Home Fragrance Academy
Home Fragrance Academy
  • Видео 229
  • Просмотров 116 803
60% Customer Retention With Email Marketing - Ep11
💰 Take our free course and learn how to get repeat orders on autopilot bit.ly/4hwxxxC
👉 Find out more about us here: bit.ly/3TigjKd
📈 Serious about growing your home fragrance business? Become a HFA member and we'll guide you every step of the way: bit.ly/3LkszWc
In this episode we talk through the dos, don'ts and key strategies of email marketing. Including a look at the set up we had to help us get a 60% customer retention rate in our business.
🎙️ Join us for episode 11 of Together We Grow, where we share our business coaching expertise and entrepreneurial journey as a married couple working with spouse. We discuss essential money making activities that lead to business growth, while sharin...
Просмотров: 44

Видео

What If You Could FREE 10 Hours a Week from Admin Tasks? - Ep10
Просмотров 14416 часов назад
💰 Take our free course and learn how to get repeat orders on autopilot bit.ly/4hwxxxC 👉 Find out more about us here: bit.ly/3TigjKd 📈 Serious about growing your home fragrance business? Become a HFA member and we'll guide you every step of the way: bit.ly/3LkszWc In this video, we dive into a game-changing approach for small business owners: focusing on tasks that directly drive revenue and del...
£7.5m Marketing SECRETS That Made Our Business Boom! - Ep9
Просмотров 23914 дней назад
£7.5m Marketing SECRETS That Made Our Business Boom! - Ep9
Our Biggest Mistakes in our Candle/Wax Melt Business
Просмотров 24121 день назад
Our Biggest Mistakes in our Candle/Wax Melt Business
Hiring Friends and Family: The Good, the Bad, and the Awkward - Ep7
Просмотров 11628 дней назад
Hiring Friends and Family: The Good, the Bad, and the Awkward - Ep7
The SECRET to 5-Figure Revenue Days in Candle Business - Ep6
Просмотров 252Месяц назад
The SECRET to 5-Figure Revenue Days in Candle Business - Ep6
Why Subscription Boxes Will EXPLODE Your Candle Business - EP5
Просмотров 205Месяц назад
Why Subscription Boxes Will EXPLODE Your Candle Business - EP5
Answering YOUR Burning Questions About Candle Entrepreneurship - Ep4
Просмотров 198Месяц назад
Answering YOUR Burning Questions About Candle Entrepreneurship - Ep4
MASTERING Sales Funnel Mapping for Explosive Growth in 2025
Просмотров 168Месяц назад
MASTERING Sales Funnel Mapping for Explosive Growth in 2025
How to Build a Loyal Customer Community in Your Facebook Group - Ep3
Просмотров 173Месяц назад
How to Build a Loyal Customer Community in Your Facebook Group - Ep3
SEO Tutorial For Beginners (Live Coaching Course)
Просмотров 183Месяц назад
SEO Tutorial For Beginners (Live Coaching Course)
The BEST Way To Balance Marriage And Business Revealed - Ep2
Просмотров 1362 месяца назад
The BEST Way To Balance Marriage And Business Revealed - Ep2
I Generated £500k Selling Candles During Q4 and You Can Too!
Просмотров 2932 месяца назад
I Generated £500k Selling Candles During Q4 and You Can Too!
We Built a £7.5M Business from Our Kitchen Table - Ep1
Просмотров 4692 месяца назад
We Built a £7.5M Business from Our Kitchen Table - Ep1
How I Boosted My Online Presence with This One Powerful Content Creation Strategy!
Просмотров 1722 месяца назад
How I Boosted My Online Presence with This One Powerful Content Creation Strategy!
AVOID These 5 Candle Business Mistakes (+ Bonus Tips)
Просмотров 3272 месяца назад
AVOID These 5 Candle Business Mistakes ( Bonus Tips)
Make $10,000 per month Selling Candles Wholesale!
Просмотров 3532 месяца назад
Make $10,000 per month Selling Candles Wholesale!
How to Set Up a Facebook Ads Account (Meta Business Suite)
Просмотров 6324 месяца назад
How to Set Up a Facebook Ads Account (Meta Business Suite)
How To Price Candles (Secret Formula)
Просмотров 4074 месяца назад
How To Price Candles (Secret Formula)
5 Candle Business Lessons I Wish I Knew Sooner
Просмотров 3364 месяца назад
5 Candle Business Lessons I Wish I Knew Sooner
CLP Advice For Candles & Wax Melts
Просмотров 4145 месяцев назад
CLP Advice For Candles & Wax Melts
How To Start A Candle Business (4 Steps)
Просмотров 5075 месяцев назад
How To Start A Candle Business (4 Steps)
Candle & Wax Melt Business Owners Watch This
Просмотров 3985 месяцев назад
Candle & Wax Melt Business Owners Watch This
How To Build Customer Loyalty In Your Candle Business (5 Strategies)
Просмотров 6279 месяцев назад
How To Build Customer Loyalty In Your Candle Business (5 Strategies)
Hiring Your First Employee (3 Tips)
Просмотров 18110 месяцев назад
Hiring Your First Employee (3 Tips)
Why Candle Businesses Fail (Avoid This!)
Просмотров 9 тыс.10 месяцев назад
Why Candle Businesses Fail (Avoid This!)
How To Start A Candle Business in 2024 (4 Steps)
Просмотров 8 тыс.10 месяцев назад
How To Start A Candle Business in 2024 (4 Steps)
How To Get Wholesale Customers (5 Steps)
Просмотров 1,2 тыс.Год назад
How To Get Wholesale Customers (5 Steps)
How To Scale From 5 to 20 Orders Per Day (Sell More Candles)
Просмотров 1,9 тыс.Год назад
How To Scale From 5 to 20 Orders Per Day (Sell More Candles)
How To Start A Subscription Box Business (Step-by-Step)
Просмотров 1,5 тыс.Год назад
How To Start A Subscription Box Business (Step-by-Step)

Комментарии

  • @JeanVMI
    @JeanVMI 3 дня назад

    Good things happen to good people 🎉 what a blessing for your business to boom and that the two of you made perfect business partners 😊❤

  • @JeanVMI
    @JeanVMI 5 дней назад

    lol 😂 hahaha

  • @shopwildvenus
    @shopwildvenus 6 дней назад

    The accountancy aspect is incredibly hard but feels very unaffordable to hire someone for the role. I've also tried hiring people to take over selling at events and markets and that has been so difficult to find people wanting to work this kind of job :(

    • @homefragranceacademy
      @homefragranceacademy 6 дней назад

      You just need a bookkeeper for probably 2 hours per week. Very affordable. Not only do you want people who 'want' this kind of job, but you need people who love it. They are going to be the face of your company when you're at these events. So therefore it should be difficult to find them, but when you do, and you will, you need to keep hold of them.

  • @JeanVMI
    @JeanVMI 6 дней назад

    LOL 😂

  • @HelenWilson2024
    @HelenWilson2024 7 дней назад

    So lucky to be married to an accountant.

  • @JeanVMI
    @JeanVMI 8 дней назад

  • @anthonypsa1980
    @anthonypsa1980 9 дней назад

    You guys sold your business?

  • @danwhite9940
    @danwhite9940 12 дней назад

    Hi, great informative video. is Waxkind your only website? Just wanting to get an idea of audience and following and engagement you've built over the last year or 2 using these tips 😊

    • @homefragranceacademy
      @homefragranceacademy 12 дней назад

      Thank you. We had 3 businesses which we sold and exited in May this year: Cosy Aromas Craft HQ Waxkind

    • @danwhite9940
      @danwhite9940 12 дней назад

      @@homefragranceacademy awesome! Really smart move having exit strategy for each business. Build the brand, make it profitable, sell and repeat. Assume this will form part of this youtube channel?

    • @homefragranceacademy
      @homefragranceacademy 12 дней назад

      @@danwhite9940those 3 brands were all under 1 Ltd company, so it was only 1 exit. We talk about strategies on this channel and teach people how to do the same at www.homefragrance.academy

  • @HelenWilson2024
    @HelenWilson2024 13 дней назад

    In Australia any items that influencers get needs to be declared as a cash amount as they see this as a payment. It’s become a bit of a tax minefield. I will have to do more research

    • @homefragranceacademy
      @homefragranceacademy 13 дней назад

      I can understand how that is a minefield. I'm sure the influencers would have a process for that, as it'll be their issue to resolve.

    • @HelenWilson2024
      @HelenWilson2024 13 дней назад

      @ very true 🌸

  • @Traceyfromsomerset
    @Traceyfromsomerset 14 дней назад

    This is GOLD! Great work, I'm in your facebook group. Great information

    • @homefragranceacademy
      @homefragranceacademy 14 дней назад

      That's wonderful, Tracey. Thank you for watching and for being in our Facebook Group :)

    • @Traceyfromsomerset
      @Traceyfromsomerset 14 дней назад

      @@homefragranceacademy Are you doing a course on UFL? , as I struggle with this and my website gets hits all over the world. I find it quite complicated.

  • @upshiftgo
    @upshiftgo 16 дней назад

    Not healthy

  • @InsideAFairytale
    @InsideAFairytale 19 дней назад

    Just found your channel, so exited to check the videos out, thank you! 🙏🏼💙

  • @VanirCreations
    @VanirCreations 20 дней назад

    Well done for admitting your own faults. These toxic work expectations are something many of us learn from working in previous environments that have that set up. Thankfully, before I started my business, I worked in a place that taught me many lessons, and I unlearned that way of working where you think everyone should have the same work ethic you have. But it's true; it's a very entrepreneurial trait.

    • @homefragranceacademy
      @homefragranceacademy 20 дней назад

      Thanks. Yep, it's a difficult one to be self-aware enough to know this.

  • @jordanchappell5680
    @jordanchappell5680 21 день назад

    Hey Guys - Hope you're good! A bit off topic...but did you ever ship to the US? If so, do you have any tips on best practise, please?

    • @homefragranceacademy
      @homefragranceacademy 21 день назад

      Hey, all good thanks, I hope you are too. We did a bit, yes. We used Royal Mail integrated with Shipstation. This would automatically sort out the paperwork for export/import (based on how we set the products up). It's vital to get the weights and values correct. I'd certainly recommend getting software to sort this out for you so you don't have to worry about it. Shipstation integrated with your courier is ideal.

  • @RussellMomentum
    @RussellMomentum 21 день назад

    Gems sprinkled throughout this whole episode, thanks!

  • @wickwoodcottage
    @wickwoodcottage 25 дней назад

    Nawww guys, thank you so much for the shout out. Since selling all of those wax melt gift boxes we’ve decided that we really want to focus on the ‘gift market’ … including our art and stories seem to lend itself to this. People just loved the ‘whole package’ …watch this space…. 😊

  • @dgillihan1
    @dgillihan1 25 дней назад

    I’m really enjoying this format. I feel like I’m eavesdropping on your conversation and picking up some valuable insights. Thank you!

    • @homefragranceacademy
      @homefragranceacademy 25 дней назад

      @@dgillihan1 thanks so much for watching. We’re really enjoying creating these.

  • @JeanVMI
    @JeanVMI 26 дней назад

    LOL 😂

  • @JeanVMI
    @JeanVMI 26 дней назад

    Great 🎉thanks

  • @JeanVMI
    @JeanVMI 27 дней назад

    Thank you so much! Lovin’ the conversations between the two of you. Learning lots! 🎉🎉🎉❤

  • @Unearthedcandleco
    @Unearthedcandleco 28 дней назад

    Love watching you guys ❤ Thank you for all your talks its appreciated!

    • @homefragranceacademy
      @homefragranceacademy 28 дней назад

      @@Unearthedcandleco No problem at all, thank you for watching and listening :)

  • @JeanVMI
    @JeanVMI 29 дней назад

    Awesome 👏

  • @JeanVMI
    @JeanVMI Месяц назад

    Thank you 😊

  • @JeanVMI
    @JeanVMI Месяц назад

    I can binge watch your channel all day 🎉❤

  • @Herbb8752
    @Herbb8752 Месяц назад

    I actually value your podcast/ channel! I love listening to it while making my candles. It motivates me! Thank you again!❤

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      That's really wonderful to know, thank you so much for listening :)

  • @Scxbah
    @Scxbah Месяц назад

    Just want to mention that it's great to see Tamar come out of her shell and truly into her own, not just throughout these podcasts but dating back on the Cosy Aromas channel too. I know speaking in front of a camera can be daunting but you've really become so relaxed and natural in front of the camera it's great to see :)

  • @Scxbah
    @Scxbah Месяц назад

    There's another home fragrance channel on here that does product reviews for smaller home fragrance businesses and comments on the labels, presentation etc. I think that would be a good series to watch on here that you could do exclusively with HFA members. That way it benefits you with more content but also benefits the member by getting constructive feedback on their business as well as putting them in the spotlight

  • @Scxbah
    @Scxbah Месяц назад

    Can't believe you'd marry a Slytherin

  • @JeanVMI
    @JeanVMI Месяц назад

    Wow 🤩

  • @JeanVMI
    @JeanVMI Месяц назад

    ❤😊

  • @JeanVMI
    @JeanVMI Месяц назад

    Thanks for sharing. The chocolate cake looks so yummy ❤🎉

  • @JeanVMI
    @JeanVMI Месяц назад

    Wonderful video❤ I’m grateful for your efforts and sharing your knowledge. We are about to launch our business in a few weeks. We have been researching and testing for a year. I can’t wait to watch and listen to the rest of your videos. Congratulations to all your hard work and success 🎉❤

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      @@JeanVMI Thank you for watching and for your kind words. Good luck with your launch :)

    • @JeanVMI
      @JeanVMI Месяц назад

      @@homefragranceacademy Thank you! I’ll be in touch when we need to get serious with marketing 🎉 Meaning when we need professional help 💵

  • @JeanVMI
    @JeanVMI Месяц назад

    Great video 🎉 Thank you! ❤

  • @Scxbah
    @Scxbah Месяц назад

    Do you recommend using normal discount codes or dynamic codes (ones that are custom generated per customer)?

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      I'm not too bothered about dynamic codes, but I like to have a different code based on the platform I'm advertising it on.

  • @wickwoodcottage
    @wickwoodcottage Месяц назад

    Thank you guys for answering my question. Tamar - special Ed!!! Wow!! I’d find that tough. I’m mainstream and am not experiencing the same issues as yourself… however, I just know I’ve done my time lol … I need out! The thing that stops me is finances (which I know is mad). The thought that, ‘what if’! I’m now only 2 days per week while we grow Wickwood - fingers crossed I’ll just ‘know’ when the time is right to release myself from the binds!!! Thanks again 🙏🏼

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      No problem at all. Yeah, I knew it was time and am glad I left in the end, even though I do miss the children. Good luck with it all!

  • @seanchristopherjohn
    @seanchristopherjohn Месяц назад

    Love watching your videos guys :) been following your journey since about 2020. Love your podcast. Only tiny thing i would suggest as an improvement just my personal thought is, i dislike the split screen. Feels a disconnect when i/we are used to podcasts being around a table/sat on sofas ect in one frame. But that is my only dislike, i love the material you talk about and post :) Q, i know you now run the service based business but would you ever start another retail business? Q, Do you still make wax melts / candles ect for yourself or do you just buy them now? Sean :) x

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      Thanks for your comment. We wouldn't start another retail business, but we would buy another business to them grow it. We don't make wax melts and candles, we just buy them from our members :)

  • @shopwildvenus
    @shopwildvenus Месяц назад

    Hi, wondering would you need marketing consent to send emails other than confirmation emails? I'm thinking specifically about the Stage 4 - between the customer ordering and receiving the product?

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      Hi, Yes. You would need to follow the normal GDPR consent processes for this as well.

  • @codyjohnson2832
    @codyjohnson2832 Месяц назад

    Me and my wife are getting into this business and are looking for mentors or resourcing with other successful people in this industry. Any help in this area would be a huge help for us and our new business. Thank you for your content it is very helpful.

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      Good luck with your new venture. No problem at all, that's what we do. You can join our membership here: www.homefragrance.academy/hfa-growth-hub

  • @heliusuk
    @heliusuk Месяц назад

    Over how you've explained it all. I'm confused a bit still about the heading tags as my side. I can't find it. Looks like you're using shopify. I'm using wix. Any help would be great.

    • @homefragranceacademy
      @homefragranceacademy Месяц назад

      Looks like this will help: support.wix.com/en/article/adding-additional-meta-tags-to-your-sites-pages

  • @barryhulme1274
    @barryhulme1274 Месяц назад

    Yes please

  • @homefragranceacademy
    @homefragranceacademy Месяц назад

    Live shops are fantastic for getting sales and building customer loyalty

  • @MM-kr7cy
    @MM-kr7cy 2 месяца назад

    Change your mic.

  • @BeatriceCortez-i3x
    @BeatriceCortez-i3x 2 месяца назад

    My name is Beatrice Cortez

  • @andrearawlings420
    @andrearawlings420 2 месяца назад

    Thanks for making this podcast, and congratulations on everything! You've worked your socks off and you should be very proud!

  • @johndevlin1248
    @johndevlin1248 2 месяца назад

    Hey guys, congratulations on your sale and inspirational story! Good luck on journey of fostering.

  • @aromataecandles
    @aromataecandles 2 месяца назад

    I thoroughly enjoyed hearing your origin story. I happened upon your vids about a year ago in my own candle & wax melt making journey and I always enjoyed them. I was surprised when I saw that you had sold Cosy Aromas but now I know why 😊. I subscribed to HFA a few months ago and have enjoyed the content in those vids as well. Looking forward to more Podcasts from you as I ramp up my teeny tiny business for the holidays. It’s just me on a shoestring budget so those tips on getting the first customers and keeping them coming back, while not overspending on advertising, are what I’m listening for 👍

    • @homefragranceacademy
      @homefragranceacademy 2 месяца назад

      Thanks so much for watching/listening and for your kind words. All the best with your business ❤

  • @shopwildvenus
    @shopwildvenus 2 месяца назад

    You are both so freakin inspirational! Although I've reduced the size of the melts I carry (at one point over 100) and I now focus on growing the skincare arm of my business, there is still so much I can learn from you. I'm waiting to have a break in my schedule to then sign up to your HFA as I'd love to hear your expertise on areas such as email flows, increasing CT and conversions. My SEO is pretty good but as you know, making a sale is so much more than ranking on google!

    • @homefragranceacademy
      @homefragranceacademy 2 месяца назад

      Thanks so much for your kind words. We look forward to welcoming you as a member when you’re ready ❤

  • @VanirCreations
    @VanirCreations 2 месяца назад

    Ive watched your business grow from the beginning on here! Ive taken lots of advice from your videos. Ive also started giving advice on how to grow a small handmade business ❤ you guys will make wonderful parents ❤️

    • @homefragranceacademy
      @homefragranceacademy 2 месяца назад

      @@VanirCreations Thank you so much, that’s really lovely of you to say ❤️

  • @yasminechen730
    @yasminechen730 2 месяца назад

    CLP

    • @homefragranceacademy
      @homefragranceacademy 2 месяца назад

      Thanks for watching. We have a detailed CLP guide on our website which you can access 100% free here: www.homefragrance.academy/blog/sell-wax-melts-candles-legally

  • @cosyaromas
    @cosyaromas 2 месяца назад

    ❤❤