Strategy: A History | Lawrence Freedman | Talks at Google
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- Опубликовано: 24 апр 2024
- Strategy: A History is a sweeping, magisterial account of this elemental force in human history. Since the beginning of civilization, humans have devised multi-step plans to achieve greater ends, and as history progressed plans became ever more elaborate. Short-term tactics evolved into longer-term strategies. Sir Lawrence Freedman, one of the English speaking world's leading authorities on war and international politics, has synthesized the vast history of strategy's evolution in this consistently engaging and surprising account of how it came to pervade every aspect of life. Prior to the 20th century, the concept was restricted primarily to military matters, but over the course of time virtually every sector of society came to employ it. Today, we regularly apply the concept to not just military affairs and modern business culture, where it is most pervasive, but even to our intimate relationships.
Bio: Lawrence Freedman has been Professor of War Studies at King's College London since 1982, and Vice-Principal since 2003. Elected a Fellow of the British Academy in 1995 and awarded the CBE in 1996, he was appointed Official Historian of the Falklands Campaign in 1997. He was awarded the KCMG in 2003. In June 2009 he was appointed to serve as a member of the official inquiry into Britain and the 2003 Iraq War. Professor Freedman has written extensively on nuclear strategy and the cold war, as well as commentating regularly on contemporary security issues. His most recent book, A Choice of Enemies: America Confronts the Middle East, won the 2009 Lionel Gelber Prize and Duke of Westminster Medal for Military Literature.
For more details see www.kcl.ac.uk/sspp/departments...
This talk was hosted by Boris Debic.
I am a translator of his book. He is my hero.
Dear “blondecat666”, I I’m not surprised, he has the same 666 qualities as you, lol.
😂😂😂😂😂😂
@@mischa1880 Bravissimo.
4:30 control
17:18 business strategy
20:49 underdogs
23:20 how does sima yi overcome the limits of cunning and deception in the ravages of time?
Deception and indirectness
28:45 the importance of endurance and the importance of coalitions
And the importance of empathy for coalitions.
33:16 often the starting point is defensive rather than offensive
34:31 most "strategy" is WHAT you can do to address the problem you face at the moment.
36:04 get away from an idea of strategy as a plan with a DEFINITE 'end'. C.f. Yukihira Soma
Think instead of strategy as a response to a changing environment which is throwing up new problems which requires you to think through WHAT YOU CAN DO to get yourself in a better position , at which point you will be thinking again how to get into an even better position. As you move, new possibilities open up and other possibities close down.(Improving position bit by bit and not thinking any further than achieving a single bit at a time).
Btw, what is a problem? How do I know I have a problem? When I feel like I am wanting?
So it is very rarely the case, when you embark on a great campaign, that you will end up where you wanted to be. Things happen. questions of chance, serendipity will make a difference
Can i get a script or handout for each google instructors??
I wonder.
I've watch tons of google talks to the point that I can recognize half the staff. Espicially the guy that introduces this one, he's forever in attendance.
Good show. An Oxford don speaks to a naive, cocooned Silicon Valley audience. He's got lots of knowledge, but offers limited advice. He's old school, from an old country, wearing a navy suit and tie. Google employees who introduce and question Freedman wear t-shirts. They don't appear to have read his book, but remain cocky.
Freedman has a message. It's best expressed by his Eisenhower quote. "Plans are worthless, but planning is essential." Strategic plans rarely pan out as expected. People love narratives, and those who succeed cast their success as a series of strategic steps. Most often close examination finds these steps were solutions to immanent problems, not stages of a strategy driven journey.
This doesn't sit well with Google's analytic programmers. Check the source code of this page, and there's certainly a link that reports my behavior to them. They package and sell this data to advertisers, claiming it predicts market behavior. Being lectured on the limits of repeated "games," on unpredictable randomness, tells them Google's users may not respond as they're expected.
Freedman studies war and business, but his advice is mostly for business people, not warriors. This talk's audience is small, and probably unrepresentative. Otherwise Google has a myopic, one-track company culture.
Well, at least his narrative is fruitful as well as dense in consisting of a lot of interesting and complex ideas. It is the food for thought, not more. And it is A History. Not the.
Lol. I give a good Eisenhower quote: “Beware of the military complex.”
How is the war these 🤡🤡🤡 provoked going for you?
The importance of coalition in the strategical move. Strategy never stops. The strategy is not a three acts play, the strategy is an unending neverending eternal soap opera.
There is no strategy. And this guy is nothing but a professional talker.
coalition, endurance, empathy are all emotional attributes and thus stratergy ( logic ) is one half of the story !
There certainly have been decisive victories - Dien Bien Phu, Battle of Yorktown, the Battle of Quebec, Waterloo, the battle of Amiens, etc. The issue is these huge battle wins happen late, often or usually ending the war. Given opposing generals knowledge of decisive battles, they're hard to engineer. Only after wars have played out, after attrition and circumstance, can a decisive victory happen.
Interesting talk. But it is interesting to notice how the entire concept of strategy seems to be based on the notion of win-lose-games. As in games where you have an opponent ( or even "enemy" to use the warlanguage ) and where the purpose is assumed to "beat" this opponent. As he mentioned in warfare in MOST cases the battles are very prolonged and in fact both parties lose. Meaning : The win-lose narrative does not seem to actually work in practice. Because of this it is strange that not more was said about the strategy for win-win games. Here of course you avoid the entire problem of someone trying to frustrate you and prevent your strategy from working. In win-win games there is even an incentive for transparent cooperation and mutual learning which is not possible in a win-lose scenario. Is win-win strategy a neglected and overlooked area in this research?
HE actually notes this in the book.
Another example he discusses at length is how in WWII Churchill decided to lean on the USA,. When Germany declared war on the US how he said "we have won at last" (or something like that). I guess for strategy overall it's an okay example, but it wasn''t exactly cunning: The entry of the US in WWI had already shown what happens when that happens.
Overall an okay talk, but I wouldn't call it "groundbreaking". I hate to be the negative guy, with my name out and all, but so sorry, it's my opinion.
It would seem a win lose has been simplified to an Xbox game. As always with these matters it depends on your experiences in life. If your family is killled it is an absolute lose - unless survivors are left. If your leaders and aristocracy (ie community leaders are killed) it is a lose - unless survivors are left. If you kill your mate on Fortnight that is a different lose. Then again if we look at geopolitical warfare a lose possibly becomes complicated as we forget about the dead in the grave yards? The thing with war is that the lose is never forgotten and sometime results and inter generational memory and consequences. So an absolute win is difficult to achieve. The history of warfare in Europe and other nations are examples, such is humanity.
Why don't people ever think these talks may be worth setting up decent audio ?
Please use slides
Is the book relevant in todays digital era?
Nope
Disappointed: He mentions the David&Goliath story as an example, but you just MUST hear what Malcolm Gladwell found out about how that really went - David was NOT the underdog, quite the opposite, it's just that the story tellers of the winner of that battle made it appear such in order to make their win look very glorious ("against all odds") when that wasn't true at all. You find that Gladwell talk right here AtGoogleTalks, by the way.
Its a pain listening to all the donnish aah... aam ... aam. Had to give up ...
book was very wordy, read it slow
he needs to use AI voice so we dont sleep
i recommend britney spears voice
This is a pretty convoluted talk with a lot of protracted statements which lead to nowhere....because, in the end, I don't know a god damn thing about the point he is trying to make! What is strategy????
had the same issue
googled "list of strategies" and "list of tactics"
seems like strategy means general plan... some of which are so obvious you question if it had to be penned down
Dear Ukraine, look where these people got you. You are fighting THEIR war against Russia.
“They” will fight until the last Ukrainian.