Building Brand Advocacy
Building Brand Advocacy
  • Видео 238
  • Просмотров 49 541
Advocacy 101: Nailing Content, Building Creator Relationships & Winning On Platforms in 2025
The best brands aren’t just broadcasting. They’re building with their audiences.
Welcome to a special Advocacy 101 episode, where we remix four expert insights on what’s next into one tactical guide.
Jo Bird (Creative Consultant | ex-Lounge, ex-Gymshark), Holly Chapman (Head of Brand @ Papier), Victoria Blinova (Senior Strategic Partner Manager @ RUclips), and Lia Haberman (Creator Economy Expert) break down the key shifts shaping content, creators & the social media landscape in 2025.
Tune it to learn why you should:
Co-Create at Scale:
Broadcast channels, TikTok Lives, and real-time audience input are more than engagement tools - they’re shaping the future of brand strategy. Hear how REFY...
Просмотров: 3

Видео

You’re Not Shadowbanned, You’re “Sleeping On Social Search” ft. Beth Thomas
Просмотров 10719 часов назад
Your resident social media experts are here, deep diving on the most underrated tool in the modern social media toolkit - social search. Right now, it’s the biggest missed opportunity you might not be talking about. More than a buzzy phrase, properly utilizing social search will be a game-changer for brands looking to keep strategies fresh and stay ahead. This week, Verity meets with the expert...
Everything On 'Earned Media Value' You've Ever Wanted To Know From The No.1 Expert aka. Conor Begley
Просмотров 2014 дней назад
Everything On 'Earned Media Value' You've Ever Wanted To Know From The No.1 Expert aka. Conor Begley
Write This Down: The Strategy That Took Papier From Beloved Stationary Brand To Cult Status Symbol
Просмотров 6421 день назад
Write This Down: The Strategy That Took Papier From Beloved Stationary Brand To Cult Status Symbol
Inside The House Of Astrid & Miyu: CMO Secrets To Building Advocacy Through Remarkable Experiences
Просмотров 2528 дней назад
Inside The House Of Astrid & Miyu: CMO Secrets To Building Advocacy Through Remarkable Experiences
Short is Sweet, Long is Loyal: Cracking the Code for Creator-Led Video in 2025 ft. Victoria Blinova
Просмотров 93Месяц назад
Short is Sweet, Long is Loyal: Cracking the Code for Creator-Led Video in 2025 ft. Victoria Blinova
How To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy
Просмотров 278Месяц назад
How To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy
Calling BS On The Beauty Industry: How Inkey List Became A $100M Skincare Brand Without Selling Out
Просмотров 462 месяца назад
Calling BS On The Beauty Industry: How Inkey List Became A $100M Skincare Brand Without Selling Out
Win Hearts Like WYSE London: How Marielle Wyse Turns Feedback Into Fashion Gold & Fan-Led Advocacy
Просмотров 2942 месяца назад
Win Hearts Like WYSE London: How Marielle Wyse Turns Feedback Into Fashion Gold & Fan-Led Advocacy
UGC, Influencers & The Trust Economy: What’s Next for Fashion & Beauty Marketing
Просмотров 302 месяца назад
UGC, Influencers & The Trust Economy: What’s Next for Fashion & Beauty Marketing
Social Commerce Summit: Autumn Edition | Brought to you by The Building Brand Advocacy Podcast
Просмотров 152 месяца назад
Social Commerce Summit: Autumn Edition | Brought to you by The Building Brand Advocacy Podcast
Ben Gallaga's Blueprint: How Luxe Collective Makes 34% of Its Revenue On TikTok Shop
Просмотров 212 месяца назад
Ben Gallaga's Blueprint: How Luxe Collective Makes 34% of Its Revenue On TikTok Shop
Represent, L’Oréal & The Disruptors: How To Master Community Content, Creators & Social Commerce
Просмотров 202 месяца назад
Represent, L’Oréal & The Disruptors: How To Master Community Content, Creators & Social Commerce
Scamp & Dude’s Blueprint For Brand Advocacy: Jo Tutchener Sharp’s Founder Story
Просмотров 603 месяца назад
Scamp & Dude’s Blueprint For Brand Advocacy: Jo Tutchener Sharp’s Founder Story
The Rise Of The #KITRIgirls: Haeni Kim’s Formula For Fashion Community & Her Founder Story
Просмотров 1243 месяца назад
The Rise Of The #KITRIgirls: Haeni Kim’s Formula For Fashion Community & Her Founder Story
From Gymshark To Lounge: Cut Through The Noise & Nail Brand Storytelling Like The Pros ft. Jo Bird
Просмотров 1504 месяца назад
From Gymshark To Lounge: Cut Through The Noise & Nail Brand Storytelling Like The Pros ft. Jo Bird
Build All-Inclusive Advocacy Like Beyond Yoga: Michelle Wahler’s Founder Story
Просмотров 864 месяца назад
Build All-Inclusive Advocacy Like Beyond Yoga: Michelle Wahler’s Founder Story
Lean In like Lounge: Rip Up The Rulebook, Create Outside Your Category & Win Community
Просмотров 1144 месяца назад
Lean In like Lounge: Rip Up The Rulebook, Create Outside Your Category & Win Community
How Beekman 1802 Uses Kindness to Power Community Innovation ft. Brad Farrell
Просмотров 394 месяца назад
How Beekman 1802 Uses Kindness to Power Community Innovation ft. Brad Farrell
The Blueprint for Brand Love: Tap into Taste Communities, Killer Campaign Tactics & Being Unserious
Просмотров 735 месяцев назад
The Blueprint for Brand Love: Tap into Taste Communities, Killer Campaign Tactics & Being Unserious
The Beauty Marketing Playbook: Inside Grown Alchemist’s Content, Social & Influencer Strategies
Просмотров 455 месяцев назад
The Beauty Marketing Playbook: Inside Grown Alchemist’s Content, Social & Influencer Strategies
Nail it like New Look: Invest in Brand, Build Local Communities & Make Employees your No.1 Advocates
Просмотров 295 месяцев назад
Nail it like New Look: Invest in Brand, Build Local Communities & Make Employees your No.1 Advocates
Co-Create Community, Content & Connection like Staud, Savage x Fenty & Chanel
Просмотров 325 месяцев назад
Co-Create Community, Content & Connection like Staud, Savage x Fenty & Chanel
Social Commerce Summit: New York, Brought to you by The Building Brand Advocacy Podcast
Просмотров 766 месяцев назад
Social Commerce Summit: New York, Brought to you by The Building Brand Advocacy Podcast
Create Word-of-Mouth Magic Like Never Fully Dressed: Lucy Aylen’s Founder Story
Просмотров 906 месяцев назад
Create Word-of-Mouth Magic Like Never Fully Dressed: Lucy Aylen’s Founder Story
How Tomm Jewellery’s Unexpected Growth Strategies Pay Off: Lucy Toone’s Founder Story
Просмотров 837 месяцев назад
How Tomm Jewellery’s Unexpected Growth Strategies Pay Off: Lucy Toone’s Founder Story
How Victoria’s Secret, Abercrombie & Brooklinen Relinquish Control to Grow Through Creators
Просмотров 367 месяцев назад
How Victoria’s Secret, Abercrombie & Brooklinen Relinquish Control to Grow Through Creators
A Masterclass from Abercrombie & Fitch on Reinventing Retail
Просмотров 517 месяцев назад
A Masterclass from Abercrombie & Fitch on Reinventing Retail
The Playbook for Merging Social & eCommerce Marketing to Increase Conversion
Просмотров 537 месяцев назад
The Playbook for Merging Social & eCommerce Marketing to Increase Conversion
The Social Commerce Tactics That Actually Work for Coty, Davines & The Biggest Brands in Beauty
Просмотров 728 месяцев назад
The Social Commerce Tactics That Actually Work for Coty, Davines & The Biggest Brands in Beauty

Комментарии

  • @Doris-x6z
    @Doris-x6z Час назад

    Thanks for the analysis! I need some advice: I have a SafePal wallet with USDT, and I have the seed phrase. (air carpet target dish off jeans toilet sweet piano spoil fruit essay). How can I transfer them to Binance?

  • @petecotleur2246
    @petecotleur2246 2 дня назад

    Tony actually honed his "cheerleading" skills in high school. Tony. Tim Leonard and myself dressed like cheerleaders for a pep rally !!. Got alot of laughs. Congrats on your success tony. My girl like everyone's girl wants one😂

  • @sarahrobinson6723
    @sarahrobinson6723 5 дней назад

    So it’s about a good ratio?

    • @buildingbrandadvocacy
      @buildingbrandadvocacy 5 дней назад

      Absolutely! Check out the full ep. to get more of Connor’s takes. 🎙️

  • @reformationrenewal4852
    @reformationrenewal4852 10 дней назад

    Not a darn thing

  • @RobertLeybourne-c4c
    @RobertLeybourne-c4c 17 дней назад

    ❤🎉hi love you more in Rob? Bienvenue sur le presse-papiers Gboard, tout texte que vous copiez sera enregistré ici.

  • @meridon2000
    @meridon2000 20 дней назад

    Love Papier!

  • @jacquesgrove7009
    @jacquesgrove7009 22 дня назад

    What does brand advocacy mean to you, personally. The most inane question askeed in human history.

  • @ChelseaSoAdPro
    @ChelseaSoAdPro 23 дня назад

    Love Astrid & Myu!

  • @MaggieMorrissey-y2r
    @MaggieMorrissey-y2r 23 дня назад

    This is so fun!

  • @battlemagz3462
    @battlemagz3462 28 дней назад

    This seems like a dream job.

  • @meridon2000
    @meridon2000 28 дней назад

    Love Inkey List, it's cool to hear how they started.

  • @MaggieMorrissey-og8br
    @MaggieMorrissey-og8br 28 дней назад

    That is so cute, I want a birthday card from a brand.

  • @sarahrobinson6723
    @sarahrobinson6723 28 дней назад

    Can’t wait for this episode! 🎉

    • @buildingbrandadvocacy
      @buildingbrandadvocacy 28 дней назад

      Lucky for you, it’s already up! Go to our RUclips channel for the full episode! 🎉

  • @sarahrobinson6723
    @sarahrobinson6723 29 дней назад

    Absolutely love this ❤

  • @trevorcmorris
    @trevorcmorris Месяц назад

    ....if you actually have any pull within You Tube.... tell them for me "They suck" and I look forward to they're disappearing from this Plane...."free speech..????what free speech? you will conform or be deleted !!! slobbering sycophants of the stinking WEF

  • @JeffHenderson-q3e
    @JeffHenderson-q3e Месяц назад

    It's over way

  • @firstmotorhome8024
    @firstmotorhome8024 2 месяца назад

    I have no idea what he’s talking about.

  • @shafiseoagency
    @shafiseoagency 7 месяцев назад

    Hello, Your video views are not getting subscribers on your channel because you have not added a rank tag description to your channel. Video views, watch time subscribers are not updating due to not acoing your video. Video SEO score on your channel is only 0 . If your channel's video SEO is 70 plus, video view subscribers will be updated

  • @nathanphillips4426
    @nathanphillips4426 10 месяцев назад

    'promo sm'

  • @anukesh
    @anukesh Год назад

    Inspiring

  • @trafficface
    @trafficface Год назад

    I liked the 4 C's and the advice particularly how to do this. As a ex business owner, I had always wondered why I couldn't gain much traction but now I know. Thanks

  • @eddiebogan
    @eddiebogan Год назад

    *Promo SM*

  • @zarinastanford4865
    @zarinastanford4865 Год назад

    Thanks for having me. Join us on the March 7-8 Bazaarvocie Summit to learn from Colgate Palmolive, KraftHeinz, AccentureSong, Michael Kors, Albertsons, and many others on how they build #brand #advocacy and #loyalty as well.

  • @franklind8569
    @franklind8569 2 года назад

    PЯӨMӨƧM