- Видео 12
- Просмотров 5 406
Marta Tarallo
Великобритания
Добавлен 21 май 2024
Dare to build an authentic, standout personal brand through your content.
Hi, my name is Marta, and this channel is for coaches, consultants and creators earning a living by sharing their knowledge.
Here, I share what it really takes to build a personal brand, uncover your unique voice, and create content that effortlessly connects with the people who need you most.
I’m also documenting my journey of rebuilding an education business from scratch after stepping away from a six-figure soap-making business that no longer aligned with me.
You’ll find insights on personal branding, messaging, and content creation to help you find your voice, build an authentic brand, and connect with your ideal audience.
Because your ideas matter, and your expertise deserves to be shared with purpose and impact.
Ready to join me?
Hi, my name is Marta, and this channel is for coaches, consultants and creators earning a living by sharing their knowledge.
Here, I share what it really takes to build a personal brand, uncover your unique voice, and create content that effortlessly connects with the people who need you most.
I’m also documenting my journey of rebuilding an education business from scratch after stepping away from a six-figure soap-making business that no longer aligned with me.
You’ll find insights on personal branding, messaging, and content creation to help you find your voice, build an authentic brand, and connect with your ideal audience.
Because your ideas matter, and your expertise deserves to be shared with purpose and impact.
Ready to join me?
these 6 honest lessons will make you a better content creator
I started creating content in 2018. If I could go back 7 years ago, these are the 6 lessons I’d share with my beginner-self.
Some of them are raw and a bit uncomfortable, but they’re exactly what you need to hear to become a better content creator. These lessons aren’t just about strategy-they dive into the deeper, internal work required to thrive as a content creator for the long haul:
Video Chapters:
00.09 Don't underestimate storytelling
03.29 Self-awareness: the key to building a strong personal brand
07.59 The real secret to coming up with fresh, high-quality content ideas
11.27 Preventing the “systems” trap
14.28 The key to balancing content creation and your private life
17.13 Why your co...
Some of them are raw and a bit uncomfortable, but they’re exactly what you need to hear to become a better content creator. These lessons aren’t just about strategy-they dive into the deeper, internal work required to thrive as a content creator for the long haul:
Video Chapters:
00.09 Don't underestimate storytelling
03.29 Self-awareness: the key to building a strong personal brand
07.59 The real secret to coming up with fresh, high-quality content ideas
11.27 Preventing the “systems” trap
14.28 The key to balancing content creation and your private life
17.13 Why your co...
Просмотров: 180
Видео
No, you don't need to wait to start an email list
Просмотров 461Месяц назад
Do any of these sound familiar? - I wouldn’t even know where to start or what to send. - I don’t have enough followers, so it’s not worth it yet. - I don’t have anything to sell, so it feels "too early." - I have too much on my plate already, but it’s on my radar. In this video, I’m sharing my *calm* email marketing system that takes just 2 hours a week to set up. Chapters: 00:00 intro 00:24 di...
I quit my six-figure personal brand - here’s what I learned.
Просмотров 5402 месяца назад
In this video, I share what I learned about personal branding after building a 6-figure education business-one I chose to walk away from at its peak. I’ll also walk you through the exact steps I took to pull myself out of a rut and rebuild my business and personal brand from scratch. Whether you’re pivoting from an unfulfilling career or looking to make a change in your business, this video is ...
Sharing valuable content is overrated - do this instead.
Просмотров 2583 месяца назад
Sharing valuable content definitely works, but in a sea of content - it's just not enough anymore. In this video, I’m breaking down the *real* key to making your content stand out and build a connection with your ideal audience. In this video, you will learn: - Why going on a “content diet” is essential for developing a fresh perspective - What idea capturing and writing method to use to develo...
This (underrated) method changed my content creation mindset forever
Просмотров 7843 месяца назад
In this video, I share a content creation method that completely changed how I think and go about creating content forever. This method will give you a fresh perspective on how to create content that will connect with your audience on a deeper level...while being "shorter". 00:00 - Introduction 00:09 - What Atomic Means 01:20 - The origin of "Atomic" in Content (& why it matters) 03:10 - Tool I...
Why no one cares about your content (yet)
Просмотров 1,1 тыс.4 месяца назад
If you are struggling to make your content stand out and grow your audience, chances are you may need a content strategy that goes beyond basic pillars. In this video, I walk you through my step-by-step method (the MORE framework) to help you craft content pillars that attract the right audience and make your message stick. Here’s a sneak peek of what you'll learn: Why content pillars don't wor...
How to never run out of content ideas (like, ever)
Просмотров 6454 месяца назад
You can never run out of content ideas- you need the right system to extract them from your brain. In this video, I’ll share 3 simple methods to generate endless content ideas without needing to sit down and force it - because technically, all you need to do is to remain deeply connected with your everyday life and experiences. 0:00 - Introduction 0:44 - Why Batching Ideas Doesn’t Work 1:10 - M...
Here's a better way to document your journey
Просмотров 5606 месяцев назад
There is immense power behind documenting your journey as a content creator. People love to watch the behind-the-scenes and real, authentic day-in-the-lives vlogs. However.... When you are just starting out, you don't really have an audience that knows you and loves consuming everything you put out (I know something about it, sitting at 22 subscribers atm) So in this video I share a simple yet ...
Work day in the life of a small part-time YouTuber
Просмотров 4157 месяцев назад
I don't consider myself a "vlog" person. At all. I am definitely not a chatterbox and prefer to script my videos. And although this format did push me out of my comfort zone...I also enjoyed finding a way to make this vlog and still lean into what comes most naturally to me as a content creator. That's why many portions of the video are scripted and narrated with a voiceover. Is the video going...
How to find your niche (and build your personal brand)
Просмотров 2727 месяцев назад
Let me guess, you have been told a million times that you need to "niche down" to build a successful business. Or you may have heard content marketing gurus saying that “the niche is you” and you should “niche within yourself”. What does that even mean? And what are the actual steps you should take to find your niche, as a personal brand? In this video, I break it down into 4 simple steps fille...
If I started an email newsletter in 2024, this is what I’d do.
Просмотров 998 месяцев назад
If you are thinking about starting an email newsletter/email list or want to improve your existing email marketing strategy, then this video is for you. In this video, I walk you through the 4 simple, yet essential steps you must follow to set the foundation for a high-converting email marketing strategy. The strategies I share are perfect for personal brands and creators who monetise their kno...
I quit social media. Here’s what saved my business.
Просмотров 1408 месяцев назад
In 2023 I’ve decided to take my business completely off social media (for context, I had over 250K followers on TikTok and 70K on Instagram @BottegaZeroWaste ) This is the story of how I burnt out as a creator, yet I continued running my small business, thanks to one key marketing strategy I share with you in this video. Video chapters: 00:00 Introduction 00:20 My story 2:35 Losing my creativit...
In just the past three weeks I begun to experiment with / focus on adding the hero's journey into my teaching content. With your coversation on STORY, I see how I can open that up to include the story of others I've worked with.
I’ve watched some of your recent videos where you shared your story and your relationship with food-like how you hated beans and the treat after having your meal. Storytelling just hits differently, especially due to the emotional connection it creates with your audience (and potential customers) when they can relate to those stories. ps. my next video will be all about storytelling!
@@MartaTarallo That's great news about your next video being on storytelling. After watching this one, and your above comment, my response is: "How do I do that?"
So glad to see you back Marta!
@@itsclaraiglesias thanks Clara, it’s been a minute, right? but now I’m back on track with lots of exciting topics for the upcoming videos, can’t wait to share more! Hope you’re doing well. Always enjoying watching your videos.
What’s one lesson you wish you’d known when you first started creating content? I’d love to read your perspective!
Excellent video❤!!! Keep it up
"Having all the goals, strategy, and intentions in the world" ooooooweee that hit me straight in the heart. Im Missing the narrative.
@@iamrandyz very glad to hear this resonated! I’m already working on a new video where I’ll touch more on the narrative/storytelling aspect. Do you already have a specific niche you’d like to apply this concept to?
@MartaTarallo currently streamlining my photog biz to headshots. Will likely scale a (and pivot another stagnant biz towards creative ops) but want to start with narrowing photo biz on headshots.
oh interesting....what's your other creative business you mention you eventually want to pivot to?
@@MartaTarallo its been an evolution, but moving into creative ops/creative project management.
Do you have an email list? if not, what’s holding you back from starting one? For more tips and insights on building a stand-out personal brand through authentic, effortless content, sign up for my email list here: martatarallo.myflodesk.com/youtube
Thank you for making this video!!!!
@@emuejevoke5760 you’re so welcome! Do you already have an email list or are thinking about starting one?
@@MartaTarallo I would like to learn how to make a successful one. I don't want to create spam.
@@emuejevoke5760 I see, so you’d like to learn more about how to make sure the content of the emails is truly valuable for the people on the list?
Yes!
I'll let you know how I do!
Thank you Marta
Wow this video is incredible!!! I’ve also had to unbrand myself to figure out who I really am ♥️ thank you for this!
thank you Sarah! such a coincidence, but I also came across your channel just a few weeks ago - It's great to connect with other creators on a similar journey.
Very courageous video Marta. Thank you for sharing this. This helps me to face my own reality.
@@greetvanlaer5536 very glad to hear that Greet, and if you ever want to talk through it just let me know ✨
So much to unpack in this video, where do I even start?! I'm so happy to see that you're sharing more of your story/owning the success of your previous business. Also congrats on baby number 2 - so happy for you!! Love the idea of a vision board too. I actually have mine as my laptop background! Great video
I know right 😂felt so good to create and put this all out in the world. And thank you, I'm excited and nervous at the same time for baby 2 - went to a vision boarding workshop this weekend and my word of the year is "confident". It has to be!! How about you? My vision board is lovingly staring at me in my studio 🙃
Wow, I loved the content. Thankyou so much for sharing this much quality content in this video today.
Really appreciate it! And if there is anything else you'd like me to expand on in upcoming videos please let me know 🙂
Hi Marta. Following you on your journey. Thank you for the great share. Many pointers resonate with me. On top of just taking action. I learned that creating a successful RUclips channel involves a lot of internal work.
Hi Vincent, well said - when it comes to RUclips is all about the strategies and hacks but very little is talked about the mindset - which is truly the number 1 thing in my opinion. Now I feel the need to expand on this topic in upcoming videos! Very happy you enjoyed it.
What advice would you give to someone who started a RUclips channel and plays the guitar or banjo without showing his face? Knowing that his playing is average?
I think I can give you better advice if you can tell me a little bit more about your project. Why did you start your faceless music channel?
@@MartaTarallo 1- I like playing banjo and guitar 2- I still learning and improving 3- why not making money on it
@ I’d say keep showing your learning journey online, but also try to put yourself in the shoes of someone who’s watching. Because if they too are trying to learn how to play, then they might find helpful to know more about how it is that you are making progress. At the end of the day it all boils down to knowing who you’re speaking to as that’s going to shape the narrative you bring out as you show your work. Do you know you ‘who’ already?
Wow love this. I’ve been wanting to start a soap business but I am scared to take action. I feel the market is saturated and why would they buy from me. This has given me some confidence and a little push😊thank you Good luck for 2025👶🏻
Happy to hear that! :) Many markets are very saturated right now, so the key is to hone in on your zone of genius, differentiate yourself, and create products that people genuinely want to buy. On that note, I’ll be sharing more about how to involve your audience in the product-building phase-because that’s such a crucial step for business success. Oh and thank you for the 👶 wishes 🙂
About that Zone of genuis ! People tell me that my talent is to leave a possitive impression on people. My passion is muisic. My strength i don't know 😅
Is there a particular skill you feel completely confident in because you’ve mastered it through experience over time?
@@MartaTarallo The truth is no. I don't feel that there is a skill i mastered it. I'm intermidaite in many thing. not good at anyone of them
@@amazing-u1z What I found very helpful was to ask people in my family who know me really well to tell me what they thought my strength was. Sometimes it’s easier to see things through someone else’s eyes 😊
Also you don’t have to be quite an expert. You just have to be at least one step “ahead” of those you’re teaching or selling to
@@thekaratecorner Thank you I apriciate your advices
This video is very rich with informations. I had that personnality test i'm INTP-T Logician 😅
Very glad this was helpful 😊 Did you find the test to be quite accurate?
@@MartaTarallo It's not accurate 🤣🤣 because i have many personnalities 😂😂😂
@@amazing-u1z ok fair enough! 😅
Thank you so much Martha! This video came along at the perfect time. I have been feeling this same way for the past year or maybe 2 years but couldn't put it into words. I will definitely try out this system as I think it's exactly what I needed to put in place to get my personal brand off the ground. 🙏🏿
I’m so glad to hear this Brandon! Yes I totally feel you. It can be hard to get out of one’s head. But we already have the answers inside of us, we just need the tools to get them out of our head and into practice!
Great video Marta, i watch so many YT videos and compare myself and I feel like this is not really good for my content style or my mental health hah
Same here, I catch myself falling into the comparison trap over and over but now when that happens I remind myself that that same person is likely also comparing him/herself to someone else too! So I just try to move on and instead focus on my own unique strengths/perspectives. It’s energy better spent after all 😊
this RUclips channel will be a huge success in a very short time. I am a digital marketer & Marta you have such a fresh perspective and not just echoing what every marketer other there is saying. I couldn't help myself and laughed out loud when you said "If you talk to everyone" and paused a bit! That was such a great way of presenting your point. Thank you for your awesome content.
thank you for the lovely comment and words of encouragement, I really appreciate it! I am sure as a digital marketer you knew the answer to that question too well!! 😉
Such great content! I was looking for solutions and found them. :) I hope this channel grows big and fast because you deserve it.
@@simple2be thank you much this makes me so happy to hear! What solutions were you looking for specifically? Any feedback is so important so I can better shape the upcoming videos to help you best!
@@MartaTarallo I am looking to create content for my artist page on social media, and I know for sure that I don’t want to copy-paste other creators. As a social media consumer, I’m already bored when I see almost everyone doing the same trends to earn engagement or followers. I want my content to be authentic as much as possible, but at the same time I must keep in mind what my audience likes/wants too. From this video I understood perfectly how to attract my audience, and at the same time keeping my content authentic. GOLD INFORMATION I MUST SAY. 😁
@@andreeafam87 amazing, I 100% agree with everything you said! What's your art account page called? Oh, and since you enjoyed the video, I think you might also enjoy this other one: ruclips.net/video/cuq4pCWUcXE/видео.htmlsi=zrYQNneNsR30fb5T
Your content is full of fresh perspectives Marta! Thanks for sharing
@@itsclaraiglesias thank you Clara ❤️
Love your tips, looking forward to upcoming videos 😊
very happy this helped! what type of videos are you mostly interested in? This really helps me shape future content. Ps: the next video will be about finding clarity and building an educational business from scratch.
Hey! Mam RUclips recommended me one of your videos, you post awesome stuff Btw, I was wondering do you guys need a video editor and thumbnail designer who works specifically Can I help you with that? LET ME KNOW IF YOU WANT TO SEE MY WORK SAMPLES!
@@anmolseth704 we don’t, thank you so much
Marta, before actually watching it, I didn't understand this EXCEPTIONAL video was about deveoping Opinion Pillars and how powererful they are. IMHO, the words on your thumbnail and title didn't hit the point of the information. Again, in my opinion, this video should have 10X the views it does.
@@DocJaeBass you know Jason, you are so right - I was thinking about how the title doesn’t give it justice at all! I’ve been scared to change it due to the fact that it’s the best video so far. But you are right, I should reconsider the packaging. I’ll brain storm some options. Let me know if you have ideas. Thank you!
@@MartaTarallo Yeah, up to now it has the highest number of views and that is quite something. It would be VERY hard to change it and lose the momentum and count. I wouldn't have the nerve or conviction. My comment was just from my point of view on how great I thought / think the content is.
@ thank you, I really appreciate your feedback! Also, when’s your first video going to be up? 😊
Specific Up -- pretty cool twist
Another great video! ❤
Have you ever shared content you knew was SO valuable but felt like it didn’t get the attention it deserved? I’d love to hear your experience in the comments. Finding your unique voice takes courage & practice, and I hope that this video will help you make the process smoother 🤝
This is so helpful! Thank you so much!
Hi Martha, This is one of the videos I've seen recently!
Hi Marta. This is a very insightful video! I really like the concept of "atomic creation." In fact, over the past month, I've been applying it to my note-taking process. On that note, I've always bounced between different note-taking apps (Roam Research, Obsidian, Notion), and it's driven me crazy not being able to settle on one. I've finally decided to stick with Notion, especially now that it has integrated AI, making it easy to find ideas across the whole workspace. However, it still lacks the robust bidirectional linking that Obsidian offers. By the way, I recently came across another RUclipsr who's also applying the atomic approach to her content, and it seems to be working well for her. Thanks again for the video! 😉✌
Hi Edu, so happy you found the video helpful! I also use Notion but I prefer Obsidian for all the writing part primarily because I find Notion is too distracting as I always try to make everything pretty and perfect 😂 in Obsidian there is not much else I can do apart from actually writing and doing the work :D by the way, I will have a video up soon on my entire content workflow!
@@MartaTarallo I look forward to that video, Marta. 🙌🙂
Marta, I love your content! Watching your videos has been helpful and inspiring. I’m starting my content creation journey and I was going to organize my ideas on Notion. There’s an app that’s similar to Obsidian, it’s called Capacities. I’ve tested it before an found it easier to navigate than Obsidian, so I’ll try it
Thank you for this great video!
@@camilaorleans1421 glad you found it helpful! Are you in the process of finding your niche? Do you have a RUclips channel?
@@MartaTarallo I’m in the process of changing career paths and trying to build something for myself. I don’t have an RUclips channel yet, but I think it might be a good fit for me, so I’ve been studying and your content has been eye opening!
@@camilaorleans1421 this is so exciting! what topic will you create content about?
This video gave me a lot to think about. It changed how I look at content creation and was very motivating! I’m excited to try this method ❤
Really glad to hear you found this interesting! Do you also have a RUclips channel you want to try this method on?
@@MartaTarallo not yet, but what gives me a lot of anxiety around starting to create content is being consistent and having ideas all the time. Looking at ideas the way you propose in the video feels accomplishable ❤️
A surprising benefit from this concept is how sub 8 minute videos are not a problem when building consulting type business. I've been concerned with the idea that some of my videos will be rather short when they focus on a single specific facit of my research.
Absolutely! It helps break down complex topics so your ideal audience can better relate and understand them. And in a consulting business, that's crucial for bringing your audience further down their customer journey (and eventually working with you).
You will be very big on RUclips
Appreciate the support! 🙂
Hi Marta. Love this idea. I am a new creator trying to make sense of all the content format and publishing style. This idea is wonderful
Really glad this was helpful Vincent, I will definitely make more videos about it, and if you have specific things you'd like me to go into more detail, please let me know.
Vincent, I'm a BRAND NEW creator (my channel "Food Monster Freedom" will go up in the next week or so). I looked at your channel and see most of your videos are from 5 years ago so assume you are coming back. What direction are you taking your channel?
Yes I’m back to working on my RUclips Channel. I’m not sure when you mention what direction I’m taking the channel. But the goal is to be able to have a platform to share about financial literacy.
I love the idea of an atomic newsletter - it def makes it feel less daunting. I will be trying this next month when I start mine :) Ps. We need an Obsidian tutorial 😍
ohhh so exciting! I also have a full email marketing tutorial coming up soon-ish. But of course we can even catch up on Slack before than if I can help you with anything! Obsidian tutorial 🫡 noted! (and we already have the: it's not Notion hook!!)
I got the basic concept that you should introduce novel ideas, right? But I have so much in my mind, but i don't know how to get out all on paper.
That's amazing you have so much in your mind - the perfect start for using this method. The ideas don't necessary need to be new or original, just clear and easy to understand for you and whoever you might want to share them with. This way it's easy to go back to them, understand why you wrote what you wrote, and connect them with other ideas to develop new ideas. First, you need to capture ideas on the fly, as you go about your day. You can learn more about how to do that watching my content ideas video here: ruclips.net/video/eYCYAErDiE4/видео.htmlsi=t3zrOq66EVq5mlYf It's important to assign categories to filter your ideas under, so they form a cohesive body of knowledge that fits under a specific topic. I teach how to do that in my opinion pillars video here: ruclips.net/video/-JEgtqctXVk/видео.htmlsi=cgpTq53Whyz5hB6u Once you have some ideas captured, or at the end of every day, take some time to see which of these ideas are worth exploring more. Those the are will become your "permanent" or "atomic" ideas. If it's helpful I can do a video in the future walking you through my process from a-z!
@MartaTarallo yes sure I'll wait for the video. Explain in more detail the concept of atomic ideas and how to convert them into a piece of content.
@MartaTarallo out of the topic but may be you can answer this ... the common advice out there is to turn your problems into content.. can you make a video on how to exactly do that...there's so much content on it but no one explains it with an actual example related to any niche e.g personal development, mental growth etc or any other niche.
@@maryamyaseen4315 Fore sure - I think it will be helpful if I did a "day in the life" or something where I document what I actually do.
@@maryamyaseen4315 to clarify - do you mean to solve your problems and make content about how you came up with the solution to that problem? I can definitely help explain that with very tangible examples as I found myself doing that many times. What's your current niche/small business about? Maybe I can even find some examples related to your niche.
Hi Marta, I was a history teacher and this method is very similar to what I used to do to teach students to make connections between all kinds of historical events. They had to connect 'dots', information they knew, and then they had to come up with a theory that could connect these two 'dots'. Usually their knowledge broadened enormously this way. They saw that an event rarely stood alone. I am very excited to see this reflected in your video now.
@@greetvanlaer5536 that’s such an interesting insight Greet! It’s truly an amazing methodology and I wish more people knew about its potential! It’s helped me tremendously with my content as well with learning more about the books I read. Love it! Thanks for sharing 😊
Marta, thank you for sharing your journey with us 🤗🥁.
Hey Marta, I want to save you time and effort in editing your video and help you grow your channel. I edited 1 demo for you. Do you want to see if you like it?
Hi, thank you I already have an editor though!
@@MartaTarallo I understand you have an editor, and that’s great! However, I specialize in creating videos that boost engagement and viewer retention. If you’d like, I can show you the demo edit to compare with your current work. It’s a low-risk way to explore how I can add value to your projects at an affordable cost. If this sounds interesting, I’d love to hear from you!
@@R.Islammmm thank you, I’m ok though, I’ll reach out if I change my mind!
@@MartaTarallo You are ALWAYS welcome. Thank you for the reply.
GURL I LOVE YOUR CONTENT!! I started YT not too long ago and I'm still finding my way around. So happy that I found your channel 🫶
@@MidoridelToro thank you I really appreciate it! What’s your channel about? 🙂
I love to have content ideas beforehand. I get anxious when I open my laptop and don't know what to write today! Love your videos Marta!
@@addictedtotemplates I know that feeling too well 😅 Glad this was helpful!
Un video de mucho valor! gracias Marta!nueva suscriptora
Hi Marta, love your videos and content 🎉
Thank you Nicole, so nice to see you here!
Thanks for the shoutout Marta! And what the hell, you've gained like 40 subs in 3 hours?! Will this be THE viral video we've talked so much about? 🤞
Loved this video Marta - Such a great perspective!
@@sarahbeukema9592 thank you Sarah - glad it resonated! Are you in the process of building your personal brand/finding your niche?
@@MartaTarallo I think I'm in the processing a rebuilding/redefining! I own a small business focused on clean beauty but have felt myself leaning into the demands/opinions of others and falling away from what is important to me... Going to reframe my mindset... Opinion Pillars! Loved watching you via Bottega Zero Waste and so excited to continue watching this journey unfold!
@@sarahbeukema9592 So exciting! what's your business called? I have more videos coming up on that topic that I am sure will be helpful. Thanks for following along 🙂