Видео 10
Просмотров 13 840

Shared Beauty - Episode 5 | Growing Together

5:16

Shared Beauty - Episode 4 | Rethinking space

6:33

Shared Beauty - Episode 3 | Creating a strategy

6:08

Shared Beauty - Episode 2 | Finding beauty

6:04

Shared Beauty - Episode 1 | Memories of the future

6:01

21 Partners has become 21 Invest

0:34

Shared Beauty - Episode 6 | Shared Value

Since 2016, we have partnered with the Shared Value Initiative launched by Michael Porter of the Harvard Business School with the intention of creating a global community of organizations that regard solving social issues as an essential direction for business development.
The new homebase of 21 Invest symbolize this philosophy. For us it is a Shared Beauty, that we hope it will be shared for the next 500 years.
This is the last chapter of the web series and we want to thank those who have contributed to it and shared all their love, skill and care for Palazzo Ancilotto.
In particular Alessandro Benetton, our Founding Managing Partner for taking the risk and providing a new homebase to 21 In...

Видео

Shared Beauty - Episode 5 | Growing Together

5:16

Shared Beauty - Episode 5 | Growing Together

Просмотров 212 месяца назад

There are two interesting similarities that we found between our job and the restoration project. First, a future-oriented approach. If we had looked at the project from a short-term perspective, we would have stopped immediately. Instead, we had a long-term view, convinced that the restoration project could create value for the firm’s future. Second, trust in the team. The results we have achi...

Shared Beauty - Episode 4 | Rethinking space

6:33

Shared Beauty - Episode 4 | Rethinking space

Просмотров 692 месяца назад

We believe that the success of a project comes from the expertise and affinity of the people involved. This is the same philosophy applied in the restoration of Palazzo Ancilotto, and which ultimately led us to David Chipperfield. David is a contemporary architect that we selected for two reasons: for his ability to put together his personal and futuristic vision, and for his ability to welcome...

Shared Beauty - Episode 3 | Creating a strategy

6:08

Shared Beauty - Episode 3 | Creating a strategy

Просмотров 52 месяца назад

One of the questions our Founding Managing Partner Alessandro Benetton has been asked the most is “wouldn’t it have been better to make the headquarters in a brand new building?” The truth is yes, it would have been easier, less expensive, and much faster. But the heart of the answer is: we wanted the headquarters to represent a long term vision and as the restoration went along, the beauty, hi...

Shared Beauty - Episode 2 | Finding beauty

6:04

Shared Beauty - Episode 2 | Finding beauty

Просмотров 62 месяца назад

During the restoration process, we managed to trace the original artistic and architectural details of the building, arriving at the conclusion that we had a priceless artistic, cultural and historical heritage in our hands. All these discoveries made it possible to consolidate the common vision that would guide us throughout the restoration process, to think big, to grasp all the potential, ev...

Shared Beauty - Episode 1 | Memories of the future

6:01

Shared Beauty - Episode 1 | Memories of the future

Просмотров 122 месяца назад

Restoring a historical building doesn't just mean putting it back in use by brushing a little dust off it and adding some paint. It means taking responsibility for an entire artistic and historical heritage and make it stand out. In this episode, we will share with you the history of the building, retracing the steps that made it the work of art it is today, and we set ourselves a goal: to brin...