- Видео 24
- Просмотров 7 937
Hattie the PMM
Великобритания
Добавлен 4 окт 2023
👉 Join productmarketers.com THE private membership for PMMs who want to build influence, prove their impact, and get noticed, inside their company and across the industry.
📚 Get live trainings, expert coaching, and connect with top PMMs.
🔥 Start your 7-day trial today →www.productmarketers.com
I’m a Product Marketing Manager (PMM) with 10+ years of experience in tech, working as a CEO, CMO, and now PMM.
I know firsthand the struggles we PMMs face, feeling isolated in our roles, lacking resources, and struggling to advance our careers.
Through my content, I help PMMs like me overcome these challenges by sharing practical strategies, insider tips, and lessons learned from my own journey.
Whether you're looking to transition into PMM, level up your skills, or build a strong network, my channel is here to support you.
👉 Ready to connect with top PMMs and build authority?
Join my community: www.productmarketers.com
➕ Follow me on LinkedIn:
www.linkedin.com/in/hattiethepmm
📚 Get live trainings, expert coaching, and connect with top PMMs.
🔥 Start your 7-day trial today →www.productmarketers.com
I’m a Product Marketing Manager (PMM) with 10+ years of experience in tech, working as a CEO, CMO, and now PMM.
I know firsthand the struggles we PMMs face, feeling isolated in our roles, lacking resources, and struggling to advance our careers.
Through my content, I help PMMs like me overcome these challenges by sharing practical strategies, insider tips, and lessons learned from my own journey.
Whether you're looking to transition into PMM, level up your skills, or build a strong network, my channel is here to support you.
👉 Ready to connect with top PMMs and build authority?
Join my community: www.productmarketers.com
➕ Follow me on LinkedIn:
www.linkedin.com/in/hattiethepmm
If you feel undermined as a Product Marketing Manager, watch this
👉 Join www.productmarketers.com
THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry.
📚 Get live trainings, expert coaching, and connect with top PMMs.
🔥 www.productmarketers.com
➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/
THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry.
📚 Get live trainings, expert coaching, and connect with top PMMs.
🔥 www.productmarketers.com
➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/
Просмотров: 16
Видео
What is Product Marketing? Fully Explained
Просмотров 2407 часов назад
👉 Join www.productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/ → LinkedIn post I reference: www.linkedi...
How this Product Marketing Manager established her authority and value
Просмотров 7614 дней назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com Let me tell you about one of my clients, Rice Tong. When she DM’d me early last year, sh...
Why YOU should join the product marketers.com Community
Просмотров 3714 дней назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com Let me tell you about one of my clients, Rice Tong. When she DM’d me early last year, sh...
How Personal Branding TRANSFORMED These Product Marketers Careers
Просмотров 320Месяц назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/ In this video...
People pleasing is holding you back in your career.
Просмотров 1782 месяца назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/ I would know ...
I quit my job as a Product Marketing Manager in tech
Просмотров 3182 месяца назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/ Wasn't sure i...
Updated 30-60-90 day plan: how PMMs can thrive in today’s market.
Просмотров 1703 месяца назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/
The reality of tech layoffs in 2025 (and a solution for RESULTS)
Просмотров 6445 месяцев назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/
The BIG problem: Product Marketing is misunderstood (and a solution).
Просмотров 3625 месяцев назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/ Most people d...
First 60 days as a Product Marketing Manager
Просмотров 81810 месяцев назад
👉 Join productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 Start your 7-day trial today → www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: www.linkedin.com/in/hattiethepmm/ This video's ...
First 30 days as a Product Marketing Manager
Просмотров 1,5 тыс.10 месяцев назад
First 30 days as a Product Marketing Manager
Welcome to my Product Marketing channel!
Просмотров 1,2 тыс.11 месяцев назад
Welcome to my Product Marketing channel!
Men just need the tool women need the story.
So good to hear. Welldone Hailey🎉
Thank you! 🤝
Can't agree more, personal branding is a must! Especially in the tech space, we as individuals are more than just the skills we list on a CV, great video Hattie!
Exactly that Eihab! We are the product we are building, and therefore we need to build our personal brands to truly secure our careers especially in tech.
Ooooh! I love this video Hattie 👏Great to hear the perspective of these amazing professionals I admire so much ❣
I’m so glad you enjoyed it Mariana! 🔥🤝
Hey Hattie! Can you do a video on how to make a transition to a PMM role? I'm a content writer in a SaaS company looking to do the same. Would be very helpful for me and many others as well I believe. Thanks!
I'll make it happen! Can you let me know exactly what you need answered / clarity on? Is it the interview questions? Is it how to position yourself as a PMM with your current skills? Let me know your biggest blockers and questions on what's preventing you from transitioning into being a PMM and I'll put a video together! 🤝
@hattiethepmm Sure, 1) How to position myself as a PMM considering me being a content writer? 2) A "starter's pack" of resources to learn for someone like me who knows marketing and writing. 3) Is it hard to make this transition (i hope not 🤧) Thanks a lot for the reply, Hattie! Looking forward to the video.
@@MrAnonymousSAH I got you! Give me a week or two to film and make it live. In the meantime if you're not already give me a follow on LinkedIn because I post product marketing tips on the daily there. Look forward to hearing your thoughts once the video is out! 🤝
@@hattiethepmm Already following you there, Hattie! Thanks for everything ❤️
Btw I haven’t forgotten about you or this video! I’ll let it in the works.
Go, go, gooo 💪🏼💪🏼
Thanks Maria! 🤝
Good video! Useful tips! I'm gonna use some of that.
I'm glad to hear it! I'd recommend you watch my new 30-60-90 day video that highlights the current challenges in today's job market. Link: ruclips.net/video/4_fddEUZ8_8/видео.htmlsi=oZxGG8xTZyDdwhWR
Spotting and summarising trends is absolutely your superpower, this is bang on from my recent experiences in the job market and entering into a 180 day (😮) rather than 90 day probation period. The companies that are hiring right now definitely have a pre-agreed strategy and a backlog of initiatives/projects that their current team have no bandwidth to touch. This means that execution will start in the first or second week, no matter how strategic you prefer your approach to be. What I will say is that my hope is also that it’s a short-term scenario, and that any other PMMs in this position will be able to build authority as they establish themselves (and drive revenue impact) in the role to get to that balanced point of strategy and execution. Great practical tips on navigating this market. As you say, risk limitation from these companies means that securing a referral or pointing to a LI recommendation from a past colleague alongside a strong professional profile is the most effective route into a new role right now. Love your POV videos. Thanks Hattie.
I definitely hope it’s a short term thing too. Thank you so much! Appreciate it. 🤝
Came here from LinkedIn. Could you please recommend some books for someone who is transitioning? Thank you!
I’ll create a video for it! Will get it up soon. 🫡
Watching this on my second day at work 😭. Thank you so much for the tips.
You got this! I’m going to be posting a lot more videos soon that should also help in your first year as a PMM. 🤝
Love how you're swiveling from left to right 😅😊
It’s my thinking mode haha
🦕
⛵
🖖
🧭
📊📈📉📉📈📊
Sometimes the CEO comes and asks for the deck 😂 it happened to me in the past... 🥲.
This was affirming that I recently (last 2 mo or so) been taking the right steps to build that long term trust. Appreciate the vid.
@@benjaminprice3219 You’re making the right moves. 🤝
@@hattiethepmm SEO means Search Engine Optimization. SEO is an organic method. If you can do high ranking keyword research according to your video topic, then your video will rank in RUclips search results in a very short time. If you can optimize your video title, tag, description, then you will get many views very quickly and also get many subscribers. I can help you with this if you want.
Nice
This 👉"Most online 30-60-90 day plans are egotistical" 👈is so true, and I haven't heard anyone call this out explicitly before. Thank you for challenging the egotistical thinking out there and demonstrating how a consultative mindset is key to building authority and showing a balance between strategic and tactical impact in the journey to the 60 day mark!
I’m so glad you found it useful! Stay tuned for the next video 👀🔥
Question : How can one get an entry level product marketing role or internship role abroad from Nigeria
New Subscriber.
Came here from Linkedin ... Thanks for this video. And great connecting with you
Great video Hattie
Thank you!
Brilliant first video, Hattie! 🙌 I completely agree that the first 30 days should be about learning, getting a complete overview from all key stakeholder perspectives and building authority before any execution begins. Looking forward to watching your 60 day video next - I can see that it’s just gone live, woop! 🎉
Thank you Anna, so glad you found it helpful! Yes the first 60 days video is now live 🎉 it's a looong one, but worth a watch haha. Let me know what you think!
As a founding PMM i think you should be paid more than when you’re hired as an associate/intern but because you are judged based on your experience and not the role you’re being brought in to play, the startup that will employ you as founding PMM will not consider the fact that you’re building out the department without a boss - needs a higher pay. As a beginner thats why I’ll prefer to work for my first year where theres already founding PMM
Extremely useful video. Bless you for this.
I’m so happy to hear this! I’ve just filmed the first 60 days video this morning so stay tuned for that next week. 🤝
Incredible video, Hattie! Looking forward to watching the 60 days video :)
Thank you so much! Glad you found it useful. Please subscribe to be notified. 🙌
Great video, watching it a second time😊
I’m so glad you found it useful!
i see marketing knowledge. i subscribed
Good luck with your new channel Hattie, it would be great if you do product marketing tips for start-up solopreneurs!
Oh interesting feedback, thank you! Anything particularly burning at the moment that you'd like covered?
Thanks Hattie for sharing this I completely agree with you, this is the perfect start But all I can say is that some companies don't give you time to do this. For example, I worked for a global company from East Asia as a product manager, and from the first hour of the first day of work, they were asking what I had achieved so far 🙃
This is why setting boundaries is important, whether you're a PMM or PM. If they initially see you as just another cog to "achieve stuff" out of the gate they don't truly understand the value of a PMM's role, and you need to be the one who firmly sets its understanding, so then by the 90 day mark they understand why you were so solid in your stance and appreciate/respect you more by then, so you pass probation with authority. Also achievement can look more nuanced, and less about tangible assets in your first 30 days, so relaying that firmly is important to build authority.
I was about to ask how much time companies allow for this.
Go Hattie 👩🏻🏫💡👏🏻
Thanks Stacy! 😃
Excited for your journey and ready to learn from you 🚀
Thank you! Excited that you're here.
Super excited to see this Hattie and will be following for inspiration
Thank you for your support Lucy!
Thank you for inspiring me Hattie. Will talk more when we catch up
Let's do it!
I Love the Benjamin button reference and niching down your roles. You got this 👏🏾👏🏾👏🏾👏🏾
Thank you so much Chibu! 😃
Woohoooooo 🎉🎉🎉🎉 congrats Hattie
I'm exciteddd 🥳