Why Your Customers Need to Feel Something

In this episode of After the Show, I’m reflecting on my latest interview with Hollei Anne Hayes. She’s a talented product designer whose work you might have seen at Target and Toys “R” Us. We had an incredible conversation about what it takes to make your products stand out and the impact of design on customer engagement.
One key theme we explored was the importance of emotional connection in product design and branding. I’ll share some of my personal takeaways, but trust me, you don’t want to miss the full episode to get the complete picture.
I also had a serendipitous moment recently that tied into our discussion about creating content that builds an emotional connection-tune in to hear how it all connects and what it means for you as indie retailers.
[02:41] Why emotional connection matters in business
[04:25] Creating feelings through your content
[05:51] Why businesses that succeed tell stories
[07:00] Auditing your content for emotions
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