Kira Alina
Kira Alina
  • Видео 20
  • Просмотров 10 634
How can cosmetics brands be more sustainable? WGSN trends 2024 - plant milking
Cosmetics brands and sustainability | A potential answer lies within one of the WGSN trend 2024 reports... | Luxury market |
Luxury Brand Roadmap
www.kiraalina.com/luxurybrandroadmap
Links to my socials
Instagram
luxury_brand_academy
Facebook Group
groups/175272538876583
Linkedin
www.linkedin.com/in/kira-alina/
Book a free discovery call with me
forms.gle/mNKx3JsjbZNwyEEx5
My website
kiraalina.com
The Good Shopping Guide | How they rate
thegoodshoppingguide.com/how-we-rate/
Просмотров: 69

Видео

Launching a premium vs luxury brand | How to decide?
Просмотров 2616 месяцев назад
'Should I build a premium or a luxury brand' is a question new entrepreneurs often ask themselves. In this video I will talk about some key points you need to think about before making a decision. Instagram luxury_brand_academy Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a discovery call with me forms.gle/mNKx3JsjbZNwyEEx5 My we...
The costs involved in launching a high-end brand | Luxury market
Просмотров 2657 месяцев назад
Free consultation limited time forms.gle/q1ojWaSicS5fmD1z8 Facebook Group g/p_sB3bU9u9TPzvNdTf/8wHwyFWJ Linkedin www.linkedin.com/in/kira-alina/ Book a free discovery call with me forms.gle/mNKx3JsjbZNwyEEx5
Exploring the minimum price of luxury
Просмотров 1117 месяцев назад
Links to my socials Instagram luxury_brand_academy Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a free discovery call with me forms.gle/mNKx3JsjbZNwyEEx5
How to define luxury in a business context? | Luxury strategy
Просмотров 3548 месяцев назад
Instagram luxury_brand_academy Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a free discovery call with me forms.gle/mNKx3JsjbZNwyEEx5
5 things you can take from Gabriel Chanel as an entrepreneur | Exhibition at the V&A London
Просмотров 1028 месяцев назад
How did Coco Chanel go from struggles to an icon? 5 things you can apply in your life. Links to my socials Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Music I Use: www.bensound.com/free-music-for-videos (jazzyfrench) License code: I6HCUQOQMENF7WPL
Why should you launch a high-end brand in 2024? Pros and cons
Просмотров 2858 месяцев назад
Links to my socials Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/ Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Music I use: Bensound Bensound.com/free-music-for-videos 1) License code: WYSNGRVDZHMJEMAK 2) License code: XMQY3KOQVEI8AZS4
The #1 Mistake to Avoid When Launching a Luxury Brand
Просмотров 2758 месяцев назад
Links to my socials Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Facebook Group groups/175272538876583 Linkedin www.linkedin.com/in/kira-alina/
6 reasons people buy luxury goods
Просмотров 1878 месяцев назад
Links to my socials Facebook Group groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ You can leave your questions about the luxury industry/business in the form below. I will try to answer them in my upcoming videos. forms.gle/N9b7eQZa2RTDXesh7
Gucci Cosmos London Exhibition Review | Why visit, what to expect | How do brands boost their value?
Просмотров 1039 месяцев назад
00:00 Intro 00:40 Why luxury brands do exhibitions 01:20 The beginnings, setup, display, curation 02:32 What stood out 03:39 Audience engagement; Focus 04:21 The bottom line Facebook Group groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ You can leave your questions about the luxury industry/business in the for...
Launching a High-End Brand? Don't Make These 6 Mistakes
Просмотров 1939 месяцев назад
Facebook Group groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/
Who are today's luxury consumers? | Types of luxury clientele
Просмотров 4939 месяцев назад
You can leave your questions about the luxury industry/business in the form below. I will try to answer them in my upcoming videos: forms.gle/N9b7eQZa2RTDXesh7 Facebook Group where I will be sharing exclusive content: groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ Website/book a consultation www.kiraalina.com
Loewe: how the brand evolve
Просмотров 1059 месяцев назад
Facebook Group where I will be sharing exclusive content: groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ Website/book a consultation www.kiraalina.com
Celine: What Is So Appealing? Analysing Its Past Success and Predicting Its Future
Просмотров 959 месяцев назад
TIMESTAMPS 00:00 - 00:22 Intro 00:23 - 01:13 Short history 01:14 - 02:59 Phoebe Philo 03:00 - 03:47 Hedi Slimane 03:48 - 04:27 Leather goods 04:28 - 05:53 Digital strategy & Instagram 05:54 - 07:10 What's next for Celine? You can leave your questions about the luxury industry/business in the form below. I will try to answer them in my upcoming videos: forms.gle/N9b7eQZa2RTDXesh7 Facebook Group ...
Insider Tips for Entering the Luxury Industry
Просмотров 18911 месяцев назад
Facebook Group where I will be sharing exclusive content: groups/175272538876583 Book a call (link to a form) forms.gle/mNKx3JsjbZNwyEEx5 Linkedin www.linkedin.com/in/kira-alina/ Website/book a consultation www.kiraalina.com
10 things you need as a new luxury brand
Просмотров 273Год назад
10 things you need as a new luxury brand
5 tips for building a luxury brand
Просмотров 309Год назад
5 tips for building a luxury brand
Is it a luxury or premium brand?
Просмотров 143Год назад
Is it a luxury or premium brand?
How to launch a luxury brand?
Просмотров 190Год назад
How to launch a luxury brand?
What's the difference between premium and luxury brands?
Просмотров 7 тыс.Год назад
What's the difference between premium and luxury brands?

Комментарии

  • @FitzroyFolkes
    @FitzroyFolkes Месяц назад

    Hey Kira! Awesome content. I just today watched this video. Are you still doing the three free consultations? I am starting up a luxury toy company in the USA. I would love to talk with you about it.

  • @maruny.e
    @maruny.e 2 месяца назад

    Thank you for actually talking a iut premium branding

  • @rlkinnard
    @rlkinnard 2 месяца назад

    i just want to put it out there that wages are rising faster than inflation which is under the historical average right now. if you don't believe me, google is your friend; check on google.

  • @SoAnesu
    @SoAnesu 3 месяца назад

    I’m intrigued you state you specialise in luxury brands, in what context?

  • @steffizchen
    @steffizchen 4 месяца назад

    very well said! thank you !

  • @basedpatriotLT
    @basedpatriotLT 4 месяца назад

    Whay about chinese cheap labor in Italy? That is how they maintant fake nade in Italy inage

  • @Someone-gj3go
    @Someone-gj3go 5 месяцев назад

    Were are you from I can’t tell from your accent 😊

  • @lordabhikingfisher8087
    @lordabhikingfisher8087 5 месяцев назад

    These days Walmart feels like a luxury

    • @rlkinnard
      @rlkinnard 2 месяца назад

      wages are growing faster than inflation. Look it up on google

    • @lordabhikingfisher8087
      @lordabhikingfisher8087 2 месяца назад

      @@rlkinnard you mean the other way round.

    • @rlkinnard
      @rlkinnard 2 месяца назад

      @@lordabhikingfisher8087 of course, not, look it! google is your friend.

    • @rlkinnard
      @rlkinnard 2 месяца назад

      @@lordabhikingfisher8087 Look it up; and you will see that i am right; google is your friend.

    • @rlkinnard
      @rlkinnard 2 месяца назад

      @@lordabhikingfisher8087 No, look it up on Google

  • @youtubemaster4282
    @youtubemaster4282 5 месяцев назад

    What about markets like Selfridges?

  • @Lindy88888
    @Lindy88888 6 месяцев назад

    Excellent channel and I hope it grows fast 🌟🌟🌟🥳 Thanks 🌷🌸

    • @kirachekhova
      @kirachekhova 6 месяцев назад

      Thank you ☺️💜 happy to hear you find it useful

  • @eirafromalaska
    @eirafromalaska 7 месяцев назад

    I am launching a luxury brand and have spent thousands and thousands of dollars. Thank you for this video.

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      I feel you, the costs can pile up very quickly. Best of luck with your brand!

  • @Ermekg
    @Ermekg 7 месяцев назад

    Thank you so much Kira! It is very valuable to me. Could you please list 3-5 characteristics of a luxury apartment? I am entrepreneur and am very interested in learning more about the topic.

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      Thank you, glad to hear it’s useful! That could be a good idea for a video, I’ll try to add it to my list. Thanks for the suggestion 🙌

  • @giovanicamps6425
    @giovanicamps6425 7 месяцев назад

    I love your channel Kira,please continue with the great work 🤗

  • @laraazar6375
    @laraazar6375 7 месяцев назад

    Your explanation is amazing thank you!!!! 🎉

  • @VRTL_WRLD
    @VRTL_WRLD 7 месяцев назад

    Great insights Kira!

  • @hope4630
    @hope4630 7 месяцев назад

    Can you make a video about AI tools support luxury designs? Thanks for the information ❤

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      Thanks, great suggestion 🙌

  • @21Shallwedance
    @21Shallwedance 7 месяцев назад

    Great vid except I disagree about luxury products being made in their country of origin. Times are changing, all of Chanel make up brushes are made in Asia and I believe the majority of their sunglasses made in China

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      Good spot, beauty is generally considered more on the premium side due to its widespread availability and less-exclusive distribution channels (from the luxury strategy perspective). Chanel’s eyewear is made by Luxottica, with whom they (and many other brands) have a licensing deal.

    • @jaychu2999
      @jaychu2999 7 месяцев назад

      I second this.

  • @gravnds
    @gravnds 8 месяцев назад

    Wow, I never thought about this. Thank you so much. 💜

  • @basketsheva
    @basketsheva 8 месяцев назад

    Thank You For These All Videos , It's Very Useful & You Have A great Way To Explain Every Topic. Thank You Very Much And Wishing You All The Best As You Deserve ❤

  • @basketsheva
    @basketsheva 8 месяцев назад

    Thank You For These All Videos , It's Very Useful & You Have A great Way To Explain Every Topic. Thank You Very Much And Wishing You All The Best As You Deserve ❤

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      You are most welcome, thanks!

  • @carlostrujillom
    @carlostrujillom 8 месяцев назад

    great video

  • @linasavkina
    @linasavkina 8 месяцев назад

    Thank you for your content from Russia, it’s so valuable for me

    • @kirachekhova
      @kirachekhova 8 месяцев назад

      Happy to hear you find it useful! 💜

  • @philiptimothy7
    @philiptimothy7 8 месяцев назад

    However don't be fooled some of these brands change their tags and make there items in more cost effective locations! its all about brand perception!

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      An idea for a future video, thanks for sharing

  • @amberbennettrealtor
    @amberbennettrealtor 8 месяцев назад

    Great points! I never thought about domestic vs foreign being an indicator

  • @Kwelar
    @Kwelar 8 месяцев назад

    How would you handle the email marketing aspect of a luxury brand? Also, starting a luxury brand can be financially difficult due to the higher startup costs, can a brand begin as a premium brand and transition to a luxury brand over time? Or does a brand need to come into the market as a luxury brand from the very beginning?

    • @kirachekhova
      @kirachekhova 7 месяцев назад

      These are great questions! Definitely require a deep dive. I will try to answer them in my upcoming videos in more depth. Stay tuned 🙌

  • @amina.kammel
    @amina.kammel 9 месяцев назад

    just discovered your channel, what a win

  • @josephcatalfamo4592
    @josephcatalfamo4592 9 месяцев назад

    Hi Kira, thank you for your insights! Do you think that there would be a segment of luxury consumers that would be drawn to the idea of a luxury brand where all profits go to charity, even if that brand was not a heritage brand?

  • @carlostrujillom
    @carlostrujillom 9 месяцев назад

    Thanks for the interesting video

  • @carlostrujillom
    @carlostrujillom 9 месяцев назад

    Excellent video! Grate tips.

  • @gabrielp931
    @gabrielp931 9 месяцев назад

    Just discovered your channel. Your points of view are clear and concise. I'm an architect in NYC and working on launching my leather handbag company. I've done my due diligence and at this point positioned my brand within the premium market(price wise) but with a luxury mindset. Best of luck in the growth of your channel.

    • @kirachekhova
      @kirachekhova 9 месяцев назад

      Thank you! Well done for taking the steps towards your idea. Wishing you good progress and success in your new venture!

  • @crystalxover
    @crystalxover 9 месяцев назад

    My fear is that, I feel to start a luxury brand you will need so much money and this has been putting me down, in as much as I know that I can design a luxury wears

    • @kirachekhova
      @kirachekhova 9 месяцев назад

      I know it may feel overwhelming. There are ways to get round the financial barriers by bringing in investors, getting grants, crowdfunding and making connections in the industry. Begin with small quantities and test the market first. It’s a long term game but one that can pay off. Remember many brands started small and grew over time.

  • @crystalxover
    @crystalxover 9 месяцев назад

    I just discovered you, thank you for sharing

  • @soudal_dafere3978
    @soudal_dafere3978 9 месяцев назад

    Can I have a consultation with you ?!

    • @kirachekhova
      @kirachekhova 9 месяцев назад

      Thank you for your interest. If you would like a consultation please fill out the following form. This will help my team and I determine what stage you are at with your business/idea so we can tailor a solution for you. forms.gle/mNKx3JsjbZNwyEEx5

  • @williamkazak469
    @williamkazak469 10 месяцев назад

    Excellent discussion.

  • @nolabae
    @nolabae 11 месяцев назад

    I appreciate this breakdown. I don't know that I've heard anyone else explain the differences.

  • @felixwealth1
    @felixwealth1 Год назад

    Thank you.

  • @ryanteddy_
    @ryanteddy_ Год назад

    Thanks for sharing these insightful tips👏. I'm a fan ❤

  • @mahassensalem
    @mahassensalem Год назад

    I agree with you 100%! Would love to get more insights on what makes a brand premium or luxurious

    • @kirachekhova
      @kirachekhova Год назад

      Happy to hear we’re on the same page, the topic definitely deserves a deeper dive!