- Видео 33
- Просмотров 129 981
Clever Product Development
Добавлен 27 май 2019
Hi!
I’m Andrea, and I created this channel to share business strategy tips that I hope will help new product creators reduce the rate of product failures, and increase the profitability of their successful creations.
To achieve that, I share (among other things) some of the knowledge I acquired as a strategy consultant working on marketing, pricing, and product development strategies for over 10 of the world’s top 20 pharmaceutical companies (among others).
The thing is, while it’s true that a couple of methodologies are a bit complex, the vast majority can be implemented by ANYONE that can add/subtract and multiply/divide… or use a spreadsheet (and bit of common sense, which is always useful in life ;-))
So is you’re creating your own products or services and need some product development, strategic marketing, and pricing strategy tips, you’ve come to the right place! :-)
I’m Andrea, and I created this channel to share business strategy tips that I hope will help new product creators reduce the rate of product failures, and increase the profitability of their successful creations.
To achieve that, I share (among other things) some of the knowledge I acquired as a strategy consultant working on marketing, pricing, and product development strategies for over 10 of the world’s top 20 pharmaceutical companies (among others).
The thing is, while it’s true that a couple of methodologies are a bit complex, the vast majority can be implemented by ANYONE that can add/subtract and multiply/divide… or use a spreadsheet (and bit of common sense, which is always useful in life ;-))
So is you’re creating your own products or services and need some product development, strategic marketing, and pricing strategy tips, you’ve come to the right place! :-)
Project scope creep: consultant’s tips to handle project creep (and prevent it in the first place)
There is no need to say how having a project that seems to grow like a weed can make your life miserable. You risk saying goodbye to getting home at a decent time, to your profitability, to your good relationship with the client, and if things go really wrong, possibly even to your reputation.
So, let’s talk about how to put an end to project scope creep, and what to do to prevent it in the first place.
Related videos:
How to write a project proposal: ruclips.net/video/5C09H861fNg/видео.html
How to hold effective meetings: ruclips.net/video/Pes-dxtebSw/видео.html
Project management playlist: ruclips.net/p/PLKA93kYH5GQ61xGricfkNXdUNJYRsDylB
Chapters:
0:00 Introduction
0:55 Project scope creep sour...
So, let’s talk about how to put an end to project scope creep, and what to do to prevent it in the first place.
Related videos:
How to write a project proposal: ruclips.net/video/5C09H861fNg/видео.html
How to hold effective meetings: ruclips.net/video/Pes-dxtebSw/видео.html
Project management playlist: ruclips.net/p/PLKA93kYH5GQ61xGricfkNXdUNJYRsDylB
Chapters:
0:00 Introduction
0:55 Project scope creep sour...
Просмотров: 83
Видео
Market research: how to test marketing messages
Просмотров 3022 года назад
There’s no point in putting an extraordinary amount of effort into operational aspects of marketing such as investing in ads, or in creating email funnels, or being active on social media, etc., if what you’re saying through those channels does not: 1: make people want to learn more about your product or service, 2: create a positive expectation about your product or service’s value, and 3: eve...
New product development strategy: 5 counterintuitive new product creation mistakes to avoid
Просмотров 2982 года назад
In today's video we'll go over 5 counterintuitive new product development mistakes that you may be making, and that may completely ruin your new product development strategy, preventing your offerings from ever becoming really successful. Now… these mistakes I’m taking about today would not be noticeable even if all the "traditional" product development advice regarding market validation was ta...
How many product options are too many? - Choice paralysis by overload (why simple is better)
Просмотров 432 года назад
How many product options are too many? When can offering a wide variety of products lead to choice paralysis by overload, actually DECREASING the chances of making a sale? In one more video about product development mistakes, today we're going over the mistake of offering too many options, which can result in choice overload. Because intuitively, we tend to assume that the more variety of produ...
Answering an RFP: how to write a winning project proposal
Просмотров 2542 года назад
In this video we’re going to go over what to include when writing a project proposal, and a couple of important aspects that people often don’t consider, and which can dramatically improve your chances of winning the project. Content: 0:00 Introduction 2:11 What you should do as soon as you become aware of the request for proposal 6:22 Suggested project proposal outline 6:24 Why your company 7:...
SWOT vs. TOWS matrix in strategic management: how to use them in your business plan
Просмотров 9752 года назад
In this video we’re going to go over what is a swot analysis, how to use a swot analysis to formulate strategies using the TOWS matrix, how to use a swot analysis in strategic planning, and the most common mistakes that people make when using a swot analysis, and which YOU may to be making too. Chapters: 0:00 Intro 0:17 SWOT meaning 0:56 What is SWOT analysis 2:09 What are strengths, weaknesses...
Effective meetings best practices: 8 tips for successful business meetings
Просмотров 982 года назад
In this video we’re going to talk about effective meetings best practices, so that every single meeting you hold is useful, productive, and people actually go out and do what they commit to during the meeting. Chapters: 0:00 Introduction 0:20 Tip 1: Set the objectives beforehand 1:07 Tip 2: Invite the right people 1:44 Tip 3: Share agenda and ask for feedback 3:09 Tip 4: Review agenda 4:09 Tip ...
Framing effect, value selling, and inference in marketing: what they are and their impact
Просмотров 5294 года назад
We must get the value messages and overall value story of our products and services right in order to be able to sell them at their fair price. But, we must also be careful about consumer psychologic effects, such as the framing effect and inference. So, if you’d like to know more about why testing value messages is so important, as well as what framing and inference are and their role in marke...
Market research for product development - 5 things to do before talking to potential buyers
Просмотров 1,1 тыс.4 года назад
If we want to get solid results from market research that we can use to build a product that has more chances of being successful, we need to put some thought and some work into preparation. In this video I’m referring to preparation before having conversations with people involved in the purchase process of your product or service (or envisioned one), so that we can start building our product’...
How to do market research for a new product or business (step 1: desk research)
Просмотров 1,2 тыс.4 года назад
Our goal with this market research for a new business or a new product that I’m going to go over in this video is to get a first understanding of what it would take for a new product or service to succeed. And by success, as always, I mean being able to sell it at a profitable price (and in enough volume). 🎞 Suggested video: How to defend your prices: ruclips.net/video/GmEDa8xdOMk/видео.html ⏰ ...
HOW TO DEFEND YOUR PRICE - 4-step strategy for price objection handling
Просмотров 6644 года назад
It can be a bit disheartening when clients say your price is too high, when you know that considering the amount of value you create for them, and the effort/investment that you put into serving them, you don’t even charge that much. Yes, the number on the price tag may not be the smallest around, but it’s just not true that you’re too expensive. Your product or service is an investment, and sh...
HOW MUCH TO CHARGE for your services - How to calculate your minimum sustainable price
Просмотров 5834 года назад
A very common question among service providers is: “How much should I charge for my services?” I’m afraid that how much to charge for your services is a difficult question to answer, but there's a minimum price that you should be able to charge if you want to make sure that you’re running a sustainable business. And that one can be easily calculated. So that’s what we’ll be doing today. We’ll s...
Market research objectives: using market research to prevent new product failure
Просмотров 5414 года назад
In this video we're going to go over the market research objectives we should set to make sure that we have all the information needed to develop a solid business strategy before launching a new product, and thus prevent its failure. Because basing our product development and marketing strategy on solid market research data is unavoidable if we want to ensure new product success. But what exact...
VALUE BASED PRICING STRATEGY 💎 What are pricing strategies? (What you think you know is wrong)
Просмотров 5094 года назад
So what are pricing strategies? I would bet they are not what you think. You see… a pricing strategy includes a pricing method, a pricing model, a price positioning, some ad hoc price optimization tactics, and finally, the actual price points. This means that what most people commonly refer to as pricing strategies, are usually nothing more than potential parts of an actual strategy. For exampl...
QUANTITATIVE vs QUALITATIVE RESEARCH explained: differences, and when to use each
Просмотров 66 тыс.4 года назад
In today’s video we’ll go over qualitative vs quantitative research. We’ll see what is qualitative research, what is quantitative research, what really distinguishes them (it’s not the type of data!), and what is the purpose of using quantitative market research vs. qualitative market research. We’ll also see the differences in qualitative vs quantitative research methods, how qualitative resea...
PRIMARY RESEARCH AND SECONDARY RESEARCH: what they are, benefits, drawbacks, and when to use each
Просмотров 16 тыс.4 года назад
PRIMARY RESEARCH AND SECONDARY RESEARCH: what they are, benefits, drawbacks, and when to use each
Market penetration pricing strategy explained (meaning, benefits, risks, when to use, what to avoid)
Просмотров 1,2 тыс.4 года назад
Market penetration pricing strategy explained (meaning, benefits, risks, when to use, what to avoid)
TIERED PRICING STRUCTURES: THE GOOD-BETTER-BEST PRICING STRATEGY'S RATIONAL SIDE (part 2)
Просмотров 4964 года назад
TIERED PRICING STRUCTURES: THE GOOD-BETTER-BEST PRICING STRATEGY'S RATIONAL SIDE (part 2)
GOOD-BETTER-BEST PRICING STRATEGY: how product tiers increase sales through psychological pricing
Просмотров 1,9 тыс.4 года назад
GOOD-BETTER-BEST PRICING STRATEGY: how product tiers increase sales through psychological pricing
PREMIUM PRICE STRATEGY 💎- Is premium pricing for you?
Просмотров 1,4 тыс.4 года назад
PREMIUM PRICE STRATEGY 💎- Is premium pricing for you?
How high can you price your products or services? (what sets the limit to what you can charge)
Просмотров 1754 года назад
How high can you price your products or services? (what sets the limit to what you can charge)
How to sell high-priced products or services (the real secret that nobody tells you about)
Просмотров 1,7 тыс.4 года назад
How to sell high-priced products or services (the real secret that nobody tells you about)
CHARGE A PREMIUM PRICE (3 reasons why you should charge higher prices)
Просмотров 8324 года назад
CHARGE A PREMIUM PRICE (3 reasons why you should charge higher prices)
HOW TO INCREASE SALES: 3 must-have strategies to increase revenue from your products
Просмотров 1034 года назад
HOW TO INCREASE SALES: 3 must-have strategies to increase revenue from your products
Selecting product features - how overdelivering DECREASES customers' willingness to pay
Просмотров 994 года назад
Selecting product features - how overdelivering DECREASES customers' willingness to pay
Value-based pricing strategy: 5 market research must-ask questions to optimize value-based prices
Просмотров 5444 года назад
Value-based pricing strategy: 5 market research must-ask questions to optimize value-based prices
PRODUCT BUNDLING STRATEGY: CREATING BUNDLES TO INCREASE SALES AND CHARGE MORE
Просмотров 4,1 тыс.4 года назад
PRODUCT BUNDLING STRATEGY: CREATING BUNDLES TO INCREASE SALES AND CHARGE MORE
SHOULD YOU OFFER FREE SHIPPING? (not before watching this!)
Просмотров 8574 года назад
SHOULD YOU OFFER FREE SHIPPING? (not before watching this!)
BREAK EVEN POINT MEANING (Break even point in units formula, and how to plot the break even chart)
Просмотров 8535 лет назад
BREAK EVEN POINT MEANING (Break even point in units formula, and how to plot the break even chart)
CONTRIBUTION MARGIN PER UNIT ANALYSIS EXPLAINED: possibly the MOST IMPORTANT NUMBER in your business
Просмотров 1,6 тыс.5 лет назад
CONTRIBUTION MARGIN PER UNIT ANALYSIS EXPLAINED: possibly the MOST IMPORTANT NUMBER in your business
Institutional investments RFPs are similar-there is a list of questions offered to those responding that are standardized for everyone submitting.
Can you kindly share the books you get the amazing content from if any?
You explanation is amazing, you have earned a subscriber, please do also on psychological pricing
You are very good at explaining! Loving your channel!
Thanks for this beautiful clarity as you
Awesome. This helped me earn more revenue from my apps
Awesome presentation on both the SWOT & TOWS. Great insights for easy understanding.
Not 900 straightforward.
I like the info great video I am kind of over whelmed with info I wouldnt mind a scaled down nutshell version I was just looking to sell a frog ive had for years on the porch
This was a great visual explanation! Thank you so much! :)
I have fishtail palm trees I want market in Lusaka Zambia
Wow I'd pay for this video if it was bundled😂 Amazing content, I feel like RUclips is deliberately suppressing it. I'm just being wokr
😂 Thank you!
Excellently explained. Thank you.
Hey! Would you say these questions are best answered in an interview setting or also work in a survey?
Hi! They work for both, but you'll get slightly different things out of them. The interview is ok to get a rough sense of the numbers, but is more about figuring out the value story. The advantage of an interview is that you can challenge people's answers, which helps understanding which messaging gets them to change their minds about the acceptability of different price thresholds, which you can then proactively use in your marketing. E.g., sometimes people want to change their answer to Q4 after answering Q5, if the suggested prices are higher than they initially expected, and they are forced to consider whether they'd buy at higher prices. Once they consider the higher prices and think "actually, that's fair", they go back to change what they initially thought was acceptable. This requires a good interviewer that can sell them on the offer, though. The interview is ok when the value proposition is figured out, and you want the numbers. The advantage of a survey, is that you can get more answers, as it's more hands off (a lot of people don't like to answer open question, though). You won't get as much interesting information, and the value of what you offer must be decently explained already in the survey, so that people understand what it does for them, and therefore, how much they'd pay. In an interview you get to explain it better if they don't get it, and refine your messaging as you go along. Also, if you have a 5 to 6-figure budget for a survey, there are better methods (would just keep Q4, and mostly for data quality control). But if you're doing it yourself or with a low budget, they can get you a decent job done. These questions aren't good for optimizing between close price points (e.g. $149 vs $159), but they're good to get a ballpark. Hope it answers your question! 😊
Very good information , thanks
Thank you!
What an excellent explanation! Thank you so much. 😊
Thank you! ☺
Excellently explained. 😊
Again, than you! ☺
You did an excellent job, and it was easy to follow.
Again, thank you!
I found this video/lesson to be very clear and well illustrated.
Thank you!
Subscribe to you beautiful very informative and clear.
amazing content ❤️
T hank you! 😊
Glad you're back. Looking for more videos :)
Oh, thank you! ☺
Excellent thanks
Thank you!
Watching and learning in 2022. Very valuable knowledge
Hope it was helpful!
👌👍
Why are you not recommended more? Awesome video 👍🏾
Thank you! 😊
Thanks for you valuable information..
You're welcome! Hope it helps!
Thank you
Welcome!
Thank you for this useful video
Glad it was helpful!
Very sensible advice. Thanks!
Glad it was helpful!
Thank you for making it so clear and easy to understand.
Thanks for watching!
Thank you for an informative video
Glad it was helpful!
I love your video and ideas but I don’t know why I’m getting confused listening to you 🤯
Oh, so sorry... anything specific that you find confusing? (I realize that the comment is from a while back...)
This is great marketing knowledge, thank you very much. I'm starting my own business here in Mexico, and I needed to practice this strategy. I see that you have more videos, I'll watch them to pratice and review other business subjects. You have the Father's blessings. This is five star content!
Aww, thank you so much 😊 Good luck with your business!
Thank you! love your video helps me a lot!!
Beautiful proffesor ❤️
Excellent 🙏
Wow. I love the way you explained it with examples and illustrations. I am delighted. And I'm happy I came across this video right now. Thanks.
This video is very helpful and clear for me to understand these two concepts, especially with the pictures and your soft voice.
Extremely bright video, but content is good
Wait! R u a heroine ?🙄
বস্তাপরিছিস্ক্যা!
I needed this so much, well explained
This video is by far the clearest explanation I've heard to date on the difference between quantitative and qualitative research
perfect u r the best
I love the study
This is very helpful. Thank you
just outstanding teaching video................i was too confuse to realize it from other videos and google searching...............but you cleared it in 10 minutes
This should have more views than it has. You are awesome!!! I would like to ask about bundling specific items. I work in sales and need to become efficient in sales. Thank you!!!
omg thank you so much for this video! you gave such a clear explanation!!!