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This is excellent info thank you!

Where do we find this AI assistant? I don't see that purple CTA at the top in any of my accounts. Is it a separate product you need to be subscribed to?

Jim, this is really good information! Are you part of the League Experience Community? I would love to learn so much more from your great experience. Thanks for sharing your knowledge

I see. So we have the UGC concept and Settings/preferences concept. Both are zero-party data. But mixing them into the same pie makes no sense whatsoever since they're used completely differently. I guess that's why the term didn't really stick. But personalization-wise... Personalization is very overestimated. It's good on paper, but really makes little sense outside of CRMs.

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I'm confused about one thing here. When configuring the data stream, how come you didn't select AEP as a service? I thought that's what you had to do to enable the AEP service like CJA, RTCP and AJO?

One thing I hate is any unemployed Launch Developer can only watch these type of videos but never get hands-on training, which is the most important. The classes Adobe offers are fine but I personally need a sandbox beyond training that I can practice in!

Love it. Had to watch it on 0.75.

This is a pretty interesting interview. You should do more of these on industry caveats.

Hackers have been casually offering bot attacks against adwords for at least about ten years. Last time I checked about four years ago it costed about $2k to completely destroy any ad for a month. They would use botnets, go to google search results, and click on the competitors' ads effectively spending their budgets very quickly. The owners of those ads would normally get a refund from google, but those refunds aren't immediate, so the advertiser would lose weeks if not months of advertisement. Those wars have been very common in more lucrative sectors of easter Europe.

Thanks, Jim for the content and super helpful. It may be a silly question, After configuring the XDM schema can't we get the insights in AA workspace who is bot or doesn't by using segments rather than CJA?

Ok, first of all. Thanks Jim. As always, great vid. A few thoughts, as you've asked: 1. Why, gosh, Adobe! Why in the hell is this not on by default? It's a built-in binary weird score dimension that either exists or not, so why is it not on by default? 2. It's a score dimension. Score. hmmmm... Maaaybe it's supposed to... I don't know. Score a hit to see how botlike it is? Check not only the useragent against the AIB DB of useragents but... idk. IP? JS variables? Do you know that the most popular bot frameworks leave their global variables in the global scope? Do you know how many bot makers actually hide those? Very few. Extremely few. Probably less than a percent of malicious bots would be good enough to actually get rid of those globals. Ok, Adobe, I understand. You're not in the business of actually detecting bots, so you're doing the easiest thing you can. But then... 3. Can we actually set that dimension in xdm? I'm not sure if AA actually sets it on the front-end or later on during the data processing. Can we override this dimension and kinda bully it into doing our bidding. I guess that's just a theoretical question. We probably want to just use a custom evar for that if it's even useful. Which brings me to the next point. 4. Honestly, none of my clients ever expressed any real concern for bots and I kinda agree with them. Kinda. Kiiiindaaaa. Look, bots aren't made to fake our traffic. You don't need a bot for it. There are easier ways to do that. Malicious Bots are usually made for a few things: pentesting, downloading the content, fraud. Normally none of these activities really creates high volumes of traffic that would interfere with our analysis in almost any way, especially in the Adobe world where we almost never analyze small traffic except maybe for occasional debugging. DDOS? Vast-vast majority of DDOS attacks won't involve loading and executing Launch. That's just child play if it does. Even pentesting wouldn't except when the pentesters don't understand what AA endpoints are for and start... Have you ever seen SQL injection attempts in your data? Try working for a bank lulz, it's pretty funny. Can kill your cardinality quickly, but they don't happen too often. Sorry for the large post, but hey man you asked for it heh.

Interesting! Good to see you Jim 🤙🏼

This guy in the blue is giving all the secrets away

hey somehow the YT algo figured out how to get me to Nathan's interview lol great chat!

More of this 🚂

Excellent video

Hey Jim! Thanks for the wonderful video. Can you please explain what does the second action "Updated Variable Object" in your rule contain? The previous video only had 2 actions "Update Variable" and "Send event". Apart from this, I have one request. Can you please make a tutorial video on how to use Merchandising eVars using AEP web SDK for single and multiple product orders?

Okay, it's only just now that I have a chance to actually try it out properly and plan for it to be the core of an implementation. The tricky or confusing part there is that AEP extension devs actually used the merge from Core and they meant it. Like the fact that the Update Var action explicitly wants the Core merge DEs is quite an interesting move. I mean, we got used to extensions being rarely dependant on other extensions maybe with exceptions of extensions that are meant to affect others like ECID. Interesting. It would be less confusing if they actually copied the Core's Merge over to AEP and then allowed both AEP's and Core's merge to work. Having Core sneaking up like that is interesting. Did Core always have Merge? I never ever used it before. But yes, this merging could have definitely be done way way easier as just one action overriding a given XDM var's fields... The PO of this whole extension didn't do a good job.

This is a really good video, thanks Jim

Thanks for the video, Jim. That callback function feels a lot like the appMeasurement's doPlugins(). It acts in a very similar way, and similarly to the doPlugins, it overrides any ui logic. It also feels a little bit dirty or hacky to use it. Because there should be ways to override the default dimensions either via UI (like in the update variable action interface) or via the custom code by allowing access to the xdm's content variable from the rule's scope. But yes, as you've mentioned. It's easy enough, it's very reliable, so we should be grateful for what we've got :)

Great video Jim!!!

Hey Jim! Thanks for another great video on web sdk! Just want to note here that `content` is not a global. It only exists in the context of the webSDK callback. Not sure if it stores the context in the global.

I have fallen in love with this Utility!

I think that XDM Template is causing pageView events to fire along with linkClick events because of the automatic populated fields in the schema. I'm seeing double events in the debugger

We have a lot of custom code in our current implementation (as I prefer). How would you go about creating the XDM Object via code and not the extension?

Thx for the video. So how do services companies getaway with charging hundreds of thousands of dollars to get this setup for clients?

Hey Jim, Thanks for the video! I'm working on an open source extension for AA/Launch debugging to replace switch and the AA debugger and the AEPD preferably. And it's all done and released except the last originally planned cornerstone that I wanna add there - the web sdk debugging feature. Basically just to log it to the console just like I do with the b/ss calls as an MVP. I have a few clients with web sdk, and I kinda know to look at the /ee/ requests, but maybe there's more I can do to speed up the debugging. Would be nice to see the debugging and testing process in action on the front-end side from someone who has experience. Preferably with no extensions. That is, if you're looking for a video topic :) I think the AEP Debugger helps with that, but AEPD is not made with efficiency and speed in mind. It's gorgeous, but not agile at all. Oh, here's the extension: chromewebstore.google.com/detail/adobe-launch-debugger/ehadnibhemgjphdjgkallndphbghlpkn?hl=en-US

Thanks for uploading this Jim. This does make sense and is cleaner that my last build. Thanks again.

For the record; we don't need to "clear" anything after sending our Event using this method, right?

Now I have to go rebuild an implementation I just finished 🫠 This is much simpler than creating a unique XDM object data element for each event and then merging it with a base default template. Oh well, there is always the next implementation.

Jim - This video is SO helpful and perfect timing. Thanks for putting it together! You rock!

Great idea for a video. Well done!

Welp, I didn't add the AEP service to the Datastream.

I love this...LOL Speed run of Web SDK > CJA. *shakes head* LOL Did you register this with the speed run wiki? I'd bet you'd top the leader board. :D

Awesome Jim, Thank you 👍

Outstanding

Fantastic Jim, thank you!

We love to see it Jim. Now go faster!