Paul Syng
Paul Syng
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#25 — Owning Your Category in a Digital World
Owning Your Category in a Digital World
(Welcome to Day 25 of 30 Days of Positioning Mastery)
When did you last discover a category-leading company through a TV ad? Or a billboard?
Exactly.
Today, categories are owned first in the digital arena-not because that's a choice-but because that's where the battle happens.
Think about how you discovered Notion, or Figma, or Gong. Not through traditional channels. These Category Kings understand something crucial - in today's world, category ownership happens in digital spaces first. Not because they chose it. But because that's where their categories live.
Where Categories Live Now
Look how Category Kings show up in digital spaces:
Notion didn't just ...
Просмотров: 16

Видео

Uncovering Brand Resilience - Lessons from Leading at Nike and Amazon
Просмотров 52 часа назад
Uncovering Brand Resilience - Lessons from Leading at Nike and Amazon
Inside Amazon's Unique Meeting Culture - No PowerPoints Allowed!
Просмотров 42 часа назад
Inside Amazon's Unique Meeting Culture - No PowerPoints Allowed!
How Nike Sparks Curiosity and Team Spirit
2 часа назад
How Nike Sparks Curiosity and Team Spirit
From Teaching to Amazon - An Unexpected Career Journey
Просмотров 112 часа назад
From Teaching to Amazon - An Unexpected Career Journey
#24 - Communication Architecture: Amplifying Your Position
Просмотров 214 часа назад
Communication Architecture: Amplifying Your Position (Welcome to Day 24 of 30 Days of Positioning Mastery) Yesterday, we aligned our position internally. But here's the tricky part - how do you tell that story to the world without diluting it? Let me show you how Category Kings build communication architectures that amplify their position instead of confusing it. Think about how Tesla communica...
What 'experts' and 'analysts' got wrong about Peloton
Просмотров 3949 часов назад
So, how does a company with the perfect product, timing, and market conditions still manage to fail? The answer has nothing to do with bikes and everything to do with perception.
#27 Cecilia Ambros - Design Leadership, Innovation and Creativity at Amazon and Nike
Просмотров 26 тыс.14 часов назад
Cecilia Ambros is a trained fine artist who has seamlessly transitioned from painting with colours and digital designs to "painting with data." Leveraging a versatile skill set, Cecilia embraces the challenge of learning new domains, thriving even without initial subject matter expertise. Her remarkable career has led her through unexpected opportunities, including roles at prestigious companie...
#23 - Internal Alignment: Making Your Position Live Inside Out
Просмотров 6914 часов назад
Internal Alignment: Making Your Position Live Inside Out (Welcome to Day 23 of 30 Days of Positioning Mastery) Want to know the most expensive positioning mistake? It's not bad messaging or wrong timing. It's internal misalignment. Most positions die from the inside out. Think about how Volvo's safety position shows up everywhere - from engineering to dealerships to customer service. Or how App...
#22 - Position Testing: Validate Before You Bet
Просмотров 10516 часов назад
Position Testing: Validate Before You Bet (Welcome to Day 22 of 30 Days of Positioning Mastery) "The market will tell us if our position works." That's what a CEO told me. A year and millions of dollars later, the market told them no. Today, I'll show you how to test your position before the market does. We've spent three weeks crafting the perfect position. But even perfect positions can fail ...
You don't really build a brand
Просмотров 4319 часов назад
Reference post www.linkedin.com/posts/paulsyng_how-do-you-build-a-brand-people-love-activity-7264652570063773696-S6qI?
#21 - Category Evolution: Staying King by Shaping What's Next
Просмотров 2521 час назад
Category Evolution: Staying King by Shaping What's Next (Welcome to Day 21 of 30 Days of Positioning Mastery) Yesterday we mastered digital leadership. But here's the thing about categories - they never stand still. Want to know why Amazon isn't just 'that online bookstore' anymore? Or why Apple isn't stuck making computers? Let me show you how Category Kings evolve before someone else forces t...
#20 - Digital Category Leadership: How Notion and Figma Transformed Their Markets
Просмотров 29День назад
Digital Category Leadership: How Notion and Figma Transformed Their Markets (Welcome to Day 20 of 30 Days of Positioning Mastery) Want to know why some companies dominate their categories online while others just make noise? Let me show you how two companies - Notion and Figma - didn't just enter their markets, they transformed them digitally. One changed how teams think about workspaces. The o...
#19 - The Lightning Strike: Turning Your Position into Momentum
Просмотров 44День назад
#19 - The Lightning Strike: Turning Your Position into Momentum
#18 - The Lightning Strike: Launching Your Position With Power
Просмотров 4514 дней назад
#18 - The Lightning Strike: Launching Your Position With Power
#17.5 - The Anatomy of a Category-Defining POV: Moving Beyond Marketing
Просмотров 4514 дней назад
#17.5 - The Anatomy of a Category-Defining POV: Moving Beyond Marketing
#17 - Position, Category, POV and Narrative (Most people mix all four)
Просмотров 17214 дней назад
#17 - Position, Category, POV and Narrative (Most people mix all four)
#16 - The Magic Triangle: Why Positioning Actually Fails
Просмотров 5714 дней назад
#16 - The Magic Triangle: Why Positioning Actually Fails
#15 - Finding Your Atomic Core: Own the Concept, Own the Future
Просмотров 3414 дней назад
#15 - Finding Your Atomic Core: Own the Concept, Own the Future
#14 - Identity Resonance: Why Great Brands Lead Revolutions, Not Just Sell Products
Просмотров 3021 день назад
#14 - Identity Resonance: Why Great Brands Lead Revolutions, Not Just Sell Products
#13 - Cracking the Cultural Code: How Great Brands Speak Every Language
Просмотров 7421 день назад
#13 - Cracking the Cultural Code: How Great Brands Speak Every Language
#12 - The Feels: Why Some Positions Go Straight to the Heart
Просмотров 4321 день назад
#12 - The Feels: Why Some Positions Go Straight to the Heart
#11 - The Beautiful Crazy Ones: Your Position's Secret Weapon
Просмотров 4121 день назад
#11 - The Beautiful Crazy Ones: Your Position's Secret Weapon
#10 - When Position Becomes Identity: More Than Just a Brand
Просмотров 3421 день назад
#10 - When Position Becomes Identity: More Than Just a Brand
#9 - The Behavioural Economics of Positioning: How Manifestations Reinforce Mental Territory
Просмотров 8821 день назад
#9 - The Behavioural Economics of Positioning: How Manifestations Reinforce Mental Territory
#8 - System 1 vs System 2: The Real Battleground of Positioning
Просмотров 6821 день назад
#8 - System 1 vs System 2: The Real Battleground of Positioning
#7 - Finding Your Atomic Core: The Difference Between Making Products and Owning Meaning
Просмотров 8228 дней назад
#7 - Finding Your Atomic Core: The Difference Between Making Products and Owning Meaning
#6 - The Problem with Better: Why Great Companies Don't Compete
Просмотров 6028 дней назад
#6 - The Problem with Better: Why Great Companies Don't Compete
#5 - The Language of Ownership: Why Nouns Beat Adjectives
Просмотров 4428 дней назад
#5 - The Language of Ownership: Why Nouns Beat Adjectives
#1 - The Power of Perception: Why Most Experts Are Full of Shit
Просмотров 100Месяц назад
#1 - The Power of Perception: Why Most Experts Are Full of Shit