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The vision of the organization is the standard… the mission of the organization Is to make the future better very educative sir

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(i) Vision: A long-term, aspirational goal that defines what an organization wants to achieve. Mission: A statement that defines an organization's purpose, values, and objectives. Dr. Okoh's vision at inheritance: To turn City Lab into a national chain. Achievement: Partially achieved, with 7 labs across Nigeria, but aiming for 50 within 2-3 years. (ii) Business strategy for growth: Expansion through investment (Pharma Capital), accreditation, quality standards, and diversification (mega labs, clinical trials, training). (iii) Marketing strategy to overtake competitors: - Emphasize quality standards and accreditation - Highlight innovative services (home collection, same-day reports) - Expand services to new segments - Invest in branding and advertising - Develop strategic partnerships with hospitals and healthcare providers (iv) Biggest weakness in Dr. Okoh's business strategy: - Overemphasis on organic growth through expansion and quality improvement, without sufficient focus on acquisitions or partnerships to rapidly increase market share.

(i) Vision: A long-term, aspirational goal that defines what an organization wants to achieve. Mission: A statement that defines an organization's purpose, values, and objectives. Dr. Okoh's vision at inheritance: To turn City Lab into a national chain. Achievement: Partially achieved, with 7 labs across Nigeria, but aiming for 50 within 2-3 years. (ii) Business strategy for growth: Expansion through investment (Pharma Capital), accreditation, quality standards, and diversification (mega labs, clinical trials, training). (iii) Marketing strategy to overtake competitors: - Emphasize quality standards and accreditation - Highlight innovative services (home collection, same-day reports) - Expand services to new segments - Invest in branding and advertising - Develop strategic partnerships with hospitals and healthcare providers (iv) Biggest weakness in Dr. Okoh's business strategy: - Overemphasis on organic growth through expansion and quality improvement, without sufficient focus on acquisitions or partnerships to rapidly increase market share. Other potential weaknesses: - Dependence on a single investor (Pharma Capital) - Limited geographic diversification (Nigeria only) - Potential competition from new entrants or existing labs improving their quality standards.

(i) Vision: A long-term, aspirational goal that defines what an organization wants to achieve. Mission: A statement that defines an organization's purpose, values, and objectives. Dr. Okoh's vision at inheritance: To turn City Lab into a national chain. Achievement: Partially achieved, with 7 labs across Nigeria, but aiming for 50 within 2-3 years. (ii) Business strategy for growth: Expansion through investment (Pharma Capital), accreditation, quality standards, and diversification (mega labs, clinical trials, training). (iii) Marketing strategy to overtake competitors: - Emphasize quality standards and accreditation - Highlight innovative services (home collection, same-day reports) - Expand services to new segments - Invest in branding and advertising - Develop strategic partnerships with hospitals and healthcare providers (iv) Biggest weakness in Dr. Okoh's business strategy: - Overemphasis on organic growth through expansion and quality improvement, without sufficient focus on acquisitions or partnerships to rapidly increase market share. Other potential weaknesses: - Dependence on a single investor (Pharma Capital) - Limited geographic diversification (Nigeria only) - Potential competition from new entrants or existing labs improving their quality standards.

The vision of an organization is a statement that describes the desired future state or long-term goal that the organization aims to achieve. while mission means a statement that defines the purpose, values, and core objectives of the organization. It outlines what the organization does, who it serves, and how it serves them. A mission statement typically describes the fundamental reason for the organization's existence, its primary activities, and the principles that guide its decision-making and operations. It serves as a roadmap for the organization, helping to focus its efforts, communicate its goals to stakeholders, and make decisions that are in line with its overall purpose.

Vision typically refers to a long-term goal or aspiration that an individual or organization aims to achieve. It represents an ideal future state or the ultimate purpose that guides decisions and actions. while A mission generally refers to a specific task or purpose that an individual, organization, or institution is set to accomplish.

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A vision statement outlines the organization's future goals and aspirations, describing what the organization aims to achieve in the long term. On the other hand, a mission statement focuses on the present and explains the organization's purpose, its primary objectives, and the strategies it will use to achieve those objectives. So, the vision is about the future direction, while the mission is about the current purpose and activities of the organization.

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Vision: The vision statement of an organization describes what the organisation aspires to be in a long run ( the future state of an organization) Mission: The mission statement explains why the organization exist and what it does. Thank you for enlightening us sir.

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