Kateryna Abrosymova
Kateryna Abrosymova
  • Видео 89
  • Просмотров 283 008
Позиціонування в IT: How to Stand Out and Be Proud of Your Company’s Homepage
This lecture for Tema Club is prepared specifically for business owners, marketing managers, and copywriters who work at Ukrainian software development outsourcing companies. I talk about various differentiation strategies that software development companies can implement to stand out in the market. I also analyze the homepage messaging of five companies and provide an exercise to help you develop positioning and copy for your own homepage.
Timecodes:
00:00 - Що таке позиціонування?
2:41 - Які є способи збільшити market value в software development індустрії
16:46 - Головні проблеми з позиціонуванням та приклади, як зараз компанії вирішують їх
20:15 - 5 способів, як виділитися серед інших ...
Просмотров: 148

Видео

Copywriting Course Is Here: How to Write…and Design(!) a Sales Page
Просмотров 2967 месяцев назад
The moment has arrived: I'm thrilled to announce that I've just released a brand new course on crafting persuasive SALES PAGES! It's a self-paced video course that teaches you how to craft sales pages that convert for B2B products and services. This course is divided into 5 modules, each designed to guide you through the journey from understanding your audience's needs to discovering the perfec...
How Write a POSITIONING STATEMENT
Просмотров 637Год назад
In this video, you'll learn all about positioning, a vital marketing concept that can make a huge difference in the success of any business. We'll explore how to develop a positioning statement, the role of differentiation, and various strategies to stand out in a crowded market. By the end, you'll be equipped with the knowledge to define your business's positioning and set yourself apart from ...
CONTENT ROADMAP: How to Build a PRIORITIZED CONTENT PLAN That Drives Results
Просмотров 1,2 тыс.Год назад
Looking to build a content plan but not sure where to start? Check out this video to learn how to prioritize your content ideas based on impact and effort and how to create a balanced content strategy that covers different funnel stages, buyer personas, and content types. I'll walk you through content roadmapping step-by-step so you can build a well-rounded content strategy for the whole quarte...
Crafting a KILLER MARKETING STRATEGY: Start at the Finish Line
Просмотров 287Год назад
Learn how to create a winning marketing strategy by starting at the finish line! In this video, you'll discover the power of backward reasoning to achieve your desired goals. We'll talk about the difference between strategy and tactics and discuss some examples of great strategies. At the end of this video, I'll show you a strategy I used to help my client - a UI/UX design agency - attract lead...
5 PREDICTIONS: How AI Will Change CONTENT MARKETING
Просмотров 426Год назад
5 PREDICTIONS: How AI Will Change CONTENT MARKETING
OPPORTUNITY SOLUTION TREE to Make DECISIONS in CONTENT Marketing
Просмотров 728Год назад
OPPORTUNITY SOLUTION TREE to Make DECISIONS in CONTENT Marketing
ISSUE TREE: How to Solve a Problem with LEAD GENERATION
Просмотров 687Год назад
ISSUE TREE: How to Solve a Problem with LEAD GENERATION
ChatGPT: How to Write EXPERTLY-Made CONTENT on Any TOPIC with AI
Просмотров 1,3 тыс.Год назад
ChatGPT: How to Write EXPERTLY-Made CONTENT on Any TOPIC with AI
7 Things CONTENT WRITERS Can Do With ChatGPT & GPT-3
Просмотров 17 тыс.Год назад
7 Things CONTENT WRITERS Can Do With ChatGPT & GPT-3
How to Use EMOTIONS to Build STRONGER ARGUMENTS
Просмотров 440Год назад
How to Use EMOTIONS to Build STRONGER ARGUMENTS
The Age-Old ART of PERSUASION: 3 Core Concepts Of ARISTOTLE's Rhetoric
Просмотров 416Год назад
The Age-Old ART of PERSUASION: 3 Core Concepts Of ARISTOTLE's Rhetoric
What Is a LOGICAL FALLACY? How to Avoid Making BAD ARGUMENTS
Просмотров 521Год назад
What Is a LOGICAL FALLACY? How to Avoid Making BAD ARGUMENTS
What Is an ARGUMENT? Anatomy of LOGIC & ARGUMENTATION
Просмотров 3922 года назад
What Is an ARGUMENT? Anatomy of LOGIC & ARGUMENTATION
CONTENT DISTRIBUTION From A to Z: Owned, Earned, and Paid Channels
Просмотров 3,2 тыс.2 года назад
CONTENT DISTRIBUTION From A to Z: Owned, Earned, and Paid Channels
6 TYPES of BLOG ARTICLES to Explain, Persuade, and Inspire
Просмотров 8422 года назад
6 TYPES of BLOG ARTICLES to Explain, Persuade, and Inspire
What Is CONTENT? TYPES and CHANNELS
Просмотров 2,8 тыс.2 года назад
What Is CONTENT? TYPES and CHANNELS
How Find KILLER CONTENT IDEAS Relevant to Your Audience
Просмотров 2,9 тыс.2 года назад
How Find KILLER CONTENT IDEAS Relevant to Your Audience
How to Pick a BLOG NICHE for 2022
Просмотров 7632 года назад
How to Pick a BLOG NICHE for 2022
WHY Do So Many CONTENT WRITERS SUCK? [Here's WHO to BLAME]
Просмотров 7062 года назад
WHY Do So Many CONTENT WRITERS SUCK? [Here's WHO to BLAME]
STAND WITH UKRAINE [Not My Usual Video About Copywriting]
Просмотров 1,1 тыс.2 года назад
STAND WITH UKRAINE [Not My Usual Video About Copywriting]
6 STEPs to Your First FREELANCE WRITING JOB
Просмотров 1,9 тыс.2 года назад
6 STEPs to Your First FREELANCE WRITING JOB
What COPYWRITERS Can LEARN From DAVID OGILVY
Просмотров 4,4 тыс.2 года назад
What COPYWRITERS Can LEARN From DAVID OGILVY
Your DRAFT Got RIPPED to SHREDS? Here's How to Respond to CRITISISM
Просмотров 2152 года назад
Your DRAFT Got RIPPED to SHREDS? Here's How to Respond to CRITISISM
What Is a SLOGAN (TAGLINE)?
Просмотров 6 тыс.2 года назад
What Is a SLOGAN (TAGLINE)?
CONTENT WRITER (COPYWRITER) JOB DESCRIPTION: How to WRITE
Просмотров 8542 года назад
CONTENT WRITER (COPYWRITER) JOB DESCRIPTION: How to WRITE
Welcome To My Channel - And Get Better At Writing
Просмотров 2202 года назад
Welcome To My Channel - And Get Better At Writing
Applying HERO'S JOURNEY to CONTENT WRITING
Просмотров 6652 года назад
Applying HERO'S JOURNEY to CONTENT WRITING
How to IMPROVE Your WRITING FLOW
Просмотров 2,9 тыс.2 года назад
How to IMPROVE Your WRITING FLOW
From SELF to CUSTOMER-CENTRIC COPY
Просмотров 3512 года назад
From SELF to CUSTOMER-CENTRIC COPY

Комментарии

  • @Richard-lk7cu
    @Richard-lk7cu 12 дней назад

    This is absolutely brilliant. I can't believe I found content like this on the internet.

  • @maxicool4449
    @maxicool4449 16 дней назад

    loved the video very engaging and infromative you truly mastered Ogilvy's lessons on Advertising

  • @UfuomaOgodo-t8s
    @UfuomaOgodo-t8s Месяц назад

    More information ma'am 🙏

  • @Sarita-vt2lz
    @Sarita-vt2lz 2 месяца назад

    Abe sale Aisa kaun sa video banaa Diya re tu

  • @ursularocha8704
    @ursularocha8704 2 месяца назад

    MY GOD how long a searched for that video! Tank you!!!!

  • @WinPupulapae-x5w
    @WinPupulapae-x5w 2 месяца назад

    Sex content

  • @kamanuvidiluis3952
    @kamanuvidiluis3952 2 месяца назад

    this feels so fresh to oldschool content marketers. We need more of those 'cause the old principles still aplies.

  • @DawudAMuhammad
    @DawudAMuhammad 3 месяца назад

    excellent video.

  • @CoreyZeiman
    @CoreyZeiman 3 месяца назад

    Hey Kateryna, great content! I've sent you an email.

  • @NoelCostamero
    @NoelCostamero 3 месяца назад

    I like you beautiful

  • @voltampscircuits
    @voltampscircuits 3 месяца назад

    Everyone has already said what I wanted to say. Thumbs up.

  • @internet-marketing-stuff8765
    @internet-marketing-stuff8765 4 месяца назад

    I am happy to see you are back. I just discovered your channel. You need to post more often.

  • @EbiemThankgod
    @EbiemThankgod 4 месяца назад

    I love this

  • @MetallicksFin1
    @MetallicksFin1 4 месяца назад

    Sure, I have ideas, but how do I sell them and where? Now that I have been searching in many fields, it always ends to the same problem: where can I sell and how?

  • @AdnanKhan-jn8dz
    @AdnanKhan-jn8dz 4 месяца назад

    Nice and informative video

  • @ARDIIWILSON
    @ARDIIWILSON 4 месяца назад

    Really appreciate you

  • @ARDIIWILSON
    @ARDIIWILSON 4 месяца назад

  • @ARDIIWILSON
    @ARDIIWILSON 4 месяца назад

    Excellent job

  • @shrutiagokhale258
    @shrutiagokhale258 4 месяца назад

    "Accuracy in grammar and sentence structure are hard for me. I hope there are many who also feel the same.

  • @Roshart-tiofashionlove
    @Roshart-tiofashionlove 5 месяцев назад

    Wat is the type of images to edit to create content to brands

  • @okwunnandudi7085
    @okwunnandudi7085 5 месяцев назад

    Very helpful video

  • @ZMmarketingcorner-tf8sm
    @ZMmarketingcorner-tf8sm 5 месяцев назад

    Hey Kateryna, I'am from Pakistan . I don't know much English but you explained it so simply in the video that all my confusion was cleared. Thank you so much.🙂😊

  • @PrimeTechAtlantic
    @PrimeTechAtlantic 6 месяцев назад

    Hello, GREAT Video, Kat... sorry i didn't catch the word the captions say "Trial" you referred to a person? I am using you teaching in my advertising SO MUCH... pls continue...

  • @badranalfa7347
    @badranalfa7347 6 месяцев назад

    Hello, love your work. But i did some tasks in content writing and at the end they ask for a fee to send my payment. Is this legal or the standard means of sending payments as far as you know?? Im hesitant because they are strangers and it is my first time. Please reply and thank you

    • @MsSunnyMuffins
      @MsSunnyMuffins 2 месяца назад

      Maybe you've already resolved this situation, but you should not have to pay to be paid. It is a very clear sign of a scam. They ask you to pay or send you too much money and ask for some back. Either way they can get your bank information from the transaction. Freelancers should have policies against these things to avoid scamming. I usually say upfront that I will not tolerate these things and scammers know they're caught and leave me be so I have time for actual clients. Just think of a store. If there's a credit card fee at the gas station do they pay it? Nope, they charge it right to you, the customer. Same for this. If your customer wants to work with you the should pay whatever fees required.

  • @jakobbourne6381
    @jakobbourne6381 6 месяцев назад

    The effectiveness of Phlanx's caption generator lies in its ability to understand the nuances of language and human behavior, enabling businesses to create captions that resonate on a deeper level with their audience. From witty one-liners to heartfelt testimonials, this tool empowers businesses to convey their brand message authentically and connect with their followers on a more personal level.

  • @MohdReezamMohamed
    @MohdReezamMohamed 7 месяцев назад

    Awesome

  • @vinjwriter
    @vinjwriter 7 месяцев назад

    Hi Madam! Thank you so much for this valuable free content and the most interactive flow of the video. As always the outcome was super. And apart from that I would like to convey my heartiest gratitude as a proud Sri Lankan to you, for mentioning Sri Lanka in the video. And I'm aactually an engineering undergraduate, but I've got a strong passion in writing from the childhood. So I started a self employed part time content writing solution work. Still it is at the baby stage and I'm running my website using a subdomain. So Kateryna, I need to know will I be able to rank up for at least some far using a subdomain?

  • @vinjwriter
    @vinjwriter 7 месяцев назад

    Hello Ms. Kateryna! it's awesome the way you gather all the insights into a single video. You are completely letting us more sharp in content writing. Thank you so much! And expecting more and more videos. Good luck to you!

  • @yana.bilokin
    @yana.bilokin 8 месяцев назад

    Are you russian? I guess you couldn’t fight the urge to say goodbye in russian at the end. Unsubscribe.

  • @joshuaward3617
    @joshuaward3617 8 месяцев назад

    Great stuff!:)

  • @irinavoss8551
    @irinavoss8551 8 месяцев назад

    У вас приятный акцент и ритм. Это даже помогает восприятию.

  • @chalitha22
    @chalitha22 8 месяцев назад

    👏👏

  • @Mr.Puppet_23
    @Mr.Puppet_23 8 месяцев назад

    Lesson 1: Do your homework (2:20) There is no substitute for homework. The more you know about a product, the more likely you are to come up with a big idea for selling it. Lesson 2: Focus on benefits (3:22) Advertising which promises no benefit to the consumer doesn't sell, yet the majority of campaigns contain no promise whatsoever. Lesson 3: Write compelling headlines (4:21) Your headline should promise a benefit, or deliver news, or offer a service, or tell a significant story, or recongize a problem, or quote a satistied customer. Lesson 4: Write lenghty and informative copy (4:54) Long copy sells more than short copy, particularly when asking the reader to spend a lot of money. Only amateurs use short copy. Lesson 5: Grab attention in your introductory paragraph (5:48) If you want your long copy to be read, you had better write it well. In partocular, your first paragraph should be a grabber. You won't hold many readers if you begin with a mushy statement of the obvious like this one in an ad for a vacation resort: 'Going on vacation is a pleasure to which everyone looks forward'. Lesson 6: Play it straight (6:40) Some copywriters, assuming that the reader will find the product as boring as they do, try to inveigle him into their ads with pictures of babies, beagles and bosoms. A mistake. A buyer of flexible pipe for offshore oil rigs is more interested in pipe than anything else in the world. So play it straight. Lesson 7: Be specific (7:33) Good ad: all facts, no adjectives, specific. Lesson 8: Do voice of the customer research (8:32) If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

  • @hopephilip4495
    @hopephilip4495 8 месяцев назад

    i think avoiding plagiarism should be the 8th Skill😁

  • @hopephilip4495
    @hopephilip4495 8 месяцев назад

    clarity is everything...you just got yourself a new subscriber😌

  • @eyalyatzkan3098
    @eyalyatzkan3098 8 месяцев назад

    thank you! so clear and to the point. love your optimism energy!

  • @shriyasahu7092
    @shriyasahu7092 8 месяцев назад

    Thank you so much for clarifying each aspect of landing pages with examples. From now onwards , I am going to do the analysis of websites for studying landing pages based on the points you have explained in the video : 1.Know your audience and their problems(offer solution) 2.Headline and sub headline with value proposition 3.Body copy- supporting your value proposition 4.Add benefits instead of features 5.Social proof 6.Clear call to action

  • @kivernee
    @kivernee 9 месяцев назад

    Would love to see a video of a good bit of examples of applying this method to different kinds of content done on youtube

  • @mommyisti18
    @mommyisti18 9 месяцев назад

    😇Have a Great Day. Greetings from Kapiso Mo Vlog Family❤️ Thank You for sharing this video Im glad Im here❤️Keep uploading your video and stay safe. Godbless😇 6:21

  • @codeinvasion
    @codeinvasion 9 месяцев назад

    Thanks a lot. Learnt 3 more formulas I was unaware of.

  • @elle_cobra
    @elle_cobra 9 месяцев назад

    This is super helpful!

  • @Annwangari-c1c
    @Annwangari-c1c 9 месяцев назад

    wow❤❤ this is more than a piece of gold to me. Thanks a lot.

  • @jakobbourne6381
    @jakobbourne6381 9 месяцев назад

    Experience a new era of social media marketing efficiency with *Phlanx's Caption Generator* , streamlining your content creation process and allowing your business to focus on core strategies that contribute directly to your bottom line.

  • @sajeelmemon439
    @sajeelmemon439 10 месяцев назад

    I loved reading, picking vocabulary, i thought i will be a writer, and i hate that moment to this day.

  • @ValladCentrius
    @ValladCentrius 10 месяцев назад

    Invest in the future of digital marketing with *Phlanx's Caption Generator* , a sophisticated AI tool that adapts to the ever-changing landscape of social media. By staying ahead of trends and optimizing content in real-time, businesses using this tool gain a strategic advantage, ensuring a higher return on investment and sustained financial success.

  • @ugdigital23
    @ugdigital23 10 месяцев назад

    Nice video clip. Thanks

  • @yvonnesomo5953
    @yvonnesomo5953 10 месяцев назад

    I wish there were samples answers

  • @prashantdural5212
    @prashantdural5212 10 месяцев назад

    You are so preety

  • @AlexanderIdrisov1
    @AlexanderIdrisov1 10 месяцев назад

    Вы Катя большая умница… Удачи вам в ваших начинаниях.

  • @hynesie11
    @hynesie11 11 месяцев назад

    What is CTA?