- Видео 119
- Просмотров 9 610
Brij
Добавлен 19 май 2021
Brij helps brands create QR Code-activated digital experiences for their products, allowing customers to register, reorder, and more with a scan. That’s good for brands and great for their customers.
How Aliett Buttelman of Fazit Beauty got Taylor Swift to Wear Their Product
In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty.
Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing.
The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry.
TAKEAWAYS:
- Aliett’s background in modeling provided her with insights into the beauty industry.
- The launch of makeup patches disrupted traditional beauty application methods.
- Soci...
Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing.
The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry.
TAKEAWAYS:
- Aliett’s background in modeling provided her with insights into the beauty industry.
- The launch of makeup patches disrupted traditional beauty application methods.
- Soci...
Просмотров: 1
Видео
How to Create an A/B Testing Shortlink
Просмотров 17День назад
This tutorial will help you set up a dynamic link based on probability.
Christina Kao on why targeting the right customer matters
Просмотров 1221 день назад
In this episode, Christina Kao, founder of Le Mini Macaron, shares her journey from a marketing background to entrepreneurship in the beauty industry. She discusses the growth of her brand, the importance of customer education, and the impact of COVID-19 on nail care trends. Christina emphasizes the significance of community upliftment and the playful yet joyful nature of her brand, while also ...
Amy Gordinier discusses how to thrive at Sephora
Просмотров 12Месяц назад
In this episode of the Omnichannel Marketer, Amy Gordinier, founder of Skinfix, shares her extensive background in the beauty industry and the journey of creating Skinfix. Amy discusses the brand's origins, its unique formulation, and the strategic decisions made during its launch and growth, particularly with retail partners like Target and Sephora. She emphasizes the importance of product dif...
Allison Ball Discusses The Challenges of Wholesale
Просмотров 53 месяца назад
In this episode of the Omnichannel Marketer, Alli Ball, founder of Food Biz Wiz, shares her journey in the food industry and how she helps emerging brands succeed in wholesale. She emphasizes the importance of understanding market fit, finding the right channels, and optimizing operations. Alli discusses the challenges of getting attention from wholesale buyers and the difficulties of the distr...
5 Pieces of Brand Building Advice from the Original VP of Marketing at YETI - Rick Wittenbraker
Просмотров 193 месяца назад
In this episode of the Omnichannel Marketer, Kait interviews Rick, a partner at Howler Brothers, who shares his journey from private equity to brand building. He discusses his early career at Yeti Coolers, where he developed innovative marketing strategies that helped establish the brand. Rick emphasizes the importance of brand identity and community in marketing, and how his experiences as an ...
Scaling A 9+ Figure Omnichannel Brand with Danny Taing
Просмотров 274 месяца назад
In this episode, Kait interviews Danny Taing, founder of Bokksu, who shares his journey from studying Japanese in Japan to creating a successful omnichannel brand that bridges cultures through Japanese snacks. Danny discusses the evolution of Bokksu, the importance of customer feedback, the challenges of the subscription model, and the acquisition of Japan Crate to enhance their retail presence...
The Power of A Personal Brand in Building an Online Presence with Rachel Soper Sanders
Просмотров 34 месяца назад
In this episode, Rachel, founder of Rootine, shares her personal journey and the inspiration behind her brand. She discusses the lack of innovation in the holistic health industry and how Rootine aims to bring science-backed solutions to the market. Rachel explains the customer journey and the different products offered by Rootine. She also talks about the importance of her role as a mom in sha...
Shray Joshi Discusses How To Capitalize on Retail Media
Просмотров 434 месяца назад
In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms. Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and i...
How to Connect to Klaviyo
Просмотров 215 месяцев назад
This tutorial provides step-by-step instructions on integrating Klaviyo API into Brij for seamless user profile synchronization.
How to Add Shopping Recommendations
Просмотров 376 месяцев назад
Follow this tutorial to learn how to add recommendations to your shopping modules.
How to Create A Shopify Checkout Shortlink
Просмотров 216 месяцев назад
How to Create A Shopify Checkout Shortlink
How to Create Probability Routing Shortlink
Просмотров 146 месяцев назад
How to Create Probability Routing Shortlink
Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely
Просмотров 286 месяцев назад
Sydney Hamroff Discusses Retail Expansion and Impact at Tony’s Chocolonely
4 levers for getting “bottom of funnel” placement right in retail.
Просмотров 148 месяцев назад
4 levers for getting “bottom of funnel” placement right in retail.
How the Beauty Market Becomes Omnichannel with Sarah McNamara
Просмотров 6610 месяцев назад
How the Beauty Market Becomes Omnichannel with Sarah McNamara
How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO
Просмотров 10410 месяцев назад
How Chubbies Went from From Backpack Sales to 9-Figure Exit and 10-Figure IPO