- Видео 38
- Просмотров 8 543
Alex Tee
Добавлен 17 мар 2019
Hello, I am Alex. I have been in the creative and brand development business for the past 20 over years. My goal is to help you improve your decision making through the process so you achieve your goal at the same time deliver good outcome of results.
A Sustainable Approach for Small Medium Enterprises
A SUSTAINABLE APPROACH FOR SMALL & MEDIUM ENTERPRISES
1) REASON / PURPOSE
People - Invest in the community or get involved in charity
Planet - Consider the environmental impact (Carbon Emission with reduction goal)
Prosperity - Products and services that align with the carbon emission goal.
2) INITIATIVES
Buildings that are efficient align to the carbon emission goal.
Products & Services align with carbon emission goal.
It is possible to maximize efficiency rather than just using one option approach, because recycling can also be less carbon-intensive than some compostable approaches.
3) COMPOSTIBLE
Evaluate the end to end solution chain to determine whether it is an effective long term strategy.
Co...
1) REASON / PURPOSE
People - Invest in the community or get involved in charity
Planet - Consider the environmental impact (Carbon Emission with reduction goal)
Prosperity - Products and services that align with the carbon emission goal.
2) INITIATIVES
Buildings that are efficient align to the carbon emission goal.
Products & Services align with carbon emission goal.
It is possible to maximize efficiency rather than just using one option approach, because recycling can also be less carbon-intensive than some compostable approaches.
3) COMPOSTIBLE
Evaluate the end to end solution chain to determine whether it is an effective long term strategy.
Co...
Просмотров: 32
Видео
Types of BOPP labels (Biaxially-Oriented Polypropylene)
Просмотров 1,1 тыс.2 года назад
5 types of BOPP labels 1. White - Water & oil resistant material. 2. Clear - suitable for beverage bottles or PET bottle require visibility of liquid or ingredients. 3. Chrome or Silver - Mirror effect with flexibility of design applications making artwork look premium and stylish. 4. Gold - Alternative to Silver and similar usage applied like the silver version. 5. Removable - Easy application...
What is branding, marketing and a true story.
Просмотров 272 года назад
What is branding, marketing and a true story. What is Branding? - A set of short and long-term expression of brand intend to attract & nurture their audience then turn the to customers. - It's not just a logo. - A way to express towards the market. - It can also be activities such as social media posts, launching of website, telling a story, email correspondence etc. - Packaging, mood & feel of...
Procurement of Dry Goods during The 2021 Global Pandemic.
Просмотров 13 года назад
Dry goods procurement during the 2021 global pandemic. This video covers a few points. 1) Forecasting the consumption of dry goods quarterly. 2) Breakdown of project launch dates. 3) Prioritizing projects. 4) What will happen in the supply chain and logistics industry in the next few years. 5) Lead time on lightweight products and highly engineered goods A few factors that affect lead time and ...
Why Brand Colors are important
Просмотров 333 года назад
Why Brand Colors are important. 1. First impression 2. Color Elicit emotions & feelings of audience 3. Convey a certain information 4. Help customers with a decisions in engagement How customers respond to colors. 1. Study shows 60-90% of products assessment based on color alone. It's vital to get it right in the initial stage of setting up. Well known color examples 1. Red = Coca Cola 2. Cadbu...
Speaking with Dr. George Thien Phd in Corporate Social Responsibility (CSR).
Просмотров 723 года назад
Speaking with Dr. George Thien Phd in Corporate Social Responsibility (CSR) about his new release of the book "Just Do More". Key discussions. - Synchronizing The Forces of Self-Motivation - Attitudes - ABA Factors (Ambition, Beliefs & Actions) - The transition of traditional education to the information age and the importance of embracing it and avoiding the analysis paralysis mode. Available ...
Caring for the community through Brand Collaboration.
Просмотров 183 года назад
1) Understanding value exchange leverage both side’s community. 2) Win win scenario strategy. 3) Having a long term goal in mind but start with actionable projects to start measure, rinse and repeat what’s successful. 4) Book to read to understand basic fundamentals of market/community wants and desires. - Purple Cow by Seth Godin - Blue Ocean by by Renée Mauborgne and W. Chan Kim.
Made With Care and The Value Cycle
Просмотров 113 года назад
One of the key to have a sustainable brand for a business when offering to domestic or international market is to craft a good story. Along side that is an opportunity to emphasize on the care to the community and within the people who keep a business running on a daily basis. Caring is rarely emphasized in the business scene, its one of a good practice that delivers a higher value offer to the...
Leaving money on the table when it comes to branding.
Просмотров 184 года назад
If you are a brand owner of years with no growth but in a stagnant position within your market, you know there is something you can do about it sitting on the fence is the state, then you need to do something about it. The unknown is not known until the right steps are taken, time is of the essence, nothing happen when nothing has been done. When it is done right, clarity and strong differentia...
7 elements for branding
Просмотров 334 года назад
1) Discipline 2) Deliberate Differentiations 3) Specific Association 4) Simple language and symbol 5) Promises 6) Human spirit 7) Values, visions, unifying human beings
Step by step development process of a branded product.
Просмотров 334 года назад
Step by step development process of a branded product. 1) Figure out the segmented market. 2) Study product market. 3) Workout product price point. 4) Reverse engineer. 5) Production schedule planning. 6) Procurement Management.
Basic Role of brand and the cycle
Просмотров 164 года назад
The role a brand play in a product and services is vital. It’s an ongoing cycle to establish a connection with existing or new market. In this video, I will share about the role and if we’re to do it right it can be of great value added to the brand equity and return of investment.
Effective way to increase your product brand value.
Просмотров 464 года назад
There is a way to increase your brand value without investing too much into the effort to market test. The end result is that it must work in order to repeat the cycle and increase the brand equity and return of investment.
Why a mockup product concept is essential
Просмотров 134 года назад
Mocking up a product concept is essential to deliver better idea of the followings. 1) Feel of 3 dimension. 2) Shelf presence presentation which will enable one to identify difference and selling points. 3) Helpfull when positioning product that comes in set or to be develop in future. If you enjoy this video, please share, like and subscribe. Hope you get something out of this. Alextee.com
Branding an expenses or investment.
Просмотров 184 года назад
Branding as an expenses or investment. A lot of SME business started with thinking that branding is an expenses. It depend if this is perceive as a short term thinking. Any great business takes time to build and so if one take this as an investment, the rewards will be ample as a long term strategy. In this video, I’ll explain a few points of the difference and application of it so in long term...
Understand 7 types of material code for recycling
Просмотров 1054 года назад
Understand 7 types of material code for recycling
How drawings can help you think better.
Просмотров 284 года назад
How drawings can help you think better.
6 TIPS TO HELP YOU BEAT INSECURITY AND WIN IN CREATIVITY
Просмотров 115 лет назад
6 TIPS TO HELP YOU BEAT INSECURITY AND WIN IN CREATIVITY
5 TIPS TO RELEASE & REFILL HIDDEN EMOTION TURNING INTO POSITIVE OUTCOME.
Просмотров 145 лет назад
5 TIPS TO RELEASE & REFILL HIDDEN EMOTION TURNING INTO POSITIVE OUTCOME.
5 ways to assist your brain and think creatively
Просмотров 565 лет назад
5 ways to assist your brain and think creatively
9 tips to improve your brain performance
Просмотров 145 лет назад
9 tips to improve your brain performance
What to do when sourcing the right type of bottle and lid for skincare oil products
Просмотров 315 лет назад
What to do when sourcing the right type of bottle and lid for skincare oil products
What to do when sourcing dry goods from Alibaba
Просмотров 245 лет назад
What to do when sourcing dry goods from Alibaba
How to create a range of hand cream product in box
Просмотров 625 лет назад
How to create a range of hand cream product in box
What is ABL tube for cosmetic or skincare products
Просмотров 1445 лет назад
What is ABL tube for cosmetic or skincare products
Why use flute with laminated print on for POS
Просмотров 385 лет назад
Why use flute with laminated print on for POS
How to create a 500ml mineral water brand
Просмотров 3405 лет назад
How to create a 500ml mineral water brand
Are those plastic containers? Where do you get them form?
How to distinguish between OPP and BOPP? Is there any basic phsical test for it? Like touching, streching, pulling...
They both with pretty much similar functions but BOPP is thicker, stronger and much more durable. ☺️
Do you print labels ?
Hi Alex thanks for sharing your knowledge about BOPP. Which manufacturer would you recommend? Thanks man
There are several manufacturers. Depends on your volume and artwork type.
flick me an email and i'll see how i can help Julien. alextee.com at gmail.com
Perfect description.. knowledgeable
Thank you :)
Can this be used as a probiotic, I mean as a starter
great info
Thanks Robert.
@@alextee2908 Do you have a printing company?
@@RJ-se9op I have business partner who look after printing for me. Are you looking at getting printed label?
How do you make the plastic bottle?
The bottling plant usually do that as part of the deal
Man buy new microphone or adjust the one that you have. Terrible sound...
Nothing fancy with sound, just using an iPhone X built-in mic recorded in small meeting room. All good as long as you get some values out of it bud.
@@alextee2908 I definitely got value out of the video! Thanks!
@@pooneyheat Thanks. Reach out if you have more questions. All the best with your future projects!