America's Favorite Cake Flour Since 1894.

From grandmothers to mothers, from mothers to daughters, since 1894, bakers who know have passed down the knowledge that Swans Down Cake Flour is the one ingredient for which there is no substitute.

Swans Down Cake Flour is made from the finest soft winter wheat. And even then, only the best part of the wheat kernel is used. Unlike hard wheat, which is preferred in bread, winter wheat is far more delicate. Then it is ground and reground, and sifted and resifted through fine silken sieves until it is 27 times finer than all-purpose flour. The result yields cakes that rise higher with textures that are lighter, fluffier, more moist, and, therefore, infinitely more delicious.