How Normani Should Have Launched

Поделиться
HTML-код
  • Опубликовано: 11 сен 2024
  • #normani #normanikordei #normanikordei
    Normani's Dopamine Album: Here’s A Better Launch Strategy.
    Normani launched her highly anticipated album on June 14th 2024. There’s been alot of opinions around it online. So in the video, I provide an analysis on how she should have launched the dopamine album better with just 5 steps.
    Please remember to subscribe to the channel: / @marketingthroughobser...
    ⚠️Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research. This video is not an endorsement or criticism.
    Copyright Notice: All content used is within the scope of fair use. I do not own the rights to all the video footage. This video and my RUclips channel contain dialogue, music, and images that are the property of Marketing Through Observation. You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my RUclips channel is provided.
    © Marketing Through Observation
    If you enjoyed this video you might also like:
    Rihanna’s Fenty Hair Launch Playbook Breakdown
    • Rihanna's Fenty Hair L...
    Jackie Aina: A Critical Analysis Of Her Perfume Launch
    • Jackie Aina: A Launch ...
    How To Get Paid Brand Deals
    • Guaranteed Paid Brand ...
    Nicki Minaj: A Critical Analysis Of Pink Friday Nails Launch
    • The Nicki Minaj Effect...

Комментарии • 43

  • @yozyo1
    @yozyo1 2 месяца назад +8

    Loved this take on Normani's latest album and thankfully I don't think its too late. The challenge has begun with Candy Paint. Whoo Chiile. An absolute BOMB. That song stands alone its Audacious, Ignint, and Grown. That song will walk up the charts as the challenges begin to rise like the Texas temps. Big Boi, an ode to her man. You have to listen closely and "know" football. Insomnia, every girl's problem after yo man calls you after hours. Stargate produced it well and if your ear is as good as mine. You'll hear the one and onely Brandy givin her that background harmony. I could go one and on.
    Here's my take. This could be a test study for Influencers. We can change the game and Pop this album off. It can be done. Your analysis and other ideas can show these companies that the power is in our hands.

  • @VioletMugabi
    @VioletMugabi 2 месяца назад +40

    I think Normani wants to do it the old school way. Interviews and traditional press used to be more than sufficient. Now, social media marketing is a necessity. Not everybody can do it like Beyonce (who is a well established brand) that can survive on hype and name recognition alone.

    • @marketingthroughobservation
      @marketingthroughobservation  2 месяца назад +11

      Exactly! You’ll have to adapt. Plus you need a really solid fan base too.

    • @joshuajones7900
      @joshuajones7900 2 месяца назад +4

      Her team, and RCA have done this on purpose. I think RCA was meant to hold Normani back, even though they signed her because she was a threat at the time for other artists. I think that the fact that there is no promotion, for this is a sign that RCA has no faith. They did the same thing with JC Shazier from *NSYNC when he tried to go solo. RCA/jive records, concentrated more on Justin and then just let JC flop and let him Tell everybody when the album was coming out, and then the company would change the date, making JC look like a fool. And the album never came out and it just faded into nothingness. This is similarly what I feel although you’re doing with Normani.

  • @jacariousoneal7582
    @jacariousoneal7582 2 месяца назад +9

    she needed visuals!

  • @TokkiStar
    @TokkiStar 2 месяца назад +16

    I purchased the album on Amazon Music, but to be honest with you, I wanted a physical album and vinyl. I'm disappointed that they couldn't even give her a single CD I could purchase. I hope she leaves RCA.

  • @imverymoody
    @imverymoody 2 месяца назад +20

    love Normaniii! However, her team always misses the mark. I agree with you- it's okay if you want to be private... it's also ok that they didn't strike when the iron was hot after Motivation, Love Lies, Wild Side, but no one focused on Normani doing what she does best... Performing! As much as I love her, I'm not trying to hear Normani singing in front of a mic.. I wanna see her moving and grooving! She didn't appear on ONE morning show, talk show, online podcast or livestream, award show- NOTHING. Not a performance to be found..Thats mis-step #1. Surprise releases are for artists who have track records of dropping records on time. WIth media the way it is now, you can NOT as an artist do no promo and expect people to remember your performances from 2-5 years ago. The album is perfectly FINE but if she wasn't gonna perform live anywhere to promote even ONE song, it was doomed from the start. Even Beyonce had to smack us over the head with "Break My Soul" fifty leven times

  • @simoneb208
    @simoneb208 2 месяца назад +15

    Her fans are happy

    • @marketingthroughobservation
      @marketingthroughobservation  2 месяца назад

      That she launched? Or about the album?

    • @LapisStone
      @LapisStone 2 месяца назад

      the album is fire. 10's all around.​@@marketingthroughobservation

    • @thisistezz3695
      @thisistezz3695 2 месяца назад

      Both, I am happy with both

    • @jpam14988
      @jpam14988 19 дней назад +3

      No they're not. She has lost a lot of her fans due to her inactivity, lack of promo, visuals or explanation from her.

    • @bluspears
      @bluspears 10 дней назад +1

      no we’re not 😭😭😭🥲

  • @Icandoit36058
    @Icandoit36058 2 месяца назад +5

    This is the most sensible review I’ve heard. Everything you said makes sense. I love her too.
    She’s so talented buts she’s limited to what she’s capable of.
    By the way you just gain a subscriber.

  • @welcomemoyo92
    @welcomemoyo92 7 дней назад +1

    Love the "Where's the album" campaign idea. ✨

  • @Kevin-rg3yc
    @Kevin-rg3yc 2 месяца назад +3

    As a longtime Normani fan since fifth harmony years to me she should’ve stayed independent after the group went on their hitaus she said in her Terrell interview the success of love lies from Khalid was fast paced quick and everything came in so quick she didn’t have time to think about her future, not to mention RCA records and other major labels have done horrible jobs marketing and promoting black female artists they are very selective at the resources they give to other artists specifically white/non black/mixed with black artists who can easily transition to top 40 radio (ex: Olivia roderigo, Doja cat, Jack Harlow, etc). Normani should’ve stayed independent and start developing her sound while networking on the business aspect of the industry, releasing small projects like EPs/mixtapes that helps develop her sound while also developing her own fanbase at the same time would’ve worked in her favor

  • @flighter7713
    @flighter7713 2 месяца назад +13

    No offense I think normani wants to be dropped from rca. It's not like they fund anything anyway.

    • @marketingthroughobservation
      @marketingthroughobservation  2 месяца назад +2

      You think that’s why she launched this album this way?

    • @flighter7713
      @flighter7713 2 месяца назад +4

      @marketingthroughobservation I think she would loved a music video but once again she could fund the video but rca still has to approve it. Why waste your energy funding your own videos going into personal debt. She already mentioned her second album on ebro, I doubt anyone wants to stay with a label that releases an album in 6 years.

    • @rebeccapetty1k390
      @rebeccapetty1k390 10 дней назад

      @flighter7713 Stop blaming RCA when normani is a lazy sloth

  • @datruth470
    @datruth470 2 месяца назад +4

    I honestly think the lack of any real promo is because she wants to leave RCA and sign with another label so at least this body of work proves to another label that she’s worth investing in

  • @marketingthroughobservation
    @marketingthroughobservation  2 месяца назад +4

    Have you listened to the album yet?

  • @JORDANLEWISFILM
    @JORDANLEWISFILM 2 месяца назад +3

    I would have bought the album if they did a physical release

  • @scarlettjersey307
    @scarlettjersey307 Месяц назад +1

    Pls what does the Venn diagram behind Normani on the thumbnail say

  • @Dexoshay
    @Dexoshay 2 дня назад +1

    I love Normani I bought her album and I’m a big fifth harmony fan!!! ❤… but fifth harmony is actually one of the lowest selling girl groups of all time 🥲😭

  • @AlainaMartinLe
    @AlainaMartinLe 2 месяца назад

    The letters or whatever is too much I feel I have epilepsy

  • @ljhighness4113
    @ljhighness4113 14 дней назад

    normani should have never collaborated with cardi b, end of discussion