J.C. Hardt
J.C. Hardt
  • Видео 139
  • Просмотров 166 866

Видео

Design Like a Pro: Essential Fonts for Branding and More | The BEST Typefaces & Fonts for Any Brand
Просмотров 78311 месяцев назад
Design Like a Pro: Essential Fonts for Branding and More | The BEST Typefaces & Fonts for Any Brand
The Science of Timeless Logos: Janzen Corp's Wordmark Design Breakdown | Brand Identity Case Study
Просмотров 493Год назад
The Science of Timeless Logos: Janzen Corp's Wordmark Design Breakdown | Brand Identity Case Study
Aptos Unveiled: Microsoft's New Typeface | In-Depth Designer Review & Comparison with Calibri
Просмотров 3,6 тыс.Год назад
Aptos Unveiled: Microsoft's New Typeface | In-Depth Designer Review & Comparison with Calibri
Mastering Brand Design: A Step-by-Step Guide to Creating Impactful Brands
Просмотров 1,1 тыс.Год назад
Mastering Brand Design: A Step-by-Step Guide to Creating Impactful Brands
Logo Editing | Hand-Crafted Logotype: Blending Fantasy Art & Futuristic Design | New Wordmark Design
Просмотров 347Год назад
Logo Editing | Hand-Crafted Logotype: Blending Fantasy Art & Futuristic Design | New Wordmark Design
Full Brand Creation From Concept to Completion: Crafting the Perfect Brand for Net Zero Architects
Просмотров 560Год назад
Full Brand Creation From Concept to Completion: Crafting the Perfect Brand for Net Zero Architects
Design Portfolio Review: Branding, UI Design, Color Theory, and More
Просмотров 463Год назад
Design Portfolio Review: Branding, UI Design, Color Theory, and More
Enhancing User Experience: Unboxing the Redesigned Mavely App's Links Tab
Просмотров 276Год назад
Enhancing User Experience: Unboxing the Redesigned Mavely App's Links Tab
Designing a KILLER social media campaign for Coinbase | Design with me step-by-step | Social media
Просмотров 735Год назад
Designing a KILLER social media campaign for Coinbase | Design with me step-by-step | Social media
Always Self-Study | Tips for Improving and Learning
Просмотров 2432 года назад
Always Self-Study | Tips for Improving and Learning
Go All In! | Tips for Starting and Maintaining a Business
Просмотров 1442 года назад
Go All In! | Tips for Starting and Maintaining a Business
NFTs | A powerful tool or another gimmick?
Просмотров 752 года назад
NFTs | A powerful tool or another gimmick?
Why are all these new logos 3D? | Block brand design review | Block logo & brand reaction
Просмотров 1842 года назад
Why are all these new logos 3D? | Block brand design review | Block logo & brand reaction
Will this change logo design forever? | Facebook rebrand to Meta review | Meta brand & logo reaction
Просмотров 3232 года назад
Will this change logo design forever? | Facebook rebrand to Meta review | Meta brand & logo reaction
What is branding? | Is a brand important and what is a brand? | Creating your brand experience
Просмотров 6842 года назад
What is branding? | Is a brand important and what is a brand? | Creating your brand experience
What I've learned from 1 year on YouTube | Reviewing my old YouTube videos | Why I'm a YouTuber
Просмотров 2052 года назад
What I've learned from 1 year on RUclips | Reviewing my old RUclips videos | Why I'm a RUclipsr
How to create a BETTER creative portfolio | Tips for building a graphic design portfolio website
Просмотров 8732 года назад
How to create a BETTER creative portfolio | Tips for building a graphic design portfolio website
Branding is about MORE than just your skillset | A message to creative professionals | #Shorts
Просмотров 303 года назад
Branding is about MORE than just your skillset | A message to creative professionals | #Shorts
The part of branding that NOBODY is talking about! | How to take YOUR brand to the next level
Просмотров 2923 года назад
The part of branding that NOBODY is talking about! | How to take YOUR brand to the next level
Reviewing popular logos with a 3 year old | Child guesses famous logo designs | Kid logo review
Просмотров 4653 года назад
Reviewing popular logos with a 3 year old | Child guesses famous logo designs | Kid logo review
How many final logo concepts should you present to a client? | Final logo design presentation tips
Просмотров 3533 года назад
How many final logo concepts should you present to a client? | Final logo design presentation tips
How to find your FIRST freelance clients | How to freelance | What I wish someone would have told me
Просмотров 1223 года назад
How to find your FIRST freelance clients | How to freelance | What I wish someone would have told me
Branding vs. Public Relations vs. Marketing | What's the difference between PR and Branding?
Просмотров 2,3 тыс.3 года назад
Branding vs. Public Relations vs. Marketing | What's the difference between PR and Branding?
How to design AWESOME layouts using grid systems | Grid layout in graphic design | Design grids
Просмотров 69 тыс.3 года назад
How to design AWESOME layouts using grid systems | Grid layout in graphic design | Design grids
Logo Design vs. Brand Design | What's the difference between a logo designer and a brand designer?
Просмотров 4 тыс.3 года назад
Logo Design vs. Brand Design | What's the difference between a logo designer and a brand designer?
Branding vs. Marketing | What's the difference between branding & marketing & which one do I need?
Просмотров 5023 года назад
Branding vs. Marketing | What's the difference between branding & marketing & which one do I need?
Tesla does THIS with their brand & it makes the logo design genius! Tesla Logo Design & Brand Review
Просмотров 1713 года назад
Tesla does THIS with their brand & it makes the logo design genius! Tesla Logo Design & Brand Review
How to control the creative conversation gone wrong | Managing value based client conversations
Просмотров 863 года назад
How to control the creative conversation gone wrong | Managing value based client conversations
How to create better logo ideas | How to develop unique logo concepts | Logo design tips
Просмотров 2363 года назад
How to create better logo ideas | How to develop unique logo concepts | Logo design tips

Комментарии

  • @kyeldorries8283
    @kyeldorries8283 5 дней назад

    This brand designer vs marketing sounds like your just trying to justify your position. Any marketing agency that cannot create logos, icons and help create a vision/brand isn't worth talking too.

  • @VeraxLab
    @VeraxLab 6 дней назад

    Man, you are great! Follow~

  • @joannbolude4216
    @joannbolude4216 11 дней назад

    This was such a good explanation on branding. Thank you. I appreciate you!

  • @aasthamehdiratta950
    @aasthamehdiratta950 Месяц назад

    HOW TO KEEP AN IMAGE AND LAYOUT THE TEXT WITH GOLDEN RATIO?

    • @jc_hardt
      @jc_hardt Месяц назад

      Woah, caps lock much? Lol Just try to keep the layout elements on the grid lines and you'll be golden. (Pun intended)

  • @hamza-chaudhry
    @hamza-chaudhry Месяц назад

    How do you find out how you can make money from your passion?

    • @jc_hardt
      @jc_hardt Месяц назад

      Here's how I would go about it: 1. Research what others are doing to make money in the area you're passionate about. 2. Study everything you can about the topics tangently related to your passion. This will give you the ability to talk up into your passion topic from any angle, and it will also reveal where related audiences hang out. 3. Put yourself out there in areas where you can reach people who are excited about your passion, but not as passionate as you. This is how you gain followers. 4. Fake it til you make it as a domain expert in the area you're passionate about. Just keep talking about it. Eventually you'll be seen as "the expert" in that area.

    • @hamza-chaudhry
      @hamza-chaudhry Месяц назад

      @@jc_hardt Thanks for the advice

  • @antipslava
    @antipslava Месяц назад

    🔥

  • @UmarRosyad
    @UmarRosyad Месяц назад

    You can also use the golden ratio grid for font size as well! 😁

    • @jc_hardt
      @jc_hardt Месяц назад

      Most definitely!

  • @theimpossible_booster8238
    @theimpossible_booster8238 Месяц назад

    bro carefully put 69 in the vid

  • @captain_finn
    @captain_finn Месяц назад

    This video was so good! Thanks for putting it out. How do you set up a grid like the one at the end of the video? Is it mathematically based? And would you be able to share your ai grid file?

    • @jc_hardt
      @jc_hardt Месяц назад

      I don't have these grids anymore, but you can find great examples by Googling! I set up my grids in units of 2, 3, 4, 8, 9, 12, or 16 depending on the style I'm looking for.

  • @CryptoFeeders
    @CryptoFeeders Месяц назад

    is gradient Background called as White space?

    • @jc_hardt
      @jc_hardt Месяц назад

      Great question! A gradient background could serve as whitespace if the gradient isn't dominating the visual. Hope that helps!

  • @bananamama8145
    @bananamama8145 Месяц назад

    Very helpful, thanks! Love your ddynamic style <3

    • @jc_hardt
      @jc_hardt Месяц назад

      Thank you so much!

  • @АняАня-и5ш
    @АняАня-и5ш Месяц назад

    Wow, I like it😍

    • @jc_hardt
      @jc_hardt Месяц назад

      So glad! 💙

  • @zuxta
    @zuxta 2 месяца назад

    Thats why i brand my kids daily so they dont forget who's the boss

  • @zuxta
    @zuxta 2 месяца назад

    Thats why i brand my kids daily so they dont forget who's the boss

    • @jc_hardt
      @jc_hardt Месяц назад

      😂 this had me dead

  • @Ricamros
    @Ricamros 2 месяца назад

    WHO ARE YOU TALKING TO

    • @jc_hardt
      @jc_hardt Месяц назад

      My fellow creatives! 🙃 And humanity in general.

  • @hamza-chaudhry
    @hamza-chaudhry 2 месяца назад

    How can you learn to make decisions faster?

    • @jc_hardt
      @jc_hardt Месяц назад

      Practice! Train your brain to decide on small things quickly by forcing a decision. You know that feeling when you ponder a decision then your brain trails off and you kind of think, "I'll decide on that later." Fight that feeling! Force yourself to a commitment quickly until it becomes habit!

    • @hamza-chaudhry
      @hamza-chaudhry Месяц назад

      @@jc_hardt it's funny how you reply precisely whilst I'm coming up with signature ideas, and personal branding is another big thing you post about

  • @EspDiVideoG
    @EspDiVideoG 2 месяца назад

    Calibri has been the default font for 16 years, not 15. It has been the default from 2007 to 2023.

    • @jc_hardt
      @jc_hardt 2 месяца назад

      Boy you sure know your stuff. 🤷🏽‍♂️😂

  • @mysteriousstranger9496
    @mysteriousstranger9496 2 месяца назад

    Good stuff, but stop presenting like a young lady.

    • @jc_hardt
      @jc_hardt 2 месяца назад

      😂 What exactly does that mean?

    • @mysteriousstranger9496
      @mysteriousstranger9496 2 месяца назад

      @@jc_hardt It means that you come off like a young lady presenting a children's or teenagers TV show or the-like. It's bizarre, over the top, and distracting.

  • @craigernstzen2372
    @craigernstzen2372 2 месяца назад

    Swooshy people lol. Great comment!!

    • @jc_hardt
      @jc_hardt 2 месяца назад

      Haha thank you! I think coined the term. 😅

  • @subwayz_qt5
    @subwayz_qt5 2 месяца назад

    I have a problem with the gymnast analogy. You are not just bones when you start gymnastics, you already habe muscles that you can work with, you already have a base. But most of the time you are starting from zero when starting a business, zero as not just in experience, but zero dollars as in funding for your business.

    • @jc_hardt
      @jc_hardt 2 месяца назад

      You're starting with an idea, and that has value! I don't think there is such a thing as starting from zero. You've had experiences, you've done things, you've lived life. That is all relevant data to start a business. 😉

  • @adamstepanovski2539
    @adamstepanovski2539 2 месяца назад

    Great video mate, thanks a bunch

    • @jc_hardt
      @jc_hardt 2 месяца назад

      Glad you enjoyed it!

  • @JinKee
    @JinKee 2 месяца назад

    To be fair when i first saw Kia’s name i thought “Killed in Action”?

    • @jc_hardt
      @jc_hardt 2 месяца назад

      That's funny 😂

  • @JinKee
    @JinKee 2 месяца назад

    K И

  • @EspDiVideoG
    @EspDiVideoG 3 месяца назад

    Nice font.

    • @jc_hardt
      @jc_hardt 3 месяца назад

      I agree!

    • @EspDiVideoG
      @EspDiVideoG 2 месяца назад

      @@jc_hardtI did an update in Microsoft Office in November 2023 and my laptop started to have aptos as default font to my new documents. I spotted up other differences, but this time not with the Swiss fonts of 1957, but with Ariel. The number one (1) has the cap like Arial. The number seven (7) has a straight leg, which it means: that glyph isn’t inspired by Helvetic’s or arial, but with Adrian Frutiger’s Univers, another Swiss 1957 font. It’s been 1 year today and I still like it! Thank you for this interesting video. For how many years you think that aptos is the default? Because I really like it and it will be better if this is the default forever.

  • @darksun9492
    @darksun9492 3 месяца назад

    Thank you

    • @jc_hardt
      @jc_hardt 3 месяца назад

      You're welcome!

  • @shubham_M7777
    @shubham_M7777 3 месяца назад

    Sir please make comparison video on web developement vs designer (there are lot of different fields in graphics designer, web design, logo, Baner,thumbnail designer) vs animation, digital art. How to choose between these? Can I do freelancing for lifetime? Can I do it without degree, college?Can I take it as a business? How to clear confusion, which one is for which person or personality, how to choose?

    • @jc_hardt
      @jc_hardt 3 месяца назад

      A great topic of conversation! If you're just starting out, I recommend trying a bit of everything to see what you like. Typically a UI or website design role will trend more analytical, while a brand or logo design role will be more abstract. You also have to take into account personality. If you want to do branding you'll have to work with founders meaning there is a lot of discovery and communication. If you go with a more technical role, you'll probably end up working with engineers on the product team and having a lot more "deep work" time. As for freelancing long-term, you can definitely do it! I know people who have been freelancers their whole lives. It just depends on what you want to do. No college degree is required. Though, I do recommend working at an agency or for another designer for at least a few years so you can learn the trade. I hope this helps!

  • @JuliusCae-li7ht
    @JuliusCae-li7ht 3 месяца назад

    I’m still scared tho as an artist

    • @jc_hardt
      @jc_hardt 3 месяца назад

      A.I. might be able to design, but it's cannot create. This is why we still need artist like yourself. What makes art impactful is the WHY behind the art. It's never the art itself. Only you can develop a meaningful reason behind your creation. The reason behind the art is where all of the value is. What kind of artist are you?

  • @hamza-chaudhry
    @hamza-chaudhry 3 месяца назад

    Well said

    • @jc_hardt
      @jc_hardt 3 месяца назад

      🙌 Thank you!

  • @Haze_Falon
    @Haze_Falon 3 месяца назад

    I’ve never seen a person that actually gave more than two shits about the mission of a company.

    • @jc_hardt
      @jc_hardt 3 месяца назад

      😂 That's the problem! I learned this from an entrepreneurial mentor of mine. He once haggled with me for 6 weeks over a mission statement. As he said, "Every word of the mission statement needs to inspire people. If we don't get this right, our business sets out on it's journey aimlessly."

  • @UsmanUsman908-r3d
    @UsmanUsman908-r3d 3 месяца назад

    Sir, please create more videos on graphic design principles. I watched your 'How to Use Contrast in Your Design' video, your explanation is very good.

    • @jc_hardt
      @jc_hardt 3 месяца назад

      Thank you for the compliment! I enjoy teaching design, but I've been transitioning to talk more about creativity as a pursuit rather than limiting myself to design based tutorials. Are there certain topics you're interested?

    • @UsmanUsman908-r3d
      @UsmanUsman908-r3d 3 месяца назад

      Okay sir, but please you’ll make videos on principles later, sir i have just started learning graphic design

    • @jc_hardt
      @jc_hardt 3 месяца назад

      Thanks! I'll keep that in mind!

  • @SonyaThePrincess
    @SonyaThePrincess 3 месяца назад

    How can i create the last grid ?

    • @jc_hardt
      @jc_hardt 3 месяца назад

      The last one is a bit complicated. My recommendation is to Google around for grid templates until you find ones you like!

  • @infuzioncreative
    @infuzioncreative 3 месяца назад

    OMG 2024 and I've just seen this. Needed a full refresher on Golden Ratio because it's been soo long since I did Graphic Design properly. , this video is worth watching and getting a subscribe!! Thanks very much

    • @jc_hardt
      @jc_hardt 3 месяца назад

      Thank you so much! Glad it was helpful!

  • @陈尧-o4s
    @陈尧-o4s 4 месяца назад

    it's a nice share. Go for it!

    • @jc_hardt
      @jc_hardt 4 месяца назад

      Thank you!

  • @Jusme010
    @Jusme010 4 месяца назад

    don't know how old this video is but it was on point it really cleared up a lot for me...👍👍👍👍

    • @jc_hardt
      @jc_hardt 4 месяца назад

      So glad you found value in it! Thanks for subscribing!

  • @benfidar
    @benfidar 4 месяца назад

    I used Calibri because I thought I had no choice. I got used to it, begrudgingly. I love Helvetica, still, I would be over the moon happy if I could use it seemlessly. I hate Aptos. I hope I get used to it since I am being forced to use it or add steps to my workflow that will become thousands and thousands of extra useless steps. Microsoft sucks. Hard. Why can't we have nice things?

    • @jc_hardt
      @jc_hardt 4 месяца назад

      😂 We should all just start using Helvetica everywhere all the time.

  • @hamza-chaudhry
    @hamza-chaudhry 5 месяцев назад

    Damn that's so true

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      It's an odd trend isn't it? 🤔

    • @hamza-chaudhry
      @hamza-chaudhry 5 месяцев назад

      @@jc_hardt yup

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      @hamza-chaudhry so what's your story? 👀

    • @hamza-chaudhry
      @hamza-chaudhry 5 месяцев назад

      @@jc_hardt nothing interesting, just a university student studying computer science but with a creative side

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      See, your default answer was your career path. Not your story. You answered the question incorrectly. 🫣 Let me give you an example: I grew up in Kansas in a very structured environment, but I didn't fit that mold. I was curious and expressive. I learned from a young age, mostly through RPG games, that it was way more fun to live in a world I could create and be free in. As I got older I took that philosophy with me. I've never had a "real job." Instead, I create the world I want to play in. The reason this works is because it takes about the same amount of time as telling someone about your career path, but it provides context. Notice you still got the answer to the question you're really wondering, but now you know the WHY behind it. Telling your story opens the door for more interesting questions and conversations. 🙂

  • @justingiovanetti
    @justingiovanetti 5 месяцев назад

    On a white background, at what point, if it ever does, does a 10x10px dot that has 50% opacity, that’s scaling up, ever have more visual prominence than a 10 x 10px 100% opacity black dot?

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      I don't know if there is a specific point, but try it out and you'll find a point at which the visual weight will change to the 50% opacity rectangle.

    • @justingiovanetti
      @justingiovanetti 5 месяцев назад

      @@jc_hardt For example, if the body copy is 50% opacity and the first heading up from the body copy is 100% opacity, the opacity of the two should somehow affect the required difference in size. Does that make sense? Somehow normalizing the difference. If both the body copy and heading are 100% opacity, then the change in size would be greater, than if the body was 50% opacity. (Not taking weight into account)

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Correct! I often get away with this trick to make my headings a bit smaller I will reduce the contrast of the body copy.

    • @justingiovanetti
      @justingiovanetti 5 месяцев назад

      @@jc_hardtyep. There’s got to be some formal formula for it :)

  • @kirisuchino6085
    @kirisuchino6085 5 месяцев назад

    Porque você tem sotaque brasileiro? 😆😆😆🤨

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      I do?? I have a lot of Brazilian friends 🤷

  • @minime1137
    @minime1137 5 месяцев назад

    Researchers from Harvard University of tourism has recently done a research that if you go to Pakistan you can exponentially enhance your creative powers. Try it.

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Pakistan huh? 🤔

  • @JustPerusing
    @JustPerusing 6 месяцев назад

    Love this video.

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Thank you!

  • @motionmuse5684
    @motionmuse5684 6 месяцев назад

    I hate logo design, I don't know why lol. Love visual Branding, colors, fonts and pattern design

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Same TBH... 👀

  • @jonwatte4293
    @jonwatte4293 6 месяцев назад

    Something that "feels modern" will actually last less long, because a stronger appearance wears out faster. In a very important way, the less something sticks out, the more it will last.

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      This is very true, but I would argue this was Calibri's problem. It was designed to be "modern" but then became outdated quickly. The nice thing about Aptos is it takes inspiration from Helvetica, which has been established as a workhorse font for over 50 years and is still going strong.

  • @huldar
    @huldar 6 месяцев назад

    Do you have any thoughts on the font in terms of inclusivity? Like when it comes to dyslexic people I hear that having really distinguished letters helps. Perhaps that’s a possible reason for the c and the e to be so different? What do you think?

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Great question! Super important. Lexend was actually designed specifically to help with dyslexia. I believe the designer was also a reading therapist. Certain typefaces are easier than others, and we should lean into that when possible!

  • @tobi9717
    @tobi9717 7 месяцев назад

    The guy with the mustash from 1800 tells me something about old Fashion, thanks RUclips!

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      😂 I'm bringing the 'stache back!

  • @jorgemiguelmilano1535
    @jorgemiguelmilano1535 7 месяцев назад

    8:51 Nice. But on a serious note, Aptos feels like a challenger to SF Pro from macOS.

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      💯💯💯

  • @davelash1219
    @davelash1219 7 месяцев назад

    Six months after this video came out, I heard of Aptos for the first time. What an excellent introduction and primer! Can't believe it hasn't had more likes (42)!!

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Appreciate the feedback!

  • @caboh
    @caboh 7 месяцев назад

    Great video! Especially when it gets underway at 4:50. Kudos!

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      Thank you! Glad you enjoyed 💯

  • @joshuaychung
    @joshuaychung 7 месяцев назад

    I can't wait until someone tries to pass a fake document from 10 years ago written in Aptos!

    • @jc_hardt
      @jc_hardt 5 месяцев назад

      😂😂😂

  • @myautobiographyafanfic1413
    @myautobiographyafanfic1413 7 месяцев назад

    I never thought I'd be learning layout from Groucho Marx

    • @jc_hardt
      @jc_hardt 7 месяцев назад

      You're welcome 😆🥸

    • @myautobiographyafanfic1413
      @myautobiographyafanfic1413 7 месяцев назад

      @@jc_hardtI'm glad you took that the way I meant it, cause I now realize it might come off as insulting.

    • @jc_hardt
      @jc_hardt 7 месяцев назад

      😆 you're not the first RUclips commenter to say such. I think it's funny.

  • @salutvictor4772
    @salutvictor4772 7 месяцев назад

    Thank you very much, very clear and useful content!!! Here watching and learning from Guatemala!!!!

    • @jc_hardt
      @jc_hardt 7 месяцев назад

      🙏🙏🙏