- Видео 5
- Просмотров 4 517
GA4 for eCommerce
Добавлен 5 сен 2020
Data literacy is essential to running a high-growth eCommerce store, and Google Analytics is the most popular analytics platform. However, Google has recently announced that they will be sunsetting Universal Analytics on July 1 2023.
Whether you’re on Shopify, WooCommerce, Magento or another eCommerce platform, you’ll need to start transitioning to and learning GA4 as soon as possible - and I'm here to help.
I'm Kate, an eCommerce nerd and growth marketer with over ten years' experience growing the online revenues of stores including Nimble Activewear, steele label and Kat the Label. Together we've seen growth anywhere between 50-250% in a single year and Google Analytics is central to my day-to-day work. Whether you’re a business owner, strategist, designer or even a developer, I will teach you how to unlock real insights from your data that will help you make better business decisions every day.
Whether you’re on Shopify, WooCommerce, Magento or another eCommerce platform, you’ll need to start transitioning to and learning GA4 as soon as possible - and I'm here to help.
I'm Kate, an eCommerce nerd and growth marketer with over ten years' experience growing the online revenues of stores including Nimble Activewear, steele label and Kat the Label. Together we've seen growth anywhere between 50-250% in a single year and Google Analytics is central to my day-to-day work. Whether you’re a business owner, strategist, designer or even a developer, I will teach you how to unlock real insights from your data that will help you make better business decisions every day.
What is Sever-Side Tagging in Google Analytics 4?
As privacy limitations gain momentum in the digital industry, it’s becoming more challenging than ever to grow an eCommerce store. One of the solutions to improve data collection server-side tagging and this is is increasingly becoming the preference for integration to maximise accuracy. Kate explains what it is, how it works compared to client or browser-side tagging and the pro’s and con’s for you to consider when setting up Google Analytics 4 on your Shopify, WooCommerce or other eCommerce store.
Просмотров: 4 030
Видео
GA4 for eCommerce - Online Training
Просмотров 322Год назад
Data literacy is essential to running a high-growth eCommerce store, and Google Analytics is the most popular analytics platform. However, Google has recently announced that they will be sunsetting Universal Analytics on July 1 2023 - there's no ability to import historical data, so we all need to get setup on and learning GA4 as soon as possible. Learn how to master Google's latest data platfo...
Should I switch to GA4 now? Why eCommerce Stores Should Not Delay.
Просмотров 162 года назад
If you’re an eCommerce store wondering whether you should migrate your store to GA4 before Shopify releases a native integration, the answer is yes, absolutely. I run you through the reasons you won’t want to wait. LOOKING FOR MORE? I cover all this and more in my online course GA4 for eCommerce. I'm an eCommerce Growth marketer and data nerd and I've spent months deep diving into GA4 and creat...
How to Learn GA4 eCommerce | GA4 Training Online Course
Просмотров 612 года назад
Learn how to master Google's latest data platform to grow your eCommerce store revenue with this GA4 training course. You'll learn how to setup and customise your GA4 with full eCommerce integration so you're using accurate, full data from the get-go, I also cover all these new GA4 features and how you can use them to provoke actionable insights to grow your revenue for the short and the long t...
What is GA4 and why do eCommerce Stores need it? (Shopify, WooCommerce + more)
Просмотров 892 года назад
In this video, I dive into everything you can expect in the newest version of Google Analytics and compare it against Universal Analytics. GA4 offers a wealth of new features which stores are using right now to grow their revenue - improved user ID across channels and sessions, new and improved metrics like 'engagement rate' and a new focus on customer lifetime value being only a few. I also ru...
thanks absolutely spot on
THX for teaching, good explaining, I want to ask , how cant I do both web and server tracking ?? I found that after setting server container url, all events go to the server container url, and dont go to the original ga url, but I want to use both, do you know how to do that ???
I'm a bit confused by the explanation. You mention how Shopify has a native integration with GA4, but then use an example where data gets sent to GTM. If you upload the GA4 measurement ID directly to Shopify, GTM isn't required. So in that case, would it tracking via the server or would that still be considered browser tracking?
Great vid - thanks!
*Great Explanation. 😇
Do you have complete course of GA4?
Hi! You can find the complete course here: www.ga4forecommerce.com