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Campaign US
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Добавлен 29 окт 2020
Campaign US guides you through what's now and what's next in marketing and advertising.
Campaign Convene: Creativity Converged 2024 Sizzle Reel
Watch the sizzle reel from Campaign Convene: Creativity Converged, which took place on February 27, 2024, in New York City.
Просмотров: 45
Видео
Young Lions Takeover! Morgan Biles Shares Her Top 3 Lessons from Cannes Lions Festival
Просмотров 134 месяца назад
Young Lions Takeover! Morgan Biles Shares Her Top 3 Lessons from Cannes Lions Festival
SXSW 2024: Why LGBTQ+ programming dwindled
Просмотров 757 месяцев назад
=Discussions about topics such as transgender inclusiveness disappeared at the Texas-based festival as programming avoided wading too deeply into the most hot-button issues facing the LGBTQ community. Campaign US technology editor Jessica Heygate was on the ground interviewing marketers and LGBTQ advocates about how and why discussions about the community shifted and how brands can show support...
SXSW 2024: Creative and technology leaders discuss the merits and risks of AI
Просмотров 1688 месяцев назад
Cautionary views around AI expressed by advertising and creative professionals attending South by Southwest 2024 clashed with those of technology leaders, who focused on its societal benefits and pushed for faster development. Campaign US technology editor Jessica Heygate interviewed six executives in the ground about the AI revolution and its biggest barriers. Featuring: - Chris Duffey, strate...
An advertising employee shares her personal story of losing her parents to opioids to inspire change
Просмотров 4268 месяцев назад
Emily Deschamps, an employee of Publicis Groupe, tells Campaign US about the devastating impact opioids had on her family to highlight the dangers of marketing in sensitive categories. She shares the struggle with opioid addiction her parents faced during her childhood, and how this ultimately led to both of their deaths before Deschamps graduated college. Deschamps has chosen to share her full...
HOW GENERATIVE AI IS SUPERCHARGING AD STRATEGY INSIGHTS - Campaign US Byte-Sized, Episode 4
Просмотров 2358 месяцев назад
For strategists, generative AI tools like ChatGPT provide an enhanced way to mine the web for audience insights, taking them from a blank page to a strategic framework much faster. In this episode, Michael Barrett, chief strategy officer, and John Elder, CEO of creative agency Supernatural, walk through how they used generative AI to develop Kayak’s AI-inspired Kayak Denier spot, which was base...
HOW CREATIVES ARE ADOPTING GENERATIVE AI ASSISTANTS - Campaign US Byte-Sized, Episode 3
Просмотров 4158 месяцев назад
The creative possibilities enabled by generative AI may be the most disruptive for the advertising industry. From text-to-image generators like Midjourney and Dall-E, to chatbots like OpenAI’s ChatGPT and now text-to-video generators like Sora, creatives have a powerful new tool at their fingertips to bring ideas from their imagination to the page - and in front of consumers - at rapid speed. I...
HOW GENERATIVE AI IMPACTS AD DATA ANALYTICS JOBS - Campaign US Byte-Sized, Episode 2
Просмотров 1938 месяцев назад
Artificial intelligence has been at the core of data and analytics for years, but generative AI presents entirely new possibilities to revolutionize the profession. The technology is automating processes like data collection and reporting while surfacing key insights faster. “It’s really unlocked our ability to get deeper into the data and find more meaning from it,” says Freddie McLaughlin, SV...
WHAT'S POSSIBLE WITH GENERATIVE AI? Introducing Byte-Sized: AI for Marketers
Просмотров 1,1 тыс.8 месяцев назад
Generative AI is revolutionizing the advertising industry as we speak. But when it comes to a topic with so much hype and so many unanswered questions, many of us are struggling to understand the impact it will have on our day-to-day jobs. In this four-part series, Campaign US will break down how generative AI is poised to transform three key roles in advertising and marketing - creative, strat...
How to cut cookies with Campaign: Managing the knock-on effects
Просмотров 1709 месяцев назад
From the privacy risks of cookieless solutions to navigating one of the most seismic shifts in online advertising as a small business, experts discuss how to minimize damage during cookie deprecation. Read more on Campaign US: www.campaignlive.com/article/cut-cookies-campaign-managing-knock-on-effects/1860207
How to cut cookies with Campaign: Building an attribution and measurement stack
Просмотров 1949 месяцев назад
How to cut cookies with Campaign: Building an attribution and measurement stack
How to cut cookies with Campaign: Evaluating cookieless targeting solutions
Просмотров 3789 месяцев назад
How to cut cookies with Campaign: Evaluating cookieless targeting solutions
How to cut cookies with Campaign: Why the third-party cookie is being deprecated
Просмотров 5939 месяцев назад
How to cut cookies with Campaign: Why the third-party cookie is being deprecated
Behind the Brand: SiriusXM’s Suzi Watford on how Gen Z informs the brand’s growth strategy
Просмотров 959 месяцев назад
Behind the Brand: SiriusXM’s Suzi Watford on how Gen Z informs the brand’s growth strategy
Behind the Brand: Duolingo's CMO Manu Orssaud on AI & what to expect from Super Bowl ad
Просмотров 2429 месяцев назад
Behind the Brand: Duolingo's CMO Manu Orssaud on AI & what to expect from Super Bowl ad
CES 2024: Why streamers and retailers grew their presence
Просмотров 339 месяцев назад
CES 2024: Why streamers and retailers grew their presence
CES 2024: Highlights from the show floor
Просмотров 56910 месяцев назад
CES 2024: Highlights from the show floor
CES 2024: News and trends from Disney's tech and data showcase
Просмотров 26010 месяцев назад
CES 2024: News and trends from Disney's tech and data showcase
CMO Hot Takes: The health of the advertising market
Просмотров 17Год назад
CMO Hot Takes: The health of the advertising market
CMO Hot Takes: What macro trend has had the biggest impact on CMOs this year?
Просмотров 14Год назад
CMO Hot Takes: What macro trend has had the biggest impact on CMOs this year?
CMO Hot Takes: What work were CMOs jealous of this year?
Просмотров 17Год назад
CMO Hot Takes: What work were CMOs jealous of this year?
Behind the Brand: Land O’ Lakes’ Heather Malenshek on rural America’s vitality
Просмотров 73Год назад
Behind the Brand: Land O’ Lakes’ Heather Malenshek on rural America’s vitality
Behind the Brand: Nextdoor’s Heidi Andersen on combining revenue and marketing in her dual role
Просмотров 164Год назад
Behind the Brand: Nextdoor’s Heidi Andersen on combining revenue and marketing in her dual role
Behind the Brand: Microsoft’s Kathleen Hall on the ‘days of marketing labor’ saved by AI
Просмотров 60Год назад
Behind the Brand: Microsoft’s Kathleen Hall on the ‘days of marketing labor’ saved by AI
Behind the Brand: Starbucks’ Kyndra Russell on building customer loyalty
Просмотров 277Год назад
Behind the Brand: Starbucks’ Kyndra Russell on building customer loyalty
Behind the Brand: Spotify’s Ann Piper on connecting with multicultural Gen Z audiences through music
Просмотров 77Год назад
Behind the Brand: Spotify’s Ann Piper on connecting with multicultural Gen Z audiences through music
Behind the Brand: Mastercard’s Raja Rajamannar on avoiding ‘instant rejection’ in gaming
Просмотров 39Год назад
Behind the Brand: Mastercard’s Raja Rajamannar on avoiding ‘instant rejection’ in gaming
Words of Wisdom from the 2023 40 over 40 class
Просмотров 68Год назад
Words of Wisdom from the 2023 40 over 40 class
Campaign US at Cannes: Overheard on the Croisette
Просмотров 38Год назад
Campaign US at Cannes: Overheard on the Croisette
A white woman... removed the Indian woman and kept the Land. Let that sit with you for a while. A liberal woman... removed the native... indigenous... Indian woman...from the land and kept the Land.
THIS GIRL IN TOO MUCH DRUG ADDICTION.
As an official LGBTQ+ music showcase with SXSW each year, we would love to speak with more brands on how they could show up in actionable ways during the festival.
Promo SM 😏
great analysis of the implications of AI for on marketing!
second
First
Where comments???
Here
Shut up
We'll all be wearing X's before too long.
sadly it will be a mark just not an X. the real ones know.
Rebranding does nothing, but help hide the fact Twitter is dying
You only get support from companies that use child slaves, that alone should make any reasonable person be skeptical..
Love it, it’s different. Easy video ranking - Promo sm!!!
Jeff Bezos owns amazon and twitch