Видео 18
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Choosing the Right Research Approach Based on Your Personality & Skills

10:25

What's RELIABILITY and VALIDITY in Research? Understand the Difference via EXAMPLES!

3:26

Unlocking the Power of Mixed-Method Research in Marketing

1:44

How to Find a Research Gap for Your Dissertation? 4 QUICK & SAFE METHODS with EXAMPLES

7:47

Five Different Ways to Structure your Literature Review - DISSERTATION STEP-BY-STEP

9:16

Examples of Dangers of Using AI for your Dissertation

6:00

Don't Get Banned! How to Use AI as (Legit) Tool for your University Assignments

Ever wonder how top students stay ahead? … The secret's out: AI tools can help! But it's important to know how to use it without plagiarise other people's work.
Here's how you can use them too.
Step 1- Define your research scope. Use AI to brainstorm and find trends. For instance, if your topic is around marketing and sustainability, you could ask, "What are current trends in sustainability marketing?"
Step 2- Explore literature with AI. Get summaries on key theories like the AIDA model. For example, in relation to a prominent theory you want to apply, just ask AI, "How is the AIDA model applied in digital marketing? Can you give me some practical examples?"
Step 3- Generate research question...

Видео

Choosing the Right Research Approach Based on Your Personality & Skills

10:25

Choosing the Right Research Approach Based on Your Personality & Skills

Просмотров 2,6 тыс.Месяц назад

Think about your personality and what type of work environment you thrive in. Quantitative research is typically structured, with a clear sequence of steps. If you’re methodical and enjoy working with well-defined processes, you may find quantitative methods satisfying. You’ll spend time designing surveys, gathering data, and running analyses, with each step laid out clearly. For example, if yo...

What's RELIABILITY and VALIDITY in Research? Understand the Difference via EXAMPLES!

3:26

What's RELIABILITY and VALIDITY in Research? Understand the Difference via EXAMPLES!

Просмотров 2,3 тыс.2 месяца назад

GET IN TOUCH WITH US if you need further guidance for your Master or PhD @UKDissertationCoach As University lecturer having supervised hundreds of students in UK Universities, we offer a full range of customisable services to literally skyrocket your dissertation journey! Services provided are: - full reviewing of drafts - brainstorming sessions to figure out your topic/objectives - guidance to...

Unlocking the Power of Mixed-Method Research in Marketing

1:44

Unlocking the Power of Mixed-Method Research in Marketing

Просмотров 1,8 тыс.2 месяца назад

Mixed-method research combines quantitative and qualitative approaches, giving you a more comprehensive understanding of complex phenomena like consumer behaviour and sustainability in marketing. Benefits of Mixed-Method Research: Holistic Understanding: Mixed methods allow you to capture both numerical trends and deeper, contextual insights. For example, you could quantify the impact of eco-la...

How to Find a Research Gap for Your Dissertation? 4 QUICK & SAFE METHODS with EXAMPLES

7:47

How to Find a Research Gap for Your Dissertation? 4 QUICK & SAFE METHODS with EXAMPLES

Просмотров 2,1 тыс.2 месяца назад

Finding a research gap for your dissertation in business and marketing requires careful and strategic reading of existing literature. By using these methods-systematic reviews and meta-analyses, future research directions, cutting-edge research, and expert-authored books-you’ll be able to identify areas that need further investigation. - Systematic reviews give you a broad view of what has been...

Five Different Ways to Structure your Literature Review - DISSERTATION STEP-BY-STEP

9:16

Five Different Ways to Structure your Literature Review - DISSERTATION STEP-BY-STEP

Просмотров 1,2 тыс.3 месяца назад

When writing a literature review for a master's dissertation, it's crucial to choose the right structure to organize the existing research and show how it supports your own study. Different structuring methods can help you achieve clarity and depth in your review. Below are several effective ways to structure a literature review, with practical examples related to consumer behaviour and sustain...

Examples of Dangers of Using AI for your Dissertation

6:00

Examples of Dangers of Using AI for your Dissertation

Просмотров 1,1 тыс.3 месяца назад

Dangers of Using AI for Dissertation Work Relying too much on these tools can hinder your academic integrity, critical thinking, and the quality of your research. Watch out for these dangers! 1. Inaccuracy and Misinformation Danger: AI tools, including ChatGPT, are not always factually accurate. They may generate outdated or incorrect information that could seriously mislead your research. Exam...

Quantitative Vs Qualitative Research: Understand through examples! (CONSUMERS & SUSTAINABILITY)

8:58

Quantitative Vs Qualitative Research: Understand through examples! (CONSUMERS & SUSTAINABILITY)

Просмотров 2,7 тыс.3 месяца назад

Choosing between quantitative and qualitative research depends on your research question, objectives, and the type of data you want to collect. Making the right choice is incredibly important for your research project. The aim and research questions need to align with your chosen approach (quant, qual or mixed-method research). Quantitative research allows you to measure and generalize, while q...

Choosing a Suitable Topic for your Sustainability Research (Master/PhD)

10:03

Choosing a Suitable Topic for your Sustainability Research (Master/PhD)

Просмотров 1,6 тыс.3 месяца назад

Choosing and refining a suitable research topic for a master's or PhD dissertation can seem challenging, but by following a structured approach, you can find a topic that is both relevant and feasible. In the fields of consumer behaviour and sustainability, the range of topics is broad, but it's crucial to narrow it down based on your interests, existing research, and the potential contribution...