- Видео 12
- Просмотров 42 092
Eric Groza
США
Добавлен 3 сен 2013
Design. Creativity. Video Production. AI. Marketing. Ideas.
AI Prototyping & Product Design – An online discussion with the Service Design Network
Chapters:
00:00 - Intro
00:19 - Who is Eric Groza?
01:43 - Which AI is best?
02:49 - Dalle VS Midjourney vs Stable Diffusion
03:22 - The potential of AI in the design and agency industry
04:08 - Product Prototype task for AI and the Result
05:51 - Democratic Accessible Design vs Exclusive Luxury Design
06:40 - British Airways X Burberry AI generated fails
14:39 - The prompts that generated the best product images in Midjourney
21:28 - Total Design Automation with Artificial Intelligence?
23:15 - The Process of Creation and Ideation in a Design Agency or Consultancy
24:31 - Where AI fits into the creative process
25:00 - Validating an idea with AI
26:05 - Exploring Creative Expressions and Prototypes wi...
00:00 - Intro
00:19 - Who is Eric Groza?
01:43 - Which AI is best?
02:49 - Dalle VS Midjourney vs Stable Diffusion
03:22 - The potential of AI in the design and agency industry
04:08 - Product Prototype task for AI and the Result
05:51 - Democratic Accessible Design vs Exclusive Luxury Design
06:40 - British Airways X Burberry AI generated fails
14:39 - The prompts that generated the best product images in Midjourney
21:28 - Total Design Automation with Artificial Intelligence?
23:15 - The Process of Creation and Ideation in a Design Agency or Consultancy
24:31 - Where AI fits into the creative process
25:00 - Validating an idea with AI
26:05 - Exploring Creative Expressions and Prototypes wi...
Просмотров: 1 540
Видео
Hack the Image - Practical effects that look better than 3D
Просмотров 548Год назад
Chapters: 00:00 All practical Effects, No 3D 00:40 Bursting Through the Table Effect 01:10 Transforming Objects with Stop Motion 01:57 Choreography and Planning the Actor's Movements 02:22 Building the Set to Create Live Action Effects on Stage 02:58 Character Influence in the Design 03:52 Products Used as Props 04:19 Magical In-Camera Effects 05:10 The Extended Campaign with Billboards 05:31 T...
AI vs. Photographers - Will AI Replace Photoshoots?
Просмотров 8 тыс.Год назад
Chapters: 00:00 New AI image generators are no longer competing with artists or designers. 01:06 The images I made for the Jeep X The North Face brand collaboration. 02:13 The AI Image Generator which I used, the comparison, and why. 02:37 The Idea. 03:30 The Prompts used for MidJourney AI image generation. 07:57 How to upgrade to MidJourney version 5. 08:09 Writing prompts in MidJourney versio...
Hack the Image - Special effects breakdown for a big expensive car Ad
Просмотров 364Год назад
A behind the scenes look at the production process. From shooting high quality car footage, to action shots of football celebs. The 3D production process and how the final render brought maximum realism to the Nissan Football Commercial. Qashqai. X-Trail. Murano.
Don’t let AI steal your job - How agencies and marketing can leverage image generation.
Просмотров 21 тыс.Год назад
Understand the prompts. Get results that match your idea. Learn the tips that accelerate the creative process. See how AI designs a Patagonia & IKEA Collaboration. I have been using AI to generate brand collaborations. It's reallllly fun to remix styles and get quick results. AI is a huge accelerator to the process, but you still need to know how to describe what you want. The brief has become ...
Nobody Wants to See Your Ad - Win people's attention with a different type of communication
Просмотров 5997 лет назад
Revealed: the secret sauce that makes a great ad. Rethink your communication approach to make advertisements which will win people's attention and make headlines in the news. Lecture by Eric Groza at the Conde Nast Digital Day Marketing Conference #CNDD. Moscow, Russia. 2017
Stop Being a P***y - Take risks to improve brand engagement
Просмотров 3907 лет назад
How taking risks online can improve brand engagement. Lecture by Eric Groza at the Mail.ru / VK Marketing Conference "My Video Day." Moscow, Russia. 2017
do you have an final version compiled of all scenes you did?
Cool...song???
You forgot a point , your misrepresenting both Jeep and North face , that roof rack does not exsit in the real world , same reason you can't do AI food photography its considered false advertisement.
As cool as it is being you get to see more of the world building in the Akira universe you’re not adding much when you pay attention to what was clipped in, the AI also doesn’t replicate the art well and doesn’t look very “crispy”, you can still see how sloppy it is. Also it takes away from the creative direction the creative team took to give the audience a true cinematic experience. By giving those scenes more architecture to the background it takes away from the detail the viewer is suppose to focus on to really immerse themselves in the story. Not to say it was completely terrible there was some nice shots that came out of this, I would imagine they would’ve been nice for promotional media for the film had it been originally drawn by hand as intended during its time.
That's crazy! 🤯
Superb video, thanks!
Ai is on it's way to making this way more affordable
My eyes are still aligned horizontally
what software AI to make the prototype?
I'm not sure if it's just my personal perception, but I find that the tension in the scenes is completely lost by changing the composition. I'm not sure if it's the change in format alone or also the addition of information that 'does not contribute'.
This is insanely cool
Nice
Ads suck. I block them as much as possible I avoid seeing or interacting with them as much as possible. It used to be that ads played then went away. Now they REQUIRE interaction even if it's to press CLOSE.
This is the greatest thing I have ever seen
AHAAHAHA thanks cheesypuffs
This is so cool
Way to insult hundreds of animators who worked years making this incredible film. Fuck off with AI.
Thanks a lot Eric!!! I'm a copywriter and just a few weeks ago I started working with Chat GPT, which I love. But I never really imagined the incredible things WE can co-create with this technology, until seeing this project and watching this video. Thanks a lot! It has inspired me and now I'm seeking and trying new ways to explore what writing AI And I can do together (sorry but not sorry about that pun, hehehe). Nice video, great story and will love to see more of your work, and learn from your experience and vision. 😉
Would like to watch the whole episode just to see if I'd enjoy it more
It's tiring having to listen to anti-AI nutjobs harping about how the new tech tools are somehow harming "real art" or how artists and creatives will be put out of work by keyboard jockeys weilding AI tools. Well, cry me a forking river, because that's now progress works. New tools and technolgies displace old skills as well as the old workers that foolishly bet their lives and livelihoods on a soon-to-be-forgotten skillset. History plainly shows that this is inevitable : countless manual labor jobs and tasks have been almost fully supplanted by automation, advanced robotics, and computing technologies. THIS IS PROGRESS working its magic, and whining and crying about it is more useless than screaming at the rain because you're getting wet. This *IS* the future, so get used to it.
You got a how-to on this?
I'll be making one soon. The first couple of frames kinda show how it was done - but each scene had its one challenges/glitches. I did it with Adobe Beta AI. I think some are using Stable Diffusion to do something similar.
Release the whole movie now!!!!
really impressive. the downsides are obvious, but just from a technical perspective this is really cool, and in some of the shots the way it opens up the scene gives a really nice feeling to it. impressive detail and fidelity too. I suspect the negative reactions are mostly people who mistake this as an attempt to "improve" the original oh and I dig the way you edited it too.
It was such an interesting learning. You are right I had to avoid using shots where the character was clipped by the frame, because then I would need to start animation the rest of the body frame by frame. I wasn't prepared to go so deep with it, but I thought the colors of the cells and the details looked nice in the final scene, especially on a phone screen. The original will always be a masterpiece. This 60 second reel is like a DJ remix sample with some effects and editing. I hope they understand I just made this in my free time for fun and that the original still exists and I haven't tried to replace it...
cool demo
Thanks I hate it
which ai did you use?
It's the AI in adobe photoshop beta. You can select parts of an image that don't exist and ask it to generate what is missing.it took several tries on each part of the image and still had to retouch the generated part a bit so that it would blend well with the original frame, or to hide the glitches from the AI.
Stealing somebody's work to show how AI works lol And then these people wonder why every real artist hates AI.
It's not stealing, it's legal fair use. What better source material to show how AI works. Not all artists hate AI. And they arn't wondering anything. It's an argument you uoɹoɯ
Learning is not stealing. Otherwise every artist is stealing since forever
@@ThreeBooleans He has literally stolen footage. It's literally somebody else's work (actually a lot of other people's work), with a little extra BS tacked onto the edges. And he learned nothing in the process.
Excellenté KUDOSES 🌱🗿🌱
Interesting. While as a technical excercise it’s a cheat to make an IMAX style film for mobile and vertical devices it completely takes the power out of every iconic shot by removing all the artistic reasons they were framed and composed.
Yes I also see how the view is pushed back. The experiment was to see how people who watch content vertical (there's a lot of em) might be able to have some scenes adapted to that format. What impressed me was the richness of detail when it's viewed on a phone screen after. I learned a lot in the process and it's interesting to see how varied the responses are.
@@gro3a Dude, literally nobody watches a feature length movie on a vertical screen. 🤣
@@gro3a I think that the disruption of the use of AI in the industry inevitable. Some will see it as replacement, but in the long run it will be an enhancement and artists will end up using these tools. In addition, we'll also get a new set of professionals and experts in AI tool usage to begin creating in conjunction with artists and creators. There's going to be a lot of growing pains, but it will get folded into the creative process in the long run.
Now try making your own movie instead vandalizing a film made by better people. Unless, of course, you're content to be just a hack. Nothing more. Nothing original. Nothing creative on your part. Just shitting on the works of others for a crumb of Internet clout. That's you right now. Gonna change that? Or are you happy being....only this?
This is scary impressive
looks awful
mate this is great!! 👍
So you just randomly put in black bars?
...it is the other way around... He took the movie in 16:9 and used AI to add above and below, to remove the black bars while looking at in on a vertical phone. You know, instead of turning the phone...
@mikef6111 no I watch movies on a horizontal screen, I am not a sociopath.
Bro onto nothing
I Love it
Ah! my first positive comment 😁 thank you!
@@gro3a I'm looking forward to the next🔥
@@gro3a Finally you found somebody with no taste and a hatred for cinema.
😍👏🔥
Very interesting, this is a gamechanger already. Brainstorming will be so much easier nowdays. I am curious, do you think ChatGPT can give us prompts for achieving "better and faster" results in midjourney? I am not a subscriber of Midjourney yet, i would've tried.
What an awesome presentation! Thanks for sharing your process in such detail. Really useful to see all your fails too. I'm also a big Matt Wolfe fan! Hope this gets plenty more views.
This is lame
Wondered what your take was on the fact that most of the AI-platforms we're talking about have been pre-trained on image-text pairs (i.e., photographs from lots of individual photographers) scraped from the Internet without permission or payment? That alone seems pretty unethical to me.
Amazing video keep it up man
Now using Photoshop is considered 'cheating', a great time to be alive hahah. Brilliant work btw Eric!
This is a great process... but wouldn't you agree that you kinda of adapted your idea to what was coming out of the software? I feel like you started very general and then kinda just went towards what was working and avoided what was not. For example you totaly abandoned the showroom background (which was a big part of your idea) and went for outside shots because the AI made them look better. I don't know, maybe I totaly got your thought process wrong, just food for thoughts
What an amazing video, dude! Just posted a video about creative jobs that will be replaced by AI and showed a bit of this video there!
Very interesting video! Thanks for your explanation of the process! Totally agree that we should engage with this technology instead of giving our back to it straight away.
In my opinion it may be a little early yet to speculate what the uses and limitations of generative AI may be. We can see some early utility for it, but not how it will ultimately shake out.
cool video and thanks for sharing, the topic of this year.. many photographers feel threatened and rightfully so, but they too can make use of ai and create images they could never create before..
I think the learning for photographers is to own a style or subject matter that doesn't make sense for AI to do.
Great insights! Thanks for sharing it.
Very good statement, please produce more in this regards in details. Thank you
All these photos use resources taken by photographers. It is injustice