The Aditya Birla Group’s theatre initiative Aadyam, is an ally to the Indian theatre scene, based on the ideology that if a theatre group has a splendid concept for a play with a vision to execute it, all it needs to do is build the play - leave the rest to Aadyam!

As a form of expression, theatre has been a vital part of our heritage, where different ethnic cultures bring their own unique flavor to the art. With a specially curated set of performances, Aadyam strives to bring together a culturally dynamic set of enthralling performances for its audience year on year.