kenneth1767]

I see you.