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Thats What I Call Marketing
Добавлен 30 янв 2023
Marketing Podcast
S3 Ep37: Living Your Brand Promise with CMO Greta Hammel
Listen here pod.fo/e/26c8dc
Greta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global brands like Cadbury and Philadelphia. Greta shares her invaluable insights gained from years of experience in both large multinational corporations and smaller, scaling organisations. The discussion delves deep into her journey from working in major global markets to her current role in leading the innovative gluten-free brand, Promise Gluten-Free. We talk about being at Cadbury during the iconic Gorilla ad campaign and the impact that had on the brand, a massive turnaround in fortunes. We chat through Greta's hands-o...
Greta Hammel is CMO of Promise Gluten Free Bread & Gallaghers Bakehouse. Greta is a seasoned marketing expert with incredible experience in global brands like Cadbury and Philadelphia. Greta shares her invaluable insights gained from years of experience in both large multinational corporations and smaller, scaling organisations. The discussion delves deep into her journey from working in major global markets to her current role in leading the innovative gluten-free brand, Promise Gluten-Free. We talk about being at Cadbury during the iconic Gorilla ad campaign and the impact that had on the brand, a massive turnaround in fortunes. We chat through Greta's hands-o...
Просмотров: 1 438
Видео
S3 EP36: Total Brand Value with Shane McGonigle & Damian Devaney
Просмотров 3,2 тыс.21 час назад
Listen here: podfollow.com/thats-what-i-call-marketing In this episode of 'That's What I Call Marketing,' host Conor Byrne is joined by CEO of the Marketing Institute Shane McGonigle & Damian Devaney Partner at TBV Global, to talk about Total Brand Value. Sharing a passion for elevating marketing and helping develop world class marketers this episode covers the transformative value of brand and...
S3 Ep35: Advertising. The Weak Force with Professor Koen Pauwels
Просмотров 1 тыс.14 дней назад
Listen here: podfollow.com/thats-what-i-call-marketing In this episode of 'That's What I Call Marketing,' host Conor interviews Professor Koen Pauwels, a distinguished marketing expert from Northeastern University in Boston. The conversation delves into various aspects of marketing, including consumer behaviour, global branding challenges, impactful strategies, and the importance of understandi...
S3 Ep34: The Marketing Scientist with Peter Hammer (the actual marketing scientist!)
Просмотров 43921 день назад
Listen here: podfollow.com/thats-what-i-call-marketing Peter Hammer is in fact The Marketing Scientist. In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science he claimed the domin and now he consults brands across the globe. In this episode of 'That's What I Call Marketing,' host Conor Byrne meets Peter Hammer and they delve into the evolving landscape of video con...
Top of the Marketing Charts - August 2024
Просмотров 16021 день назад
Explore the top marketing highlights from August. Dive into Sportsbet's engaging 'Elite Average Games' campaign, X's (formerly Twitter) legal battle to reclaim advertising revenue, and Teamwork.com's humorous take on client relations. Discover 'Who Gives a Crap's' unique sports sponsorship, Starbucks' new CEO appointment, Mars' acquisition of Kellogg's snack division, and Uber's venture into in...
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
Просмотров 64328 дней назад
Another two part episode to conclude our Cannes Sessions. First up is James Hurman, founder of Previously Unavailable and Co-Founder of Tracksuit and he is followed by Jimmy Knowles of Canva. Part One James Hurman returns as a guest to That’s What I Call Marketing, we met to discuss his book Future Demand, which is a great read I would highly recommend and I wanted to catch up with James to cha...
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
Просмотров 328 дней назад
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Просмотров 109Месяц назад
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
Просмотров 7Месяц назад
S3 Ep32: The Cannes Sessions, with Jon Lombardo & Peter Weinberg of Evidenza
The Cannes Sessions with Gerry D'Angelo followed by Mark Noble & Peter Dobbyn
Просмотров 918Месяц назад
The Cannes Sessions with Gerry D'Angelo followed by Mark Noble & Peter Dobbyn
S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
Просмотров 6Месяц назад
S3 Ep31: The Cannes Sessions with Gerry D'Angelo (Pt1) followed by Mark Noble & Peter Dobbyn (Pt2)
S3 Ep30 (ep100): The Cannes Sessions w/ Mauro Porcini, SVP and Chief Design Officer of PepsiCo
Просмотров 2,4 тыс.Месяц назад
S3 Ep30 (ep100): The Cannes Sessions w/ Mauro Porcini, SVP and Chief Design Officer of PepsiCo
S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of P...
Просмотров 7Месяц назад
S3 Ep30 (episode 100): The Cannes Sessions with Mauro Porcini, SVP and Chief Design Officer of P...
Top of the Marketing Charts July 2024 #marketingtips #marketingnews
Просмотров 582Месяц назад
Top of the Marketing Charts July 2024 #marketingtips #marketingnews
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
Просмотров 405Месяц назад
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
Просмотров 7Месяц назад
S3 Ep29: Marketing Team of the Year with Kevin Kent of Laya Healthcare
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Просмотров 242 месяца назад
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
Просмотров 3682 месяца назад
S3 Ep28: The Cannes Sessions with Karen Nelson Field & Karandeep Kapany
S3 Ep27: The Cannes Sessions with Mark Ritson
Просмотров 1,4 тыс.2 месяца назад
S3 Ep27: The Cannes Sessions with Mark Ritson
S3 Ep27: The Cannes Sessions with Mark Ritson
Просмотров 232 месяца назад
S3 Ep27: The Cannes Sessions with Mark Ritson
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
Просмотров 432 месяца назад
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
Просмотров 32 месяца назад
S3 Ep26: The Cannes Sessions with Chidi Achara, Chief Product Officer, Huge
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Просмотров 4602 месяца назад
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Просмотров 32 месяца назад
S3 EP25: Building A Legacy Series, Part 3: Going for Gold
Top of the Marketing Charts - June 2024
Просмотров 72 месяца назад
Top of the Marketing Charts - June 2024
Top of the Marketing Charts - June 2024
Просмотров 72 месяца назад
Top of the Marketing Charts - June 2024
S3 EP24: Building a $1Billion Global Brand with Colin Westcott-Pitt
Просмотров 453 месяца назад
S3 EP24: Building a $1Billion Global Brand with Colin Westcott-Pitt
S3 EP24: Building a $1Billion Global Brand
Просмотров 33 месяца назад
S3 EP24: Building a $1Billion Global Brand
Vol6: The Cannes Sessions - Daily Round Up brought to you by Freedman International
Просмотров 253 месяца назад
Vol6: The Cannes Sessions - Daily Round Up brought to you by Freedman International
HiThere I noticed your RUclips channel and I'm really impressed with the content you're creating - it's engaging and insightful! Have you ever thought about exploring new strategies for channel growth? I'd love to chat and share some ideas with you.
I ate 5 homeless people that i thought was watermelom
amazing talk
@@sonlanos so glad you enjoyed this
Oslo paper.
Hey Conor, what does Mark say at 15.25 about their dogmatic bullshit - is he saying Ehrenberg-Bass?
Yes he is, followed by the words Scientific Bulls**t. He does talk later about the things that are coming out of EB that he likes, thinks have added value.
"Business Schools are pointless" - I'm with you there Mark!
I did business at school, that's as far as I got!
I have no idea what he is talking about...context please? Liquid death, water.....
@@81ibognar Liquid Death is a brand of water in the US
@@thatswhaticallmarketing thanks
? I must see a Doctor. Medicin Sans Frontiéres
Amazing interview.
Glad you enjoyed it, thanks for watching
Savage works lads - 🎉🤓🎷
GOOD!!
Great story.
Great interview ladies, so relevant to me, you are penalized for being a single parent family, next one @eimear should be on marketing to women over 50 - a whole blind spot in the market there too
*promosm*