My BIGGEST & FINAL Makeup Declutter 😱 WHAT AM I DOING + WHY??

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  • Опубликовано: 18 янв 2025

Комментарии • 316

  • @itsjessicabraun
    @itsjessicabraun  Месяц назад +13

    Exclusive $35-off Carver Mat at AuraFrames.com. Use code JESSICA at checkout to save!
    on.auraframes.com/3UmkJQs - Thanks Aura for sponsoring!

    • @DianaDodson
      @DianaDodson 27 дней назад

      @@itsjessicabraun What's the shade in the essence blush?

  • @nutmegsmama
    @nutmegsmama Месяц назад +92

    Imagine the pile that could be made of ALL your declutters in the last several years! Social media has us consuming so much. Proud of you for this journey!

  • @megananderson3891
    @megananderson3891 Месяц назад +367

    I could see you doing something similar to Hannah Louise Poston, she tries things but she doesn’t add them all to her curated collection. She decides if things are good enough to stay in her forever collection or just passed on right away so things don’t expire. Much love. I love all of this declutter/consumption content during the “spendy” time of year.

    • @mathildejk
      @mathildejk Месяц назад +23

      Yes! The purgatory bin/box is amazing

    • @Mmmmartie
      @Mmmmartie Месяц назад +15

      I came here to suggest the same thing, I think HLP's approach would be a good fit for what Jessica is trying to achieve. 😊

    • @womanofacertainage5892
      @womanofacertainage5892 Месяц назад +12

      Jess, if you don't watch Hannah Louise Poston yet, I think you'd like her! Her vocabulary is so varied and charming and she's just really smart and interesting.

    • @carriekgrant
      @carriekgrant 28 дней назад +6

      And her New Makeup Hot Takes! I’d love to hear Jess’s thoughts on trends and products even when she doesn’t buy/get sent them.

    • @annabusch3382
      @annabusch3382 25 дней назад +5

      I agree with every single thing that has been said here. LOVE Hannah Louise Poston and her channel. My makeup life and how I purchase beauty and fashion CHANGED bc of her

  • @ebonyonce
    @ebonyonce 20 дней назад +29

    honestly, as a person that doesn't have a giant makeup collection - getting a recommendation from someone who doesn't have a huge one is much more meaningful.

  • @lisag6195
    @lisag6195 Месяц назад +60

    This is so relevant in many areas of life! Analysis paralysis, when there are too many options, we either stick to a few safe choices or give up. I honestly think moving towards a more thoughtful, curated collection not only helps simplify but makes getting ready more enjoyable.

    • @leoskiss3390
      @leoskiss3390 21 день назад

      I agree I don’t rush to buy palettes anymore especially if i see similarities in the color scheme, now lip products is where I struggle lol

  • @jezabellovesyou100
    @jezabellovesyou100 Месяц назад +48

    I absolutely love your declutter videos, I like how transparent and honest you are about the makeup you review. Truly appreciate that you don't just say everything is great, you say it as it is 💛

  • @cfazande
    @cfazande 20 дней назад +8

    I don’t wear makeup except for twice a year but I found you through the declutters. The reason I like your declutters is because you talk through the process which I apply to decluttering my crafts or skincare or whatever. Most declutter videos don’t talk it through.

  • @brittanyexmachina
    @brittanyexmachina Месяц назад +72

    Is it weird that I'm so pumped for you to go through this process. The self reflection, the action for the future. I'm pausing a quarter of the way through to type this. You're gonna feel so good at the end!! Cheering for you at the back of the crowd!

  • @ilovejadenyuki
    @ilovejadenyuki Месяц назад +85

    50 minutes? What a day to be on Winter break. Let’s go

  • @Noora_Spruce
    @Noora_Spruce 22 дня назад +7

    I love this new movement to have minimal makeup but still enough to be excited to use new things.

  • @frugalwitch
    @frugalwitch Месяц назад +21

    I’ve always been addicted to your declutter videos since the very beginning! Thanks for this video!

  • @kimshan3101
    @kimshan3101 Месяц назад +20

    I just want you to know that I really appreciate any and all of your makeup content. It really comes down to you being so real and trustworthy. I love makeup and skincare. I'm 45 so my focus is more on trying to get some youth back in my face. Lol And just makeup that isn't overdone, just pretty.

  • @elyseb.5029
    @elyseb.5029 28 дней назад +11

    That was so satisfying. It's so rare to find that kind of makeup decluttering. Either they have a big makeup collection and spend the whole hour justifying keeping 30 foundations while getting rid of 5, or they're allready minimalist and so it's finished in 1, 2, 3. I think you did a great job in choosing what to keep and what to get rid off. Hoarding runs in my family and I definitely have a tendency to keep everything, but I'm trying to turn the wheel the other way and start decluttering more. It's a whole process, and videos like this are slowly making me understand it's okay to let go of things.❤

  • @sarahjohnson9267
    @sarahjohnson9267 21 день назад +9

    I feel like stuff being old is less of an issue than we have been led to believe.... Love seeing what you had and it goes out. :)

  • @MarieKhris8
    @MarieKhris8 Месяц назад +34

    I used to buy so much makeup when I used to watch so much makeup haul videos and tutorials but I don’t even wear makeup that much then they get old and expire. The past few years I’ve cut back on buying makeup and just buying refills when I need them. Started to buy minis because sometimes I don’t even get through full size items

    • @CharlotteChandler-t1c
      @CharlotteChandler-t1c Месяц назад +7

      I'm always surprised more people don't buy minis, they're such a hack if you don't wear make up too much. I rarely use up minis so never buy full size unless I have to!

    • @AndriaBobbles
      @AndriaBobbles 21 день назад +2

      Sadly, in the UK we just don't have many mini make-up or beauty products available, meaning if we want a product we can 90% of the time only get it full-size, which sucks! We do have Sephora back again here (finally!) who do have minis but it's just not common & we're all missing out, as I'd much rather get mini liquid blushes, glosses, foundation/concealer & mascara as working at home most days, I've moved away from wearing it daily to allow my skin to 'breathe' 😊

  • @ylvandamme
    @ylvandamme Месяц назад +59

    I love your hair this color, darker hair is so flattering on you

  • @alisonturner9654
    @alisonturner9654 Месяц назад +36

    Do a month end "Keeping and Tossing" video that recaps what's staying and what's going so you can move stuff along and provide us reviews at the same time. Sure, you might have more products one month than another, that's fine 😉

  • @nadiazanchetta1388
    @nadiazanchetta1388 Месяц назад +8

    Jessica 🎉 Love that you came to the realization that you don't need all these products! Less is more, and keep only those that give you what you need. Decluttering gives yourself mental clarity as keeping just makes us anxious. So proud of your choices 👏 ❤️

  • @laurenbratland7620
    @laurenbratland7620 Месяц назад +15

    Add a mini declutter into your speed reviews! Here are products I've tested and the ones I'm keeping vs ones I'm getting rid of! It would definitely tie in seamlessly!

  • @misstriangirl
    @misstriangirl 23 дня назад +5

    You have my favorite declutters because you actually get rid of stuff!

  • @deonrhodes8588
    @deonrhodes8588 Месяц назад +23

    13:50 declutter starts here

  • @gabbymata6991
    @gabbymata6991 19 дней назад +3

    I myself am on a tight budget so I’ll be using up what I have this year. It’s kind of exciting and I’m looking forward to using up products and enjoying what I have. I’m doing this with makeup, clothing, and home items this year.

    • @lalasings1
      @lalasings1 16 дней назад +1

      Me too. I also did this last year with skincare and now I want to go bigger!

  • @michelleparsons5667
    @michelleparsons5667 Месяц назад +26

    What about starting empties/declutters video all in one? I enjoy those.

  • @JewishGirlRox
    @JewishGirlRox Месяц назад +13

    I just did a huge declutter last month where I also got rid of 70% of my makeup. Really just keeping the items I love and really use.

  • @deborahdominici7242
    @deborahdominici7242 19 дней назад +1

    This makes perfect sense, Jess and I applaud you for taking this subject on. I have been watching you for 10 years now and have always taken your advice to heart. I may be one of your oldest followers having just turned 68. I opened my makeup storage cabinet recently and asked myself, what am I doing here? I can remember a time when my ‘collection’ fit into a single makeup bag. Back then, you had A foundation, A blush, A mascara. Perhaps a couple eyeshadow quads and a few lipsticks. I once again will be following your lead. Thank you for your honesty and showing us a more healthy approach to this very personal subject.

  • @Jules_Rose
    @Jules_Rose Месяц назад +8

    Ahhhh Jessica!!! I love watching your videos no matter what the content is!!!! Love you for your incredible personality, and I am grateful for whatever content you give us!!! Sending all my love❤️

  • @MyraHart1943
    @MyraHart1943 Месяц назад +4

    I am pausing halfway through to say I am so happy for you! Getting rid of things you just don't need is such a freeing feeling. And I love your plan to be discerning with what you choose to purchase and keep moving forward!

  • @LZiegel
    @LZiegel Месяц назад +12

    You should choose ten products and try out project ten pan! That’s always really motivating and helps you use stuff up!

  • @ljacobs5478
    @ljacobs5478 Месяц назад +4

    I’d like to see the mini declutter videos in a compilation style video at the end of the year and you reflecting on those items-regrets, mindset, inspiration etc

  • @KizandSis
    @KizandSis Месяц назад +5

    Jessica, I remember way back when you absolutely loved your no 7 face setting powder. We have the same very fair complexion, so it's so helpful that you give shade info on your makeup choices. You gave me the idea that it is ok not to buy those bigger eyeshadow palettes, since I never use more than 2 to 3 colors out of the. I agree, the Charlotte Tilbury eyeshadow quads are just beautiful!! I sure am enjoying your Vlog-Mas this season!! Thanks for all you do, Jessica❤❤

  • @SarahRoseYT
    @SarahRoseYT Месяц назад +2

    I’ve been watching your videos since like 2017 when I was super into makeup, and have evolved the same way you have since then. I tend to lean more toward watching your vlogs now too and even my makeup has become more simple like yours 😂 we all change and grow and it’s a joy continuing to watch your channel! ❤️

  • @TaylahMadeComingSoon
    @TaylahMadeComingSoon Месяц назад +3

    50 MINUTE VIDEO?!!?!! 😮 I could NOT be happier, my lord 😍

  • @theresaduong9148
    @theresaduong9148 Месяц назад +4

    uploads 2 days in a row and vlogmas? feeling so spoiled

  • @gracee7242
    @gracee7242 Месяц назад +10

    My problem is I watch declutters and see things I want to buy 😂

  • @jackiesparrow6974
    @jackiesparrow6974 Месяц назад +4

    Yaaay! I've been waiting for this declutter. I love all your content, 💕

  • @xoteish
    @xoteish Месяц назад +4

    Is it Christmas already? Because this is my favorite type of of video and you almost gave me an hour worth of content!!! Ah 🤩 yayyy to declutters lol

  • @jackie_jrml
    @jackie_jrml Месяц назад +3

    Wow! Great job! That was a lot!! Woohooo 🎉🎉
    I have got to say, you look great in this color top and (as someone else mentioned) with the darker hair! So flattering! Seriously you barely needs any makeup!
    Once I figured out what flattered me best, it made makeup shopping much easier. I barely wear any makeup anymore. I tossed my warm lipsticks, eyeshadows (which made me look tired) and peach blushes and bronzers.
    Bronzers were hard for you to toss but that was the easiest category for me to declutter. 😂
    The pinkier blushes were chef’s kiss!
    You just motivated a bunch of us to go through our stash!
    Can’t wait for part 2!!

  • @AbilityToBeAwesome
    @AbilityToBeAwesome 7 дней назад

    I am so proud of your growth as a woman! Go Jessie! 😊let that stuff go! Woot!

  • @hannahmramos01
    @hannahmramos01 29 дней назад

    Jessica, I absolutely loved hearing you explain your thought process about being more intentional with your makeup collection! I'm a big makeup lover, but also a minimalist and professional organizer, so it was very helpful to hear your point of view since there are some questions you brought up that I ask myself as well. I really enjoy your channel and how authentic you are, and no matter what kind of content you decide to focus on, I will be here to support!!

  • @alanahbananah7285
    @alanahbananah7285 11 дней назад

    Jessica. Hear me out. I literally NEVER comment on videos. I’m just a quiet midwestern 30’s year old girl haha. But I have to say.. I totally understand the overwhelming/down sizing makeup collection thing. I am with you 100% on this journey!! I’ve been watching your videos for a long time. Keeps me distracted on the treadmill 😂❤

  • @lesliedemarco1691
    @lesliedemarco1691 Месяц назад +4

    It must feel great to do this.....I'm gonna do mine on Friday when I have the time. I have to. You've inspired me Jess!

  • @Sabrina-Mepham23
    @Sabrina-Mepham23 22 дня назад +1

    I love your declutter videos, totally agree though that there's no need to keep everything and only what you actually use and want

  • @nataliehughes4143
    @nataliehughes4143 Месяц назад +3

    Jess, love the dark hair color on you. Enhances your complexion.

    • @jackie_jrml
      @jackie_jrml Месяц назад +1

      She looks great in this color and with the darker hair! So flattering she barely needs any makeup!

  • @raeraemillstone
    @raeraemillstone 26 дней назад

    Yesss loving this!!! Decluttering is always part of a healthy organized life but controlling what comes in helps so much!! So excited for you Jess!! Love your content so much❤

  • @sanjidasart9073
    @sanjidasart9073 Месяц назад +2

    I love these declutter videos ..also the project pan videos.. it helps me from buying new products..I tend to forget that makeup takes really long to finish for someone like me who does makeup very rarely.. also finishing a makeup product is so satisfying for me.

  • @Stphooo
    @Stphooo 28 дней назад

    Your declutter videos are one of my fav videos from you ! Thanks for posting this 💜

  • @robingoblin
    @robingoblin Месяц назад +5

    Oh my gosh - my Patrick Ta palette did grow mold! I was so sad. I didn’t know that was a thing! (I haven’t felt comfortable buying anything from that brand since then 😢)

  • @alvenavh
    @alvenavh 13 дней назад

    Your declutters are my fav!

  • @mallarieevans5392
    @mallarieevans5392 20 дней назад

    Girl I am so proud of you for this. And I am following your example and doing mine too!

  • @YayaBolender
    @YayaBolender Месяц назад +2

    I absolute love your decluttering sessions! It gives me some courage to do the same.

  • @PlanetofmyDreams
    @PlanetofmyDreams 27 дней назад

    Thank you so much for your inspiration and mentioning the Amanda Z video.❤ Thanks to both of you I finally decluttered all of my old makeup and now have a small and manageable collection with my favourite base products and some eyeshadows/lip products to play with. I only need to replace some old blushes and otherwise I'm happy with my collection. Can't wait for part 2 of your declutter❤

  • @estercypriano7820
    @estercypriano7820 Месяц назад

    I am SOOOOOOO excited for you!! This year I got into this vibe and I only have what i actually love and use! Because being honest, I wear the same exact “face” all the time. I had a wedding to go and I just got a couple things for a glam. Boy oh boy I’ve been so happy with my lill tiny collection of obsessions!

  • @29tenshi
    @29tenshi Месяц назад +2

    I was decluttering while you were. I got rid of a lot also. It feels good to decluttering what you don't need more room.

  • @coreyplumley5268
    @coreyplumley5268 Месяц назад +2

    Eeeek! I’ve been waiting for this giant declutter 😄

  • @tbrad17
    @tbrad17 Месяц назад +1

    I love your declutters. I hope they don’t go away entirely.

  • @nikolettszirom1865
    @nikolettszirom1865 20 дней назад

    This was incredibly satisfying to watch and reminded me that we should make a habit of being mindful with our purchases.

  • @MomPita
    @MomPita Месяц назад +2

    I've always loved your declutter videos, it has saved me soooooo much money!!! And helped me find new Holy Grails!!!

  • @olgaderun6196
    @olgaderun6196 Месяц назад +4

    If you ever have hard pan just use some tape and it lifts the hard area and product is good as new. No need to scrape and ruin pan 😊

  • @kristenmiller9712
    @kristenmiller9712 Месяц назад +9

    Not that this is revolutionary but I’d love to see a “bad bin” where you put the duds you find or try out every month or quarter or something separate from just speed reviews. I guess now it’s called “deinfluencing” lol but I like bad bin! Just a suggestion! Love you Jessie! Total support of your new move!

  • @NikiBorgesSilva
    @NikiBorgesSilva Месяц назад +1

    Oh my gosh! I'm sick today and seeing this video pop up has made my day!!! ❤

  • @ibhomer1017
    @ibhomer1017 Месяц назад

    I'm so inspired every time I watch one of your declutters!!! Love these!!

  • @rosyperez8235
    @rosyperez8235 Месяц назад +2

    I think if you have to scrape the ick off the top, you should toss it. You still have plenty of other ones to choose from. Great video, can’t wait to see the final declutter and final collection 🙌

  • @roseg1333
    @roseg1333 9 дней назад

    Ciele blush in Behati is my favorite favorite from them and the saie blushes are very good too those are two of my favorites for cream blushes and I really do love the Merit blushes in Beverly Hills and Fox 🦊 so pretty 🤩🥰

  • @ushapoojary4906
    @ushapoojary4906 Месяц назад +71

    the book Magnetic Aura by Takeshi Mizuki is what everyone avoids because it’s too real

  • @cindiiscurious
    @cindiiscurious Месяц назад +1

    Now that’s a declutter! I’m inspired and will go through my collection when I get to break on Friday!

  • @kimberlygiambrone
    @kimberlygiambrone Месяц назад +2

    You could always transfer the setting spray into a new bottle (if you don't have any luck with the nozzle!)

  • @WoollyBlanket1
    @WoollyBlanket1 12 дней назад

    So excited for this!!! I have about 68 products in total just now and I want to get it down even more. I think today I’m going to keep the ones I like to reach for all the time and the rest I’m putting away in a bag. If I don’t reach for them in the next 3 months I’ll get rid of it.

  • @sharonsmith-dl8cs
    @sharonsmith-dl8cs Месяц назад

    So fun waking back in make up history w you! And for hard pan I use painters tape to pull off the top layer💕

  • @jessb6555
    @jessb6555 9 дней назад

    We gave my parents an Aura frame two years ago and it’s awesome.

  • @Shycreations
    @Shycreations 20 дней назад

    Saw an earlier video or maybe not but anyway, I shared it with my hubby and he got that aura frame for me for Christmas. Love love love I’ve enjoyed so much adding photos and having family add photos to it.

  • @Moniseif
    @Moniseif Месяц назад +1

    Jessica, I have that clogging problem happen on a few of my good/more expensive setting sprays. I decanted into other bottles. They work great and I often like the spray of the new bottles better.

  • @chrystar1
    @chrystar1 28 дней назад

    I wish I had the willpower to do this to my collection. Great job and I look forward to hearing how much you enjoy your slimmed down collection

  • @simplyellenxo95
    @simplyellenxo95 8 дней назад

    so much makeup! LOVE

  • @tthesweetestthing
    @tthesweetestthing Месяц назад

    i love this so much!! so happy for this video 🩷 excited for what's to come as well

  • @jenk6475
    @jenk6475 27 дней назад

    Thank you SO much for the push! I have so much old makeup and it’s got to go. I reach for the same 20 things probably and have way more than that! I’m done keeping things I’m going to “need one day” and toss them. I know what my favorites are.

  • @lorichandler7151
    @lorichandler7151 Месяц назад

    Great job Jess❤ that has to make you feel soooo much better 😊!!!!

  • @michellenmakeup
    @michellenmakeup Месяц назад +1

    so happy for you! I think you will really enjoy your makeup a lot more this way! I find that less is more (except with eyeshadow palettes lol I do still collect a lot of those)

  • @NatalieM.23
    @NatalieM.23 Месяц назад

    This was so satisfying. I love a good declutter!

  • @megapedia97
    @megapedia97 Месяц назад +1

    Love your declutters but happy for you! Can you link to your necklace and sweatshirt, please?

  • @corinarodriguez152
    @corinarodriguez152 26 дней назад

    This is so bittersweet but I completely understand. Thank you for your transparency as always!!

  • @lalasings1
    @lalasings1 16 дней назад +1

    My rule is if it isn't a hell yes then it's a no. Works in all declutters for anything.

  • @pattybob85381
    @pattybob85381 Месяц назад +1

    Great job and plan for the future, Jessica! ❤❤❤

  • @zo_471
    @zo_471 21 день назад

    Love everything about this. So good seeing you get rid of so much

  • @ashleighcoles06
    @ashleighcoles06 Месяц назад

    I’m anxiously waiting 5pm to watch this!! Love your channel for many years Jess, do what feels good to you! I’m excited to follow along ❤

  • @roseg1333
    @roseg1333 9 дней назад

    I feel like I’m coming to a time in my life that I want to get rid of most of my make up too I feel happier with less stuff and I have been contemplating and praying about this too so this fits right in with my life right now too 🥰

  • @Samtara1984
    @Samtara1984 Месяц назад +1

    Can’t wait to see your lipsticks

  • @nicoleknapp777
    @nicoleknapp777 29 дней назад +1

    Luscious in the sweet peach and maybelline nude glow are spot on. Not saying you need to get rid of sweet peach, just wanted to let you know my findings lol. I have both and they look the same on the eye ☺️

  • @meghanboyd2127
    @meghanboyd2127 Месяц назад

    I just did the same thing. I didn’t have anywhere near the amount you have but it felt sooooo good to get rid of the extra stuff!!

  • @Lizrantsandraves
    @Lizrantsandraves Месяц назад

    OH GAD AND ITS ALMOST AN HOUR LONG 😍. I may get all my laundry done! Thank you Jess!

  • @MissyPittman
    @MissyPittman 29 дней назад +1

    Jess, have you tried using a piece of tape on powder products instead of scraping the top to get off hard pan buildup? Works like a charm 👍

  • @AngieRival
    @AngieRival Месяц назад +2

    Hi Jessie i wish you and your family a very merry Christmas and stay well with love and good cheer. Love from Australia ❤🎉😊

  • @annah5838
    @annah5838 Месяц назад

    I would love to see empties videos from you since you are clearly going to be using up more products. I love those videos and that might be something good to replace the declutter videos with. Love that you’re doing this! 😊

  • @Sabrina-Mepham23
    @Sabrina-Mepham23 22 дня назад

    That Charlotte Tilbury highlighter and Hourglass quad I would grab those back from the declutter pile 🤣🤣🤣🤣

  • @melodyjoy5082
    @melodyjoy5082 Месяц назад +1

    That Saie Peachy blush is my absolute favorite!!! It's my perfect blush. Sephora stopped carrying that shade, though!😢

  • @stephanieburow9933
    @stephanieburow9933 27 дней назад

    Omg Jess I’ve been STRUGGLING to find grandparents gifts this year but this frame is perfect. My mom is always bugging me to print out pictures for her so this works perfectly. I order two for grandparents! Thanks so much!

    • @stephanieburow9933
      @stephanieburow9933 27 дней назад

      I did want to mention that the code Jessica only gave $10 off the Carver Mat at check out instead of the $35. Not sure why that was?

  • @TheEfratm
    @TheEfratm 28 дней назад

    The reason I love your declutter videos is that you always inspire me to declutter my collection as well.
    There used to be a time where I watched makeup tutorials all the time (college years) and still i love doing my makeup. But at a normal office 9-17 job i dont need 10 blushes. I just decluttered half of them.
    I dont even like lipgloss, why did i have 3?.
    I don’t need 3 bronzers. I always rech for the same one. You always remind me to go back to basics and keep
    My life simple and accurate. to have and to purchase things I will actually reach for.
    Thank you for this video ❤

  • @MissLorenaWood
    @MissLorenaWood 27 дней назад

    I really like the Danessa Myricks setting spray. My old fave was the makeup forever O2 and it was a little lighter weight but didn’t last as long.

  • @yvonnearnold8763
    @yvonnearnold8763 Месяц назад

    Thank you for doing this video! I struggle for the same reasons! Well I’ll be decluttering post the holiday 🙌

  • @anncannaday3760
    @anncannaday3760 Месяц назад

    I'm gonna miss the declutter videos. I love the speed reviews to know which products you love and use and which aren't worth the splurge. You are my favorite RUclipsr, so I'll still watch whatever you put out there though ☺️

  • @ChriztineLynn
    @ChriztineLynn 19 дней назад

    I love Amber Rush and that Cover Girl pallet.